III 阅读(共两节,满分40分)
第一节 阅读理解(共15小题;每小题2分,满分30分)
阅读下列短文,从每题所给A、B、C和D项中,选出最佳选项,并在答题卡上将该项涂黑。
Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to develop new products, put them on the market and wait for customers to discover them. This would take too long. Demand for some products must be created. This is done through advertising.
But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to buy particular products, many respond by buying them.
Advertising is designed to influence an individual to buy a product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.
Buying motives are usually broken down into two categories: rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of fear, wanting to be liked, and wanting to have something better than your friends have.
Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger" and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of living".
Most consumers believe that they are not easily influenced by emotional appeals. However, corporations that sell consumer products obviously think differently. They spend many millions of dollars every day on radio, television, newspaper and magazine ads that use these appeals.
1. It can be inferred from the passage that one of the advantages of advertising for consumers is that ________.
A. it can create a big demand for consumer goods
B. the mass market created by it leads to low prices
C. producers can introduce new products to consumers
D. it helps consumers discover new products
2. Consumers sometimes find it difficult to make a sensible decision when buying a particular product because __________ .
A. many advertisements are too difficult for them to understand
B. they are afraid to be taken in by dishonest advertisements
C. mass advertising offers them a range of good and cheap products
D. they are confused by the quantity of advertisements promoting it
3. According to the passage, a toothpaste ad promising that people who use the product will make a lot of friends is an example of an ad that appeals to __________ .
A. rational buying motives B. the consumer's commonsense
C. emotional buying motives D. the desire for a good product
4. The reason why companies spend enormous amounts of money on advertising is that ________ .
A. they believe people can be influenced to buy a certain produce
B. it takes a lot of advertising to convince people to buy a certain product
C. most consumers are not easily influenced by emotional appeals
D. advertising based on emotional appeals are very effective
5. The best title for this passage would be ________ .
A. Advertising can create demand B. The advantages of advertising
C. What effective advertising can do D. The role of advertising in selling products
Prison Break(《越狱》) is a huge hit thanks to its handsome star, Wentworth Miller. His character, Michael Scofield, is the engine that drives the show.
Having committed a crime to get into prison and broke out his innocent elder brother, Michael Scofield is one of the most interesting personalities on television today. But what about the man behind the character?
Miller, 35, is a hard guy to figure out. He does not come from a normal background and has never lived his life in a typical way.
Miller didn't take a direct path to fame and fortune. He graduated from Princeton University in 1995, not with a degree in theatre or film, but in English.He didn't even act when he was in college. His only performance experience was in his university's singing group. Yet, at graduation Miller still decided to make the move to Hollywood.
Miller has always been different. Although he is American, he was born in Britain when his father was studying there. His family background is also a special mix of cultures.“My father is black and my mother is white. That means I have always been caught in the middle.I could be either one, which can make you feel out of place,”Miller says.
Following his unusual path, Miller did not start trying out for films and TV shows when he first got to Hollywood.Instead, he worked as a lowly production assistant, not what you would expect from a Princeton graduate. However, it all paid off for Miller in the end.
In 2002, Miller played a role in the drama Dinotopia.He starred as a thoughtful and shy man.Producers remembered his performance when they were casting Prison Break two years later. With a golden globe nomination(提名) and another season of Prison Break on his resume(履历), Miller seems ready to take over all of Hollywood.
