“When a customer enters my store, forget me. He is King, ’’said John Wanamaker, who in l876 turned an abandoned railway station in Philadelphia into one of me world’s first department stores. This revolutionary concept __21__ the face of retailing (零售业) and led to the development of advertising and marketing as we know it today.
But convincing as that slogan was, __22__ the shopper was cheated out of the crown. Although manufacturing efficiency increased the variety of goods and lowered prices, people still relied on __23__ to get most information about products. Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a __24__ number of publications. Now media choice, has __25__ too, and consumers select what they want from a far greater variety of sources—especially with a few clicks of a computer mouse. _26__ the internet, the consumer is finally seizing power.
As our survey shows, __27__ has great implications for companies, because it is changing the way the world shops. Many firms already claim to be “customer-driven” or “consumer-centered”. Now their _28__ will be tested as never before. Taking advantage of shoppers’ __29__ will no longer be possible: people will know—and soon tell others, even those without the internet—that prices in the next town are cheaper or that certain goods are inferior. The internet is working wonders in __30__ standards. Good and honest firms should benefit most.
21. A. changed B. maintained C. restored D. rescued
22. A. in time B. in truth C. in case D. in theory
23. A. radio B. TV C. firms D. advertisements
24. A. 1imited B. minimum C. sufficient D. great
25. A. disappeared B. existed C. exploded D. survived
26. A. According to B. Thanks to C. But for D. Apart from
27. A. consumer power B. product quality
C. purchasing habit D. manufacturing efficiency
28. A. information B. investment C. claims D. shops
29. A. generosity B. knowledge C. curiosity D. ignorance
30. A. raising B. lowering C. abandoning D. carrying
Ted spent seven years as a prisoner of war. There he discovered the power of ___.
For more than half of that ___ he was in isolation (隔绝). He lived for ten months in total ___. Those ten months was the longest of his life. When they ___ with wooden boards the window of his little seven-by-seven foot cell, shutting out the light, he ___ if he was going to make it.
Ted spent hours a day exercising and thinking. But at times he felt he could do ___ but scream. Not wanting to give his ___ the satisfaction of knowing they’d ___ him, he placed clothing into his mouth to lessen the noise ___ he screamed at the top of his lungs.
One day Ted got down on the ___ and crawled (爬) under his bed. He found a hole that ___ air from the outside. As he approached the hole, he saw a ___ ray of light. Ted put his eye next to the wall and discovered a small crack in the building. It allowed him to glimpse ___, though all he could see was a ___ piece of grass. But when he saw this, he felt a surge of joy, excitement and ___ that he hadn’t had in years. “It represented life, growth and ___,” he later said. It was the small hope that helped Ted ___ this nearly unbearable experience.
The human spirit is ___. It seems to run forever ___ nothing but a faint (微弱的) hope. Without it, you have nothing. With it, nothing else ___ — even the worst conditions.
A.thought B.scream C.support D.hope
A.prison B.war C.time D.month
A.happiness B.sadness C.darkness D.silence
A.strengthened B.fixed C.covered D.broke
A.reminded B.required C.wondered D.feared
A.something B.nothing C.everything D.anything
A.soldiers B.friends C.enemy D.army
A.wounded B.quitted C.satisfied D.broken
A.till B.since C.as D.after
A.window B.floor C.wall D.board
A.let in B.put out C.took in D.gave off
A.weak B.soft C.strong D.sharp
A.inside B.outside C.above D.below
A.very B.right C.specific D.single
A.gratefulness B.usefulness C.fulfillment D.establishment
A.courage B.perseverance C.choice D.freedom
A.by B.out C.over D.through
A.straight B.strong C.lucky D.interesting
A.against B.from C.on D.over
A.matters B.relates C.changes D.happens
My husband used to be a workaholic(工作狂).Nothing seemed to be more ___ to him than his work,not even his family.
