Culture is one of the most challenging elements of the international marketplace. This system of learned behavior patterns characteristic of the members of a given society is constantly shaped by a set of dynamic variables: language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions.』① To cope with this system, an international manager needs both factual and interpretive knowledge of culture. To some extent, the factual knowledge can be learned; its interpretation comes only through experience.
The most complicated problems in dealing with the cultural environment stem from the fact that one cannot learn culture—one has to live it. Two schools of thought exist in the business world on how to deal with cultural diversity. One is that business is business the world around, following the model of Pepsi and McDonald’s. In some cases, globalization is a fact of life; however, cultural differences are still far from converging.
The other school proposes that companies must tailor business approaches to individual cultures. Setting up policies and procedures in each country has been compared to an organ transplant; the critical question centers around acceptance or rejection. The major challenge to the international manager is to make sure that rejection is not a result of cultural myopia or even blindness.
Fortune examined the international performance of a dozen large companies that earn 20 percent or more of their revenue overseas. The internationally successful companies all share an important quality: patience. They have not rushed into situations but rather built their operations carefully by following the most basic business principles. These principles are to know your adversary, know your audience, and know your customer.
8. According to the passage, which of the following is true?
A. All international managers can learn culture.
B. Business diversity is not necessary.
C. Views differ on how to treat culture in business world.
Ｄ. Most people do not know foreign culture well.
9. According to the author, the model of Pepsi .
Ａ. is in line with the theories of the school advocating the business is business the world around
Ｂ. is different from the model of McDonald’s
Ｃ. shows the reverse of globalization
Ｄ. has converged cultural differences
10. The two schools of thought .
Ａ. both propose that companies should tailor business approaches to individual cultures
Ｂ. both advocate that different policies be set up in different countries
Ｃ. admit the existence of cultural diversity in business world
Ｄ. Both Ａ and Ｂ
11. This article is supposed to be most useful for those .
A. who are interested in researching the topic of cultural diversity
B. who have connections to more than one type of culture
C. who want to travel abroad
D. who want to run business on International Scale
12. According to Fortune, successful international companies .
Ａ. earn 20 percent or more of their revenue overseas
Ｂ. all have the quality of patience
Ｃ. will follow the overseas local cultures
Ｄ. adopt the policy of internationalization
Education has an important effect on the mind or physical ability of an individual. It is the process by which society passes its accumulated knowledge, skills, and values from one generation to another.
Various non-traditional education options are now available and continue to flourish（繁荣）. One of the most important uses in education is the use of technology. Teachers are encouraged to use new technological devices in order to strengthen learning among students and meet the needs of various types of learners.
The right to education has been created and recognized by jurisdiction（司法）. Education is the most important concern of the government of India. Recently India has gained world recognition because many students from foreign countries come here to gain higher qualifications.
One has to be educated in order to speed up the growth process in order to influence the economy. Education is indeed a powerful weapon to stop the cut- throat competition that man faces at every period of life. The importance of education in India is progressing with time. Although India has been a great foundation of learning for many years, it still needs to improve not just on the quality of education but also on the number of people being educated.
Education is not just for academic success but also to make a person become a better human being and a better performer in life. Education makes the students able enough, so that they can compete nationally and internationally. To make a student a successful survivor in life, the responsibility lies equally with the schools and the parents too. Selecting a good school is as important as choosing a suitable career option for a child. The goal of education is the advancement of knowledge and the dissemination of truth, it is education that gives us all the power and necessities of making a difference in any field.
People who are not educated have few opportunities to do what they want to do. Educated people become more responsible and informed citizens, and have a voice in politics and society. It allows people to be more productive by encouraging them to play responsible roles in terms of contributing to society.Nowadays teachers are encouraged to ______.
| A．study modern science and technology |
| B．pass all knowledge to their students |
| C．use non-traditional devices in class |
| D．meet the needs of intelligent student first |
The author uses the example of Indian education to show that____.
| A．Indian education is among the best in the world now |
| B．Indian is becoming more and more powerful now |
| C．the right to education should be valued all over the world |
| D．a lot of students in India are from other countries |
The underlined word “dissemination” in Paragraph 5 probably means “______”.
| A．spread | B．ignorance | C．argument | D．question |
What do we know about education from the passage?
| A．It has nothing to do with society |
| B．It helps people to achieve what they want |
| C．It has little effect on people’s physical ability |
| D．It makes a poor man become rich |
What is the passage mainly about?
| A．The importance of education | B．The responsibility of education |
| C．The development of education | D．The purpose of education |
You are given many opportunities in life to choose to be a victim or a creator. When you choose to be a victim, the world is a cold and difficult place. “They” did things to you which caused all of your pain and suffering. “They” are wrong and bad, and life is terrible as long as “they” are around. Or you may blame yourself for all your problems, thus internalizing(内化) your victimization. The truth is, your life is likely to stay that way as long as you feel a need to blame yourself or others.
