B.
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference is that it’s one person’s opinion. But because the two big cola companies-Coca-Cola and Pepsi Cola-are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic or Pepsi, Diet Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them with four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guesswork could have accomplished.
Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse-only 7 out of 27 identified all four samples correctly.
Both groups did better than chance would predict, but nearly half the participants in each group made the wrong choice two or more times. Two people got all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so tiredness, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.
60. According to the passage the preference test was conducted in order to ________.
A. show that a person’s opinion about taste is mere guesswork
B. compare the ability of the participants in choosing their drinks
C. find out the role taste preference plays in a person’s drinking
D. reveal which cola is more to the liking of the drinkers
61. The statistics recorded in the preference tests show that________.
A. there is not much difference in taste between Coca-Cola and Pepsi
B. few people had trouble telling Coca-Cola from Pepsi
C. people’s tastes differ from one another
D. Coca-Cola and Pepsi are people’s two most favorite drinks
62. The underlined word “burnout” here refers to the state of________.
A. being seriously burnt in the skin
B. being badly damaged by fire
C. being unable to burn for lack of fuel
D. being unable to function because of too much use
63. The author’s purpose in writing this passage is to________.
A. emphasize that taste and price are closely related to each other
B. recommend that blind tasting be introduced in the quality control of colas
C. show that taste preference is highly subjective
D. argue that taste testing is an important marketing strategy
(Reuters) — A group of Chinese scientists and explorers are looking for international help to organize a new search for the country’s answer to Bigfoot, known locally as the “Yeren”, or “wild man”.
Over the years, more than 400 people have said they saw the half-man, half-ape (半猿) Yeren in a remote, mountainous area of the central province of Hubei, state news agency Xinhua said on Saturday.
Expeditions (探险) in the 1970s and 1980s found hair, a footprint, and a sleeping nest suspected of belonging to the Yeren, but there has been no conclusive proof, the report added.
Witnesses describe a creature that walks upright and is more than 2 meters tall with grey, red or black hair all over its body, Xinhua said.
Now the Hubei Wild Man Research Association is looking for volunteers from around the world to join them on another expedition to look for the Yeren.
“We want the team members to be devoted, as there will be a lot of hard work in the process,” Luo Baosheng, vice president of the group, told Xinhua.
But the team will have to come up with about 10 million yuan ($1.50 million) first, and is talking to companies and other bodies to secure the money, so there is no timetable yet for when they may start, the report added.
China is no stranger to cryptozoology. There are many tales about mysterious, monster-like creatures in remote parts of the country. For example, Tibetans have long talked about the existence of the Yeti (喜马拉雅雪人), or “Abominable Snowman”, in the high mountains of their snowy homeland.What the volunteers for this expedition need most is _____.
| A．experience | B．enthusiasm |
| C．confidence | D．devotion |
The timetable for starting the trip depends on _____.
| A．the number of explorers |
| B．government’s support |
| C．the finance |
| D．local people’s guiding |
According to the text, the underlined word “cryptozoology” in the last paragraph probably refers to _____.
| A．the study of mysterious animals |
| B．the study of human beings |
| C．dangerous expeditions |
| D．tourism industry |
What would be the best title for this text?
| A．Volunteers for an expedition needed |
| B．Scientists to look for China’s Bigfoot |
| C．International cooperation in finding wild man |
| D．Yeren appeared in Hubei again |
Australia’s koalas could be wiped out within 30 years unless urgent action is taken to stop the losing in population, according to researchers They say development, climate change and bushfires have all combined to reduce the number of wild koalas sharply. The Australian Koala Foundation said a recent survey showed the population could have dropped by more than half in the past six years. Previous estimates (估计) put the number of koalas at more than 100,000, but the latest calculations (计算) suggest there could now be as few as 43,000.
The foundation collected field data from 1,800 sites and 80,000 trees to calculate the numbers. In one area in northern Queensland estimated to have 20,000 koalas a decade ago, a team of eight people could not find a single animal in four days of searching.
The foundation said besides problems caused by cutting down forests, hotter and drier conditions because of global warming had reduced the nutritional (营养的) value of their staple food, eucalyptus leaves, leading to poor nutrition for them.
Koalas, which live in the forests in Australia’s east and south, are very fussy (爱挑剔的) about what types of the leaves they eat.
