Successful people in international business understand the cultures of other countries and learn to change their practices in different cultures. They understand the importance of avoiding business decisions based on misconceptions—mistaken ideas.
One cause of misconceptions is ethnocentrism, the belief that one’s own culture’s way of doing things is better than the way of other cultures. It’s ethnocentrism that leads to failure in international business. To avoid ethnocentrism, it’s necessary to study the different elements（组成部分）of culture: language, values and attitudes, and customs and manners.
Language
A. knowledge of the local language can help international business people in four ways. First, people can communicate directly. Second, people are usually more open in their communication with someone who speaks their language. Third, an understanding of the language allows people to infer meanings that are not said directly. Finally, knowing the language helps people to understand the culture better.
Values are people’s basic beliefs about the difference between right and wrong, good and bad . An attitude is a way of thinking or acting. Values and attitudes influence international business. For example, many people in the United States believe that chocolate from Switzerland is better than chocolate from other countries, and they buy a lot of it.
Customs and manners
Customs are common social practices. Manners are ways of acting that the society believes are polite. For example, in the United States, it is the custom to have salad （色拉） before the main course at dinner, not after. It’s not acceptable to talk with food in mouth at table. Failure to understand the customs and manners of other countries will bring difficulty selling their products. Orange juice as a breakfast drink of an American company in France doesn’t sell well because the French don’t usually drink juice with breakfast. A. knowledge of the local language allows international business people _________.
A. to be more open with their customers
B. to communicate without outside help
C. to express their thoughts indirectly
D. to have a better idea of their own culture The act of many people buying chocolate of Switzerland shows the role of ________.
| A．manners | B．values | C．attitudes | D．customs |
What would be the best title for the text?
| A．Misconceptions in Business | B．Basic Beliefs in Business |
| C．International Business Culture | D．Successful International Business |
The author’s purpose of writing this article is to tell people ___________
| A．how to take a right attitude in business |
| B．how to avoid misunderstandings in business |
| C．how to use a local language in business |
| D．how to act politely and properly in business |
Just 25 years ago, the top three career hopes for young people in Britain were teacher, banker and doctor. Now, they want to be sports star, pop star and actor, according to a survey by the Guardian newspaper.
Rachel, a character in the popular TV show Glee, may be said to speak for British teenagers. “Nowa
days being nobody is worse than being poor.” He said.
Emma Brockes, a reporter with the Guardian, believes it is “the bad influence of celebrity(名人) culture” that is to blame. “When children wanted to be doctor, it wasn’t because they were really more interested in the functions of human organs than they are now; you go where the respect is.” She wrote.
It could explain why there has been such an increase in levels of anxiety and depression. Dr Carlo Stranger, of Tel Aviv University, studied the sense of self for his new book The Fear of Insignificance: Searching for Meaning in the 21st Century. He told the Daily Mail that young people now are “affected by the close connection to the global entertainment network, which has turned ranking and rating people according to wealth and celebrity into an obsession(痴迷).”
“As humans, we naturally measure ourselves to those around us, but now we live in a global village. We are comparing ourselves with the most ‘important’ people in the world and finding ourselves wanting…” he said. Today, even high achievers constantly fear that they are insignificant when they compare themselves to success stories in the media.
The way out? Simply stop measuring your achievement through a fantasy of wealth and celebrity. Dr Strenger said that it is a process called “active self-acceptance through a constant search for self-knowledge through life.”
“The fear of insignificance can only be overcome through strong individual and cultural identity over and above measurable achievement,” he said..Nowadays, young people in Britain want to.
| A．choose jobs based on interests | B．become famous |
| C．be teacher, banker and doctor | D．earn more money |
.．According to Emma Brockes, what causes the increasing level of anxiety?
| A．Choices of future careers. | B．Access to the global network. |
| C．Bad influences of celebrities. | D．Endless comparison with others. |
.．Which of the following is true of Dr Carlo Strenger?
| A．He is a newspaper reporter. | B．He is the spokesman of teenagers. |
| C．He tells success stories on TV. | D．He is against ranking people with wealth. |
.．Dr Carlo Strenger suggests that young people should.
| A．seek active self-acceptance | B．stick to their own dreams |
| C．make great achievements | D．search for the secret of wealth |
.The text is mainly written to.