He usually ___ at 6 o’clock,and our ___ and I were still asleep then,and then left ___ having breakfast. I asked him to have breakfast ___,but he said it’s a waste of ___ I didn’t know what kept him so ___. He even couldn’t finish all his work in the office. He came back at ten at night. However,I never expected that he would give me a kiss. ___ he got home,he would start to ___. The kids had already been in bed,of course.
“Mom,where is Dad?Why I ___ see him?”the kids often asked.
“Well,Dad has to work. He is busy,”I always ___ like this. As time went by,they didn’t ask where their dad was again. Perhaps they had ___ that they had a dad. However,the situation changed several months ago.
Jenny,our daughter,suddenly became ___. I sent her to the hospital. The ___told me that she was seriously ill and that she was calling ___ all the time. Tears burst into my eyes when I ___ that. I finally called my ___ and told him about that. Half an hour later,he came to the hospital and held Jenny’s little hands.
He ___ another job two weeks later.
“I just wanted to make as much ___ as possible for you and our kids. But now,I just want to ___ as much time as possible with you and the kids,”he said and that’s what he is doing now.
A.possible B.interesting C.important D.relaxing
A.sat down B.got up C.stoop up D.came up
A.kids B.pets C.neighbors D.parents
A.on B.with C.without D.after
A.in the office B.on the way C.in school D.at home
A.money B.time C.energy D.food
A.tired B.busy C.fast D.excited
A.As soon as B.In the end C.Long before D.Long after
A.eat B.sleep C.work D.write
A.often B.never C.sometimes D.always
A.shouted B.asked C.replied D.cheated
A.thought B.forgotten C.ignored D.minded
A.fine B.worse C.ill D.angry
A.teacher B.boss C.officer D.doctor
A.mom B.sir C.dad D.madam
A.noticed B.realized C.heard D.felt
A.mother B.child C.brother D.husband
A.money B.happiness C.value D.laughter
A.spend B.make C.set D.steal
stop wasting your time on the wrong mountain
I have two friends who are backpackers. There is a portion of New York’s Adirondack Mountains called the High Peaks region. It is made up of 46 mountains with a____of over 4,000 feet.
The Adirondack Mountain Club gives special honor and a patch to __ who climbs all 46 mountains. My two friends decided to go for this_. It took them several years to accomplish it.
My friends had climbed 45 of the mountains. The left one was the farthest, much effort. A hiking trail led past the base of the mountain, from that point they were on their own.
Early one morning they left their and walked 5 miles on the hiking trail to the base of a of mountains. One of the mountains in this chain was the last one they _ for their patch.
When they reached the base of the mountain chain they that they had left their compass and map back in the camp. returning to the camp, they decided to go on without them.
For hours they uphill suffering heat and black flies. Finally, late in the afternoon, they themselves on the top of a mountain. They were tired but .
The excitement was short-lived however. When they the valley, they saw another higher mountain. They had climbed the hill! It was too late that weekend to correct their . They had to wait another 4 months to climb the right mountain.
This story that often in life we make effort toward a but without the right map and personal compass it is easy to get .
Knowing your life purpose gives you a personal map and compass. And that makes sure you are always climbing the right mountain.
A.length B.height C.width D.depth
A.something B.someone C.anything D.anyone
A.fame B.award C.medal D.gift
A.requiring B.making C.wasting D.paying
A.and B.even C.so D.but
A.village B.house C.camp D.cottage
A.series B.lot C.chain D.kind
A.needed B.prepared C.looked D.hunted
A.understood B.thought C.forgot D.discovered
A.Instead B.Rather than C.In case of D.In spite of
A.rushed B.rolled C.walked D.ran
A.relaxed B.congratulated C.enjoyed D.found
A.excited B.surprised C.disappointed D.puzzled
A.looked for B.looked across C.looked on D.looked through
A.high B.right C.wrong D.small
A.direction B.wrong C.decision D.error
A.provides B.brings C.offers D.proves
A.choice B.goal C.promise D.result
A.hurt B.separated C.lost D.bothered
A.beautiful B.famous C.expensive D.powerful
It was a Sunday afternoon and, unlike the past few weekends, the four of us did not sit at the kitchen table playing cards.
