B
Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands. Writers of advertising are so skillful that they can. sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal (麦片) , or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.
For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.
Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.
69. What is discussed in this passage?
A. The content of modern advertising. B. The skills of modern advertising.
C. The results of modern advertising. D. The writing of modern advertising.
70. According to the passage, a good advertisement should________.
A. be both persuasive and effective B. give people useful information
C. show people a product D. show people a new idea of a product
71. From the passage, we know that _______ .
A. modern advertising has less effect on customers
B. once customers see ads about a new cerea1, they are sure to buy it
C. cereal can make people strong
D. cereal is a kind of food which is popular among people
72. What can we infer from the passage?
A. It’s impossible for customers to buy a product without advertisements.
B. Customers should be persuaded by advertisements.
C. Customers can easily be persuaded by advertisements.
D. Customers buy products according to their demands rather than the advertisements.
D
It seems that great artists and scientists often suffer from mental problems. Both Einstein and Dickens had mental illness. Now scientists have started to look at whether mental illness and genius are linked.
Dr Adele Juda studied 5,000 creative people in Germany. She found there were more people with mental illness in this group than in the general population. Poets had the highest rate of mental illness, followed by musicians, with lower numbers for painters and architects.
Other scientists did research which also showed a strong link between mental problems and creativity. But, it did nothing to explain it.
Dr Ruth Richards of Harvard University made a breakthrough. Instead of studying creative people, she took a group of psychiatric (精神病的) patients and tested them for creativity. The patients got much higher scores than a normal group.
Also, the patients’ close relatives were much more creative than the patients and a normal group. This suggests that the key to the link between creativity and mental illness is in our genes (基因).
But this is a problem. According to Darwinism, harmful genes should be removed. Some scientists believe that evolution (进化) has created a balance, where the madness of a few people leads to the development of the whole human race.
Geniuses(天才人物) may be mad, bad or just difficult to understand, but their discoveries have improved the world we live in. It seems that a little creative madness is good for us all.
67. According to Dr Adele Juda, which of the following has the lowest rate of mental illness?
A. Painters B. Musicians C. Poets D. Bus drivers
68. The underlined phrase “make a breakthrough” in the 4th paragraph means “ ___________ ”.
A. discover or find something new and important.
B. make a way through using force.
C. (of the sun or moon ) appear from behind (clouds).
D. suddenly change (from a slower to a faster pace)
69. Based on the research of Dr Ruth Richards of Harvard University, we can conclude that .______
A. great artists and scientists often suffer from mental problems
B. the patients’ close relatives were much more creative than the patients and a normal group
C. psychiatric patients have more creativity than the average people
D. it is our genes that determine the link between creativity and mental illness
70. Which of the following statements is NOT true?
A. Among the 5,000 creative Germans, more people suffer from mental diseases.
B. There is a strong link between mental problems and creativity.
C. Psychiatric patients make greater contributions than common people.
D. The key to the link between creativity and mental illness is in our genes.
71. What is the writer’s attitude toward madness?
A. Madness is harmful to the whole society.
B. A little creative madness is good for us all.
C. All the talented people are mad.
D. Only the people with mental illness have more creativity.
C
Today, air travel is far safer than driving a car on a busy motorway. But still there is a danger that grows every year. Airliners get larger and larger. Some airplanes can carry over 300 passengers. And the air itself becomes more and more crowded. If one large airliner struck into another in mid-air, 600 lives could be lost.
From the moment an airliner takes off to the moment it lands, every movement is watched on radar screens. Air traffic controllers tell the pilot exactly when to turn, when to climb, and when to come down. The air traffic controllers around a busy airport like London-Heathrow may deal with 2,500 planes a day. Not all of them actually land at the airport. Any plane that flies near the airport comes under the orders of the controllers there. Even a small mistake on their part could cause a terrible accident.
Recently such a disaster almost happened. Two large jets were flying towards the airport. One was carrying 69 passengers from Toronto, the other 176 passengers from Chicago. An air traffic controller noticed on his radar screen that the two planes were too close to each other. He ordered one to turn to the right and to climb. But he made a mistake. He ordered the wrong plane to do this. So, instead of turning away from the second plane, the first plane turned towards it. Fifteen seconds later it flew directly in front of the second plane. They avoided each other by the smallest part of a second. The distance between them was less than that of a large swimming pool. This is an example of the danger that grows every year.
