“Image is everything.” An entire industry has been built upon the precondition that image is everything, but when it comes down to it, an appealing image is not enough. If there is no substance(物质) behind the image, the product, service or person will fail at length.
First of all, one should consider how important image is in the selling of products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. Public concept of that product or service is certainly managed by the images created by the advertising agencies. But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑闻) showed that behind that image, it had dishonest business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.
Similarly, personal consultants can build up a public image for politicians and movie stars. Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace(体面) like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success.
72.The downfall of the Arthour Andersen accounting firm is due to ________.
A. its dishonesty in business B. its previous images
C. its bad management D. its poor service
73.Why did some famous people fall from grace?
A. Their images were not well built up
B. They failed to live up to their images.
C. They felt much pressure from the public
D. They paid little attention to fame and fortune.
74.The structure of the passage is ________.
A: Argument B: Point C: Conclusion
75.The author tries to argue that _________.
A. image creates everything
B. image is the key to success
C. truth is unlikely ever to be equalled
D. truth and image are equally important
People fell in love with Elizabeth Taylor in 1944, when she starred in National Velvet—the story of Velvet Brown, a young girl who wins the first place in a famous horse race. At first, the producers of the movie told Taylor that she was too small to play the part of Velvet. However, they waited for her for a few months as she exercised and trained—and added three inches to her height in four months! Her acting in National Velvet is still considered the best by a child actress.
Elizabeth Taylor was born in London, four years after her parents, both Americans, had moved there for business reasons in 1928. When World War II started, the Taylor moved to Beverly Hills, California, and there Elizabeth started acting in movies. After her success as a child star, Taylor had no trouble moving into adult roles and won twice for Best Actress: Butterfield (1960) and Who’s Afraid of Virginia Woolf ? (1966)
Taylor’s fame（名声）and popularity gave her a lot of power with the movie industry, so she was able to demand very high pay for her movies. In 1963, she received $1 million for her part in Cleopatra—the highest pay received by any star up to that time.
Elizabeth Taylor is a legend (传奇人物) of our time. Like Velvet Brown in National Velvet, she has been lucky, she has beauty, fame and wealth. But she is also a hard worker. Taylor seldom acts in movies any more. Instead, she puts her time and efforts into her businesses, and into helping others—several years ago, she founded an organization that has raised more than $40 million for research and education.The producers didn’t let Taylor play the part of Velvet at first because they thought she ____.
| A．was too young |
| B．was small in size |
| C．did not play well enough |
| D．did not show much interest |
What Elizabeth Taylor and Velvet Brown had in common was that they were both _____.
| A．popular all their lives |
| B．famous actresses |
| C．rich and kind-hearted |
| D．successful when very young |
Taylor became Best Actress at the age of .
| A．12 | B．28 | C．32 | D．34 |
In her later life, Elizabeth Taylor devoted herself to .
| A．turning herself into a legend |
| B．collecting money for the poor |
| C．doing business and helping others |
| D．do research and education work |
Children find meanings in their old family tales.
When Stephen Guyer’s three children were growing up, he told them stories about how his grandfather, a banker, all in the 1930s, but did not lose sight of what he valued most. In one of the darkest times his strong-minded grandfather was nearly , he loaded his family into the car and them to see family members in Canada with a ,“there are more important things in life than money. ”
The took on a new meaning recently when Mr. Guyer downsized to a house from a more expensive and comfortable one. He was that his children, a daughter, 15, and twins, 22, would be upset. To his surprise, they weren’t. , their reaction echoed （与---共鸣） their great-grandfather’s. What they was how warm the people were in the house and how of their heart was accessible.
Many parents are finding family stories have surprising power to help children hard times. Storytelling experts say the phenomenon reflects a growing in telling tales, evidenced by a rise in a storytelling events and festivals.
A university of 65 families with children aged from 14 to 16 found kids’ ability to parents’ stories was linked to a lower rate of anger and anxiety.
