Culture is one of the most challenging elements of the international marketplace. This system of learned behavior patterns characteristic of the members of a given society is constantly shaped by a set of dynamic variables: language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions.』① To cope with this system, an international manager needs both factual and interpretive knowledge of culture. To some extent, the factual knowledge can be learned; its interpretation comes only through experience.
The most complicated problems in dealing with the cultural environment stem from the fact that one cannot learn culture—one has to live it. Two schools of thought exist in the business world on how to deal with cultural diversity. One is that business is business the world around, following the model of Pepsi and McDonald’s. In some cases, globalization is a fact of life; however, cultural differences are still far from converging.
The other school proposes that companies must tailor business approaches to individual cultures. Setting up policies and procedures in each country has been compared to an organ transplant; the critical question centers around acceptance or rejection. The major challenge to the international manager is to make sure that rejection is not a result of cultural myopia or even blindness.
Fortune examined the international performance of a dozen large companies that earn 20 percent or more of their revenue overseas. The internationally successful companies all share an important quality: patience. They have not rushed into situations but rather built their operations carefully by following the most basic business principles. These principles are to know your adversary, know your audience, and know your customer.
8. According to the passage, which of the following is true?
A. All international managers can learn culture.
B. Business diversity is not necessary.
C. Views differ on how to treat culture in business world.
Ｄ. Most people do not know foreign culture well.
9. According to the author, the model of Pepsi .
Ａ. is in line with the theories of the school advocating the business is business the world around
Ｂ. is different from the model of McDonald’s
Ｃ. shows the reverse of globalization
Ｄ. has converged cultural differences
10. The two schools of thought .
Ａ. both propose that companies should tailor business approaches to individual cultures
Ｂ. both advocate that different policies be set up in different countries
Ｃ. admit the existence of cultural diversity in business world
Ｄ. Both Ａ and Ｂ
11. This article is supposed to be most useful for those .
A. who are interested in researching the topic of cultural diversity
B. who have connections to more than one type of culture
C. who want to travel abroad
D. who want to run business on International Scale
12. According to Fortune, successful international companies .
Ａ. earn 20 percent or more of their revenue overseas
Ｂ. all have the quality of patience
Ｃ. will follow the overseas local cultures
Ｄ. adopt the policy of internationalization
He was once referred to as the Picasso of poetry. Beloved by Chileans of all classes, he is one of the most widely read and respected poets in history. And this year is the 100th birthday of Pablo Neruda (1904-1973).
Born with the name Neftali Ricardo Reyes Basolto, he was a tall, shy and lonely boy. He loved to read and started to write poetry when he was ten. The American poet Walt Whitman, whose framed picture Neruda later kept on his table, became a major influence on his work.
However, his father did not like the idea of having a poet for a son and tried to discourage him from writing. To cover up the publication of his first poem, he took the pen name Pablo Neruda.
In 1924 Neruda gained fame with his most widely read work “Twenty Love Poems and a Song of Despair’’. Yet his rich experience as a diplomat and exile made him go beyond the theme of love. His work also reflected the political struggle of the left and development of South America. He was awarded the Nobel Prize for Literature in 1971.
Neruda loved the sea which he saw as creative, destructive and forever moving. He found inspiration in the power and freedom of the waves and the seabirds on the coast. “I need the sea because it teaches me,” he wrote. “I move in the university of the waves.” He loved how the sea forever renewed itself, a renewal echoed in his work.
5. The underlined word “Picasso” can probably be replaced by “________”.
A. most important person B. famous person from Picasso
C. freedom fighter in Picasso D. poem fan
6. Neftali Ricardo Reyes Basolto took the pen name Pablo Neruda because ________.
A. literary greats usually used the pen name
B. his father encouraged him to use the name
C. he wanted to prevent his father knowing the publication
D. he was greatly influenced by other poets
7. Which of the following is not the theme of his works?
A. Love. B. Political struggle. C. Social reform. D. Development of South America.
8. The last paragraph mainly tells us ________.
A. the sea gave Neruda vast writing inspiration B. the beautiful scenery along the Chile coast
C. Neruda’s poems were widely read overseas D. Neruda loved to write his poems near the sea
NASA’s Mars detector (探测器), Opportunity, succeeded in finding signs that water once existed on the planet. Opportunity landed on Mars in January. Scientists now believe that the planet could once have supported life.
