B
Oprah Winfrey, the queen of American daytime talk TV, is considered one of the most powerful women in the world．Now, after 25 years’ hosting The Oprah Winfrey Show, the star has announced she is calling it quits．
According to the Los Angeles Times, the move “signals the beginning of the decline for the daytime talk show．” More women are working full-time jobs, and people are turning to cable (有线电视) and pre-recorded shows for their entertainment．
It may be that Oprah isn’t quitting so much as moving on．She has created the Oprah Winfrey Network (OWN), and will most likely move her show to the network．If audiences around the world need Oprah, they well know where to look．
Oprah Winfrey was born to a single teenage mother in a small town in rural Mississippi, US．As a child, she lived with poverty and abuse．But she got a job at a local radio station, where her honesty, emotional style won her many fans．She quickly rose through the ranks of radio and television before launching her own production company and starting her own show．
Oprah’s talk show was not the first of its kind, but it quickly became the best and most popular．It made talk shows popular, and others jumped in to start similar shows．But while other talk shows turned ugly, featuring guests who argued and attacked each other with chairs, Oprah rose above the mess．
“Part of her power lies in the fact that her life story resonates (产生共鸣) with her audience, as a kind of version of the American dream,” writes Kevin Connolly, a reporter with the BBC．
She became a star because of the way she opened up about her problems to her audience．She shared her own struggles with relationships and weight．She focused on self-help．Connolly believes “something in her honesty and her sometimes painfully emotional directness struck home with a certain type of American”．
60．Which of the following statements is NOT true?
A．The stop of Oprah’s show reflects the decrease of audience．
B．Oprah hosted her show for about 25 years．
C．American talk show was pioneered by Oprah．
D．Oprah used to be a radio presenter．
61．What does the underlined sentence mean?
A．Oprah could deal with the guests fighting very well．
B．Oprah’s show stood out with her unique style．
C．Oprah turned a deaf ear to other people’s quarrel．
D．Oprah’s fame rose because lots of people watch her show．
62．From Kevin Connolly, we know people like Oprah’s show for all the reasons EXCEPT ________．
A．Oprah always shares people’s life stories in her show
B．the audiences are touched by Oprah’s honesty and frankness
C．Oprah’s life story reflects the truth of American dream
D．some audiences are inspired by Oprah’s show
63．According to the text, Oprah ________．
A．always volunteers to help those who need help
B．has practiced presentational skills since she was young
C．believes that one should rely on himself to solve problems
D．calls on women to work full-time jobs
Edward Wilson is America’s, if not the world’s, leading naturalist. In The Future of Life, he takes us on a tour of the world’s natural resources(资源). How are they used? What has been lost? What remains and is it able to continue with the present speed of use? Wilson also points out the need to understand fully the biodiversity(生物多样性)of our earth.
Wilson begins with an open letter to the pioneer in environmental protection, Henry David Thoreau. He compares today’s Walden Pond with that of Thoreau’s day. Wilson will use such comparisons for the rest of the book. The problem is clear: man has done great damage to his home over the years. Will the earth, with human help, be made to return to biodiversity levels that will be able to support us in the future?
Biodiversity, Wilson argues, is the key to settling many problems the earth faces today. Even our agricultural crops can gain advantages from it. A mere hundred species(物种) are the basis of our food supply, of which but twenty carry the load. Wilson suggests changing this situation by looking into ten thousand species that could be made use of, which will be a way to reduce the clearing of the natural homes of plants and animals to enlarge farming areas.
