Making an advertisement for television often costs more than a movie．For example, a two-hour movie costs $ 6 million to make．A TV commercial can cost more than $ 6 000 a second．And that does not include cost of paying for air time(电视节目开始的时间)．Which is more valuable, the program or the ad? In terms of money--and making money is what television is all about the commercial is by far the more important．
Research, market testing, talent, time and money-----all come together to make us want to buy a product．No matter how bad we think a commercial is, it works．The sales of Charm went up once the ads began．TV commercials actually buy their way into our head．We, in turn, buy the product．
And the ads work because so much time an attention are given them．Here are some rules of commercial ad making．If you want to get the low middle-class buyer, make sure the announcer has a tough, manly voice．Put some people in the ad who work with their hands．If you want to sell to upper-class audience, make sure that the house, the furniture, and the hair style are the types that the group identifies (识别) with．If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself
We laugh at commercials．We don't think we pay that much attention them．But facts show we are kidding ourselves．The making of a commercial that costs so much money is not kid stuff．It's big, big business．And it's telling us what to think, what we need, and what to buy．To put it simply, the TV commercial is a form of brainwashing．TV commercials are more important than other programs to television because _______．
| A．they bring in great profits (利润) | B．they require a lot of money to make |
| C．they are not difficult to produce | D．they attract more viewers than other programs |
The purpose of all the efforts made in turning out TV commercials is ________．
| A．to persuade people to buy the product | B．to show how valuable the product is |
| C．to test the market value of the product | D．to make them as interesting as TV movies |
From the rules set for making commercial ads, we can see that_________．
| A．the lower-middle-class buyer likes to work with his hand |
| B．the more stupid the characters, the more buyers of the product |
| C．ad designers attract different people with different skills |
| D．an upper-class buyer is more interested in houses and furniture than a lower-middle-class buyer |
It is believed by the writer that_________．
| A．few people like to watch TV commercials |
| B．TV commercials are a good guide to buyers |
| C．TV commercials often make people laugh |
| D．people do not think highly of TV commercials |
Captain Good Fellow
Do your children enjoy interesting stories, funny games, and exciting dances? Captain Good Fellow will be ready to teach all these things to children of all ages at the City Theatre on Saturday morning at 10:00, Free.
Walking Tour of the Town
Forget your worries on Saturday morning. Take a beautiful walk and learn about local history. Meet at the front entrance of City Hall at 9:30. Wear comfortable shoes!
Films at the Museum
Two European films will be shown Saturday afternoon at the Museum Theatre. See Broken Window at 1:30. The workers will be at 3:45. For further information, call 4987898.
International Picnic
Are you tired of eating the same food every day? Come to Central Park on Saturday and enjoy food from all over the world. Delicious and not expensive. Noon to 5:00 pm.
Take Me out to the Ballgame
It’s Sunday, and tonight is your last chance to see the Redbirds this year. Get your tickets at the gate. It might be cold；don’t forget sweaters and jackets.
Do You Want to Hear “The Zoo”
“The Zoo”, a popular rock group from Australia, will give their first US concert on Sunday night at 8:00 at Rose Hall, City College.You can probably eat Chinese, Italian, and Arab food________.
| A．at the front entrance of City Hall | B．at the Ballgame |
| C．at Central Park on Saturday | D．at 5:00 pm |
You can see movies at ________.
| A．the City College | B．the Museum Theatre |
| C．the City Theatre | D．the Central Park |
If you are going on the Walking Tour, don’t forget_________.
| A．your comfortable shoes | B．your beautiful walk |
| C．your learning about local history | D．your worries |
“The Zoo” is ________.
| A．a park with lots of animals |
| B．US concert |
| C．a music group |
| D．going to give the concert at 8:00 am |
The best title of this passage is ________.
| A．Special Events This Weekend |
| B．Have Fun With Us |
| C．Come And Play With Us |
| D．How To Arrange Your Holidays |
You may know the English letters A, B and C. But do you know there are people called ABC? You may like eating bananas. But did you know there is a “banana person”? How strange! Are these people from “another Earth”? No. They are just Chinese people like you and me.