1. What do you think the text is mainly about?
A. What kind of person Michael Scofield is.
B. Miller's unusual path to fame and fortune.
C. Why Prison Break became a huge hit.
D. How special Miller is in the entertainment field.
2. The author thinks “Miller is a hard guy to figure out” because.
A. it’s difficult to tell him from others
B. he is a shy man and hard to work with
C. he always has ideas hard for people to understand
D. his family background and life experience are very special
3. Which of the following can best explain “pay off” in the underlined sentence?
A. to be successful and bring good results
B. to give someone all the money you owe them
C. to pay someone their wages and tell them to leave their job
D. to pay someone to keep quiet about something illegal or dishonest
4. Which of the following statements is TRUE?
A. Miller succeeded in the field that he had never majored in.
B. Miller had lots of movie performance experiences when he was in college.
C. Miller's only performance experience in university made him move to Hollywood.
D. Miller was chosen to play a role in Prison Break because he is a thoughtful and shy guy.
5. It is very likely that Miller will ____________.
A. pay off all his debts in the end
B. not star in another season of Prison Break
C. make greater achievements in his career
D. move to Hollywood and settle down there
On December 8, Xinhua News Agency published a list of news keywords that it believes sum up the year 2009.
The phrase “low-carbon life” had been heard in China before 2009, but in 2009, it has become popular among young Chinese who are concerned about the environment. It comes as world leaders are talking about fighting global warming in Copenhagen, Denmark. Greenhouse gases, such as carbon dioxide, are the main cause of global warming, which leads to extreme weather and other conditions.
Living a low carbon life means trying to cut carbon dioxide emissions(排放) in one’s daily life. For example, burning less coal and oil, which produce CO2. It means walking, biking or taking buses, rather than using a private car.
“A(H1N1) flu” is also on Xinhua’s list. Since April, 2009 the virus has made over 100,000 people ill on the Chinese mainland and 325 people had died of it as of December 9. But as US magazine Newsweek pointed out recently, the best evidence suggests it is no more dangerous than a bad seasonal flu.
The year 2009 saw the growing impact of the Internet on society, with the word “duomaomao”, meaning hide-and-seek, becoming a hit on the web. On February 12, Li Qiaoming died of brain injuries several days after being detained(拘留) by police in Jinning county, Yunnan Province. Police said it was an accident sustained(遭受)while he was playing hide-and-seek with his fellow prisoners. Netizens cast doubt on this explanation and called for an investigation. It turned out that Li had been beaten to death by other prisoners.
Another phrase connected with the Internet on the list is “Net Addiction Camps”. Many parents send children obsessed(沉迷) with the web to “Net Addiction Camps” for treatment. But some camps use physical punishment or electrical shocks. In 2009, some young people died as a result of the extreme methods, which led to a nationwide discussion. In November, the Ministry of Health banned the use of physical punishment to keep children off the net and dropped the term “net addiction(网瘾)”. It did not say that excessive(过度的) net use is a mental illness either.
66. The purpose of the passage is to ___________.
A. call on the public to live a low-carbon life
B. show the great effect of the Internet
C. introduce some news keywords of the year 2009
D. warn people not to be addicted to the Internet
67. The underlined word “Netizens” in the fifth paragraph refer to_________.
A. Li’s fellow prisoners
B. Li’s friends and relatives
C. the local people
D. people actively involved in online communities
68. What can be inferred from the incident of “duomaomao”?
A. Hide-and-seek is a dangerous game.
B. Li was beaten to death by other prisoners.
C. Police did a great job in the investigation (调查).
D. It was the influence of the Internet that led to the truth.
69. Which of the following is TRUE according to the passage?
A. The phrase “low-carbon life” had been popular among young people before 2009.
B. Global warming mainly results from greenhouse gases.
C. A (H1N1) flu is more dangerous than a bad seasonal flu.
D. Li Qiaoming died of an accident while playing hide-and-seek with his fellow prisoners.
70. Which of the following doesn’t mean a low-carbon life ?
A. Using a private car.
B. Using efficient light bulbs.
C. Walking, biking or taking buses.
D. Turning your air-conditioner one degree higher.
第三部分:阅读理解(共20小题,每小题2分,满分40分)
阅读下列短文,从每题所给的A、B、C和D四个选项中选出最佳选项。
Blue is the most attractive eye colour according to a new research.