Foundation chief Deborah Tabart said: “The koalas are missing everywhere we look. It’s really no tree, no me. If you keep cutting down trees you don’t have any koalas.”
She is hoping the new figures will persuade the government’s Threatened Species Steering Committee (TSSC) to list the koala as threatened. But committee chairman Bob Beeton said a decision was not likely recently and the koala’s status as one of the country’s favourite animals would not be a factor. “There’s a number of species which are attractive and people have special feelings towards them. We don’t consider that,” Mr Beeton was reported as saying by the AFP agency.The writer gives the example of the area in northern Queensland in Paragraph 3 to show that _____.
| A．the forests are being damaged heavily |
| B．the environment is being polluted seriously |
| C．the number of koalas is dropping quickly |
| D．koalas usually live in wild mountainous areas |
Global warming is an important cause of koalas’ reduction because _____.
| A．koalas can hardly stand the hot weather |
| B．koalas cannot get enough water to drink |
| C．the leaves koalas eat are losing nutritional value |
| D．the leaves koalas eat cannot grow in hot weather |
According to Bob Beeton, _____.
| A．koalas are his favourite animals |
| B．a decision will be made to protect koalas |
| C．they needn’t pay special attention to koalas |
| D．koalas needn’t be protected at all |
One day, a train was approaching the small town of Cheekyville. On the train was a young man with a big suitcase. He was called William Warbler, and he looked very common indeed. What made him most unusual, though, was the fact that whenever he needed to communicate he did it by singing opera (歌剧). It didn’t matter to William whether it was simply a matter of answering a brief greeting, like “good day”. He would clear his voice and respond, “Gooood dayyy to youuuuuuuu... toooooo!”
No one could get a normal spoken word out of him and no one knew how he made his living. As he lived quite simply, always wearing his same old second-hand suit, people often looked down on him.
William had been in Cheekyville for some years, when, one day, word spread round town like wildfire: William had played a role in a very important opera in the nation’s capital. Everyone in the capital went to see it, and it was a great success. Everyone in Cheekyville felt it was a surprise. But something more surprising was, when William was being interviewed by reporters, he answered their questions by speaking rather than singing. And he did it with great manners, and with a clear and pleasant voice.
From that day, William gave up singing at all hours. Now he did it only during his stage appearances and world tours. Some people suspected why he had changed, but others continued believing him to be somewhat mad. They wouldn’t have thought so if they had seen what William kept in his big suitcase. It was a large stone, with a hand-carved (手工雕刻的) message on it. The message said: “Practice, my boy. Practice every second, for you never know when your chance will come.”
Little did people realize that he only got the role in the opera because the director had heard William singing while out buying a newspaper.Why did people in Cheekyville consider William strange?
| A．He always carried a big suitcase. |
| B．He always spoke by singing opera. |
| C．He always greeted people gladly. |
| D．He always wore an old suit. |
Hearing the news about William, people in Cheekyville felt it was _____.
| A．unbelievable | B．satisfying |
| C．disappointing | D．interesting |
According to the text, William _____.
| A．had no idea whether he should continue doing something mad |
| B．was nervous and didn’t know how to sing when he was interviewed |
| C．was selling newspapers when the opera director heard him singing |
| D．practiced singing whenever possible before he became famous |
What can we learn from the story?
| A．Live and learn. |
| B．Better late than never. |
| C．Practice makes the master. |
| D．Experience is the best teacher. |
Former South African President Nelson Mandela who was treated for a recurring (复发的) lung infection, dies on Dec. 5th, 2013, at the age of 95.
People around the world are mourning the loss of the country's first black president. He was often called humble, charming, loyal person and a man who cared about others.
“He seemed to have that special charismatic(有魅力的) personality,” said Herman Cohen, U.S. assistant secretary of state for Africa from 1989 to 1993. “He became the symbol in the fight against apartheid.”
Mandela was born on July 18, 1918. As a young man he became active in the anti-apartheid movement and joined the African National Congress, or ANC, in the 1940s.
The white-led government banned the ANC in 1960, but the group continued to operate secretly. Mandela became head of the group's new military wing, coordinating a sabotage campaign against South African military and government targets.
In 1962, he was arrested and put on trial for his actions and sentenced to life in prison on Robben Island off the coast of Cape Town. He spent 18 years there, refusing a government offer to release him if he would renounce the ANC's armed struggle. But he was freed in 1990 after South African President Frederik de Klerk legalized all political parties and discharged most political prisoners.
