Everywhere you look, large quantities of information in the world are pouring. This data flood is already starting to transform business, government, science and everyday life. It has great potential for good — as long as consumers, companies and governments make the right choices about when to restrict the flow of data, and when to encourage it.
A few industries have led the way in their ability to gather and take advantage of the data. Credit-card companies monitor every purchase and can identify cheats with a high degree of accuracy. Stolen credit cards are more likely to be used to buy hard liquor than wine, for example, because it is easier to overlook. Insurance firms are also good at combining clues to spot doubtful claims: dishonest claims are more likely to be made on a Monday than a Tuesday, since policyholders (保险客户) who stage accidents tend to assemble friends as false witnesses over the weekend. By combining many such rules, it is possible to work out which cards are likeliest to have been stolen, and which claims are untrue. By analyzing “basket data”, supermarkets can make promotions to appeal to particular customers’ preferences. The oil industry uses supercomputers to help them before drilling wells.
But the data flood also poses risks. There are many examples of databases being stolen: disks full of social-security data go missing, laptops loaded with tax records are left in taxis, credit-card numbers are stolen by online purchase. The result can be privacy made public, identity stolen and cheats permitted large space. Rather than owning and controlling their own personal data, they very often find that they have lost control of it.
The best way to deal with the data flood is to make more data available in the right way, by requiring greater transparency in several areas. First, users should be given greater access to and control over the information held about them, including whom it is shared with. Google allows users to see what information it holds about them, and lets them delete their search histories or modify the targeting of advertising, for example. Second, organizations should be required to disclose details of security breaches (安全漏洞), as is already the case in some parts of the world, to encourage bosses to take information security more seriously. Third, organizations should be subject to an annual security check, with the resulting grade made public (though details of any problems exposed would not be). This would encourage companies to keep their security measures up to date.
64. What is the best title for this passage?
A. Information Flood B. Benefits of Data Flood
C. Harms of Data Flood D. How to Use Data in a Right Way
65. From the passage we can infer that _____.
A. lots of data are lost because of hardware problems
B. online purchases are becoming more and more popular
C. credit cards are not so secure to use and will go out of use very soon
D. insurance firms have to investigate before they confirm their policyholders’ claims
66. Which of the following is the writer’s opinion about how to deal with the data flood?
A. Personal information should be used for public benefits.
B. The users should be given the right to access public information.
C. Companies should update their measures to guarantee their data safety.
D. Organizations should keep their resulting grade of security checks unknown to the public.
67. From the passage we can conclude that _____.
A. the data flood makes peoples’ life less convenient and more expensive
B. companies and insurance firms are responsible for the data flood
C. the information flood is more useful to organizations than to individuals
D. the information flood has both positive and negative influence on modern life
The kids in this village wear dirty, ragged clothes. They sleep beside cows and sheep in huts made of sticks and mud. They have no school. Yet they all can chant the English alphabet, and some can make words.
The key to their success: 20 tablet computers(平板电脑) dropped off in their Ethiopian village in February by a U.S. group called One Laptop Per Child.
The goal is to find out whether kids using today’s new technology can teach themselves to read in places where no schools or teachers exist. The Massachusetts Institute of Technology researchers analyzing the project data say they’re already amazed. “What I think has already happened is that the kids have already learned more than they would have in one year of kindergarten,” said Matt Keller, who runs the Ethiopia program.
The fastest learner—and the first to turn on one of the tablets—is 8-year-old Kelbesa Negusse. The device’s camera was disabled to save memory, yet within weeks Kelbesa had figured out its workings and made the camera work. He called himself a lion, a marker of accomplishment in Ethiopia.
With his tablet, Kelbasa rearranged the letters HSROE into one of the many English animal names he knows. Then he spelled words on his own. “Seven months ago he didn’t know any English. That’s unbelievable,” said Keller.
The project aims to get kids to a stage called “deep reading,” where they can read to learn. It won’t be in Amharic, Ethiopia’s first language, but in English, which is widely seen as the ticket to higher paying jobs.How does the Ethiopia program benefit the kids in the village?
| A．It trains teachers for them. |
| B．It contributes to their self-study. |
| C．It helps raise their living standards. |
| D．It provides funds for building schools. |
It amazed Keller that with the tablet Kelbesa could _______.
| A．learn English words quickly. |
| B．draw pictures of animals. |
| C．write letters to researchers. |
| D．make phone calls to his friends. |
What is the aim of the project?
| A．To offer Ethiopians higher paying jobs. |
| B．To make Amharic widely used in the world. |
| C．To help Ethiopian kids read to learn in English. |
| D．To assist Ethiopians in learning their first language. |
Store Scent(香味)
What is the first thing you notice when you walk into a shop? The products displayed（展示） at the entrance? Or the soft background music?
