When Denis Hennequin took over as the European boss of McDonald's in January 2004, the world's biggest restaurant chain was showing signs of recovery in America and Australia, but sales in Europe were sluggish or declining.One exception was France, where Mr.Hennequin had done a reliable job as head on the group's French subsidiary(子公式) to sell more Big Macs to his relatives, His task was to copy this success in all 41 of the European countries where anti-globalisers’ favourite enemy operates.
So far Mr.Henncquin is doing well.Last year European sales increased by 5.8% and the number of customers by 3.4%, the best annual results in nearly 15 years.Europe accounted for 36% of the group's profits and for 28 of its sales.December was an especially good month as customers took to seasonal menu offerings in France and Britain, and to a promotion in Germany based on the game of Monopoly(垄断).
Mr.Hennequin's recipe for revival(复兴) is to be more open about his company's operations, to be "locally relevant", and to improve the experience of visiting his 6.400 restaurants. McDonaId's is blamed for making people fat, exploiting workers, treating animals cruelly, polluting the environment and simply for being American.Mr.Hennequin says he wants to engage in a dialogue with the public to address these concerns.
He introduced "open door" visitor days in each country which became hugely popular.In Poland alone some 50,000 visitors came to McDonaId's through the visitors' program last year.The Nutrition Information Initiative(倡议)launched last year, put detailed Sables on McDonaId's packaging with data on calories, protein, fat, carbohy drates and salt content, "the details are also printed on tray-liners.
49.Which of the following statement is RIGHT?
A.Denis Hennequin has been boss of McDonald since 2004.
B.The sales of McDonald is increasing in France.
C.Denis Hennequin tries his best to increase the sales of McDonald in the world.
D.The nutrition information is always launched on McDonald products.
50.McDonaId's is blamed in Europe for the following reasons EXCEPT _________
A.making people fat B.exploiting workers
C.treating animals cruelly D.earning too much
51.Which of the following is not included in the McDonaId's packaging?
A.attentions B.fat C.protein D.salt content
52.What did Denis Hennequin do to increase the sales of McDonald in Europe?
A.He visited all the McDonaId's branches in Europe.
B.He introduced "open door" visitor's days in each country.
C.He had done a reliable job as head of the group's French subsidiary.
D.He engaged in a dialogue with the public.
On any weekend throughout the year one can spend hours browsing through neighborhood flea (跳蚤) markets. These are very popular for those who are in search of bargains and who have a keen eye for picking through what others have discarded. They hunt and search for something they can reuse. Americans love secondhand merchandise (商品) which can be bought cheaply and restored to its original use. In many cases the condition and the quality are still good, though the style might be outdated.
For some people searching through flea markets is a hobby which reaps rewards. They look for possible antiques among the items for sale or for old furniture which can be restored with a little care and used again. Many wise collectors often find rare items worth much more than their bargained price. Since prices are usually not fixed, if one is persistent a bargain can easily be struck. The owner may be selling a rare collectable and may not even be aware of its value. One of the great pleasures of shopping at such markets is the chance to bargain with the shop owner and settle for a price which one can afford and is willing to pay.
Perhaps even more enjoyable than flea markets are the weekend outdoor garage sales which have now become very much a part of American culture. These are held usually in the spring and fall when the weather is still good. Usually a homeowner, having decided that he would like to clear his residence of accumulated items which are no longer useful to him, advertises in a local paper that he is holding a garage sale. More than likely the goods on display are in good condition and great buys can be found if one has the time and patience to search carefully. The home owner places items for sale on display along the driveway leading to his garage or on his front lawn and waits for people to look at what he has to sell. Old magazines, books, paintings, bicycles, ice-skates, items of clothing and electrical appliances of every sort appear on a regular basis. If the owner is in a position where he must sell his home or plans to move soon, then he may be forced to practically give things away at a price far below their true worth.
67. What do you usually do before holding a garage sale?
A. Put on an advertisement in a local newspaper. B. Display your goods in front of the garage.
C. Find rare items and fix their prices. D. Clear your garage and front lawn.
68. The underlined word “discarded” in Paragraph 1 probably means ____.
A. distributed B. rejected C. discovered D. stored
69. When people shop at a flea market, how can they settle on a price?
A. They can bargain on a price acceptable to both. B. They can question their value.
C. They can expect a 50% discount. D. They can compare with the other sellers.
70. What do we know about the garage sale?
A. It is only held in the spring of the year.
B. The goods on display are totally useless.
C. Garage sales are popular with Americans.
D. All the goods are selling far below their real value.
第二部分:阅读理解(20小题, 每小题2分,满分40分)
阅读下列短文, 从每题所给的四个选项 (A、B、C和D) 中, 选出最佳选项
A New Zealand fishermen caught what may prove to be a world-record-breaking colossal squid(鱿鱼).