ABC means American-Born Chinese. An ABC is a Chinese, but was born in the United States. Sometimes, people call an ABC a “banana person”. A banana is yellow outside and white inside. So, when a person is a banana, he or she is white inside—thinking like a Westerner and yellow outside—looking like a Chinese.
Do you know why? Usually, ABCs know little about China or the Chinese language. Some of them don’t speak Chinese.
But if ABCs cannot speak Chinese, can we still call them Chinese people? Yes, of course. They are Chinese. They are overseas Chinese. These people may be citizens of another country like the US, Canada or Singapore. But they have Chinese blood. Their parents, grandparents or even great-grandparents were from China. They all have black eyes and black hair.
But they are not Chinese citizens. They are not the people of the People’s Republic of China. For example, we all know the famous scientist C.N. Yang(杨振宁). He got the Nobel Prize for Physics in 1957. The Chinese love him, but he is an American citizen.What’s the author’s purpose in writing this passage?
| A．He wants to tell us something about “ABC”. |
| B．He wants to show that Chinese are well respected in America. |
| C．He wants to tell us some knowledge about the English language. |
| D．He wants to introduce the American culture to us. |
Chinese in Western countries are called “banana persons” because ____.
| A．their bodies are white inside but yellow outside |
| B．they think like Westerners but look like Chinese |
| C．they were born in China but go to study in America |
| D．they like to eat bananas |
C.N. Yang is mentioned here to show that ____.
A. American Chinese are great
B. we love American Chinese
C. The Chinese can win Nobel Prizes
D. American Chinese are not Chinese citizensWhich is NOT true?
A. ABCs are Chinese people.
B. ABCs are all “banana persons”.
C. If you go to America or another country one day, you’ll really become an ABC.
D. ABCs know our country very little.What does the underlined word in the passage mean?
| A．People who born and live or work in other countries. |
| B．People who love other countries. |
| C．People who know other countries very much. |
| D．People who can speak other countries’languages. |
Several years ago， a television reporter was talking to three of the most important people in America. One was a very rich banker， another owned one of the largest companies in the world， and the third owned many buildings in the center of New York.
The reporter was talking to them about being important.
“How do we know if someone is really important？” the reporter asked the banker.
The banker thought for a few moments and then said， “I think anybody who is invited to the White House to meet the President of the United States is really important.”
The reporter then turned to the owner of the very large company. “Do you agree with that？” she asked.
The man shook his head， “No. I think the President invites a lot of people to the White House. You’d only be important if while you were visiting the President， there was a telephone call from the president of another country， and the President of the US said he was too busy to answer it.”
The reporter turned to the third man. “Do you think so？”
“No， I don’t，” he said. “I don’t think that makes the visitor important. That makes the President important.”
“Then what would make the visitor important？” the reporter and the other two men asked.
“Oh， I think if the visitor to the White House was talking to the President and the phone rang， and the President picked up the receiver， listened and then said， ‘It’s for you.’ ”There are _______ in this passage.
| A．two men and two women | B．three men and one woman |
| C．three women and one man | D．four women |
The banker thought _______.
| A．he was really important because he was a rich banker |
| B．the visitor to the White House was really important |
| C．the visitor who met the President of the United States |
| D．the reporter was really important |
The owner of the very large company thought _______.
| A．she was really important because she owned one of the largest companies |
| B．the banker was really important |
| C．the owner of many buildings in the center of New York was really important |
| D．the visitor would be really important if while he was visiting the President， the President would not answer any telephone call |
The owner of many buildings thought _______.
| A．he was really important because he owned many buildings in the center of New York |
| B．the owner of the very large company was really important |
| C．the visitor was really important if he talking to the President and the President received a telephone call for the visitor |
| D．the person who worked in the White House was really important |
The best title of the passage is ________ .
| A．Who’s more important,the President or me? |
| B．White House and the President. |
| C．The richer the more important. |
| D．How to be an important person. |
Dick lived in England. One day in January he said to his wife, "I'm going to fly to New York next week because I've got some work there." "Where are you going to stay there?" his wife asked. "I don't know yet." Dick answered. "Please send me your address from there in a telegram (电报)," his wife said. "All right," Dick answered.