This discovery was chosen by Science, one of the world’s leading magazines, as the most important scientific achievement of 2004 last Friday.
“This little, wheeled, one-armed box went around another planet and has done something no human has ever managed,” according to Science. “It has discovered another place in the universe where life could once have existed.”
“Although we still can’t say that life could have existed in this environment, it is now certain that there was water on Mars,” said Steve Squyres, one of the scientists working on the Mars mission. The evidence comes from pictures and chemical readings taken by Opportunity. It includes marks on rocks like those caused by flowing water on Earth and salty chemicals like those found in dried-out sea-beds. Scientists said the new evidence proved beyond doubt that water has been existed on Mars. But it is still unknown whether the water on Mars was like an ocean or just ice.
While Opportunity has not found any signs of life, the presence of water means life is possible. “In everything we know about life on Earth, there is no example without liquid water,” Squyres said. “So water is important for the search for life on Mars.”
Researchers agree that a future mission (任务) should bring back physical samples (样品). But some scientists worry about the risk that this could introduce dangerous foreign creatures to Earth. “The problem here is how to get the samples back,” Squyres replied. “I think it is our responsibility to limit any risk.”
1. ________ prove that water existed on Mars.
A. The physical samples with salty chemicals B. The marks on rocks and salty chemicals
C. Scientific achievements of 2004 D. Creatures from Mars
2. Which of the following is true according to the text?
A. It is now certain that there was water on Mars.
B. The water on Mars was like an ocean.
C. Evidence of life on Mars has been found.
D. Search for life on Mars is a great risk to humans.
3. How did scientists draw the conclusion that there was water on Mars?
A. The world’s leading magazine has announced the fact.
B. Scientists have taken many pictures and chemical readings on the Mars.
C. Astronauts have got some rocks from Mars.
D. Scientists have made a study of the pictures and readings sent back by Mars detector.
4. It can be inferred that, if the creatures from Mars came to Earth, ________.
A. they would be kind to humans B. they would be cruel to humans
C. they would be a great danger to Earth
D. it would be hard to say whether it would be a good news or bad news
WASHINGTON, Sept. 23 — The House of Representatives, which prides itself on being " the People’s House" has been turning into, a rich men’s club.
The representatives newly elected in 1984 were almost four times as wealthy as the first term lawmakers elected only six years before, according to a new study on the members’ financial reports.
Behind this remarkable swing, the study says, there are two main factors: a court decision that outlawed limits on what candidates could give to their own campaigns, and the enormous growth in the cost of pursuing a seat in Congress. As a result, it is increasingly difficult for candidates of modest means, particularly women to amount successful challenges to entrenched office holders.
One solution, the authors contend, is a system of public financing for campaigns, but Congress seems in no mood to change the political rules any time soon.
"The lower chamber is going upper class," said Mark Green, the President of the Democracy Project, a public policy institute based in New York. ".But this evolution from a House of Representatives to a House of Lords denies the diversity of our democracy. It establishes a de facto property qualification for office that increasingly says: The people with low and middle income need not apply. "
The Democracy Project produced the study in cooperation with the United States Public Interests Research Group, a similar institute situated in Washington. But their research was not entirely theoretical. In 1980 Mr. Green was the unsuccessful Democratic candidate for Congress in New York’s 15th District, in Manhattan. The winner was. Bill Green, one of the wealthiest members of Congress.
