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Celebrity endorsements
Despite the fact that companies believe celebrities had a lot of pull with regard to the buying trends of consumers,researches have discovered that this does not seem to be the case.British and Swiss researchers conducted a study showing that advertisements made by celebrities like David Beckham and Scarlett Johansson are not as effective as those by ordinary people.
In a sample of 298 students,researchers presented a magazine advertisement for a digital camera that was endorsed by a fictional student claiming the camera was“hot”and his “preferred choice”.The same advertisement was shown to other students,but with a difference:The camera was endorsed by a famous person in Germany.
While the students said that both advertisements were beneficial,the one made by the student topped the celebrity one if students aimed to impress others with their purchases.More than half of the students,who admitted purchasing products that would impress others,said they were influenced by the student’s advertisement.Only 20% said the celebrity one would affect their buying decision.
Professor Brett Martin,of the University of Bath’s School of Management,explained that the findings could be used not only in Germany,but in other countries as well.“Our research questions whether celebrities are the best ways to sell products,”said Prof Martin.“Celebrities can be effective but we found that many people were more convinced by an endorsement from a fictional fellow students.This is because many people feel a need to keep up with the Jones when they buy.”
46.Some companies think the celebrities endorsement ____________.
A.is popular with the consumers
B.can pull all the consumers into the shops
C.can affect the consumers’ purchasing
D.is as effective as an endorsement from common people
47.Which of the following ads would be more effective to common consumers, according to the experiment?
A.An ad featuring lovely pandas.            B.An ad made by David Beckham.
C.An ad made by fictional common people.D.An ad with beautiful natural scenery.
48.The underlined words“the Jones”in the last paragragh refer to“____________ ”.
A.someone called Jones                                 B.common people
C.the Jones family                                        D.celebrities
49.We can imply from the passage that ____________.
A.celebrities cheat consumers in advertisement
B.the researchers here are against celebrity endorsement
C.the student’s ads are mole reliable than those made by celebrities
D.company needn’t spend so much money on celebrity endorsement
50.We can probably read the article in____________ .
A.a local newspaper                         B.a science report
C.an academic journal                     D.a textbook

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(C)
One thing the tour books don’t tell you about London is that 2000 of its residents are foxes. They ran away from the city about two centuries ago after developers and pollution moved in . But now that the environment is clear the foxes have come home. “The number and variety of wild animals in urban areas is increasing” says Comer Jones. A survey of the wildlife in New York’s Central Park last year counted 14 species of mammals. A similar survey conducted in the 1890s counted only five species. Several changes have brought wild animals to the cities. Foremost is that air and water quality in many cities has improved as a result of the 1970s pollution-control efforts. Meanwhile , rural areas have been built up, leaving many animals on the edges of suburbs. In addition, urban wildlife refuges have been created. The Greater London Council last year spent£750,000 buying land and building 10 permanent wildlife refuges in the city. As a result many birds are now living in the city. For peregrine falcons cities are actually safer than rural cliff dwellings (栖息地). By 1970 the birds had died out east of the Mississippi because of the DDT, which had made their eggs too thin to support life . That year, scientist Tom Cade of Cornell University began raising the birds for release in cities which afforded plenty of food. Cities can attract wild animals without turning them harmful. The trick is to create habitats where they can be self-sufficient but still be seen and appreciated . Such habitats can even be functional. In San Francisco, the local government is testing different kinks of rainwater control basins to see not only which ones retain the cleanest water but which will attract the most birds.
72.The passage is mainly concerned with___________.
A.wildlife returning to large cities B.foxes returning to London
C.wild animals living in zoos D.a survey of wildlife in New York
73.It can be inferred from the passage that__________
A.Londoners are putting more and more wild animals into their zoos
B.Londoners are happy to see wild animals return to their city
C.Londoners are trying to move wild animals back to the countryside
D.Londoners have welcomed the wild birds, but found foxes a problem
74.According to the passage, the number of species of wildlife in New York’s Central Park______
A.is slowly decreasing B.competes favorably with other cities
C.is on the same level as before D.has more than doubled in the last century
75.Which of the following is NOT a reason that wildlife returning to the cities?
A.Food is plentiful in the cities
B.Wildlife is appreciated in the cities
C.Wildlife refuges have been built in the cities
D.Air and water quality has improved in the cities