But have you ever noticed the smell? Unless it is bad, the answer is likely to be no. but while a shop's scent may not be outstanding compared with sights and sounds, it is certainly there. And it is proving be an increasingly powerful tool in encouraging people to purchase.
A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers' intention to purchase increased by 80 percent.
When it comes to the best shopping streets in pairs, scent is just as important to a brand's success as the quality of its window displays and goods on sale. That is mainly because shopping is a very different experience to what it used to be.
Some years ago, the focus for brand name shopping was on a few people with sales assistants' disproving attitude and don't-touch-what-you-can't-afford displays. Now the rise of electronic commerce (e-commerce) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores（实体店）can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.
Now, a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store's windows to smell books, pots and drawers, in search of their perfect scent. According to the passage, what is an increasingly powerful tool in the success of some brand stores?
| A．Friendly assistants |
| B．Unique scents |
| C．Soft background music |
| D．Attractive window display |
E-shops are mentioned in the passage to_____
| A．show the advantage of bricks-and-mortar stores |
| B．urge shop assistants to change their attitude |
| C．push stores to use sights and sounds |
| D．introduce the rise e-commerce |
The underlined word “destination” in Paragraph 5 means______
| A．a platform that exhibits goods |
| B．a spot where travelers like to stay |
| C．a place where customers love to go |
| D．a target that a store expects to meet |
The main purpose of the passage is to _____
| A．compare and evaluate |
| B．examine and assess |
| C．argue and discuss |
| D．inform and explain |
Choosing the Right Resolution
Millions of Americans began 2014 with the same resolution they started 2013 with, a goal of losing weight. However, setting weight loss as a goal is a mistake.
To reach our goal of losing weight-the output, we need to control what we eat-the input(输入). That is, we tend to care about the output but not to control the input. This is a bad way to construct goals. The alternative is to focus your resolution on the input. Instead of resolving to lose weight, try an actionable resolution: “I'll stop having dessert for lunch,” or “I'll walk every day for 20 minutes.” Creating a goal that focuses on well-specified input will likely be more effective than concentrating on the outcome.
Recently a new science behind incentives(激励), including in education, has been discussed. For example, researcher Roland Fryer wanted to see what works best in motivating children to do better in school. In some cases, he gave students incentives based on input, like reading certain books, while in others, the incentives were based on output, like results on exams. His main finding was that incentives increased achievement when based on input but had no effect when based on output. Fryer's conclusion was that the incentives for inputs might be more effective because students do not know how to do better on an exam, aside from general rules like “study harder.” Reading certain books, on the other hand, is a well-set task over which they have much more control.
As long as you have direct control over your goal, you have a much higher chance of success. And it's easier to start again if you fail, because you know exactly what you need to do.
If yo want to cut down on your spending, a good goal would be making morning coffee at home instead of going to a cafe, for example. This is a well-specified action-based goal for which you can measure your success easily. Spending less money isn't a goal because it's too general. Similarly, if you want to spend more time with your family, don't stop with this general wish. Think about an actionable habit that you could adopt and stick to, like a family movie night every Wednesday.
In the long run, these new goals could become a habit. The writer thinks that setting weight loss as a goal is a mistake because .
| A．it is hard to achieve for most Americans |
| B．it is focused too much on the result |
| C．it is dependent on too many things |
| D．it is based on actionable decisions |
In Roland Fryer's research, some students did better than the others because .
| A．they obeyed all the general rules |
| B．they paid more attention to exams |
| C．they were motivated by their classmates |
| D．they were rewarded for reading some books |
According to the writer, which of the following statements is a good goal?
| A．“I'll give up dessert.” |
| B．“I'll study harder.” |
| C．“I'll cut down my expenses.” |
| D．“I'll spend more time with my family.” |
The writer strongly believes that we should .
| A．develop good habits and focus on the outcome |
| B．be optimistic about final goals and stick to them |
| C．pick specific actions that can be turned into good habit |
| D．set ambitious goals that can balance the input and output |
The interview has been going on for about 20 minutes and everything seems to be going well.Then，suddenly the interviewer asks an unexpected question.“Which is more important，law or love?”
