Brand is often regarded as the creation of western advertisement industry. However, the earliest “brand” could be traced back to the early civilization in China and Egypt. Earthenware(陶器)made in China thousands of years ago had signs or symbols of pottery makers, and domestic animals branded with marks could also be seen on wall paintings of ancient Egypt. These might be the first “brand” in history.
Time passes and the situation has changed. Nowadays Americans have “Cadillac”, Japanese have “Toyota”, Cermans have “Mercedes-Benz”, and they are all proud of the big brands they own. Chinese national brands are pale in comparison to their global counterparts. It is a reality which we cannot deny and have to face. With the globalization of brands and the internationalization of global competition, foreign brands are making constant efforts in attacking the Chinese market. Under the circumstances, the question that we must ask is：How can Chinese brands be ready for the challenge posed by foreign brands?
Many Chinese enterprises are single-minded in getting the attention of the international market and going into metropolises(大城市). Successful though they seem, they act ill-advisedly. We should be aware that it is the home market, especially the rural market with a population of 900 million people that provides the real development opportunity for Chinese national brands. That is why many powerful foreign brands are trying, with every possible means, to develop the Chinese rural market.
Quality is the life of a brand and consumers always choose products with first-class quality. The quality of Chinese products is very unstable so that it seriously affects the establishment of Chinese brands. Therefore, for those national brands determined to challenge foreign brands, the top task is to improve product quality. It must be clearly understood that, for a consumer who has bought a product, defects in 1% of your products mean 100% loss. Only if we create products with quality better than that of foreign brands can national brands be successful in competition. What is the question that we have to ask in face of foreign brands?
| A．How to run a company in foreign countries. |
| B．How to stay in harmony with the foreign brands. |
| C．How to catch up with the foreign company in service and price. |
| D．How to compete against the foreign brands. |
Which of the following would the author agree with?
| A．Quality is the most important element for a brand. |
| B．China’s international market is fully feveloped. |
| C．China’s products are matchless in the international market. |
| D．China’s goods are always of bad quality. |
Which of the following is NOT true according to the passage?
| A．Metropolitan areas are what many Chinese enterprises focus on. |
| B．Pottery made in ancient China had signs or symbols of the makers. |
| C．The top target of foreign enterprises in China has been the rural market. |
| D．Chinese enterprises should try to get into the home market. |
What can be concluded from the passage?
| A．There’s no need for foreign brands to make constant efforts to compete with Chinese brands. |
| B．Ancient Chinese and Egyptians knew how to mark or symbolize their works. |
| C．Chinese enterprises can hardly build big brands people trust due to quality problems. |
| D．Chinese brands can only be successful in domestic market. |
Beauty has always been regarded as something praiseworthy. Almost everyone thinks attractive people are happier and healthier, have better marriages and have more respectable jobs. Personal advisors give them better advice for finding jobs. Even judges are softer on attractive defendants (被告). But in the executive（主管的）circle, beauty can become a disadvantage.
While attractiveness is a positive factor for a man on his way up the executive ladder, it is harmful to a woman. Handsome male executives were considered having more honesty than plainer men; effort and ability were thought to lead to their success. Attractive female executives were considered to have less honesty than unattractive ones; their success was attributed not to ability but to factors such as luck.
All unattractive women executives were thought to have more honesty and to be more capable than the attractive female executives. Interestingly, though, the rise of the unattractive overnight successes was connected more to personal relationships and less to ability than was that of attractive overnight successes.
Why are attractive women not thought to be able? An attractive woman considered to be more feminine (女性的) has an advantage in traditionally female jobs, but an attractive woman in a traditionally manly position appears to lack the “manly” qualities required.
This is true even in politics. “When the only clue is how he or she looks, people treat men and women differently,” says Anne Bowman, who recently published a study on the effects of attractiveness on political candidates. She asked 125 undergraduates to rank two groups of photographs, one of men and one of women, in order of attractiveness. Then the students were told the photographs were of candidates for political offices. They were asked to rank them again, in the order they would vote for them.