(B)
HOW TO ORDER
Ordering from BooksFirst is easy and safe.
SELECTING YOUR BOOKS
When you have found a book you would like to order, just click on Add to Basket and it will be added to your shopping basket T0 make it easy to keep track of the books you've selected. My Shopping Basket will display your choices wherever you are on the site. When you're ready to place your order, select View Basket.
VIEW BASKET
This is where you select the postal destination for your order, indicate whether you would like Next Day Delivery in the UK and choose gift - wrapping. You can also amend(修改) the contents of your basket by making any changes and then selecting Update Basket. Overseas customers ordering three or more books can also request reduced airmail charges here When you're happy with the contents of your shopping basket, go to the
Secure Checkout
THE ORDER FORM
After you've completed the order form you will receive an on – screen acknowledgment. This wilt be followed by an email confirming the details of your order. We will then inform you when your order has been sent. if this is your first order, we will
also inform you of your personal BooksFirst account number.
YOUR FIRST ORDER
We'll send to you a personal account number after you have placed your first order. For following orders, all you need to do is enter your personal account number and email address.
RETURNING CUSTOMERS
If you have ordered from us before, online, by mail or telephone, you will have already owned a personal account number. You then only need to complete the full order form. Using your account number allows us to find your details from our records (they are not accessible online). However, you do not need your BooksFirst personal account number to place an order - simply present all the required details on the order form. If you don’t have a note of your account number , just Contact US so that we can supply it to you .
68.We can probably read this advertisement__________.
A.in a newspaper B.in a magazine C.on the Internet D.on TV
69.The information under RETURNING CUSTOMERS is , for those_________.
A.who have forgotten their BooksFirst account numbers
B.who haven’t not their BooksFirst account numbers
C.who have experienced BooksFirst online shopping before
D.who have never done online shopping before
70.Which of the following is True?
A.You must put what you choose in a basket as you do in a supermarket
B.You can find your Shopping Basket nowhere but in View basket
C.You can get an account number only after you place an order online
D.You will pay less if you buy over three books overseas at a time
71.The purpose of this advertisement is_______
A.to promote the sale of books
B.to show the ways of ordering
C.to help readers apply for account numbers
D.to supply account numbers to readers

Section B
Directions: Read the following three passages. Each passage is followed by several questions or unfinished statements. For each of them there are four choices marked A, B, C and D. Choose the one that fits best according to the information given in the passage you have just read.
(A)
Margie Bland remembers the phone call from Iraq sometime before Christmas. Her son, Army specialist Joseph Darby , a military police officer in the reserves(not full – time soldiers), was on the phone and she could tell something was wrong.
Darby , 24 , would later come out as the soldier who first alerted the world to the abuse of Iraqi prisoners by US guards at Abu Ghraib prison in Baghdad on January 13. “I could tell in his voice he was not sleeping.” Blank , 45, recalls. “He said ‘I don’t fell good.’” Darby was feeling bad about something he thought was very wrong. “It was really hard on him”, his mother said. “He didn’t want to go against his troops, but he said he could not stand the cruelty he had discovered . He said he kept thinking , ‘What if that was my mum, my brother or my brother or my wife?’” Darby slipped an anonymous note under a military investigator’s door in January, about the mistreatment of prisoners. He later turned in a CD-ROM with 1,000 photos documenting the cruelty, according to a recently disclosed internal Army report. “I told him, ‘Your picture is in the paper, ’” Blank said. “I said, ‘Honey , you did a good thing and good always triumphs over evil ’ And he said, ‘You’re right, mum.’”
Darby grew up in western Pennsylvania, US To help his family, he worked at a fast food restaurant as a teenager and as a mechanic after graduating from high school. He thought the Army might lead to a better life—even a college education. So, like many others, he ended up in Iraq.
65.How did Darby feel when he found the abuse of Iraqi prisoners?
A.Excited B.Terrible C.Pleased D.Angry
66.Darby joined the army to________
A.travel around the world for free B.support his family
C.improve his life D.occupy Iraq
67.The purpose of writing the passage is to_______.
A.criticize the US troops for their wrong doings in Iraq
B.discuss whether Darby should disclose the abuse of Iraqi prisoners
C.tell the life about Iraqi prisoners
D.show how Darby behaved in face of the abuse of Iraqi prisoners

