You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation：
“I can’t believe it—a Lorenzo Betrolla! They are almost impossible to find. Isn’t it beautiful？And it’s a lot cheaper than the one Sara bought in Rome”.
They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So，you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool，the product seems cool，too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising. Its effectiveness is decreasing”.
However，one might ask what exactly is “real” about the young women pretending to be enthusiastic about a sweater. Advertising executives (主管) would say it’s no less real than flu ad. The difference is that you know an ad is trying to persuade you to buy something. You don’ t know a conversation you overhear is just a performance.
1. The two attractive young women were talking so that they could _______.
A. get the sweater at a lower price B. be heard by people around
C. be admired by other shoppers D. decide on buying the sweater
2. Lorenzo Bertolla is _______.
A. a very popular male singer B. an advertising agency
C. a clothing company in Rome D. the brand name of a sweater
3. Which of the following can be inferred from the passage？
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tends to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it’s too direct.
D. Undercover marketing will surely be banned soon by the government.
4. Which of the following would be the best title for the text？
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweaters
C. Ways of Advertising D. Undercover Marketing
Being that I worked in a grocery store for 7 years, I know quite a bit about impulsive purchases. In fact, I helped (sadly to say) push certain products by placing them in a certain fashion. Through said experience, I tend to know some of the best ways to counter the impulsive nature of buying things that are unnecessary.
The following is a 3- point list to counter the need to buy something shoved in your face…
Don't bring the kids.
You wouldn't believe (or maybe you parents would) how much more junk parents buy for their kids that is completely impulsive. Working as a checker at a grocery store, I quickly learned that most of the time kids were with their parents, the parents would buy something else within 10 feet of the check stand.
Bring exact cash.
I like to use my debit card because I am able to track every penny better, but holding and letting go of cash is much tougher for me personally. So, if I am going through a tough time budgeting properly, I will bring the allotted (限定的)amount of cash to the place of business and only allow that to be used.
Ignore salesman.
If you are at a department store and someone asks if you need help, try to ignore their push as much as possible. Sure, if you know nothing about laptops, get their advice, but even then I suggest doing your research pre-shop. Salesman could care less what you want. It's all about what their quota or commission is. Ignore them.Why does the author write the passage?
| A．To talk about her own shopping experiences. |
| B．To give readers some advice about resisting buying unnecessary things. |
| C．To complain about some bad experiences. |
| D．To tell us she has the habit of buying things that are unnecessary. |
Why does the author like to use debit card?
| A．Because her debit card is convenient. |
| B．Because she has not much cash. |
| C．Because she can know where every her penny goes. |
| D．Because she has many debit cards. |
Which statement about the passage is WRONG?
| A．Parents always bring something else for their children. |
| B．The author will bring the exact cash to buy things when going through a tough time. |
| C．Salesmen care much about what you want, so you can follow their advice. |
| D．The author worked in a grocery store for 7 years. |
Charlie Chaplin was one of the greatest and widely loved silent movie stars. From “Easy Street” (1917) to “Modern Times” (1936), he made many of the funniest and most popular films of his time. He was best known for his character, the naive and lovable Little Tramp. The Little Tramp, a well meaning man in a raggedy suit with cane, always found himself wobbling into awkward situations and strangely wobbling away. More than any other figure, it is this kind-hearted character that we associate with the time before the talkies (sound films).
Born in London in 1889, Chaplin first visited America with a theater company in 1907. Appearing as “Billy” in the play “Sherlock Holmes”, the young Chaplin toured the country twice. On his second tour, he met Mack Sennett and was signed to Keystone Studios to act in films. In 1914 Chaplin made his first one-reeler, “Making a Living”. That same year he made thirty-four more short films, including “Caught in a Cabaret”, “Caught in the Rain”, “The Face on the Bar-Room Floor”, and “His Trysting Place”. These early silent shorts allowed very little time for anything but physical comedy, and Chaplin was a master at it.