The results showed that attractive males completely defeated unattractive men, but the women who had been ranked most attractive invariably (无例外地) received the fewest votes.In traditioally female jobs, attractiveness ______.
| A．adds to thne female qualities required |
| B．makes women look more honest and capable |
| C．is of primary importance to women |
| D．often enables women to succeed quickly |
Bowman’s experiment shows that when it comes to politics, attractiveness ______.
| A．turns out to be a disadvantage to men |
| B．is more of a disadvantage than an advantage to women |
| C．has as little effect on men as on women |
| D．affects men and women alike |
The author writes this passage to ______.
| A．emphasize the importance of appearance |
| B．give advice to job-seekers who are attractive |
| C．demand equal rights for women |
| D．discuss the negative aspects of being attractive |
A Beautiful Mind
A mathematician who goes mad is not a subject most directors consider commercially attractive, but then Ran Howard isn’t among most directors. Despite an impressive list of credits, A Beautiful Mind is his most successful work to date, combining a psychological drama with a moving love story to produce a film that is as interesting as it is entertaining.
The Oscar winning Russell Crowe has put himself in line for further honors with his acting John Nash, the Nobel Prize winning mathematician troubled by schizophrenia (精神分裂症). A Beautiful Mind pictures Nash as an unusual hero，not just because of his academic achievements but also because of the courage he displays while battling his illness．
In 1947, Nash was one of many great young minds at Princeton. “To find a truly original idea is the only way to distinguish myself,” the proud and determined student declared. His exploration of such an idea afforded him little time for the normal socializing. His shyness and straight forward approach brought him few friends.
After finally hitting on a revolutionary new idea, Nash’s career took off and his reputation as secured. He balanced research work with teaching, which is where he met the bright and beautiful student Alicia (played by Jennifer Connelly). Things in his life were going well when his talent for code breaking brought him to the attention of the military that employed him during the early stage of the cold war with Russia. However, the stress of his work made Nash’s illness develop．
Crowe’s performance is perfect. He and Connelly ignite (make something exciting) the film’s passionate love story and Connelly’s wonderful performance makes the audience moved by Alicia, whose courage, strength and faith in her husband are the primary reasons for his recovery.This passage is most probably ________．
| A．a book review | B．a movie review | C．a movie poster | D．an advertisement |
Which can replace the underlined phrase “hitting on” in the fourth paragraph?
| A．coming up with | B．coming on | C．putting on | D．putting up with |
The following statements are true EXCEPT that _______．
| A．John Nash did not go mad totally |
| B．Ran Howard is an outstanding director |
| C．the stress of the academic work caused Nash’s illness |
| D．Nash’s concentration on his work and his shyness brought him few friends |
We can infer from the text that _______．
| A．John Nash volunteered to serve in the army in spite of his illness |
| B．John Nash gave up his career when troubled by schizophrenia |
| C．Russell Crowe won another Oscar Award after this movie |
| D．without Alicia, John Nash wouldn’t have recovered from his illness |
Reading poems is not exactly an everyday activity for most people. In fact, many people never read a poem once they get out of high school.
It is worth reminding ourselves that this has not always been the case in America. In the nineteenth century, a usual American activity was to sit around the fireplace in the evening and read poems aloud. It is true that there was no television at the time, nor movie theatres, nor World Wide Web, to provide diversion. However, poems were a source of pleasure, of self-education, of connection to other people or to the world beyond one’s own community. Reading them was a social act as well as an individual one, and perhaps even more social than individual. Writing poems to share with friends and relations was, like reading poems by the fireside, another way in which poetry had a place in everyday life.
How did things change? Why are most Americans no longer comfortable with poetry, and why do most people today think that a poem has nothing to tell them and they can do well without poems?
There are, I believe, three culprits (肇事者): poets, teachers and we ourselves. Of these, the least important is the third: the world surrounding the poem has betrayed (背叛) us more than we have betrayed the poem. Early in the twentieth century, poetry in English headed into directions hostile (不利的) to the reading of poetry. Readers decided that poems were not for the fireside or the easy chair at night, that they belonged where other difficult-to-read things belonged.
Poets failed the readers, so did the teachers. They want their students to know something about the craft (技巧) of a poem, and they want their students to see that poems mean something. Yet what usually occurs when teachers push these concerns on their high school students is that young people decide poems are unpleasant crossword puzzles. Reading poems is thought to be a social act in the nineteenth century because _______.
| A．it built a link among people | B．it helped unite a community |
| C．it was a source of self-education | D．it was a source of pleasure |
The underlined word “diversion” in Paragraph 2 most probably means _______.
| A．diversity | B．change | C．amusements | D．happiness |
In the last paragraph, the writer questions _______.
| A．the difficulty in studying poems |
| B．the way poems are taught in school |
| C．students’ wrong ideas about poetry |
| D．the techniques used in writing poems |
According to the passage, what is the main cause of the great gap between readers and poetry?
| A．Poems have become difficult to understand. |
| B．Students are poorly educated in high school. |
| C．TV and the Internet are more attractive than poetry. |
| D．Students are becoming less interested in poetry. |
A gentle breeze blew through Jennifer’s hair. The golden red sun was setting. She was on the beach, looking up at the fiery (火红的) ball. She was amazed by its color, deep red in the middle, softly fading into yellow. She could hear nothing but the waves and the seagulls flying up above in the sky.
