游客
题文

Our sense of smell, which we normally take for granted, is nowadays being increasingly used for purposes which might surprise us if we realized them.
One area in which smells are created to achieve particular results is marketing. For some time producers have taken advantage of our sense of smell with regard to household goods.
When pleasant smells are passed through a store’s air conditioning system, people tend to spend more time in the store and buy more. For example, the smell of chocolate is used in sweet stores, while the smell of leather and perfume are used in clothes stores.
In a test, people looked at the same types of shoes in two rooms—one filled with purified air, the other with a smell of mixed flowers. Eighty-four percent of the people preferred the shoes in the room with the smell of flowers. In fact, many said they would have paid up to US $ 10 more for a pair.
Smells also have other uses. Research has shown that certain smells can help to calm anxious people and increase their feeling of safety. Smells such as that of flowers and pine forests might therefore be used to relax patients in doctors’ and dentists’ waiting rooms, and to make the environment more pleasant and less stressful to them.
Some companies are experimenting with different smells to produce different efferent effects on their workers according to the time of day.
For example, early in the morning they might put the smell of lemon in the air conditioning system to wake people up. In the middle of the morning, when the atmosphere tends to become more tense, the smell of wood could be used to calm people down. Before lunchtime the smell of melting butter would encourage people to go to lunch on time. After lunch, when people often begin to lose attention, the smell of mint would increase their watchfulness.
While some of these uses of smells may e helpful and effective, not everyone would agree with their use to control customers in stores. It has been suggested by consumers’ organizations that one way to avoid this new subconscious(无意识)pressure to buy is to go shopping when people are less likely to be influenced by smells.
We can conclude from the text that      

A.smells are widely used in different shops B.different smells can keep people feel happy
C.smells are effective if used in suitable cases D.hospitals take advantages of the sense of smell

What kind of smell is effective when the students are having a lesson according to the text?   Butter.        B. Leather        C. Wood        D. Mint
The 4th paragraph proves that       

A.pleasant smells attract people’s attention to stores
B.people prefer the shoes with the smell of different flowers
C.right smells increase people’s view of the value of a product
D.people want to pay more money because of good smells

What does the underlined word “them” in paragraph 5 refer to?

A.patients B.doctors C.smells D.waiting rooms
科目 英语   题型 阅读理解   难度 容易
登录免费查看答案和解析
相关试题

Long bus rides are like television shows. They have a beginning, a middle, and an end — with commercials thrown in every three or four minutes. The commercials are unavoidable. They happen whether you want them or not. Every couple of minutes a billboard glides by (滑过) outside the bus window. Only if you sleep, which is equal to turning the television set off, are you spared the unending cry of “You Need It! Buy It Now!”?
The beginning of the ride is comfortable and somewhat exciting, even if you’ve traveled that way before. Usually some things have changed — new houses, new buildings, sometimes even a new road. The bus driver has a style of driving and it’s fun to try to figure it out the first hour or so. If the driver is particularly careless or daring, the ride can be as thrilling as a horror story. Will the driver pass the truck in time? Will the driver move into the right or the left-hand lane? After a while, of course, the excitement dies down. Sleeping for a while helps pass the middle hours of the ride. Food always makes bus rides more interesting, but you’ve got to be careful of what kind of food you eat. Too much salty food can make you very thirsty between stops.
The end of the ride is somewhat like the beginning. You know it will soon be over and there’s a kind of expectation and excitement in that. The seat, of course, has become harder as the hours have passed. By now you’ve sat with your legs crossed, with your hands in your lap, with your hands on the arm rests — even with your hands crossed behind your head. The end comes just at the right time. There just no more ways to sit.
The long bus rides and TV shows are alike, because .

A.they both can offer people with thrilling stories
B.they both are boring
C.they both have a beginning, a middle, and an end, with commercials in between
D.they both force people to sit for a long time

During the whole bus ride, what come to the passengers’ eyes most frequently?

A.Some salty food on the bus. B.The programs on TV.
C.Advertisements on the road. D.Trucks on the road.

