Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands. Writers of advertising are so skillful that they can. sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal (麦片) , or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.
For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.
Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.
69. What is discussed in this passage?
A. The content of modern advertising. B. The skills of modern advertising.
C. The results of modern advertising. D. The writing of modern advertising.
70. According to the passage, a good advertisement should________.
A. be both persuasive and effective B. give people useful information
C. show people a product D. show people a new idea of a product
71. From the passage, we know that _______ .
A. modern advertising has less effect on customers
B. once customers see ads about a new cerea1, they are sure to buy it
C. cereal can make people strong
D. cereal is a kind of food which is popular among people
72. What can we infer from the passage?
A. It’s impossible for customers to buy a product without advertisements.
B. Customers should be persuaded by advertisements.
C. Customers can easily be persuaded by advertisements.
D. Customers buy products according to their demands rather than the advertisements.
Football, to me, is more than just a game. I have probably learned more than valuable lessons from it than from school.
When I joined the team freshman year, I didn’t realize what I was getting into. Even though I had been playing since fourth grade and knew it was hard work, nothing would prepare me for the effort I would put into football that year. We worked all summer in the weight room and ran on the track to get in physical and mental shape before the season.
See, football is more of a mental sport than anything else, so running on the track wasn’t only about getting in shape . We would push our minds by running as hard as we could even if we felt like we were going to pass out. At the beginning, I was immature (幼稚的) and only thought of myself, sometimes even giving up when I was tired or hurting. Then after the third game I had a season-ending injury. Imagine working all summer and then only being able to play three games! I needed surgery on my arm and at least five months to recover.
After freshman year I decided that I would always give my best effort. Playing varsity (大学代表队) football has taught me so much more than just what my tasks are on a particular play or how to block. I have learned to think about others first, and realized how important working hard is. Being with all my friends, even sweating and bleeding with them, really made us unite as a group of hard-working young men, who will succeed in life.
1. What is the text mainly about?
A. How the author dislikes the game of football.
B. When the author began to play football.
C. How the author has changed his attitude to football.
D. What sport the author likes best.
2. The author thinks football is ________.
A. just a game B. of a mental sport C. hard to pass out D. not worth his effort
3. From the text we can infer ________.
A. the author joined the football team with a clear aim.
B. football only brought the author certain tasks
C. the author worked all summer to get ready for the season.
D. the author never lost heart when he met with difficulties.
4. In the third paragraph, the phrase “getting in shape” probably means ________.
A. becoming physically fit B. designing the playground
C. losing weight D. measuring the track
第三部分：阅读理解（共20小题；每小题2分，满分40分）
阅读下列短文，从每篇短文后所给各题的四个选项（A、B、C和D）中，选出最佳选项，并在答题卡上将该项涂黑。
OUR PROMISE
Making your stay a complete success is our goal. Just let our manager on duty of front-desk staff know if any part of your stay isn’t satisfactory. We promise to make it right or you won’t pay for that part of your stay.
FORGET SOMETHING?
If you forget to pack any standard toiletry item(tooth brush, toothpaste, shaving cream, razor or comb), just call the front-desk and we’ll get you a free replacement right away.
PLEASE REUSE THE TOWELS
We invite you to join with us to save water by using your towels more than once.
In addition to decreasing water and energy waste, you can help us reduce the amount of waste water that must be recycled within our community.
Please hang the towels up if you wish to join in the program----if not, simply leave them on the floor.
We appreciate your help!
PLEASE CHANGE THE SHEETS TODAY
The Project Planet Program is an effort of this hotel to protect the environment by saving water and decreasing waste water. If you are staying with us more than one night, as part of the Project Planet Program, we will wash your sheets every three days.
If you would prefer not to join in this program, simply hang this card on the outside of your door and sheets will be changed right away. As always sheets are automatically changed after every guest checks out .
We appreciate your help!
1. We can find this passage in a ________ in a hotel.
A. café bar B. front-desk C. fitness center D. guest room
2.If you forget your comb, you can .
A. buy one in the hotel shop B. replace one with a tooth brush
C. phone the front-desk to get one D. go in person and get one at the front desk
3. Leaving the towels on the floor means that .
A. you want to join in the program B. you want the room-maid to hang it up
C. you need them collected and washed D. you want to use them more than once
4. What is the Project Planes Program trying to do?
A. Make your bed sheets cleaner. B. Work for a better environment.
C. Help guests checking out faster. D. Persuade guests to stay longer.
Food sometimes gets poisoned with harmful things. A person who eats such food can get an illness called food poisoning. Food poisoning is usually not serious, but some types are deadly. The symptoms of food poisoning usually begin within hours of eating the poisoned food. Fever is one of the most common symptoms.
Certain microorganisms(微生物)cause most types of food poisoning. Bacteria and other microorganisms can poison eggs, meat, vegetables, and many other foods. After entering the body, these tiny living things release(释放)poisons that make people sick.
Some chemicals can also cause food poisoning. They are often added to food while it is being grown, processed, or prepared. For example, many farmers spray chemicals on crops to kill weeds and insects. Some people may have a bad reaction to those chemicals when they eat the crops.
Some plants and animals contain natural poisons that are harmful to people. These include certain kinds of seafood, grains, nuts, seeds, beans, and mushrooms.
