When Denis Hennequin took over as the European boss of McDonald's in January 2004, the world's biggest restaurant chain was showing signs of recovery in America and Australia, but sales in Europe were sluggish or declining．One exception was France, where Mr．Hennequin had done a reliable job as head on the group's French subsidiary（子公式） to sell more Big Macs to his relatives, His task was to copy this success in all 41 of the European countries where anti-globalisers’ favourite enemy operates．
So far Mr．Henncquin is doing well．Last year European sales increased by 5．8% and the number of customers by 3．4%, the best annual results in nearly 15 years．Europe accounted for 36% of the group's profits and for 28 of its sales．December was an especially good month as customers took to seasonal menu offerings in France and Britain, and to a promotion in Germany based on the game of Monopoly（垄断）．
Mr．Hennequin's recipe for revival（复兴） is to be more open about his company's operations, to be "locally relevant", and to improve the experience of visiting his 6.400 restaurants． McDonaId's is blamed for making people fat, exploiting workers, treating animals cruelly, polluting the environment and simply for being American．Mr．Hennequin says he wants to engage in a dialogue with the public to address these concerns．
He introduced "open door" visitor days in each country which became hugely popular．In Poland alone some 50,000 visitors came to McDonaId's through the visitors' program last year．The Nutrition Information Initiative（倡议）launched last year, put detailed Sables on McDonaId's packaging with data on calories, protein, fat, carbohy drates and salt content, "the details are also printed on tray-liners．
49．Which of the following statement is RIGHT?
A．Denis Hennequin has been boss of McDonald since 2004．
B．The sales of McDonald is increasing in France．
C．Denis Hennequin tries his best to increase the sales of McDonald in the world．
D．The nutrition information is always launched on McDonald products．
50．McDonaId's is blamed in Europe for the following reasons EXCEPT _________
A．making people fat B．exploiting workers
C．treating animals cruelly D．earning too much
51．Which of the following is not included in the McDonaId's packaging?
A．attentions B．fat C．protein D．salt content
52．What did Denis Hennequin do to increase the sales of McDonald in Europe?
A．He visited all the McDonaId's branches in Europe．
B．He introduced "open door" visitor's days in each country．
C．He had done a reliable job as head of the group's French subsidiary．
D．He engaged in a dialogue with the public．
Picasso, the famous Spanish painter, was born in 1881. His father was an art teacher. Picasso began to paint very early. He was admitted to the Royal Academy at the age of 15. After 1900, he spent much time in Paris, living there from 1904 to 1947, when he moved to the south of France.
Throughout his career, Picasso moved from style to style with ease. He practiced sculpture, illustrated books and also showed great interest in pottery design and other fields of art.
Picasso produced a great number of drawings during his lifetime. No later artist of the School of Paris has replaced him in international influence.
Picasso is generally considered to be the foremost figure in 20th century French art. His paintings are now exhibited in leading European and American galleries.The main idea of the passage is ______.
| A．Picasso is considered to be the foremost figure in the French art |
| B．Picasso is a famous Spanish painter |
| C．Picasso spent much time in Paris, living there from 1904 to 1947 |
| D．Picasso’s life and art |
According to the writer, Picasso was ______.
| A．more important than any other French artist in international influence |
| B．more important than any other Spanish artist in international influence |
| C．the most important figure in Spain |
| D．the most important figure in France |
How long did he stay in Spain and France?
| A．Over 19 years in Spain and the rest life in France. |
| B．15 years in Spain and 43 years in Paris. |
| C．15 years in Spain and the rest life in Paris. |
| D．He did not stay so long in Pads than in Spain. |
Picasso moved from style to style with ease. It means ______.
| A．he did not like only one style |
| B．he changed his style without difficulty |
| C．he liked not only sculpture, but also pottery design |
| D．he showed great interest in other fields of art |
This is news on the Hour, Ed Wilson reporting. The president and First Lady will visit Africa on a goodwill tour in May. They plan to visit eight African countries.
Reports from Chinese want close ties between China and the US and Western Europe. A group of top Chinese scientists start in ten-nation tour next month.
Here in Miami, the mayor is still meeting with the leaders of the Teachers’ Union to try to find a way to end the strike. City schools are still closed after two weeks.
In news about health, scientists in California report findings of a relationship between the drinking of coffee and the increase of heart disease among women. According to the report in the American Medical Journal (杂志), the five-year study shows this: Women who drink more than two cups of coffee a day have a greater chance of having heart disease than women who do not.