The is telling the stories in a way children can . We’re not talking here about the kind of story that , “ When I was a kid, I walked to school every day uphill both ways, barefoot in the snow. ” Instead, we should choose a story suited to the child’s , and make eye contact to create “a personal experience”, We don’t have to tell children they should take from the story and what the moral is. ”
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As your charming child changes into a rebellious teenager, take a deep breath and have a good look at the situation before you throw up your arms in anger or distress. Your teen takes a vital step towards adulthood by way of fighting against your rules, regulations and attitudes. Moving beyond their previous dependence on parents, teachers and other adults, teens learn to make decisions, understand the consequences of their behavior and get ready to take on adult responsibilities.
The growing need for independence sits at the heart of teenage rebellion. Many teens prefer to use peers as role models and often begin to question the reasoning behind home and school boundaries as they step closer to adulthood. The physical changes involved in adolescence coincide with(与…相一致) emotional, intellectual and moral growth, points out Kids Health---all of these can affect teenagers strongly and leave them feeling at a loss and stressed. They test different types of behavior, and it’s through this testing and boundary pushing that they learn what works and what does not from their own successes and mistakes.
Changes to a teenager’s hair and clothing emphasize her growing independent tastes and highlight her inclusion in a group of friends. Her opinions may begin to differ from yours as she develops her own values, leading to potential conflicts on subjects ranging from television programs to world affairs. A teen may break family rules regarding chores, loud music and schoolwork and find herself facing unwelcome punishment as a result. These acts of rebellion normally occur from time to time rather than continuously. They give teenagers the chance to see the results of their decisions for themselves and learn when rebellion may be a mistake.
Unhealthy patterns of rebellion can include acts of rebellion that increase in frequency. Violent bursts of anger, physically and emotional destructive behavior and offensive language may indicate that your teen feels bitter hatred towards adults and authority and needs help in navigating those feelings. Watch for falling grades, frequent truancy(逃学) from school or sudden changes to friendship, as these could indicate a variety of problems, including drug, alcohol or tobacco abuse.A rebellious teenager has the following characteristics EXCEPT _________.
| A．dependence on parents |
| B．disobeying rules and regulations |
| C．making his own decisions |
| D．preparing to undertake adult duties |
According to Paragraph 2, we can learn that during adolescence teenagers ____.
| A．want to learn from the older generation |
| B．remain unchanged |
| C．are under pressure and feel confused |
| D．need to be told what to do |
The underlined phrase “inclusion in” in Paragraph 3 is closest in meaning to __.
| A．fitting in | B．separating from |
| C．competing in | D．fighting for |
In the last paragraph, parents are advised ______.
| A．to leave them alone when their teens behave badly |
| B．to neglect their teens’ possible unfavorable experiences |
| C．to blame their teens for no reason |
| D．to provide their rebellious teens with proper guidance |
What’s the best title for the passage?
| A．Teenage Problems | B．Rebellion against Parents |
| C．Generation Gap | D．Teenage Rebellion |
Everything in China is negotiable, so goes the saying, reminding foreign travelers to be on guard and avoid being overcharged. Foreign tourists are often advised to learn some bargaining skills so that they can avoid paying high prices. Generally speaking, bargaining is an art and an important part of people’s life in China.
But the younger generation is gradually losing interest and the ability to negotiate a better deal. With fatter wallets, young people who never experienced war or shortages seldom bother to spend 10 minutes at a roadside shop cutting the price of a cell phone cover by 1 yuan. Saving for a rainy day and making good use of every penny---values held dear by older generations---no longer seem necessary. Naturally, bargaining is out, in an increasingly rich society. In this sense, bargaining is a product of poverty.
But in many countries, where residents’ incomes are much lower than those in China, bargaining is not popular at all. I can still remember my failed bargaining attempts in Africa and Indonesia, where vendor(小贩) looked at me in surprise when I sought something at half the price. They shook their heads and stopped the negotiation. Latter I was told by friends who had been staying there for years that bargaining was not part of local commercial culture.
During the years when the planned economy changed into the market economy, it was difficult for ordinary buyers to get a full picture of the product prices at a time when travel was inconvenient, and information spread slowly, adding to the information asymmetry(不对称). Afraid of being overcharged by vendors, buyers turned to the old wisdom of bargaining whenever and wherever they could.