Those who choose to be creators look at life quite differently. They know there are individuals who might like to control their lives, but they don’t let this get in the way. They know they have their weaknesses, yet they don’t blame themselves when they fail. Whatever happens, they have choice in the matter. They believe their dance with each sacred(神圣的) moment of life is a gift and that storms are a natural part of life which can bring the rain needed for emotional and spiritual growth.
Victims and creators live in the same physical world and deal with many of the same physical realities, yet their experience of life is worlds apart. Victims relish (沉溺) in anger, guilt, and other emotions that cause others—and even themselves—to feel like victims, too. Creators consciously choose love, inspiration, and other qualities which inspire not only themselves, but all around them. Both victims and creators always have choice to determine the direction of their lives.
In reality, all of us play the victim or the creator at various points in our lives. One person, on losing a job or a special relationship, may feel as if it is the end of the world and sink into terrible suffering for months, years, or even a lifetime. Another with the same experience may choose to first experience the grief, then accept the loss and soon move on to be a powerful creative force in his life. In every moment and every circumstance, you can choose to have a fuller, richer life by setting a clear intention to transform the victim within, and by inviting into your life the powerful creator that you are. What does the word “they” in Paragraph 1 probably refer to?
| A．People and things around you. |
| B．Opportunities and problems. |
| C．Creators and their choices. |
| D．Victims and their sufferings. |
According to Paragraph 2, creators __________.
| A．seem willing to experience failures in life |
| B．possess the ability to predict future life |
| C．handle ups and downs of life wisely |
| D．have potential to create something new |
What can we learn from Paragraph 3?
| A．Creators and victims face quite different things in life. |
| B．Creators and victims are masters of their lives. |
| C．Victims can influence more people than creators. |
| D．Compared with victims, creators are more emotional. |
The examples mentioned in Paragraph 4 show that __________.
| A．strong attachment to (沉浸在）sufferings in life pulls people into victims |
| B．people need family support to deal with challengers in life |
| C．it takes creators quite a long time to get rid of their pains |
| D．one’s experiences determine his attitude toward life |
What is the author’s purpose in writing this passage?
| A．To define victims and creators. |
| B．To evaluate victims against creators. |
| C．To explain the relationship between victims and creators. |
| D．To suggest the transformation from victims to creators. |
The writer Margaret Mitchell is best known for writing Gone with the Wind, first published in 1936. Her book and the movie based on it, tell a story of love and survival during the American Civil War. Visitors to the Margaret Mitchell House in Atlanta, Georgia, can go where she lived when she started composing the story and learn more about her life.
Our first stop at the Margaret Mitchell House is an exhibit area telling about the writer’s life. She was born in Atlanta in 1900. She started writing stories when she was a child. She started working as a reporter for the Atlanta Journal newspaper in 1922. One photograph of Ms. Mitchell, called Peggy, shows her talking to a group of young college boys. She was only about one and a half meters tall. The young men tower over her, but she seems very happy and sure of herself. The tour guide explains: “Now in this picture Peggy is interviewing some boys from Georgia Tech, asking them such questions as ‘Would you really marry a woman who works?’ And today it’d be ‘Would you marry one who doesn’t?’ ”
The Margaret Mitchell House is a building that once contained several apartments. Now we enter the first floor apartment where Ms. Mitchell lived with her husband, John Marsh. They made fun of the small apartment by calling it “The Dump ” .
Around 1926, Margaret Mitchell had stopped working as a reporter and was at home healing after an injury. Her husband brought her books to read from the library. She read so many books that he bought her a typewriter and said it was time for her to write her own book. Our guide says Gone with the Wind became a huge success. Margaret Mitchell received the Pulitzer Prize for the book. In 1939 the film version was released. It won ten Academy Awards, including Best Picture.The book Gone with the Wind was _________.
| A．first published on a newspaper | B．awarded ten Academy Awards |
| C．written in “The Dump” | D．adapted from a movie |
The underlined phrase “tower over” in Paragraph 2 is closest in meaning to_________.
| A．be very pleased with | B．show great respect for |
| C．be much taller than | D．show little interest in |
Why did Ms. Mitchell stop working as a reporter according to the passage?
| A．Because she was rich enough. |
| B．Because she was injured then. |
| C．Because her husband didn’t like it. |
| D．Because she wanted to write books. |
We can know about Margaret Mitchell from the passage that _________.