Though Chaplin is of the silent movie era, we see his achievements carried through in the films of today. With the appearance of the feature-length talkies, the need for more subtle acting became apparent. To maintain the audience’s attention throughout a six-reel film, an actor needed to move beyond constant comedy. Chaplin had demanded this depth long before anyone else. His strictness and concern for the processes of acting and directing made his films great and led the way to a new, more sophisticated, cinema.Which statement is TRUE according to the passage?
| A．“The little Tramp” was the only character that Charlie Chaplin acted. |
| B．Charlie Chaplin signed to Keystone Studios in 1906. |
| C．Charlie Chaplin made five short films in 1914. |
| D．Charlie Chaplin has a great effect on today’s sound film. |
What is the right order according to the passage?
a. Charlie Chaplin made the film “ Easy Street”.
b. The film “Caught in the rain” was made.
c. Charlie Chaplin first visited America.
d. Charlie Chaplin met Mack Sennett.
e. “Modern Times” was made.
A. d, c, a, e, b B d, c, b, a, e C. c, d, b, a, e D. c, d, a, b, eWhich word can best describe Charlie Chaplin according to the passage?
| A．lovable | B．kind-hearted | C．strict | D．awkward |
What do you think is the passage about?
| A．Life of Chaplin | B．Works of Chaplin |
| C．Characters of Chaplin | D．An introduction of Chaplin |
Sometimes you may have a strong desire to do something strange or terrible. However, chances are that you don’t act on your impulse (冲动), but let it pass instead. You know that to take the action is wrong in some way and that other people will not accept your behavior.
Perhaps the most interesting thing about the phenomenon of taboo behavior is how it can change over the years, how certain behavior and attitudes once considered taboo can become perfectly acceptable and natural at another point in time. Topics such as death, for example, were once considered so upsetting that it was a taboo to even talk about them. Now with the publication of important books such as On Death and Dying and Learning to Say Goodbye, people have become more aware of the importance of expressing feelings about death and, as a result, are more willing to talk about this taboo subject.
One of the newest taboos is the topic of fat. Unlike many other taboos, fat is a topic that people talk about constantly. It’s not taboo to talk about fat; it’s taboo to be fat. The “in” look is thin, not fat. In the work world, most companies prefer youthful-looking, slim manager to sell their image as well as their products to the public. The thin look is associated with youth, vigor, and success. The fat person, on the other hand, is thought of as lazy and lacking in energy, self-discipline and self-respect. After all, how can people permit themselves to become fat? In an image-conscious society, thin is ‘‘in”, fat is “out”.
It’ s not surprising that millions of people have become obsessed (着迷) with staying slim and “in shape”. The pursuit of a youthful physical appearance is not, however, the only reason for people’s obsession with diet and exercise. Recent research has shown the importance of diet and exercise for personal health. As in most technologically developed nations, the life-style of people has changed since last century. Modern machines do all the physical labor. Cars and buses transport us quickly from point to point. As a result of inactivity and disuse, people’s bodies can easily become weak. In an effort to avoid such a fate , millions of people are spending more of their time exercising. Parks are filled with joggers and bicyclists, and many companies are providing special exercise equipment for their employees to use during the work day.What does the word “taboo’’ refer to in the passage?
| A．Behavior considered unacceptable to the society. |
| B．An unfavorable impression left on other people. |
| C．A strong desire to do something strange or terrible. |
| D．A crime committed on impulse. |
What does the underlined phrase “in” look probably mean?
| A．The hidden look. | B．The fashionable look. |
| C．The usual look. | D．The inside look. |
According to the passage, the common belief is that _________.
| A．fat people are full of energy | B．fat people prefer to have fat bosses |
| C．thin people are more successful | D．thin people are less image-conscious |
People pay more attention to diet and exercise because of _________.
| A．their need to kill time | B．their love for sports |
| C．their belief in hard work | D．their concern for health |
For many businessmen online education has been a dream. Now it has come true. The investment (投资) in higher education, whether financial or in terms of time, has long been impossible for many of them. But well-known educational institutions have chosen to deliver an internet-based program, and these barriers have been lifted.
That is good news for people eager to improve themselves and is more attractive to employers. It is also a benefit to industry with better qualified candidates applying for jobs at every level.
Having the benefits of a higher qualification without going to the university campus is attractive to many students. Campus study means greater cost, while online programs are flexible and save time, whether at home or at work. Students can achieve their degrees without causing too much disruption to their career or home life.