In sports, the Chargers lost again last night. The BBS beat them 1 to nothing. The Wingers had better results. They beat the Rifles 7 to 3. It was their first win of their last five matches. That’s the news of the Hour. And now back to more easy listening with Jan Singer.To improve the ties between China and the US and Western Europe, China ______.
| A．will send a group of Chinese scientists to visit the US and. Western Europe |
| B．has expressed its strong wishes |
| C．will send some scientists to visit the US only |
| D．has given many reports to improve the ties |
From the news in Miami we know ______.
| A．a peaceful way will soon be found |
| B．students can’t go into the school because the classrooms are locked |
| C．students haven’t been to school for two weeks |
| D．the teachers’ strike will last long |
The news about health tells us that ______.
| A．no heart disease will be found if people don’t drink coffee |
| B．no one should drink more than two cups of coffee a day |
| C．the more coffee people drink, the more chance they’ll get to have heart disease |
| D．women’s heart disease has something to do with their drinking coffee |
From the last news we do not know ______.
| A．the results of the two matches |
| B．the number of the teams which played last night |
| C．how many wins the BBS has had altogether |
| D．the Wingers played against the Rifles |
Ask three people to look out the same window at a busy street comer and tell you what they see. Chances are you will receive three different answers. Each person sees the same scene, but each perceives(察觉) something different about it.
Perceiving goes on in our minds. Of the three people who look out the window, one may say that he sees a policeman giving a motorist a ticket. Another may say that he sees a rush-hour traffic jam at the intersection. The third may tell you that he sees a woman trying to cross the street with four children in tow. For perception(感知) is the minds’ interpretation of what the senses — in this case our eyes — tell us.
Many psychologists(心理学家)today are working to try to determine just how a person experiences or perceives the world around him. Using a scientific approach, these psychologists set up experiments in which they can control all of the factors. By measuring and charting the results of many experiments, they are trying to find out what makes different people perceive totally different things about the same scene.Perceiving is an action that takes place ______.
| A．in our eyes | B．only when we think very hard about something |
| C．only under the direction of a psychologist | D．in every person’s mind |
People perceive different things about the same scene because ______.
| A．they see different things | B．they can not agree about things |
| C．some have better eyesight | D．none of these |
Psychologists study perception by ______.
| A．setting up many experiments | B．asking each other what they see |
| C．looking out of windows | D．studying people’s eyes |
The best title for this article is ______.
| A．How We See | B．Learning About Our Minds Through Science |
| C．What Psychologists Perceive | D．How To Become An Experimental Psychologist |
People who travel a lot fly with BA because they know they will get what they want and what they need. First of all, they want to go safely, and they also want to go quickly, across the country, across the sea, or right across the world — and they know BA will take them where they want to go, when they want to go. BA flies all the newest and fastest planes, to more towns and cities, in more countries of the world, than any other airline.
Do you want to go to Paris, Washington, or Beijing? BA will take you there, at all time of the day and night, right through the week. BA flies not only to the big cities, we also fly three or four times a week to towns and cities in the very heart of Asia, Africa and South America.
People who travel a lot fly with BA, because they know that they will leave on time, and arrive on time. They know the food they will receive and the films they will watch will be of the very best.
BA should be considered second to none. When you fly, fly with BA.The writer thinks that the most important thing for the passengers is ________.
| A．to fly freely | B．that the planes arrive on time |
| C．to fly at a fast speed | D．to travel safely |
BA flies to many big cities of the world ________.
| A．every day | B．every three days |
| C．twice a week | D．every other week |
The underlined sentence of the text means ________.
| A．BA is the second best | B．BA is the best of all |
| C．BA has a long way to go | D．BA is growing larger and larger |
If you fly with BA, ________.
| A．you’ll be the happiest one in the world |
| B．you’ll receive the best service |
| C．you’ll enjoy delicious meals that other airlines don’t have |
| D．you can travel to any place you like |
“Image is everything.” An entire industry has been built upon the assumption that image is everything, but when it comes down to it, an appealing image is not enough. If there is no substance(事实) behind the image, the product, service or person will fail eventually.
First of all, one should consider how important image is in the selling of products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. Public concept of that product or service is certainly managed by the images created by the advertising agencies. But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑闻) showed that behind that image, it cheated in business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.
Similarly, personal advisers can build up a public image for politicians and movie stars. Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success.The downfall of the Arthour Andersen accounting firm is due to ________.
| A．its dishonesty in business | B．its previous images |
| C．its bad management | D．its poor service |
Why did some famous people fall from grace?
| A．Their images were not well built up | B．They failed to live up to their images. |
| C．They felt much pressure from the public | D．They paid little attention to fame and fortune. |
The structure of the passage is ________.
A: Argument P: Point C: ConclusionThe author tries to argue that _________.
| A．image creates everything | B．image is the key to success |
| C．truth is unlikely ever to be equalled | D．truth and image are equally important |