Our sense of smell, which we normally take for granted, is nowadays being increasingly used for purposes which might surprise us if we realized them.
One area in which smells are created to achieve particular results is marketing. For some time producers have taken advantage of our sense of smell with regard to household goods.
When pleasant smells are passed through a store’s air conditioning system, people tend to spend more time in the store and buy more. For example, the smell of chocolate is used in sweet stores, while the smell of leather and perfume are used in clothes stores.
In a test, people looked at the same types of shoes in two rooms—one filled with purified air, the other with a smell of mixed flowers. Eighty-four percent of the people preferred the shoes in the room with the smell of flowers. In fact, many said they would have paid up to US $ 10 more for a pair.
Smells also have other uses. Research has shown that certain smells can help to calm anxious people and increase their feeling of safety. Smells such as that of flowers and pine forests might therefore be used to relax patients in doctors’ and dentists’ waiting rooms, and to make the environment more pleasant and less stressful to them.
Some companies are experimenting with different smells to produce different efferent effects on their workers according to the time of day.
For example, early in the morning they might put the smell of lemon in the air conditioning system to wake people up. In the middle of the morning, when the atmosphere tends to become more tense, the smell of wood could be used to calm people down. Before lunchtime the smell of melting butter would encourage people to go to lunch on time. After lunch, when people often begin to lose attention, the smell of mint would increase their watchfulness.
While some of these uses of smells may e helpful and effective, not everyone would agree with their use to control customers in stores. It has been suggested by consumers’ organizations that one way to avoid this new subconscious(无意识)pressure to buy is to go shopping when people are less likely to be influenced by smells.We can conclude from the text that
A.smells are widely used in different shops | B.different smells can keep people feel happy |
C.smells are effective if used in suitable cases | D.hospitals take advantages of the sense of smell |
What kind of smell is effective when the students are having a lesson according to the text? Butter. B. Leather C. Wood D. Mint
The 4th paragraph proves that
A.pleasant smells attract people’s attention to stores |
B.people prefer the shoes with the smell of different flowers |
C.right smells increase people’s view of the value of a product |
D.people want to pay more money because of good smells |
What does the underlined word “them” in paragraph 5 refer to?
A.patients | B.doctors | C.smells | D.waiting rooms |
When to go:The Magic Kingdom,which was opened in 1971,was the first theme park at Walt Disney World. All Disney World theme parks are open 365 days a year,although opening and closing time for each park changes from day to day.
If you plan to make a trip to the Magic Kingdom without kids,try to visit on a school day to avoid the largest crowds. If you need to visit during a school vacation,try at least to avoid the week between Christmas and New Year and the Fourth of July.
If you are not staying at a Disney World hotel,avoid visiting the Magic Kingdom on its Extra Magic Hours days,as Disney’s hotel guests get into the park early on those days,and visitors who arrive at the Magic Kingdom’s normal opening time have to wait for a long time.
Before you go:Buy your Walt Disney World tickets online at Disney World’s website. For advice on picking the right ticket,see our guide to Disney World tickets.
You will also need to call in advance to make lunch and/or dinner reservations(预定). Disney accepts reservations up to 180 days in advance,but you need contact 1-407-WDW-DINE.
When you get there:Plan to arrive at the Magic Kingdom’s front gate before the park opens in the morning. Keep in mind that to reach the Magic Kingdom,you must park at Disney World’s Transportation and Ticket Center parking lot,ride at tram to the TTC,then take a ferry boat across the Seven Seas Lagoon to the Magic Kingdom. It makes for a fantastic approach,but takes extra time. Give yourself an extra hour in the summer and half an hour during the school year.For an adult,the best time to visit the Magic Kingdom is ________.
A.on the weekend |
B.on a school day |
C.during a school holiday |
D.around Christmas |
Through 1-407-WDW-DINE,you can ________.
A.buy your Walt Disney World tickets |
B.get advice on ticket buying |
C.get in touch with the guide to the park |
D.make reservations for meals in the park |
The main idea of the passage is to ________.