| A．talk about job choices | B．analyse a social phenomenon |
| C．encourage celebrity culture | D．introduce three famous people |
When an emergency situation occurs, observers are more likely to take action if there are few or no other witnesses. This phenomenon is referred to as the bystander （旁观者）effect．
The bystander effect is also called the Genovese effect, which is named after Catherine “Kitty" Genovese, a young woman who was cruelly murdered on March 13, 1964. Early in the morning, 28-year-old Genovese was returning home from work. As she approached her apartment entrance, she was attacked and stabbed（刺）by a man later identified as Winston Moseley. Despite Genovese's repeated cries for help, none of people in the nearby apartment building who heard her cries called police for help. The attack first began at 3:20, but it was not until 3:50 that someone first contacted police．
Many psychologists were set thinking by the incident, as well as most Americans. As the conclusion, the bystander effect came out and later proved by a series of studies and experiments.
There are two major factors that contribute to the bystander effect. First, the presence of other people creates a division of responsibility. Because there are other observers, individuals do not feel as much pressure to take action, since the responsibility to take action is thought to be shared among all of those present. The second reason is the need to behave in correct and socially acceptable ways. When other observers fail to react, individuals often take this as a signal that a response is not needed or not appropriate.
Other researchers have found that onlookers are less likely to take action if the situation is ambiguous. In the case of Kitty Genovese, many of the 38 witnesses reported that they believed that they were witnessing a "lovers' quarrel", and did not realize that the young woman was actually being murdered．. The bystander effect is also called the Genovese effect becausea woman surnamed Genovese．
| A．it somehow caused the murder of |
| B．its discovery resulted from the murder of |
C．it was actually disc overed by |
| D．it always makes people think of |
. Genovese was murdered .．
| A．while she was going out |
B．in her apartment |
| C．halfway home | D．near her apartment |
. Which can NOT have been a possible reason for the neighbors NOT offering Genovese help?
| A．They believed in the bystander effect． |
| B．They thought someone else might help her． |
| C．They didn't think they should help． |
| D．They didn't think she needed help． |
. Before deciding to offer help, observers may , according to the psychologists．
| A．wait for sort of a signal |
| B．hesitate and estimate the risk of getting hurt |
| C．want to be sure it's appropriate to react |
| D．wonder if the victim is worth helping |
. The article seems to suggest that, if there had been observers, Genovese might not have been murdered．
| A．no | B．fewer | C．more | D．braver |
That col
d January night, I was growing sick of my life in San Francisco. There I was walking home at one in the morning after a tiring practice at the theater. With opening night only a week away, I was still learning my lines. I was having trouble dealing with my part-time job at the bank and my acting at night at the same time. As I walked, I thought seriously about giving up both acting and San Francisco. City life had become too much for me.
As I walked down empty streets under tall buildings, I felt very small and cold. I began running, both to keep warm and to keep away from any possible robbers. Very few people were still out except a few sad-looking homeless people under blankets.
About a block from my apartment, I heard a sound behind me. I turned quickly, half expecting to see someone with a knife or a gun. The street was empty. All I saw was a shining streetlight. Still, the noise had made me nervous, so I started to run faster. Not until I reached my apartment building and unlocked the door did I realize what the noise had been. It had been my wallet falling to the sidewalk.
Suddenly I wasn't cold or tired any more. I ran out of the door and back to where I'd heard the noise. Although I searched the sidewalk anxiously for fifteen minutes, my wallet was nowhere to be found.
Just as I was about to give up the search, I heard the garbage truck pull up to the sidewalk next to me. When a voice called from the inside, “Alisa Camacho？” I thought I was dreaming. How could this man know my name？ The door opened, and out jumped a small red-haired man with an amused look in his eyes. “Is this what you're looking for？” he asked, holding up a small square shape.
It 
was nearly 3 a.m. by the time I got into bed. I wouldn't get much sleep that night, but I had got my wallet back. I also had got back some enjoyment of city life. I realized that the city couldn't be a bad place as long as people were willing to help each other... How did the writer feel when she was walking home after work？
| A．Cold and sick | B．Lucky and hopeful |
| C．Satisfied and cheerful | D．Disappointed and helpless |
. From the first paragraph, we learn that the writer was busy . .
| A．solving her problem at the bank | B．taking part in various city activities |
| C．learning acting in an evening school | D．preparing for the first night show |
.On her way home the writer ..
| A．lost her wallet unknowingly |
| B．was stopped by a garbage truck driver |
| C．was robbed of her wallet by a man with a knife |
| D．found some homeless people following her |
. In the fifth paragraph, why did the writer say she was dreaming？
| A．Someone offered to take her back home | B．A red-haired man came to see her. |
| C．She heard someone call her name | D．Her wallet was found in a garbage truck |
. From the text, we can infer that the writer ..
| A．would stop working at night | B．would stay on in San Francisco |
| C．would make friends with cleaners. | D．would give up her job at the bank |
I arrived at the bus station much too early for the London bus, which was not to leave until five to twelve. I pushed through the crowds, looking for somewhere to sit down. Scores of people were standing about, or struggling along with their bags and the cases to find the right lines. There was a party of school girls. I could see teachers trying to keep them in order. But there was nowhere for me to sit.