He flew to New York on January 31st and found a nice hotel in the center of the city. He put his things in his room and then he sent his wife a telegram. He put the address of his hotel in it.
In the evening he didn't have any work, so he went to a cinema. He came out at nine o'clock and said, "Now I'm going back to my hotel and have a nice dinner."
He found a taxi and the driver said, "Where do you want to go?" But Dick didn't remember the name and address of his hotel.
"Which hotel are my things in?" he said, "And what am I going to do tonight?" But the driver of the taxi did not know. So Dick got out and went into a post office. There he sent his wife another telegram, and in it he wrote, "Please send me my address at this post office."Dick flew to New York because ___.
| A．he went there for a holiday |
| B．he had work there |
| C．he went there for sightseeing (观光) |
| D．his home was there |
Why did his wife want a telegram from him?
| A．Because she didn't know his address yet |
| B．We don’t know, it isn’t metioned in the passage. |
| C．Because she might send him another telegram |
| D．Because she couldn't leave her husband by himself in New York |
Who would send him the name and address of his hotel?
| A．The manager of his hotel. | B．The police office. |
| C．The taxi driver. | D．His wife. |
Which of the following is not true?
| A．Dick stayed at a nice hotel in the center of the city. |
| B．Dick didn't work on the first night of his arrival. |
| C．Dick forgot to send his wife a telegram. |
| D．Dick wanted to go back to his hotel in a taxi. |
From the passage,we can know that Dick is a _____ person.
| A．stupid and foolish | B．smart and clever |
| C．warmhearted and good looking | D．careless and forgetable |
阅读表达(共5小题；每小题3分，满分15分)
阅读下面短文并回答问题，然后将答案写到答题卡相应的位置上（请注意问题后的词数要求）。
If you are worried about things and are under a lot of stress at work or school, then you are probably not sleeping well. Worry can keep you awake, and turning in bed until the early hours of the morning when you eventually fall asleep. When you wake up, you don’t feel refreshed, but tired and worn out and unable to face a new day.
Dr. Henry Winkle, in a recent newspaper article entitled StressandSleep, indicates that stress / worry and (lack of ) sleep are directly related. Dr. Winkle says, “The more we worry, the less we sleep, the more we are unable to deal with stress. If we can find a way to get a good night’s sleep，” he adds, “we can often find the energy to deal with what’s worrying us.”
So, what is a good night’s sleep? Research shows that the amount of sleep which people need in order to keep healthy varies a lot. Seven hours is about the average amount, though strangely enough, sleeping longer often gives you a headache instead of making you feel more refreshed.
Dr. Winkle believes that preparing for sleeping is important. People who work late should try to give themselves a short break and do something restful before going to bed. This could be watching TV or listening to music. Doing some exercise earlier in the day should help you to feel physically as well as mentally tired. A bedtime drink can also help, but coffee or tea should be avoided as they contain caffeine and will keep you awake. “When you put the light out，” Dr. Winkle says, “concentrate on relaxing your muscles, working slowly up from your feet, and you’ll be asleep before you know it.”What is the best title of the passage? (No more than 10 words)
What does the underlined word “indicates” in the second paragraph mean？(1 word)
What’s the relationship between stress and sleep according to Dr. Henry Winkle? (No more than 20 words)
Someone says that the longer you sleep, the better you feel. Try to find some arguments from the passage against the idea. (No more than 30 words)
Doing what things can help us fall asleep quickly? (No more than 10 words)