A.introduce the history of the Magic Kingdom |
B.introduce the attractions in the Magic Kingdom |
C.give advice on making a trip to the Magic Kingdom |
D.attract more visitors to the Magic Kingdom |
Mr.Bean is an internationally recognized comedy character on TV and in films.He constantly gets into awkward and absurd situations,which greatly amuses audiences regardless of their nationalities or culture.The humour is always made clear through a series of simple and funny acts that rely purely on body language,which is universal.
One of my favourite shows is that Mr.Bean has a meal in a fancy restaurant.After being seated at his table,Mr.Bean takes out a card,writes a few words on it,seals(密封) it in an envelope and places it on the table.After a moment,he looks back at the envelope but this time he looks surprised,as if he did not know it was there.He opens it to find a birthday card and delightedly puts it on the table for everyone to see.
When he looks at the menu,an astonished look swiftly appears on his face.He takes all the money out of his wallet,counts it and puts it in a saucer(茶托).He then looks from the menu to the money with concern until he finds one thing that makes him smile.Then he orders a dish called “steak tartare”.When the dish arrives,he is shocked to discover that “steak tartare” is actually raw hamburger.He makes an attempt to eat it,but it is clear from the look on his face that he finds the taste truly disgusting.He cannot hide his feelings,except when the waiter asks if everything is all right.When this happens,he smiles and nods,indicating that everything is fine.When the waiter is not looking,however,he busies himself hiding the raw meat anywhere he can reach—the sugar bowl,the tiny flower vase,inside a bun(小圆面包) and under a plate.He becomes so desperate in the end that he even hides some inside the purse of a woman sitting near him and throws some down the trousers of the restaurant’s violinist!
I like to watch Mr.Bean on TV,but I wouldn’t like to meet someone like him in real life and I certainly wouldn’t like to have dinner with him!From the passage we know Mr.Bean is ________.
A.famous for directing films |
B.famous for his spoken English |
C.well known for making films |
D.known for his body language and amusement in his comedies |
Why is Mr.Bean famous all over the world?
A.He often eats in special restaurants. |
B.He entertains the audience from different countries. |
C.He only acts on TV. |
D.He acts on body language and spoken language. |
What does the underlined word “disgusting” in the third paragraph mean?
A.tasting delicious | B.smelling good |
C.feeling sick | D.looking fine |
Which of the following is the best title of this passage?
A.Mr.Bean—A Top Humour Actor |
B.Raw Hamburger Tastes Disgusting |
C.Being Mannered in a Restaurant |
D.How to Pretend to Like Something Boring |
According to one story the idea for making the first teddy bear came from a newspaper cartoon drawn in 1904. This cartoon showed President Teddy Roosevelt on a hunting trip refusing to shoot (射杀)a young bear. The young bear became a symbol for Teddy Roosevelt.
Morris Michtom owned a small candy and toy store in New York City. He and his wife made many of the toys they sold. When he saw the cartoon,he had a wonderful idea. He decided to make a toy bear with eyes and legs and arms that moved. The bear was put in the store window next to a copy of the cartoon. Mr . Michtom called it “Teddy’s Bear”.
Many of these bears were sold. The bears became so popular that Mr . Michtom thought he might need President Roosevelt' permission to use his name. He wrote to the president and sent him a “Teddy Bear”. The president answered,saying that Mr. Michtom could use his name.
Mr . Michtom borrowed money so that he could make thousands of toy bears. His company became the Ideal Toy Corporation. Today this is one of the biggest toy companies in the United States.People will remember Morris Michtom because he was_______
A.a candy store owner |
B.a toy store owner |
C.the inventor of the teddy bear |
D.Teddy Roosevelt' friend |
The idea for making the first teddy bear came from________
A.a movie |
B.a magazine story |
C.a TV advertisement |
D.a newspaper cartoon |
From this passage we can see that________
A.many people liked Teddy Roosevelt |
B.many people did not like Teddy Roosevelt |
C.President Roosevelt cared only about important people |
D.President Roosevelt did not like young bears |
Lions are opportunists. They prefer to eat without having to do too much work. When resting in the shade, they are also watching the sky to see what is flying by, and even in the heat of the day they will suddenly start up and run a mile across the plains to find out what is going on. If another animal has made a kill, they will drive it off and take the kill for themselves. A grown lion can easily eat 60 pounds of meat at a single feeding. Often they eat until it seems painful for them to lie down.