In addition to affordable, flexible classes and greater convenience, students also have access to the online learning resources of many of the world’s top educational institutions. They can also communicate with their tutors no matter what time it is or whether either party is away for any reason.
This has opened up the possibility of getting a qualification from a university or college that many students could only have dreamed of in the past. It also allows specialists to get the precise qualifications and focus on their studies. As well as seeing the increase of applicants from lower-incomes and housewives, studying online in the US is even becoming popular with younger people of college age.
Employers have become increasingly welcome and positive to online qualifications as more candidates earn them, especially if they’re properly approved by the US Department of Education.
US institutions have led the way in online education provision. Many top US colleges and universities offer a range of online programs that are highly respected and in every way perfectly fit for adults who need to combine their studies with a working life. According to Paragraph 1, many US colleges and universities.
| A．have begun to lift the barriers to financial investment |
| B．have had a dream of offering online education |
| C．have begun to run an internet-based program |
| D．have gained financial investment |
Why do people choose online education?
| A．They can find jobs more easily than on-campus graduates. |
| B．They can get qualifications from US Department of Education. |
| C．They can invest money in different courses provided online. |
| D．They can save money and arrange their time and courses freely. |
The underlined word “disruption’’ in the third paragraph probably mean.
| A．interruption | B．attention | C．attraction | D．dissatisfaction |
Which would be a good title for the passage?
| A．Adult Education Online |
| B．Top US Universities Offering Online Education |
| C．The Best of USA’s Online Education |
| D．Online Education Taking the Place of Campus Education |
Sir,
Just over six months ago, I saw an advertisement in the Morning Mail for a set of the complete works of William Shakespeare. Your company, Cosmo books Ltd., offered this set (eight books of plays and two books of poetry) at what was claimed to be a ‘remarkable’ price: fifteen pounds and fifty pence, including postage and packing. I had wanted a set of Shakespeare’s plays and poems for some time, and these books, in red imitation leather, looked particularly attractive; so I sent for them.
Two weeks later, the books arrived, together with a set of the complete works of Charles Dickens which I had not ordered. So I returned the Dickens books to you, with a cheque for fifteen pounds and fifty pence for the works of Shakespeare. Two more weeks passed. Then there arrived on my door step a second set of the works of Shakespeare, the same set of novels by Dickens and a six book set of the plays of Moliere, in French. Since I do not read French, these were of no use to me at all. However, I could not afford to post all these books back to you, so I wrote to you at the end of August of last year, instructing you to come and collect all the books that I did not want, and asking you not to send any other books until further notice.
You did not reply to that letter. Instead you sent me a bill for forty two pounds, and a set of the plays of Schiller, in German. Since then, a new set of books has arrived every two weeks, the works of Goethe, the poems of Milton, the plays of Strindberg; I hardly know what I have. The books are still all in their boxes, in the garage, and my car has to stand in the rain outside.
I have no room for any more books, and even if I read from now until the Last Judgment, I should not finish reading all the books that you have sent me.
Please send no more books, send no more bills, send no more angry letters demanding payment. Just send one large lorry and take all the books away, leaving me only with the one set of the complete works of Shakespeare for which I have paid.
Yours faithfully,
SIMON WALKERSimon Walker wrote the letter to ________
| A．urge for the final solution to the problem with the unwanted books |
| B．complain about getting books he didn’t want. |
| C．advise readers not to order books from Cosmo Books Ltd.. |
| D．show his anger to Cosmo Books Ltd... |
The advertisement that Mr. Walker saw in the Morning Mail was for ________
| A．unlimited number of Cosmo Books. |
| B．fifteen pounds and fifty pence |
| C．a set of 10 books of the works of Shakespeare. |
| D．a book containing all the plays and poems of Shakespeare. |
Mr. Walker answered the advertisement because ________
| A．he claimed that the books were being offered at a remarkable price |
| B．he wanted a set of Shakespeare’s works which was a good bargain. |
| C．he had ordered the set and had been waiting for them to come for some time. |
| D．the set he already had was not particularly attractive. |