At the end of the book, Wilson discusses the importance of human values in considering the environment. If you are to continue to live on the earth, you may well read and act on the ideas in this book.We learn from the text that Wilson cares most about ______
| A．the environment for plants |
| B．the wastes of natural resources |
| C．the biodiversity of our earth |
| D．the importance of human values |
How many species are most important to our present food supply?
| A．Eighty. | B．Twenty. |
| C．One hundred | D．Ten thousand. |
Wilson suggests that one way to keep biodiversity is to _______.
| A．learn how to farm scientifically |
| B．build homes for some dying species |
| C．make it clear what to eat |
| D．use more species for food |
We can infer that the text is _______.
| A．a description of natural resources |
| B．a research report |
| C．a book review |
| D．an introduction to a scientist. |
Would you like to be a king or queen? To have people waiting on you hand and foot? Many Americans experience this royal treatment every day. How? By being customers. The American idea of customer service is to make each customer the center of attention. Need proof? Just listen to the commercials. Most of them sound like the McDonald’s ad: “We do it all for you.” Actually, not all stores in America roll out the red carpet for their customers. But wherever you go, good customer service means making customers feel special.
People going shopping in America can expect to be treated with respect from the very beginning. Most places don’t have a “furniture street” or a “computer road” which allow you to compare prices easily. Instead, people often “let their fingers do the walking” through the store hot lines. From the first “hello”, customers receive a satisfying response to their questions. This initial contact can help them decide where to shop.
When customers get to the store, they are treated as honored guests. Customers don’t usually find store clerks sitting around watching TV or playing cards. Instead, the clerks greet them warmly and offer to help them find what they want. In most stores, the clear signs that label each department make shopping a breeze. Customers usually don’t have to ask how much items cost, since prices are clearly marked. And unless they’re at a flea market or a yard sale, they don’t bother trying to bargain.
When customers are ready to check out, they find the nearest and shortest checkout lane. But as Murphy’s Law would have it, whichever lane they get in, all the other lanes will move faster. Good stores open new checkout lanes when the lanes get too long. Some even offer express lanes for customers with 10 items or less. After they pay for their purchases, customers receive a smile and a warm “thank you” from the clerk. Many stores even allow customers to take their shopping carts out to the parking lot. That way, they don’t have to carry heavy bags out to the car.By quoting (引用) the McDonald’s ad: “We do it all for you”, the author intends to_______.
| A．suggest that customers believe what commercials say deeply |
| B．show readers the American idea on good customer service |
| C．express all the stores pay much attention to the customers |
| D．persuade readers to choose the stores with ads correctly |
In the USA, what may you do at first if you want to do some shopping?
| A．To visit a professional street with lots of similar stores. |
| B．To compare prices in many shops in the same street. |
| C．To make phone calls and get better shopping choices. |
| D．To receive other customers’ answers to the questions. |
Which of the followings shows American stores offer convenience to customers in this passage?
| A．The store clerks don’t usually sit around watching TV or playing cards. |
| B．Some stores offer price bargain to the customers like a yard sale. |
| C．The clerks give customers a smile and a warm “thank you” after paying. |
| D．Some stores open new checkout lanes when the lanes are crowded. |
Which of the following can be the best title of this passage?
| A．Customer Service in America |
| B．Excellent Stores in America |
| C．Shopping Rules in America |
| D．Being King or Queen in America |
Even at school there had been an unhealthy competition between George and Richard.
“I’ll be the first millionaire in Coleford!” Richard used to boast.
“And you’ll be sorry you knew me,” George would reply “because I’ll be the best lawyer in town!”
George never did become a lawyer and Richard never made any money. Instead both men opened bookshops on opposite sides of Coleford High Street. It was hard to make money from books, which made the competition between them worse.
Then Richard married a mysterious girl. The couple spent their honeymoon on the coast—but Richard never came back. The police found his wallet on a deserted beach but the body was never found. He must have drowned.
Now with only one bookshop in town, business was better for George. But from time to time, he sat in his narrow, old kitchen and gazed out of the dirty window, thinking about his former rival(竞争对手). Perhaps he missed him?
George was very interested in old dictionaries. He’d recently found a collector in Australia who was selling a rare first edition. When the parcel arrived, the book was in perfect condition and George was delighted. But while he was having lunch, George glanced at the photo in the newspaper that the book had been wrapped in. He was astonished—the smiling face was older than he remembered but unmistakable! Trembling, George started reading.