Nowadays, the popularity of e-commerce has improved pricing transparence(透明) to the extreme. With the click of a mouse, all kinds of information on a product can be found, with users’ comments helping new consumers make decisions. With such transparency, overpricing becomes less frequent and bargaining is not a necessity for shoppers. In this sense, reduced bargaining activity can be seen as a sign of China’s progress toward a more mature economy.Bargaining is a skill to _______.
| A．buy high-quality products | B．communicate with foreigners |
| C．avoid paying too much | D．increase sales |
In China, the younger generation is losing interest in bargaining as a result of _______.
| A．rising incomes |
| B．an increasing number of products |
| C．the value of saving for a raining day |
| D．their fear of losing face |
What can we infer from the author’s experiences in Africa and Indonesia?
| A．Bargaining is always popular in poor countries. |
| B．Vendors there are impolite to foreign travelers. |
| C．It’s not avoidable to go abroad without bargaining skills. |
| D．Bargaining is not necessarily related to incomes. |
In terms of price and product information, buyers in China used to ____.
| A．be kept in the dark | B．know better than seller |
| C．show no concern | D．be well-informed |
What’s the main theme of this passage?
| A．Give buyers some tips about how to bargain. |
| B．Bargaining is disappearing with the development of society. |
| C．Make good use of every penny. |
| D．The younger generation is good at bargaining. |
Imagine this: You’re working on a school paper on your laptop. Your screen is full of open programs, including documents, Web pages and MSN chat.
Suddenly, a friend sends you a link to a video and demands that you watch it. He says it’s about cats, it’s funny and you’re going to love it. But you can’t help thinking, “I don’t have time for this right now.” You start to feel even more stressed out than you already did about your paper. While you don’t want to disappoint your friend, you need to keep working.
This is a common dilemma in an age of multitasking.
I often find that my focus is so easily distracted that when I need to work I become quite annoyed in response to these types of links. At the same time, when they’re from good friends, I can’t just ignore them. Usually, I say something like “Cool, I’ll look at it later.” But this often disappoints the other person, creating an awkward break in the conversation. Other times, I’ll just say “OK”, wait a while and then send a second message saying “That was great!” While this approach is simpler that ignoring the other person, it seems ridiculous to life to avoid making a social faux pas(失礼).
The problem is that new technologies offer a good many new possibilities, both positive and negative. On the one hand, the Internet connects you to millions of people whom you can make friends with and learn from. On the other hand, it offers just as many ways to waste time.
When you’re signed on to MSN chat, the other person can’t see that you have three papers to finish before the end of the week---so you better believe they’re going to send you a video of monkeys dancing to music.
Online chat is convenient, but the advantage of face-to-face communication is that you can see exactly what other people are doing.
If they are really good friends, you should feel blessed to give them your full attention without worrying about what’s going on in that other window or program.Why does the author feel annoyed when he receives a link to a video from a friend of his?
| A．Because his friend wants to distract him from his work. |
| B．Because he cannot concentrate on his work. |
| C．Because the video is too boring. |
| D．Because the video has something to do with his work. |
What will the author do to respond to his friend’s request for watching the video?
| A．He will do as his friend asks. \ |
| B．He will put it off or tell a white lie. |
| C．He will ignore his friend’s disappointment. |
| D．He will delete the link of the video. |
What does the underlined sentence in Paragraph 4 mean?
| A．There is an embarrassing pause or silence. |
| B．The author has broken the ice. |
| C．His friend intends to end their friendship. |
| D．They need a good rest after the conversation. |
Compared with online chat, face-to-face communication allows people _______.
| A．to communicate with each other more conveniently |
| B．to watch a video of a monkey dancing to music |
| C．to better understand what other people are working on |
| D．to hide something secret from other people |
Which of the following statements does the author probably agree with?
| A．Share an interesting video with your friend whether he/she is busy or not. |
| B．Neglect the links sent by your friend while working. |
| C．New technologies always bring us pressure rather than convenience. |
| D．It is a dilemma whether to disappoint your friend or stop working. |