In order to pass the middle hours of the ride, you can .

A.read the billboards B.have something to eat
C.watch TV shows D.sleep

The purpose of the passage is to .

A.show how much bus rides differ from TV shows
B.teach us how to deal with each period of a long bus ride
C.persuade readers to take a long bus ride
D.give the author’s opinion on long bus rides

Fatimah Bamun dropped out of Balizenda Primary School in the first grade, when her father refused to buy her pencils and paper. Only after her teachers said to him that his daughter showed unusual promise(有希望) did he change his mind. Today, Fatimah, 14, tall and slender, studies math in a dirt-floored fourth-grade classroom.
Whether she will reach the fifth grade is another matter. Fatimah is facing the realities of a school with no toilet, no water, no hope of privacy (隐私) other than the shadow of a bush, and no girlfriends with whom to share feelings. Fatimah is the only girl of the 23 students in her class. In fact, in a school of 178 students, she is one of the only three girls who have made it past the third grade.
“I have no friend in the class,” she said. “Most of my friends have dropped out to get married. So during the break, I just sit in the classroom and read.”
Her father, however, now says he is fully behind her. “The people from the government are all the time telling us to send our daughters to school, and I am listening to these people,” he said.
But in many cases, parents don’t listen. Parents think that if the girls stay home, they can help with the harvesting, fetch the water and collect the firewood. So they take them out of school.
In a region where poverty, tradition and ignorance make about 24 million girls not even have an elementary school education. There are many other barriers (障碍) that prevent girls going to school, such as the lack of school toilets and water.
The issue is not only equality. The World Bank thinks that if women in sub-Saharan Africa had equal education, land and other wealth, the region’s economy could improve greatly. There is a connection between growth in Africa and sex equality. It is of great importance but still ignored by so many people.
The author’s purpose in writing the passage is to _______.

A.find the cause of Africa’s poverty
B.describe the poor education conditions of African girls
C.prove the inequality in African society
D.reform the present schooling systems in Africa

Which of the following statements is NOT true according to the passage?

A.Fatimah is a girl who shows signs of success for the future.
B.Fatimah’s father is now giving a lot of support to her.
C.Fatimah is the only girl who has made it past the fifth grade in her school.
D.Fatimah has no friends at school because they most of them have dropped out to get married.

It can be inferred from the passage that _______.

A.most African girls are treated equally in society
B.African governments don’t care whether girls go to school or not
C.most African girls would rather get married than go to school
D.African girls can’t enjoy equal chances for education

A clique(小圈子,派系) is a group of friends who hang out together and act in similar ways. Cliques are common feature of the teen years. Members of a clique usually have certain things in common. For example, they might all be good students. Membership in a clique is limited. Not everyone who wants to belong can join.
Cliques can have a positive or negative influence. Because most teens have a strong need to belong, they want to feel that they fit into a group. Cliques can help them meet this need. Sometimes teens feel unsure of themselves, and they use a clique to gain approval of what they wear or how they act.
Cliques can become harmful, however, if they pressure members to behave the same way as the group that may damage their health. Cliques may discourage members from making their own decisions, giving their own opinions, or having other friends who aren’t accepted by the clique. Cliques may even pressure members to act in ways that go against their own values and beliefs, such as lying to parents or teachers. Cliques can also hurt people outside the group. For example, members might make fun of a teen who isn’t in the clique.
If you find yourself under this type of pressure from a clique, here are some actions you can take to improve your situation.
● Suggest other activities. Offer ideas that don’t involve hurting others or putting anyone at risk.
● Find new friends. If staying in the clique is becoming a negative experience, you will be better off with new friends.
Why do teens want to be a member of a clique?

A.Because it is popular with teens.
B.Because it meets teens’ need of belonging.
C.Because it is where teens can be themselves.
D.Because it provides an opportunity for them to be away from their parents.

Why can cliques be harmful?