“Bookends have bought ten bookstores from their rivals Dylans. The company, owned by multi-millionaire Richard Pike, is now the largest bookseller in Australia.”George and Richard were ________ at school.
| A．competitors | B．good friends |
| C．roommates | D．booksellers |
How did George feel about Richard after his disappearance?
| A．He envied Richard’s marriage. |
| B．He felt lucky with no rival in town. |
| C．He was guilty of Richard’s death. |
| D．He thought of Richard from time to time. |
George got information about Richard from ________.
| A．a dictionary collector in Australia |
| B．the latter’s rivals Dylans |
| C．the wrapping paper of a book |
| D．a rare first edition of a dictionary |
What happened to George and Richard in the end?
| A．Both George and Richard became millionaires. |
| B．Both of them realized their original dreams. |
| C．Richard became very rich while George had no great success. |
| D．George established a successful business while Richard was missing. |
It was a winter morning, just a couple of weeks before Christmas 2005. While most people were warming up their cars, Trevor, my husband, had to get up early to ride his bike four kilometers away from home to work. On arrival, he parked his bike outside the back door as he usually does. After putting in 10 hours of labor, he returned to find his bike gone.
The bike, a black Kona 18 speed, was our only transport. Trevor used it to get to work, putting in 60-hour weeks to support his young family. And the bike was also used to get groceries（食品杂货），saving us from having to walk long distances from where we live.
I was so sad that someone would steal our bike that I wrote to the newspaper and told them our story. Shortly after that, several people in our area offered to help. One wonderful stranger even bought a bike, then called my husband to pick it up. Once again my husband had a way to get to and from his job. It really is an honor that a complete stranger would go out of their way for someone they have never met before.
People say that a smile can be passed from one person to another, but acts of kindness from strangers are even more so. This experience has had a spreading effect in our lives because it strengthened our faith in humanity（人性）as a whole. And it has influenced us to be more mindful of ways we, too, can share with others. No matter how big or how small, an act of kindness shows that someone cares. And the results can be everlasting.Why was the bike so important to the couple?
| A．The man’s job was bike racing. |
| B．It was their only possession. |
| C．It was a nice Kona 18 speed. |
| D．They used it for work and daily life. |
We can infer from the text that ____________.
| A．the couple worked 60 hours a week. |
| B．people were busy before Christmas |
| C．the stranger brought over the bike |
| D．life was hard for the young family. |
How did people get to know the couple’s problem?
| A．From radio broadcasts. | B．From a newspaper. |
| C．From TV news. | D．From a stranger. |
What do the couple learn from their experience?
| A．Strangers are usually of little help. |
| B．One should take care of their bike. |
| C．News reports make people famous. |
| D．An act of kindness can mean a lot. |
As societies develop, their members start to see things not so much according to what they need, but according to what they want. When people have enough money, these wants become demands.
Now, it' s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies. There are various ways of doing this. One way at supermarkets, for example, is to interview customers while they're doing their shopping. They can be asked what they prefer to buy and then the results of the research can be studied. This provides information on which to base future marketing strategies. It' s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public, as if they were ordinary customers, to get an idea of how customers act.
Another way to get information from customers is to give them something. For example, some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also allows the managers to get a feel for where to attract customers and which age-groups to attract.
Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work, touring the park dressed as Mickey Mouse or something like that. This provides them with a perfect chance to examine the scene and watch the customers without being noticed.The text is designed for _______
| A．salesmen | B．mangers |
| C．researchers | D．customers |
Which of the following can help managers get useful information?
| A．Visiting customers themselves. |
| B．Giving customers free food on the street. |
| C．Visiting parks as ordinary customers. |
| D．Asking customers questions at supermarkets. |
What does the word "this" underlined in the last sentence refer to?
| A．Dressing up and walking around. |
| B．Wearing attractive clothes. |
| C．Acting Mickey Mouse. |
| D．Visiting Disneyland. |
The main idea of the text is _________.
| A．how to develop marketing strategies |
| B．how to do market research |
| C．how to encourage customers to spend more money |
| D．how to find out customers' social needs |