When people handle food properly, the risk of food poisoning is very small. Microorganisms multiply rapidly in dirty places and in warm temperatures. This means that people should never touch food with dirty hands or put food on unwashed surfaces. Food should be kept in a refrigerator to stop microorganisms from growing. Meat needs to be cooked thoroughly to kill any dangerous microorganisms. People should also wash food covered with chemicals before eating it. Finally, people should not eat wild mushrooms or other foods that grow in the wild. Some of these foods may contain natural materials that are poisonous to humans. In addition, some types of fish can be poisonous.
Most people recover from food poisoning after a few days of resting and drinking extra water. If people eat natural poisons, they must go to the hospital right away to have their stomachs emptied.
67. Which of the following statements is NOT true?
A. Food when poisoned can make people sick.
B. Food poisoning means death.
C. Food poisoning comes in varieties.
D. Food poisoning can be serious.
68. Food poisoning can be caused by all the following EXCEPT ________.
A. some chemicals B. low temperatures
C. some tiny living things D. certain natural materials
69. From Paragraph 5,we can learn that ______________.
A. mushrooms should not be eaten
B. vegetables are safer than meat and seafood
C. natural poisons are more dangerous than chemicals
D. different types of food should be handled differently
70. It can be inferred from the passage that____________ .
A. natural materials are safe in food processing
B. chemicals are needed in food processing
C. food poisoning can be kept under control
D. food poisoning is out of control
When something goes wrong，it can be very satisfying to say，“Well, it’s so-and-so’s fault.” or “I know I’m late，but it’s not my fault；the car broke down.” It is probably not your fault，but once you form the habit of blaming somebody or something else for a bad situation，you are a loser. You have no power and could do nothing that helps change the situation. However, you can have great power over what happens to you if you stop focusing on whom to blame and start focusing on how to remedy the situation. This is the winner’s key to success.
Winners are great at overcoming problems. For example, if you were late because your car broke down, maybe you need to have your car examined more regularly. Or, you might start to carry along with you the useful phone numbers, so you could call for help when in need. For another example, if your colleague causes you problems on the job for lack of responsibility or ability, find ways of dealing with his irresponsibility or inability rather than simply blame the person. Ask to work with a different person, or don’t rely on the person. You should accept that the person. Ask to work with a different person, or don’t rely on this person. You should accept that the person is not reliable and find creative ways to work successfully regardless of how your colleague fails to do his job well.
This is what being a winner is all about—creatively using your skills and talents so that you are successful no matter what happens. Winners don’t have fewer problems in their lives; they have just as many difficult situations to face as anybody else. They are just better at seeing those problems as challenges and opportunities to develop their own talents. So, stop focusing on “whose fault it is.” Once you are confident about your power over bad situations, problems are just stepping stop on for success.
63. According to the passage, winners___________________.
A. deal with problems rather that blame others
B. meet with fewer difficulties in their lives
C. have responsible and able colleagues
D. blame themselves rather that others
64. The underlined word remedy in Paragraph 1 is closest in meaning to _________.
A. avoid B. accept C. improve D. consider
65. When your colleague brings about a problem, you should______________.
A. find a better way to handle the problem B. blame him for his lack of responsibility
C. tell him to find the cause of the problem D. ask a more able colleague for help
66. Which of the following is the best title for the passage?
A. A Winner’s Secret. B. A Winner’s Problem.
C. A Winner’s Opportunity. D. A Winner’s Achievement.
Nickname: Hawaii’s Island of Adventure Size: 4,028 square miles
Population: 148,677. The most heavily populated areas are Hilo on the east side and Kailua-Kona on the west.
Temperature: Averages between 71°F and 77°F year around (expect the mercury (水银柱) to drop at higher heights).
Beaches: 47 Golf Courses: 20 Highest Peak: Mauna Kea, 13,796 feet.
Agriculture: The bulk (主体) of Hawaii’s farming products are grown and processed on the Big Island, including coffee, macadamia nuts and papaya.
Lodging: 9,655 rooms total; Nightly rates range from$ 35—$ 5,000.
Airports: Hilo International Airport on the east side and Kona International Airport on the west side.
Rental Cars: All of the nationally known rental car companies have locations at Hilo International and Kona International Airports as well as many resorts. In addition, Hilo, Kona and the major resort areas are serviced by taxis.
Resources: Call (800) 648—2441 to order a video, poster, brochures and maps from the Big Island Visitors Bureau. See www.bigisland.org for Updated information.
Shopping: The large shopping centers are in Hilo, Kona, Waimea and the Kohala Coast.
59．The passage is intended to be read by _______.
A．students B．businessmen C．tourists D．immigrants
60．What does the underlined part “expect the mercury to drop at higher heights” mean?
A．Things are easy to lose weight at higher places.
B．Dropping things from higher places is expected.
C．Temperature is expected to be lower at higher places.
D．Temperature is expected to be higher at higher places.
61．Which of the following is NOT mentioned as a traffic means to get around the Big Island?
A．By train. B．By air. C．By rental car. D．By taxi.
62．What can we infer from the passage?
A．You can see www.bigisland.org for updated information.
B．You can call (800) 648 – 2441 to order some food.
C．You can find some counts to play tennis on the island.
D．You may pay a high price for spending one night on the island.