Shortly after his release, Mandela was elected president of the African National Congress. And in 1994, when the ANC won South Africa's first all-race elections, he was inaugurated (就职) as the county's first black president at age 75.
“Never, never and never again shall it be that this beautiful land will again experience the oppression of one by another,” he said.
President Mandela said he would stay for only one five-year term. Cohen says Mandela earned international respect for South Africa's national reconciliation.
“Mandela devoted himself mainly to rallying the Africans to this new era to work on economic development, having good education, also he was very much of a spokesman on the international scene.” he said.
In 1993, Mandela shared the Nobel Peace Prize with his once bitter enemy F.W. de Klerk for their contribution to the peace process in South Africa. After receiving the award, Mandela praised the South African people.
“All have created a society which recognizes that all people are born equal,” he said. In a country torn apart by years of racial conflict, Nelson Mandela is considered a remarkable leader -- a man who turned South Africa away from violence and hatred into a country of greater peace and understanding.The underlined word “apartheid” in the 3rd paragraph probably means______.
| A．racial separation | B．financial aid |
| C．infectious illness | D．fulfilling life |
How long was Nelson Mandela sent to prison?
| A．18 years | B．28 years |
| C．6 years | D．19 years |
What is the author’s attitude in the passage?
| A．negative | B．positive |
| C．subjective | D．neutral |
Why was his bitter enemy F.W. de Klerk awarded the Nobel Peace Prize with Mandela?
| A．F.W. de Klerk did not kill Mandela during his presidency. |
| B．F.W. de Klerk was one of Mandela’s friends in the early years. |
| C．F.W. de Klerk made his own contribution to the process peacefully as well. |
| D．F.W. de Klerk was considered a remarkable leader turning South Africa away from violence. |
It was about 11:15 pm on the passenger ship California. The night was freezing cold and the water was filled with ice from the North Pole, making it difficult for the ship to sail on.
In the radio room, ship California’s operator Cyril Evans listened to the radio-talk between a nearby passenger ship and the telegraph station on the Canadian island of Newfoundland. Evans interrupted it and said, “We’re stopped and surrounded by ice. Be careful as you pass through these waters.” The radio operator on the nearby ship replied, “I’m too busy to talk now. I have many messages to send to the telegraph station. ” Twenty minutes later, as he turned off his radio and went to bed, Evans could still hear the ship sending its passengers’ telegrams.
Earlier in the evening the California’s captain, Stanley Lord, had seen another ship approaching. It looked about the size of his own, but attempts to contact the ship failed. It lay dark and mysterious about 10 miles away. At 00:40 am there appeared a sudden flash of light just over the mystery ship. Captain Lord, thinking the ship might need help, ordered his officers to signal the ship by lamp. There was no reply. Three more rockets then exploded, none appeared to go higher than halfway up the mast(桅杆）of the mystery ship. Then at about 2:00 am it turned and slipped into the darkness.
In the light of the dawn there was no mystery ship, but 20 miles away was the scene of a great disaster. Unfortunately, the mystery ship had stopped directly in front of the California, preventing people on board from seeing clearly. If this ship had not been there, Captain Lord would have recognized that the rockets were SOS rockets that came not from the mystery ship but from a more distant ship which the California could not see. If Cyril Evans had kept his radio on for just 30 minutes more he would have heard SOS signals coming from that distant ship he spoke with the night before. That ship was the Titanic which was sinking fast, leaving 1,500 of its passengers dead. It was April 14, 1912.Why were the rockets really fired?
| A．To celebrate the journey. |
| B．To signal for help. |
| C．To contact the Titanic. |
| D．To warn other ships. |
What is the main function of the last paragraph of this passage?
| A．It shows how unlucky the Titanic was. |
| B．It describes how the Titanic sank. |
| C．It indicates that the people on the California were careless. |
| D．It lists how many people died in the disaster. |
How many ships are mentioned in the passage?
| A．One. | B．Two. | C．Three. | D．Four. |
From the passage we know that .
| A．the rockets were fired from the mystery ship |
| B．Cyril Evans worked on the mystery ship that night |
| C．the Titanic started sinking at dawn the next day |
| D．the Titanic sent out many telegrams that night |