That evening, my parents ___ my sister Emily and me down in the living room because they said that they ___ to talk to us.
My father began slowly, as if he was ___ something back. Lines grew ___ in his forehead ___ he told us that he and my mother were getting a divorce(离婚). Tears began to ___ in my mother’s eyes.My father went over and ___ out beyond the view of the backyard.
I always ___ of my parents as being in love, ___ they fought all the time.I saw them as in ___ every way.I looked up to them ___ anyone else,and now they destroyed their ___.I think the ___ came from not having anyone to look up to.
Now I see my father about once a week, and it is ___.I can talk to him more ___ and I have learned to appreciate the time I get to spend with my father. ___ my mother it has changed in a different way.I have come to ___ her more.She works so hard to ___ the family.
It took lots of time for me to know that what they did was for the ___ and to ___ them for it.I now know that parents are not perfect and also make mistakes.
A.sat B.seated C.were sitting D.were seated
A.decided B.ought C.had D.meant
A.getting B.holding C.taking D.stopping
A.deeply B.light C.hard D.deep
A.before B.as C.after D.since
A.build B.fall C.drop D.pile
A.found B.glared C.saw D.stared
A.knew B.heard C.learned D.thought
A.as if B.even though C.so that D.now that
A.perfect B.happy C.confused D.puzzled
A.as much as B.no more than C.not more than D.more than
A.dream B.mind C.image D.figure
A.effect B.thought C.idea D.pain
A.different B.difficult C.distant D.delicious
A.often B.seriously C.openly D.kindly
A.On B.Like C.At D.With
A.respect B.expect C.hope D.refuse
A.help B.afford C.support D.supply
A.best B.better C.most D.more
A.admire B.forgive C.thank D.praise
Thirty years ago, I began my first year of teaching in Grade Two. One of the most ____ things was a little boy who had a serious ADD(多动症). I had no ____ in dealing with such a case, and I ____ a year studying how to help him become a successful ____. There were many disappointing moments, but there was something ____ about the boy who moved excitedly around my classroom.
____ the end of the school year came near, I heard a talk. The Grade Three teachers were ____at the thought of having Stephen next year. I considered it a lot, and I ____ that I would be the best person to ____ Stephen into Grade Thee. My principal(校长) looked at me in ____ , but he agreed to my plan.
I will never forget that day when Stephen came to ask ____ he was in my class again. I looked him in the eye and said, “Well, Stephen, you’re in my ____ because I asked for you.” The little boy looked surprised. “____ did? Why? ” he asked. “Because I like you and want to keep ____ with you,” I answered.
Stephen just ____ at me. After a few moments, he ____ and walked back to his seat. We never spoke of it again, but the two of us had many ____ learning breakthroughs(突破) that year. I believe those ____ were a result of Stephen’s knowing that I had put his previous year’s mistakes behind him.
Now people ____ for you and cry for you, they can purify your soul. Each season is a new beginning, a new way of thinking. Many students desire a ____ start and are determined to act upon it. We need to think of even the smallest sign that students are looking for help.
A.memorable B.miserable C.forgettable D.available
A.knowledge B.training C.interest D.patience
A.wasted B.took C.cost D.spent
A.adventurer B.actor C.learner D.competitor
A.important B.dangerous C.romantic D.pleasant
A.As B.Because C.Since D.For
A.excited B.worried C.pleased D.satisfied
A.judged B.imagined C.realized D.dreamed
A.drive B.send C.force D.follow
A.surprise B.silence C.honor D.wonder
A.how B.why C.when D.what
A.school B.office C.class D.rome
A.We B.I C.They D.You
A.playing B.talking C.teaching D.working
A.stared B.laughed C.pointed D.shouted
A.cried B.smiled C.agreed D.refused
A.professional B.attractive C.unbelievable D.valuable
A.prizes B.awards C.failures D.successes
A.care B.hunt C.prepare D.wait
A.precious B.fresh C.unforgettable D.beautiful