5. What can we know from the passage?
A. The House of Representatives is poor men’s club.
B. The House of Representatives was made up of people with low and middle income.
C. The House of Representatives, was rich men’s club;
D. The House of Representatives is made up of people with low and middle income.
6. What does "this remarkable swing" in the third paragraph refer to?
A. The House of Representatives prides itself on being" the people’s House".
B. The new study based on the members’ financial reports.
C. A court decision that outlawed limits on what candidates could give to their own campaigns.
D. The representatives elected now are much wealthier than those elected a few years ago.
7. Which of the following is wrong according to the study?
A. Any honest man can become a representative of the House.
B. Women are more difficult than men to be an entrenched office holder.
C. Limits on what a candidate could give to his campaign are outlawed.
D. One must spend much money getting a seat in the Congress.
8. What is the United States Public Interests Research Group like?
A. The House of Representatives.
B. A public policy institute based in New York.
C. A public policy institute based in Washington.
D. The House of Lords.
9. What does the writer think of the study?
A. Doubtful.B. Believable. C. Opposed. D. Normal.
Most British telephone cards are just plain green, but card collecting is becoming a popular hobby in Britain and collectors even have their own magazine, International Telephone Cards. One reason for their interests is that cards from around the world come in a wide variety of different and often very attractive design. There are 100, 000 different cards in Japan alone, and there you can put your own design onto a bank card simply by using a photograph or a business card.
The first telephone cards, produced in 1976, were Italian. Five years later the first British telephone cards appeared, and now you can buy cards in more than a hundred countries. People usually start collecting cards because they are attractive, small and light, and they do not need much space. It is also a cheap hobby for beginners, although for some people it becomes a serious business. In Paris, for example, there is a market where you can buy only telephone cards, and some French cards cost up to 4,000 pounds. The first Japanese card has a value of about 28,000 pounds. Most people only see cards with prices like these in their collectors’ magazine.
1. The passage is mainly about ______.
A. the history of phone cardsB. phone cards collecting as a hobby
C. reasons for phone cards collecting D. the great variety of phone cards
2. When did people in Britain begin to use phone cards?
A. In 1971. B. In 1975. C. In 1976. D. In 1981.
3. The main reason for most people to collect phone cards is that ______.
A. they find the cards beautiful and easy to keep
B. they like to have something from different countries
C. they want to make money with cards
D. they think the cards are convenient to use
4. The writer mentions a market in Paris in order to show that
A. card collecting is popular among young people
B. French and Japanese cards are the most valuable
C. people can make money out of card collecting
D. card collectors’ magazines are very useful
Beauty has always been regarded as something praiseworthy. Almost everyone thinks attractive people are happier and healthier, have better marriages and have more respectable jobs. Personal advisors give them better advice for finding jobs. Even judges are softer on attractive defendants. But in the executive (主管的) circle, beauty can become a liability.
While attractiveness is a positive factor for a man on his. way up the executive ladder, it is harmful to a woman. Handsome male executives were considered having more honesty than plainer men; effort and ability were thought to lead to their success. Attractive female executives were considered to have less honesty than unattractive ones; their success was connected not with ability but with factors such as luck.
All unattractive women executives were thought to have more honesty and to be more capable than the attractive female executives. Interestingly, though, the rise of the attractive overnight successes was connected more to personal relationships and less to ability than that of the unattractive overnight successes.
Why are attractive women not thought to be able? An attractive woman considered to be more feminine has an advantage in traditionally female jobs, but an attractive woman in a traditionally manly position appears to lack the " manly" qualities required.
This is true even in politics, “When the only clue is how he or she looks, people treat men and women differently,” says Anne Bowman, who recently published a study on the effects of attractiveness on political candidates (候选人). She asked 125 undergraduate students to rank two groups of photographs, one of men and one of women, in order of attractiveness. The students were told the photographs were of candidates for political offices. They were asked to rank them again, in the order they would vote for them.
The results showed that attractive males completely defeated unattractive men, but the women who had ranked most attractive unchangeably received the fewest votes.
5. The underlined word "liability" most probably means ______.
A. disadvantage B. advantage C. misfortune D. trouble
6. Bowman’s experiment shows that when it comes to politics, attractiveness ______.
A. turns out to be a disadvantage to men
B. is more of a disadvantage than an advantage to women
C. has as little effect on men as on women
D. affects men and women alike
7. It can be inferred from the passage that people’s views on beauty are often ______.
A. practical B. supportive C. old-fashioned D. one-sided
8. The author writes this passage to______.
A. give advice to job-seekers who are attractive
B. discuss the disadvantages of being attractive
C. demand equal rights for women
D. state the importance of appearance