A.Because kids in there don’t have independent thinking.
B.Because kids in there are not allowed to have their own opinions.
C.Because kids in there sometimes are pressured.
D.Because kids in there are forced to lie to their parents.

What is the writer’s attitude toward the clique?

A.He is very supportive to it. B.He is strongly against it.
C.He is not against it, though he doesn’t like it.
D.He is not against it. However, he has some worry about it.

As prices and building costs keep rising, the “do-it-yourself” (DIY) trend in the U.S. continues to grow.
“We needed furniture for our living room,” says John Ross, “and we just didn’t have enough money to buy it. So we decided to try making a few tables and chairs.” John got married six months ago, and like many young people these days, they are struggling to make a home at a time when the cost of living is very high. The Rosses took a 2-week course for $280 at a night school. Now they build all their furniture and make repairs around the house.
Jim Hatfield has three boys and his wife died. He has a full-time job at home as well as in a shoe making factory. Last month, he received a car repair bill for $420. “I was deeply upset about it. Now I’ve finished a car repair course. I should be able to fix the car by myself.”
John and Jim are not unusual people. Most families in the country are doing everything they can to save money so they can fight the high cost of living. If you want to become a “do-it-yourselfer”, you can go to DIY classes. And for those who don’t have time to take a course, there are books that tell you how you can do things yourself.
We can learn from the text that many newly married people ________.

A.find it hard to pay for what they need
B.have to learn to make their own furniture
C.take DIY courses run by the government
D.seldom go to a department store to buy things

John and his wife went to evening classes to learn how to ________.

A.run a DIY shop B.make or repair things
C.save time and money D.improve the quality of life

When the writer says that Jim has a full-time job at home, he means Jim ________.

A.keeps house and looks after his children B.does his own car and home repairs
C.does extra work at night D.makes shoes in his home

Jim Hatfield decided to become a do-it-yourselfer when ________.

A.he had to raise the children all by himself B.the car repair class was not helpful
C.he could not possibly do two jobs D.his car repairs cost too much

What would be the best title for the text?

A.the Joy of DIY B.You Can Do It Too!
C.Welcome to Our DIY Course! D.Ross and Hatfield: Believers in DIY

When Ben delivered milk to my home one morning before Christmas,he wasn’t his usual sunny self. He told me a customer had left without paying the bill,$79,nor leaving her new address. So it meant that he had to cover the loss.
“She was a pretty woman,”he said, “with six children and another on the way. She was always saying. ‘I’m going to pay you soon when my husband gets a second job.’ I believed her,but she left. Isn’t it annoying?”
“Give her the milk. Make it a Christmas present to the kids who need it.” I said.
The holidays came and went. On a sunny January morning two weeks later,Ben was rushing to deliver milk when he saw a woman running down the street,waving money. He recognized her immediately--the woman who didn’t pay her bill.
“I’m so sorry.” she said. “I really have been meaning to pay you.”
She explained that her husband had come home one night and announced he' d found cheaper apartment. He' d also got a new job. With all that happened, she' d forgotten to leave the new address. “But I've been saving,” she said. “Here's $20 toward the bill.
“That' s all right,” Ben replied. “It's been paid.”
“Paid!” she exclaimed (惊叫). “What do you mean? Who paid it?”
“I did,” Ben said,“It went to the children as a Christmas present!”
Ben was upset one morning because _______.

A.a customer left without paying the bill
B.he lost $ 79 on the way of the delivery
C.he had to buy a present for the children
D.he was going to lose his job

The author helped Ben by offering him _______.

A.a Christmas present B.the debtor' s new address
C.some money to cover the loss D.a suggestion to cheer him up

We can probably infer from the passage that the woman _______.

A.cheated to raise her children B.moved to escape paying back the debts
C.was a person with honesty D.wanted to give her children a Christmas gift

What is the best title of the passage?

A.An Unhappy Christmas B.An Unusual Present
C.A Poor Couple's Life D.A Helpful Customer

Copyright ©2020-2025 优题课 youtike.com 版权所有

粤ICP备20024846号