In the cold, dark waters of the Antarctic hides a creature with eight arms, two super long tentacles(触须) and eyes as big as dinner plates. Sound like something out of a science fiction movie? Think again.
On February 21, New Zealand fishermen landed a colossal squid the length of a school bus. They had been fishing with long lines for Chilean sea bass in the waters off the coast of New Zealand when they caught the rare squid. With two hours of hard work, the crew skillfully pulled the creature into a net and dragged in aboard their ship.
Scientists evaluate that the animal weighs about a half ton and is about 40 feet long. That would make this colossal squid the biggest on record.
First identified in 1925 after two tentacles were found in a whale’s stomach, the colossal squid has long been a mystery. The animals are not easy to observe because they can go down to ocean depths of 6,500 feet. What scientists do know from studying the bodies of a half dozen colossal squids is that they are fierce hunters.
The recently captured colossal squid has been frozen to keep it for scientific study. It will be transported to New Zealand’s national museum, Te Papa, in the capital city of Wellington. Experts believe it to be the first adult male ever caught undamaged. Scientists hope to learn more about the colossal squid’s diet, behavior and reproductive(繁殖)patterns.
“Scientists will be very interested in this amazing creature, ”said New Zealand Fisheries Minister Jim Anderson. “It adds immeasurably to our understanding of the marine environment. ”
56. Why is it usually difficult for experts to observe the squid?
A. Because it moves too fast B. Because it is too large.
C. Because it is dangerous. D. Because it can go down to deep ocean.
57. What can be inferred from the passage?
A. The squid is from a science fiction story
B. The fishermen often meet colossal squids
C. Scientists know much about the colossal squid.
D. The fishermen had some difficulty catching the large squid.
58. What’s the purpose of catching such a huge squid?
A. To make it into food B. To set a world record
C. To do research on it D. To display it for visitors
59. What would be the best title for the passage?
A. The biggest squid ever found B. Scientific research on squid
C. The lifestyle of the colossal squid D. How the fishermen caught the squid
Women turn to online shopping
Women have jumped ahead of men for the first time in using the Internet to do their holiday shopping, according to a study published last week in the US.
For years men have been more likely to shop on the Internet than women, but during the 2004 holiday season 58 percent of those making online purchases were women.
“It shows how mainstream the Internet is becoming”, said Lee Rainie, director of the Pew Internet and American Life Project group, which carried out the study.
Rainie said it was only a matter of time before women shoppers caught up with men. This is because women traditionally make decisions about spending.
Users were more likely to shop online to save time. Internet users between the ages of 18 and 29 were responsible for some of the most dramatic(显著的)increases in the online gift-buying population this time around.
However, three-quarters of the US Internet users did not buy holiday gifts online in 2004. They worried about credit card security, or just compared online prices with off-line prices, then dashed off to the shops to get the best deals.
“But even if shoppers don’t buy online, websites are becoming promotion tools for stores,” said Dan Hess, vice(副) president of Comscore Networks Inc. Hess said that actually most stores’ websites can make customers fully believe the security of their credit card numbers. And most are able to ensure that gifts arrive on time.
“It’s all about making the shopping experience more efficient, more reliable and more comfortable,” Hess said.
67.Which of the following statements is true?
A.There were fewer women online shoppers than men in 2004.
B.Most of the Internet users between the ages of 18 and 29 are women.
C.People in the US were more likely to buy gifts online.
D.More women shopped online than men in 2004.
68.From the passage we can infer that________.
A.men usually decide how to spend money in the family
B.women usually decide what to buy in the family
C.the Internet is used in all the shops.
D.more and more shops will sell their goods online.
69.According to Dan Hess, shopping online___________.
A.is unsafe B.is convenient
C.is a waste of time D.is cheaper
70.What can we know from the passage?
A.American people only buy gifts in holidays.
B.Shopping online is fun for women.
C.Shopping off-line provides better service.
D.Young people like to do gift-shopping online.
President Barack Obama nominated (提名) Utah governor Jon Huntsman as ambassador (大使) to China on May 16.
Huntsman, 49, is the son of a Utah multimillionaire (千万富翁). He served as ambassador to Singapore under former president George H.W. Bush. In 2004, he became the governor of Utah and was elected for a second term in 2008.
