Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference, is that it’s one person’s opinion. But because the two big cola companies—Coca-Cola and Pepsi Cola--- are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic (传统型) or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guess-work could have accomplished.
Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse-only 7 of 27 identified all four samples correctly.
Both groups did better than chance would predict,but nearly half the participants in each group made the wrong choice two or more times. Two people go all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so tiredness, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.
67. According to the passage the preference test was conducted in order to ________.
A.show that a person’s opinion about taste is mere guesswork
B.compare the ability of the participants in choosing their drinks(A)
C. find out the role taste preference plays in a person’s drinking
D.reveal which cola is more to the liking of the drinkers
68. The statistics recorded in the preference tests show that________.
A. there is not much difference in taste between Coca-Cola and Pepsi
B. few people had trouble telling Coca-Cola from Pepsi
C. people’s tastes differ from one another
D. Coca-Cola and Pepsi are people’s two most favorite drinks
69. It is implied in the first paragraph that ________.
A. the competition between the two colas is very strong
B. blind tasting is necessary for identifying fans
C. the purpose of taste tests is to promote the sale of colas
D. the improvement of quality is the chief concern of the two cola companies
70. The author’s purpose in writing this passage is to ________.
A. emphasize that taste and price are closely related to each other
B. recommend that blind tasting be introduced in the quality control of colas
C. show that taste preference is highly subjective
D. argue that taste testing is an important marketing strategy
People in the United States honor their parents with two special days:Mother’s Day, on the second Sunday in May, and Father’s Day, on the third Sunday in June. These days are set aside to show love and respect for parents. They raise their children and educate them to be responsible citizens. They give love and care. These two days make us think about the changing roles of mothers and fathers. More mothers now work outside the home. More fathers must help with child care.
These two special days are celebrated in many different ways. On Mother’s Day people wear carnations. A red one symbolizes a living mother. A white one shows that the mother is dead. Many people attend religious services to honor parents. It is also a day when people whose parents are dead visit the cemetery(墓地).On these days families get together at home, as well as in restaurants. They often have outdoor barbecues for Father’s Day. These are days of fun and good feelings and memories.
Another tradition is to give cards and gifts. Children make them in school. Many people make their own presents. These are valued more than the ones bought in stores. It is not the value of the gift that is important, but it is “the thought that counts”. Greeting card stores, florists, candy makers, bakeries, telephone companies, and other stores do a lot of business during these holidays.
68. Which of the following is NOT a reason for children to show love and respect for parents?
A. Parents bring up children.
B. Parents give love and care to children.
C. Parents educate children to be good persons.
D. Parents pass away before children grow up.
69. Which do you think is right about “carnation”?
A. It has only two kinds of colors.
B. It refers to the special clothes people wear on Mother’s Day or Father’s Day.
C. It’s a kind of flower showing love and best wishes.
D. People can wear carnations only on the second Sunday in May.
70. What do you know from the passage?
A. Mother’s Day and Father’s Day are both in May.
B. Fewer women worked outside the home in the past.
C. Not all the children respect their parents
D. Fathers are not as important as mothers at home.
71. On Mother’s Day and Father’s Day, _______.
A. people usually have family parties
B. everyone goes to visit the cemetery
C. children always go to parents’ home
D. hand-made cards are the most valuable gifts
Two thieves came to a house to steal something. They dug a hole in the wall of the house.
There lived many mice in the house. The woman in the moonlight saw a mouse crawl(爬行) into the house. “Look! In comes one,” she said to the man in the house. He was so frightened that he hurriedly crawled out of the house and said to the one waiting outside, “She found me when I was just in.” But the thief outside didn’t believe him, so he said; “Let us two try to crawl into the house together.” At that time two mice happened to crawl into the house, too. The woman saw the mice and shouted, “In come two, catch them!” The two thieves were terribly frightened. The man in the house said, “You saw them come in but where are they? I will catch them tonight.” The two thieves started running away at once.
The two thieves wanted to make it clear whether they had been found or not the night before. The next day they acted as men selling sweet potatoes and came before the house. The man and the woman were ploughing in their fields. The rein(缰绳)broke and the woman came home for a rope. She saw two men selling sweet potatoes and wanted to buy some. She picked out two which looked like mice. At the time the man couldn’t wait for her any longer in the fields and he ran back from the fields to hurry her up. The woman showed the sweet potatoes to the man and said, “How they look like the two of last night.” The man said, “I asked you to fetch a rope, why don’t you hurry for it?” The two thieves ran away very quickly without their sweet potatoes.
65. The two thieves failed to steal anything from the house because_______.
A. they were found out
B. they were frightened by what they had heard in the house
C. they didn’t work together well with each other
D. mice stopped them from doing so
66. From the last paragraph, we know that_______.
A. the two thieves were famous selling sweet potatoes
B. the woman recognized the two thieves
C. the woman pretended to know nothing about the two thieves and made fun of them
D. the two thieves didn’t know that they were not found at all
67. The woman said, “How they look like the two of last night.” Here “the two” refers to_______.
A. the two thieves B. nothing C. the mice D. the ropes
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Production assistant wanted ——Fluent English speaker ——easy going,open-minded ——Background in the industry ——Excellent computer skills Please drop us your CV to the address below if you feel that you would suit one of the positions.Please click on the link below to see our offices: http://www.brightshadowfilms,com/QTVR.html hr@brightshadowfilms.com Tele:88822357 |
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61.If you are a native English speaker from New Zealand and want a teaching job,
you may contact_______.