The lionesses (母狮) , being thinner and faster, are better hunters than the males (雄狮). But the males don’t mind. After the kill they move in and take the best share.
Most kills are made at night or just before daybreak. We have seen many, many daylight attempts but only ten kills. Roughly, It’s about twenty daytime attempts for one kill.
When lions are hiding for an attack by a water hole, they wait patiently and can charge at any second. The kill is the exciting moment in the day-to-day life of the lion, since these great animals spend most of their time, about 20 hours a day, sleeping and resting.
Lions are social cats, and when they are having a rest, they love to touch each other. After drinking at a water hole, a lioness rests her head on another’s back. When walking, young lions often touch faces with older ones, an act of close ties among members of the group.By describing lions as “opportunists” in the first paragraph, the author means to say that lions _____________.
A.are cruel animals |
B.are clever animals |
C.like to make use of other animals |
D.like to play with other animals |
According to the text, which of the following is true?
A.Lions make most kills in the daytime. |
B.Males care more about eating than active killing. |
C.Lions are curious about things happening around them. |
D.It doesn’t take lions too much time to make a kill. |
Lions spend most of their time, about 20 hours a day, ______________.
A.playing and killing | B.sleeping and resting |
C.eating and sleeping | D.playing and sleeping |
How can we know that lions are social animals?
A.They depend on each other. |
B.They look after each other well. |
C.They readily share what they have. |
D.They enjoy each other’s company陪伴. |
What would be the best title for the text?
A.Powerful Lions | B.Lions at Work and Play |
C.Lions, Social Cats | D.Lions, Skilled Hunters |
As a boy, Charles Robert Darwin collected anything that caught his interest: insects, coins and interesting stones. He was not very clever, but Darwin was good at doing the things that interested him.
His father was a doctor, so Darwin was sent to Edinburgh to study medicine, and was planned to follow a medical career. But Charles found the lectures boring. Then his father sent him to Cambridge University to study to be a priest. While at Cambridge, Darwin’s interest in zoology and geography grew. Later he got a letter from Robert FitzRoy who was planning to make a voyage around the world on a ship, the Beagle. He wanted a naturalist to join the ship, and Darwin was recommended(推荐). That voyage was the start of Darwin’s great life.
As the Beagle sailed around the world, Darwin began to wonder how life had developed on earth. He began to observe everything. After he was home, he set to work, getting his collection in order. His first great work The Zoology of the Beagle was well received, but he was slow to make public his ideas on the origin of life.
Later Darwin and Wallace, another naturalist who had the same opinions as Darwin, produced a paper together. Darwin’s great book, On the Origin of Species by Means of Natural Selection (《物种起源》) appeared. It attracted a storm. People thought that Darwin was saying they were descended from monkeys. What a shameful idea! Although most scientists agreed that Darwin was right, the Church was still so strong that Darwin never received any honors for his work.
Afterwards, he published another great work, The Descent of Man. His health grew worse, but he still worked. “When I have to give up observation, I shall die,” he said. He was still working on 17, April, 1882. He was dead two days later.Which of the following would be the best title for the passage?
A.Charles Darwin’s ideas |
B.Charles Darwin’s works |
C.Father of modern biology: Charles Darwin |
D.The greatest scientist: Charles Darwin |
Darwin’s father sent him to Edinburgh to _____.
A.make him like natural history |
B.make him become a doctor |
C.let him change his hobbies |
D.have him give up his collection |
According to the passage, Charles Darwin’s whole life was changed by _____.
A.his study at Cambridge University |
B.his collection of coins |
C.the naturalists at Cambridge |
D.the voyage of the Beagle |
The underlined part “they were descended from monkeys” probably means “_____”.
A.they gave monkeys life |
B.they were different from monkeys |
C.they were developed from monkeys |
D.they had to live with monkeys |
Which is the right order about Charles Darwin according to the passage?
a. He published another great work, The Descent of Man.
b. His father sent him to Cambridge University to study to be a priest.
c. His first great work The Zoology of the Beagle was well received,
d. He got a letter from Robert FitzRoy who was planning to make a voyage around the world on a ship.
A.acbd | B.bdca | C.bcda | D.abdc |