The atmosphere relaxed her. After all she had been through, this was what she needed. “It’s getting late,” she thought, “I must go home. My parents will be wondering where I am.”
She wondered how her parents would react, when she got home after the three days she was missing. She kept on walking, directing herself where she spent every summer holiday. The road was deserted. She walked slowly and silently. Just in a few hundred meters she would have been safe in her house.
It was really getting dark now. The sun had set a few minutes before and it was getting cold too. She wished she had her favorite sweater on: it kept her really warm. She imagined having it with her. This thought disappeared when she finally saw her front door. It seemed different. Nobody had taken care of the outside garden for a few days. She was shocked: her father was usually so strict about keeping everything clean and tidy, and now... It all seemed deserted. She couldn’t understand what was going on.
She entered the house. First, she went into the kitchen where she saw a note written by her father. It said: “Dear Ellen, there is some coffee ready. I went looking.” Ellen was her mother but — where was she? On the right side of the hallway was her parents’ room. She went in. Then she saw her. Her mother, lying on the bed, was sleeping. Her face looked so tired, as if she hadn’t slept for days. She was really pale. Jennifer would have wanted to wake her up but she looked too tired. So Jennifer just fell asleep beside her. When Jennifer woke up, something was different... she wasn’t in her mother’s room and she wasn’t wearing the old clothes she ran away in. She was in her cozy bed in her pajamas (睡衣).
It felt so good being back home. Suddenly she heard a voice, “Are you feeling better now, dear? You know you got us very, very scared.” The writer describes the beautiful sunset to show Jennifer’s ______.
| A．love of the natural beauty | B．desire of getting back home |
| C．intention of becoming independent | D．depression of being alone |
What does the underlined phrase “This thought” most probably mean?
| A．The idea of going back home. |
| B．Her anxiety about her parents. |
| C．The feeling of being warm in her favorite sweater. |
| D．The feeling of getting back home safely. |
Her father didn’t take care of the garden because ______.
| A．he was busy looking for her |
| B．he had to look after his wife |
| C．he was not strict with his job |
| D．he no longer enjoyed working in the garden |
What can we infer from this passage?
| A．In fact Jennifer’s mother had been sick for several days. |
| B．When she found the garden deserted, she realized she was wrong. |
| C．As Jennifer walked towards home, she became increasingly scared. |
| D．Having experienced a lot outside, Jennifer felt home was safest for her. |
"But Ijust paid 1．69 for this bottle of wine last week．How is it that the price is 2.25?"
There are at least three things going on that have caused the price of wine to rise．All haveto do with the supply and demand factors of economics．
The first factor is that people are drinking more wine than ever before．This demand formore wine has increased wine sales in America at the rate of 15 percent a year．
The second factor is that the supply of wine has stayed relatively the same, which meansthat the same number of bottles is produced each year．Wine producers are trying to open upnew land to grow more grapes．But in at least three wine producing areas of the world-France,Germany, and California --- new vineyards（葡萄园）will not be useable in the near future．Wines are produced in other countries, such as Italy, Spain, and Portugal, as well as Argentine,Australia, Austria, and Chile．And these wines will be seen more often on the American market．But none of these countries will be able to fill the good wines．
The third factor is that costs of wine production are soaring．The workers who make wineare asking for more money, and the machinery needed to press the grapes is becoming moreexpensive．
When the demand for something is greater than the supply, prices go up．When productioncosts, meaning the price of labor and machinery rise, the producer adds this increase to theprice of the wine．For these reasons, that bottle of wine now costs 2．25 instead of 1．69．What is the main idea of this passage?
| A．Every year people drink more wine． |
| B．Countries won't be able to fill the demand for good wines． |
| C．The prices of things go up when the demand for them is greater than the supply． |
| D．The supply of wine will always be less than demand． |
This passage is written to．
| A．describe where wine is produced |
| B．persuade people drink more beer |
| C．explain why the price of wine is rising |
| D．describe why wine is a favorite drink to many Americans |
Theunderlined word "soaring" means"___ .
| A．adding quickly | B．reducing fast |
| C．demanding badly | D．increasing fast |