A.hyhysh@hotmail.com B.babelchina@126.com
C:hr@brightshadowfilms.com D.americanenglishacademy@gmail.com
62.Which of the following jobs pays most attention to organizing?
A.An English teacher. B.A program coordinator.
C.A production assistant. D.A branch director.
63.If you are a non-native English speaker with great skills in computer,which of the following telephones may interest you?
A.86(021)63222995. B.13661641372. C.88822357. D.88867356.
64. If you know nothing about computer, you can telephone which number?
A. 88867356 B. 88822357 C. 13661641372 D. All above.
第三节:阅读理解
第一节:阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项。
How Americans Began to Eat Tomatoes
People have strange ideas about food. For example, the tomato is a kind of very delicious vegetable. It is one of useful plants that can be prepared in many ways. It has rich nutrition and vitamin in it. But in the 18th century, Americans never ate tomatoes. They grew them in their gardens because tomato plants are so pretty. But they thought the vegetable was poisonous (有毒的). They called tomatoes “poison apples.”
President Thomas Jefferson, however, knew that tomatoes were good to eat. He was a learned man. He had been to Paris, where he learned to love the taste of tomatoes. He grew many kinds of tomatoes in his garden. The President taught his cook a way for a cream of tomato soup. This beautiful pink soup was served at the President’s party. The guests thought the soup tasted really good. They never thought their president would serve his honored guests poison apples. Jefferson never spoke to his honored (忠实的) guests about the fact.
56. After you read the passage, which of the following do you think is true?
A. Americans never ate tomatoes after they began to plant them.
B. Americans didn’t eat tomatoes before 19th century.
C. Even now Americans don’t eat tomatoes.
D. In the 18th century Americans ate a lot of tomatoes.
57. The passage tells us that Jefferson was a President who learned to love the taste of tomatoes________.
A. while he was in Paris B. when he was a little boy
C. because his parents told him so D. from books
58. According to the text, _______ made the beautiful pink soup served at the President’s party?
A. the President himself B. a French cook
C. the President’s cook D. the President’s wife
59. From the passage we know all the honored guests invited by Jefferson were________.
A. people from other countries B. from France
C. people of his own country D. men only
60. According to the passage, which of the following is NOT true?
A. All of the guests knew the soup that was served at the President’s party was made of tomatoes.
B. All of the guests thought the soup which was prepared by the President’s cook was nice.
C. All of the guests thought the taste of the beautiful pink soup was nice.
D. None of the guests knew that their president would serve his honored guests poison apples.
Misunderstanding means East-West cultural clash. A failure to understand different customs lead to misunderstanding.
A common example of this clash occurs in China when Westerners complain that the Chinese are noisy and impolite, and feel uneasy with the questions: "Where are you from?" "Where do you work?" "How much do you earn?" "Are you married?" One Westerner has described this question and answer process as a "Laowai (foreigner) Litany." It's not surprising that foreigners in China who are not familiar with Chinese culture would be shocked by the questions and might feel that Chinese were meddling in their affairs.
Why do Chinese and Westerners have opposite behaviour in public and in society? Cultural differences partly explain this. Chinese culture is founded on collectivism. Instead of considering themselves individuals, Chinese are, above all, members of a community. They identify more with employees of the company, citizens of the country, husbands or wives, or fathers. They are used to thinking of groups. With this community spirit, it's not uncommon to approach others with questions. So, "Where are you from?" could mean "I'm interested in you and ready to be your friend;" "How much money do you earn?" could mean "If you don't earn enough to feed yourself, I'm happy to invite you to share my rice porridge;" and "Are you married?" could mean "If you're still single, I'll help you find a girlfriend."
For Chinese, asking a stranger questions is a normal way to show sympathy and to invite someone to have a friendly conversation. Chinese on a 10-hour train ride would be considered impolite or even arrogant if they refused to ask or answer questions. That is why a Chinese train ride is always happy and animated for Chinese, but can be noisy for a European.
Western culture is based on individualism. A Westerner sees himself or herself both as an individual and member of a community. Thus any insistence on communicating through questions might be considered annoying. In Europe, a person on a 10-hour train ride, will be considered polite if he or she wants to keep silent for the whole journey. This is also why train rides in Europe are agreeably quiet for Europeans, but possible painful for Chinese.
There seems to be fundamentally nothing wrong with being interested in strangers, depending on the circumstances, but either asking questions or not asking questions could prove indelicate. Whoever you are, be relaxed and polite no matter whether you get intrusive questions or a perfunctory hello.
66. Which is wrong about the above four questions in paragraph 2 ?
The Chinese use them to show their sympathy.
The Westerners will be shocked at these questions
They are often asked to open a conversation by Chinese people.
They imply the spirit of individualism.
67. According to the passage, all the following shows the culture differences between we Chinese and the Westerns except_________________.
the Chinese consider themselves to be members of a community while the Westerns don’t
western culture is founded on individualism
your questions will annoy a Westerner if he/she doesn’t want to communicate
train journey in Western countries are often quiet but noisy in China
68. On a ten-hour train ride___________________________.
the Chinese will probably talk with strangers happily
the Westerners are certain to talk with strangers
it is impolite for both the Chinese and the Westerners to keep silent
it is often painful for the Westerners to be in silence
69. The underlined word “animated”(in paragraph 4) possibly means_______________.
A. causing shameful feelings B. filled with noise
C. full of life and spirit D. important and agreeable
70. The main idea of the passage is probably_____________________.
A.we shouldn’t ask the Westerners the four questions
B.culture differences may lead to misunderstanding
C.it’s wrong to be interested in strangers
D.asking a stranger questions is a normal way to show sympathy