Blue eyes like those belonging to sexy star Angelina Jolie are the most appealing colour according to a poll of 3,000 18-24 year olds by Fresh Look One Day Colour. Angelina, her partner Brad Pitt and his ex-wife Jennifer Aniston all have blue eyes and have all been named in a top twenty of the world's most desirable eyes.
The survey found that young folk with blue eyes are generally seen as being more sexy and kind.
And when asked if they would change the colour of their eyes if they could, only one in ten blue-eyed people wanted to, significantly less than people with other colour eyes.
One in three people who didn't have blue eyes wanted a change.
One quarter of respondents have considered wearing coloured contact lenses(隐形眼镜) to change their eye colour temporarily --- and blue is most wanted colour.
Green was the second most popular colour for those wanting a new look, with respondents saying green-eyed people were usually mysterious and creative.
People with brown or hazel eyes were perceived to be more trustworthy than people with other eye colours.
People with grey eyes were generally thought to be more intelligent than other people, and they were also described as usually being shy.
Blue was the most common eye colour among respondents, with 41 per cent of those who answered the survey having baby blue peepers and 39 per cent having brown or hazel eyes.
The survey also found that 18 per cent of people don't know what colour eyes their partner has!
1. Which of the following stars doesn’t have blue eyes?
A. Angelina Jolie B. Jennifer Aniston C. Brad Pitt D. Audrey Hepburn
2. According to the study result, if you were a manager and wanted to find a most reliable person, you’d better hire one who has _________ eyes.
A. blue B. green C. brown D. grey
3. According to the passage, which of the following statements is TRUE?
A. All people don’t know what colour eyes their partner has.
B. About 30% people without blue eyes don’t want a change.
C. Blue eyes are considered as the best eyes in the world.
D. People with grey eyes are thought to be less clever.
4. The underlined word “peepers” in the passage could be replaced by ______.
A. babies B. colours C. eyes D. respondents
5. Which of the following is the best title of the passage?
A. Different eye colours in the world B. A survey result on eye colours
C. Blue--- the most attractive eye colour D. My favourite eye colour
书面表达(满分25)
为了迎接奥运会,某英文报社举办了校园“体育周”活动。其中一项是征文比赛,请同学们谈一谈自己最喜欢的运动。请你根据以下提示以“My Favorite Sport” 为题,写一篇文章参赛。
最喜欢的运动是什么;
为什么喜欢这项运动。
注意:必须包括以上要点,可以适当发挥,以使行文连贯。词数:100 左右。
In a great many cities, hundreds of people ride bicycles to work everyday. In New City, some bike riders have even formed a group called Bike for a Better City. They declare that if more people rode bicycles to work, there would be fewer automobiles(汽车) in the downtown part of the city and so less dirty air from car engines. For several years this group has been trying to get the city government to help bicycle riders. For example. They want the city to draw special lanes(通道) for bicycles only on some of the main streets, because when bicycle riders must use the same lanes as cars, there are accidents. Bike for a Better city feels that if there were special lanes more people would use bikes.
But no bicycles lanes have been drawn. Not everyone thinks they are a good idea-----they say it will slow traffic. Some store owners on the main streets don't like the idea------they say that if there is less traffic, they will have less business.
The city government has not yet decided what to do. It wants to keep everyone happy. On weekends, Central Park----the largest place of open ground in New York----is closed to cars, and the roads may be used by bicycles only. But Bike for a Better City says that this is not enough and keeps fighting to get bicycle lanes downtown.
73. The bike riders suggest that _____________.
A. bicycles should be used instead of cars B. bicycle lanes should be drawn
C. fewer buses or cars should be usedD. the number of special lanes should be increased
74. The advantage(好处) of the special lanes is that _______.
A. they will make cars and buses run slowly B. they will make it easier for bike riders to go to parks
C .they will make the city more beautifulD. the lanes will prevent accidents
75. The government has not decided whether special lanes should be drawn ______.
A. so that everyone is disappointed B. because there are different opinions
C. because most people travel by train D. because Bike for a Better City is not strong enough