Job applicants in the west increasing find themselves asked strange questions like this.And the signs are that this is beginning to happening in China.
Employers want people who are skilled，enthusiastic(热情的） and devoted.So these are the qualities that any reasonably intelligent job applicant will try to show no matter what his or her actual feelings are.In response(应答），employers are increasingly using questions which try and show the applicant’s true personality.
The question in the first paragraph comes from a test called the Kiersey Personality Sorter.It is an attempt to discover how people solve problems，rather than what they know.This is often called aptitude(倾向性）testing.
According to Mark Baldwin of Alliance many job applicants in China are finding this type of questions difficult.“When a Chinese person fills out an aptitude test he or she will think there is a right answer and they may well fail because they try to guess what the examiner wants to see.”
This is sometimes called the prisoner’s dilemma(窘境）.Applicants are trying to act cleverly in their own interest，but they fail because they don’t understand what the interviewer is looking for.Remember that in an aptitude test，the correct answer is always the honest answer.
3The writer wrote the passage to ______.
| A．give you a piece of advice on a job interview |
| B．tell you a piece of advice on a job interview |
| C．describe an aptitude test |
| D．advise you how to find a good job |
Now employers want to hire workers______.
| A．who know much more than others |
| B．who are better skilled than others |
| C．who are able to solve different problems |
| D．who will work harder than others |
According to the writer，in an aptitude testing，Chinese job applicants should______.
| A．not tell the truth |
| B．learn to tell what they really think |
| C．be more enthusiastic |
| D．try to find out what the examiner really wants to know |
From the passage we know that ______.
| A．job applicants are always asked such questions |
| B．more Chinese applicants fail to find a job |
| C．applicants should not act as reasonably as a prisoner |
| D．aptitude testing is becoming popular the world wide |
Women are friendly. But men are more competitive. Why? Researchers have found it’s all down to the hormone oxytocin(荷尔蒙催生素). Although known as the love hormone, it affects the sexes differently.
“Women tend to be social in their behavior. They often share with others. But men tend to be competitive. They are trying to improve their social status,” said Professor Ryan.
Generally, people believe that the hormone exytocin is let out in our body in various social situations and our body creates a large amount of it during positive social interaction（互动）such as falling in love or giving birth.
But in a previous experiment Professor Ryan found that the hormone is also let out in our body during negative social interactions such as envy.
Further researches showed that in men the hormone oxytocin improves the ability to recognize competitive relationships, but in women it raises the ability to recognize friendship.
Professor Ryan’s recent experiment used 62 men and women aged 20 to 37.
Half of the participants（参与者）received oxytocin. The other half received placebo（安慰剂）.
After a week, the two groups switched with participants. They went through the same procedure with the other material.
Following each treatment, they were shown some video pictures with different social interactions. Then they were asked to analyze the relationships by answering some questions. The questions were about telling friendship from competition. And their answers should be based on gestures, body language and facial expressions.
The results indicated that, after treatment with oxytocin, men’s ability to correctly recognize competitive relationships improved, but in women it was the ability to correctly recognize friendship that got better.
Professor Ryan thus concluded: “Our experiment proves that the hormone oxytocin can raise people’s abilities to better distinguish different social interactions. And the behavior differences between men and women are caused by biological factor（因素）that are mainly hormonal.” What causes men and women to behave differently according to the text?
| A．Placebo. |
| B．Oxytocin. |
| C．The gesture. |
| D．The social status. |
What can we learn from Professor Ryan’s previous experiment?
| A．Oxytocin affects our behavior in a different way. |
| B．Our body lets out oxytocin when we are deep in love. |
| C．Our body produces oxytocin when we feel unhappy about others’ success. |
| D．Oxytocin improves our abilities to understand people’s behavior differences. |
Why did Professor Ryan conduct the recent experiment?
| A．To test the effect of oxytocin on the ability to recognize social interactions. |
| B．To know the differences between friendship and competition. |
| C．To know people’s different abilities to answer questions. |
| D．To test people’s understanding of body language. |
The author develops the text by _______.
| A．explaining people’s behavior |
| B．describing his own experiences |
| C．distinguishing sexual differences |
| D．discussing research experiments |