E
Camping wild is a wonderful way to experience the natural world and, at its best, it makes little environmental influence. But with increasing numbers of people wanting to escape into the wilderness, it is becoming more and more important to camp unobtrusively(不引人注意地)and leave no mark.
Wild camping is not permitted in many places, particularly in crowded lowland Britain. Wherever you are, find out about organizations responsible for managing wild spaces, and contact them to find out their policy on camping and shelter building. For example, it is fine to camp wild in remote parts of Scotland, but in England you must ask the landowner’s permission, except in national parks.
Camping is about having relaxation, sleeping out door, experiencing bad weather, and making do without modern conveniences. A busy, fully-equipped campsite(野营地)seems to go against this, so seek out smaller, more remote places with easy access to open spaces and perhaps beaches. Better still, find a campsite with no road access: walking in makes a real adventure.
Finding the right spot to camp is the first step to guaranteeing a good night’s sleep. Choose a campsite with privacy and minimum influence on others and the environment. Try to use an area where people have obviously camped before rather than creating a new spot. When camping in woodland, avoid standing dead trees, which may fall on a windy night. Avoid animal runs and caves, and possible homes of biting insects. Make sure you have most protection on the windward side. If you make a fire, do so downwind of your shelter. Always consider what influence you might have on the natural world. Avoid damaging plants. A good campsite is found, not made—changing it should be unnecessary.
57. You needn’t ask for permission when camping in ________.
A. most parts of Scotland B. national parks in England
C. crowded lowland Britain D. most parts of England
58. The author thinks that a good campsite is one ________.
A. used previously B. with easy access
C, with modem conveniences D. far away from beaches
59. The last paragraph mainly deals with ________.
A. protecting animals B. building a campfire
C. camping in woodland D. finding a campsite with privacy
60. The passage is mainly about ________.
A. the protection of campsites B. the human influence on campsites
C. the importance of wild camping D. the dos and don’ts of wild camping

D
These days, if you still think the cell phone is just for talking, you’ll get laughed at. Yes, it’s true, voice-only handsets have become out of date. Today’s do-it-all mobiles have a lot in common with the computer. The only difference may be that they fit in your pocket and you pay by the minute to use them. Some of the things a cell phone can do for you will be available this year:
Surf at speed
Cell phones that let you use the Web have been around for years. So, what’s new? Well, faster third-generation(3G)networks that let you surf at anywhere. This then allows a carrier to send video, music, and games to your phone. Possible choices are from LG Electronics VX 8000 and Motorola V1150.
Listen as you go
The problem with most cell phone MP3 players is that they hold only a handful of songs. But, that’s about to change. Sony Ericsson’s new W800i can hold around 150 songs in its 500 MB memory. And Samsung’s SPH-V5400 even comes with a 1.5 GB hard drive. Mobile phones may eventually replace mini-MP3 players, especially for teens.
Say cheese
Camera cell phones are not new either. But, most of them have limitations: around 1-megapixel(百万像素). But new technology has made 2-megapixel units more common, and 3-megapixel units are showing up soon. Some 2-megapixel models, like Sony Ericsson’s K750i, offer limited zoom and focus controls. Others, like LG’s recent A7110, can even capture 30 minutes of full-motion video.
Portable TV
You say you like “watching TV”? That’s what Samsung MM-A700 wants to give you. The new model lets users watch popular TV programmes— for a fee. Other choices are Nokia’s 6620, Sanyo’s MM7400 and NEC’s N940. The NEC model lets you watch public TV— no fee.
The above are just a handful of what you’ll see in the coming months. Further down the road, your mobile phone may play a host of other roles, such as mobile credit card, position locator... So what is there that a cell phone can’t do?
53. Which of the following models should you choose to listen to the music?
A. Samsung’s SPH-V5400 and Nokia’s 6620.
B. Sanyo’s MM7400 and NEC’s N940.
C. Sony Ericsson’s W800i and NEC’s N940.
D. Sony Ericsson’s W800i and Samsung’s SPH-V5400.
54. What’s the difference between NEC’s N940 and other models?
A. It allows you to surf the Internet at a high speed.
B. It lets you watch public TV for free.
C. It can hold as many as 150 songs.
D. It can capture 30 minutes of full-motion video.
55. Which of the following statements is TRUE according to the passage?
A. Camera cellphones of 3-megapixel units will appear soon.
B. It is certain that a cellphone can do anything in the near future.
C. Today’s do-it-all mobiles have nothing in common with the computer.
D. All the functions of the models mentioned in the passage are completely new.
56. This passage may be ________.
A. a survey to find the development of cellphones
B. an introduction to some new models of cellphones
C. a science fiction trying to attract readers’ attention
D. an advertisement trying to persuade you to buy new cellphones

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