The governor has strong ties to China: He lived in Taiwan when he was a teenager and speaks fluent Chinese. One of his daughters was adopted (收养) from China. His family also has business ties with China through Huntsman Corp, a chemical company. It has operations (动作) in the country including a factory in Shanghai.
Huntsman’s nomination has been met with praise in both countries.
“Jon Huntsman is a well-regarded politician (政治家) in the US…… his experience as ambassador to Singapore and his knowledge of China, plus his wonderful Chinese language skills singled him out from the large number of candidates,” Dai Min, president of the US-based Center for America-China Partnership (中美合作中心), told China Daily.
Obama appointed Huntsman “in order to seek China’s help and cooperation” on several international and regional issues, said Yuan Peng, professor of American Studies at the China Institute of Contemporary International Relations (中国现代国际关系研究院).
Some people say that President Obama’s decision to name John Huntsman is a well thought out political strategy. Huntsman is a big player in the Republican Party, and a possible presidential candidate for 2012. If he really has joined the Obama administration, he has lost that possibility. Now, when Obama kicks off his re-election campaign, “ambassador” Huntsman won’t be a threat.
64.The nomination of Huntsman won praise on both sides for the following reasons EXCEPT that _________.
A. he has business ties with China
B. he can speak Chinese fluently
C. he is a very experienced politician
D. he knows China very well
65.Which of the following facts about Huntsman is NOT true ?
A. He was once ambassador to Singapore.
B. He was elected governor of Utah twice.
C. He has served two presidents as governor.
D. He spent part of his youth in Taiwan.
66.From the last two paragraphs, we can conclude that ____________.
A. Obama considers China America’s top trade partner.
B. By choosing Huntsman, Obama kills two birds with one stone.
C. Huntsman will probably run for president in 2012.
D. Huntsman will settle several international and regional issues.
Jobs for abroad students in Shanghai
Ad No.37120
Posted Nov. 23, 2009 10:44 by castellari
We are an Italian company engaged in high leveled Italian coffee and coffee machines. Now, we have a program which requires involving of foreign students in Shanghai.
This is a job about selling our products online in the office to individuals or offices or any place where there’s a need for coffee. You’re required to work only at weekends. We’ll offer you a favorable payment. For those who’re interested, please contact Ava.
Reply to: zhangaihui@live.cnTel: 61212021
Office assistant needed (Full-time)
Ad No.40994
Posted Nov. 23, 2009 10:55 by roybivExpire
UK Accessories Brand is looking for a new talented person to develop with the company. You must be able to speak a little English and understand emails written in English. Please send your personal information with expected salary to us.
Contact: Josie
Reply to: info@josiechenrange.com Tel: 63573038
Teaching in China
Ad No. 40894
Posted Nov. 23, 2009 09:23 by Sh_ shifter
We have contacted most schools all over China and agreed to introduce many good foreign teachers to the schools. This is one of the best positions because you can work in different cities of China at different times.
Position: Oral English teachers (Full-time)
Salary: 8,000 RMB~10,000 RMB per month
Working load: 20~22 hours per week
Apartment: Free fully furnished single accommodation, equipped with telephone, TV, air conditioner, fridge and so on.
Teacher’s qualification: BA / BS / TESL and having teaching experience is preferred.
Contact: Foreign Affairs Manger, International Department
Address: No. 9 Jiefang road, Wuhan, Hubei
Tel: 86(0)2782300522
Email: teachinglanguage2009@gmail.com
Logistics(后勤) manager needed in Shanghai
Ad No.41055
Posted Nov. 23, 2009 17:01 by jobtrans
We want to find 2 full-time logistics manager for our forwarding company.
Requirements:
(1) Female; (2) Bachelor’s degree or above; (3) 3-year working experience required.
For more information, please visit our website: http://www.jobtrans.cn
Tel: 62875341
60.What do these advertisements have in common (共同)?
A. They all employ only applicants (求职者) with work experience.
B. The employment agencies are all based in Shanghai.
C. They are posted on the same day.
D. They are all for China-based foreign companies.
61.Miss Green wants to find a part-time job, which telephone number should she dial?
A. 63573038 B. 61212021 C. 86(0)27782300522 D. 62875341
62.Li Ming has just finished high school, which position might suit him?
A. Salesman in the Italian company.
B. A logistics manager.
C. An oral English teacher.
D. Office assistant in UK Accessories Brand.
63.Your American friend Mr. Smith wants to find a job in China which offers a flexible (易弯曲的,可适应的) workplace, you may recommend him to _____________.
A. write to teachinglanguage2009@gmail.com
B. visit http://www.jobtrans.cn
C. write to zhangaihui@live.cn
D. write to info@josiechenrange.com