I stepped into the station buffet. I looked up at the clock there. It was only twenty to twelve. I found a seat opposite a large mirror on the wall. Just then a friend of mine called Jim came in and sat with me. "What time is your bus?" asked Jim. "Oh, there's a plenty of time yet," I answered. "Oh, I'll get some drinks then," said Jim. We talked while drinking. Then I looked at the clock again. "Good heavens! It's going backward!" I cried. "A moment ago it was twenty to twelve and now it's half past
eleven." "You are looking at the clock in the mirror," said Jim. I could kick myself for being so stupid. I had not realized that the marks for one and eleven on the face of the clock were the same. The next bus was not to leave for another hour. I have never liked mirror since then. . The London bus left ________.
| A．at five to twelve | B．before five to twelve |
| C．after five to twelve | D．until five to twelve |
.. The writer went to the station buffet because ________.
| A．he was thirsty |
| B．he saw the station buffet was not so crowded |
| C．it was still early for his bus and he couldn't find a place to sit at the bus station |
| D．he had changed his mind; he wouldn't go to London |
.. The writer sat ________.
| A．behind a mirror | B．facing a mirror |
| C．under a mirror | D．near a mirror |
. Jim came to the station buffet at about ________.
| A．twenty to twelve | B．twenty past twelve |
| C．half past one | D．twenty past eleven |
. What time was it when the writer looked at the clock again?
It was ________.
| A．half past eleven | B．twelve thirty |
| C．twelve twenty | D．eleven thirty |
LONDON (Reuters Life!) ---- Forget about talking your children into considering life as a doctor or a teacher and start training them for the talent show.
A survey of British parents showed the aspirations (志向) of their children are greatly different from what they dreamed about when considering who they wanted to be when they grew up.
Although astronaut (宇航员) still remains fairly high on the list of careers (事业) kids dream about these days, others like doctor and teacher have been taken the place of by the desire (欲望) to win good name and money as a sporting hero, pop star or actor.
The parents of children aged 5 to 11 said the choice of lawyer had dropped by only one place on a top 10 list to sixth, while teacher had dropped to ninth from top in the last 25 or more years.
The survey for British TV channel “Watch” found a great difference between the genders (性别) of today’s young people when compared with their parents’ dreams 25 years or more ago.
Playing professional football, being an astronaut and joining the firefighting service topped the boys’ choices, while girls are more likely to be dreaming of taking to the stage as a pop star or actress or joining the medical profession.
When asked what they would like their children to do for a living, today’s parents still like the academic (学术的) professions (职业), with law and medicine scoring highly, while being a boss came third.
Parents also praised job happiness above wealth (财富) when it comes to their hopes for their children.
Nearly 70 percent of the parents surveyed thought that they failed to follow their dreams when it came to their career, with 37 percent thinking it was caused by a lack of aspiration and not having the necessary conditions.
1.From the passage we know that most parents still hope that in the future their children can take up ______.
A. jobs such as musicians, singers and dancers
B. jobs related to academic professions like lawyers and doctors
C. jobs in which they will not be endangered
D. jobs wh
ich will be well paid only
2.The first paragraph is to advise parents to ______.
A. change their children’s dreams B. correct their children’s dreams
C. follow their children’s dreams D. forget their children’s dreams
3.According to the survey for British TV channel “Watch”, which of the following is the boys’ best career choice?
A. A pop star B. An actor C. A doctor D. A firefighter
4.What can be learnt from the passage?
A. Parents’ hope for their children’s career did not change too much.
B. Parents pay much attention to the income of their children.
C. Less than half of the parents who were surveyed didn’t follow their dreams.
D. Most parents didn’t have the necessary conditions to realize their dreams.
5.What is the main idea of the passage?
A. Many reasons cause the change of children’s dreams.
B. Parents’ dreams are different from children’s.
C. Parents are changing their own dreams.
D. Children’s dreams are always changing.