| A．her height made her marriage unhappy |
| B．her interest in writing continued as an adult |
| C．writing stopped her working as a reporter |
| D．her life was full of hardship and sadness |
Which is the best title for the passage?
| A．A Trip to Know Margaret Mitchell. |
| B．Gone with the Wind: A Huge Success. |
| C．An Introduction of the Margaret Mitchell House. |
| D．Margaret Mitchell: A Great Female Writer. |
Producing money requires both artistic and technological skills． Dollar bills are made so that they are interesting to look at but very hard to copy． In total, there are sixty-five separate steps required to make a dollar bill．
The money making process begins when． a yearly order is sent by the Federal Reserve Board． That order will then be divided in half． Half will be done here in Washington, D． C．and the other half will be done in Fort Worth, Texas． Next, the Bureau orders special paper which is actually cloth since it is 75% cotton and 25% linen．
This paper is made so that it can last a long time． And, it is made with details that make it hard to copy． For example, bills contain security threads． These narrow pieces of plastic are inside the paper and run along the width of the bill． This special paper is also made with very small blue and red fibers．
Once the money is printed, guillotine cutters separate the sheets into two notes, then into individual notes． The notes are organized in "bricks," each of which contains forty one-hundred-note packages． The bricks then go to one of twelve Federal Reserve Districts, which then give the money to local banks． Ninety-five percent of the bills printed each year are used to replace money that is in circulation, or that has already been removed from circulation．
You may know that America's first president, George Washington, is pictured on the one- dollar bill． But do you know whose face is on the two, five, ten, twenty, fifty and one hundred-dollar bills? They are, in order． President Thomas Jefferson, President Abraham Lincoln, Treasury Secretary Alexander Hamilton, President Andrew Jackson, President Ulysses Grant and statesman Benjamin Franklin．
The average life span of a one-dollar bill is twenty-one months． But a ten-dollar bill lasts only about eighteen months． The one hundred-dollar bill lasts the longest, eighty-nine months． One popular question is about the two-dollar bill． This bill is not printed very often． This is because many Americans believe two-dollar bills are lucky, so they keep them．During money production, we must consider all EXCEPT that it must.
| A．last a long time |
| B．be hard to copy |
| C．be interesting to look at |
| D．be done by the president's order |
We can learn from the passage that the security threads.
| A．are narrow pieces of plastic |
| B．are pressed outside the bills |
| C．are longer than the width of the bills |
| D．are actually made of cotton and linen |
How many presidents are printed on the American money?
| A．Four | B．Five | C．Six | D．Seven |
Why are the two-dollar bills not made often?
| A．Because no one wants them． |
| B．Because their material is a bit more expensive． |
| C．Because they aren't used in America any more． |
| D．Because they aren't damaged quickly like other bills． |
Heading off to college this year? Here are some fashion tips from our experts you should keep in mind;
Dress to impress: Stylist and business consultant Daniela Smith says, "Girls should keep in mind that your college professors will often be the bridge that connects you to your future career and your classmates will become your professional．network． You don't need to dress like you're going to the office, but you should display an ability to properly present yourself with appropriate maturity and confidence, and look put-together．"
Lo go mania（品牌热症）: Wearing the logos of brands aimed at younger customers physically identifies you as part of that age group, so consider the targeted age group of the stores you shop at．It's tempting to load up on logos, especially well-known logos that signify high-end brands．But consider this: college is a time of self-discovery, a chance to develop your own personal style．Instead of wearing logos head to toe, "walking advertisement"-style, why not express who you really are?
Wear real pants: The combination of leggings and baggy shirts is all too common on college campuses．Smith points out that leggings, yoga pants, and sweatpants are entirely unacceptable in public unless you're exercising． Although leggings worn as pants are a common trend among high school and college girls, they are not an appropriate choice for daywear; As a young woman, your style choice should begin to reflect your maturity level．So, get rid of leggings and wear real pants!
Keep the cute factor to a minimum: Stay away from sweaters and T-shirts with smiling animals, cartoon characters, or Hello Kitty on them．Sure, kittens might be cute, but they're not doing you any favors in the style department．Dressing too cutesy can take years off your look, and not necessarily in a good way!The second paragraph indicates the importance of .
| A．impressing professors | B．getting on well with classmates |
| C．creating a professional image | D．dressing appropriately |
The author believes that college girls should.
| A．choose a logo that suits their age |
| B．try to load up on well-known logos |
| C．use logos to show who they are |
| D．find their identity by trying different logos |
In which magazine would you most likely find this passage?
| A．Business Week． | B．Parents |
| C．In style． | D．Travel&Leisure |