63. Which of the following is TRUE according to the passage?
A. Traveling by air is as safe as by car.
B. Traveling by air is not as safe as by car.
C. Traveling by car is as dangerous as by air.
D. Traveling by car is more dangerous than by air.
64. The air traffic controllers of an airport ____________ .
A. control all the planes flying near the airport
B. give orders to planes leaving the airport
C. only deal with the planes that want to land there
D. are ordered to handle 2500 planes a day in England
65. The danger of air crashes grows every year because ___________ .
A. airliners are getting larger and air traffic is becoming heavier
B. a pilot does not always hear a controller’s order
C. a controller is likely to make more and more mistakes
D. airports can hardly serve the growing number of airplanes
66. The example in the passage is to show that _________________ .
A. air traffic controllers are often careless
B. air traffic controllers should pay much attention to avoiding accidents
C. it is difficult for airplanes to avoid terrible accidents
D. two planes should not fly too close to each other
B
The desire to make explorations is born with man. Wherever his imagination goes, man also has a strong wish to go. A large part of human history is connected with the exploration of the world in which we live. Again and again people have set out with surprising courage and patience to look into unknown regions(地区) and lands to see what had not yet been seen. With kites, balloons and aircraft they left the ground to pass through the lower atmosphere. Now the outer space receives their attention.
Why should man take the trouble of(不怕麻烦) conquering(征服) space? It is hard to list the specific practical benefits that will result in. But one knows, from past experience in other areas, that man will surely see and discover new things in space that will increase our scientific knowledge, and this new knowledge will find its way into valuable practical uses. What we learn about man himself, from his experience in space, and from the effects of space and the space flight environment on him, will be extremely valuable. The new techniques developed to carry out the exploration of space, and to keep man alive in space, will certainly find practical uses in everyday life in some way. The areas that will benefit are manifold.They include communication, transportation and travel, food production, materials, fuels and many others. But to say definitely(肯定地) just what the practical results will be is almost impossible.
59．The man idea of the first paragraph is that________.
A．man desires to explore what is unknown
B．man often goes wherever his dreams go
C．man is no longer interested in the study of the land and sea now
D．man’s history is his exploration of the world
60．The underlined word "manifold" in the second paragraph probably means________.
A．vast B．variousC．valuable D．practical
61．The author seems to be in favor of (赞成)________.
A．doubting the necessity of the space exploration
B．the exploration of space
C．exploring more in space than in other areas
D．his experiencing in space
62．In the last sentence of paragraph 2 the phrase "practical results" refers to the results___________.
A．that are gained from experience
B．that can be learned as knowledge
C．that can benefit us human beings
D．that help us make further exploration
第三部份： 阅读理解（共20小题，每小题2分，满分40分）
A
Some people think that they will get ill if they use their brains (大脑) too much.. It is not true. Through many studies, scientists show us that the more you use your brains, the better it will be, and the cleverer you will become.
Of course, if you want to keep your mind clear and active, you must take a proper rest and study properly. To the teenagers, using their brains in the morning is good for their health.
There are many ways to rest. One is a peaceful rest. Sleep is a peaceful rest. Another is an active rest. For example, take a walk outdoors, do more exercises every day. To change the way of the brains’ activities is also a good way to rest.
In everyday life, to eat some eggs, meat, fresh vegetables and fruit（水果）is also good for the brains.
Wish you a wise man and a happy life.
56. According to the writer of the passage, our brains should be used _________.
A. hardlyB. seldom C. more often D. at times
57. Which is true?
A. Illness comes from the fact the brains are used too much.
B. Fruits are the most important for the brains.
C. The brains will be better if they are used often.
D. Sleep is the only way of having a rest.
58. Which of the following can be used as the best title for the passage?
A. How to use your brains B. How to rest
C. How to become a wise manD. Keep your mind clear
B
Typing your password or credit card number into a computer is a moment’s work. But if you think your personal details disappear as soon as you hit the Return key, think again: they can sit on the computer’s hard disk for years waiting for a hacker to rip them off.
As people spend more time on the web and hackers become more sophisticated, the dangers of storing personal information on computers are growing by the day, security experts say. There are some safeguards, such as never allowing your computer to store your passwords. But even that is no guarantee of security.
When you type in a password, it is stored in random access memory (RAM), where it is held temporarily until other data overwrites it or the computer is switched off.
But every so often, the computer copies the contents of its RAM onto hard disk, where it is easy prey for a hacker, who can read it directly or design a worm to e-mail it back. The longer sensitive data stays in RAM, the more likely it is to be copied onto the disk, where it stays until it is overwritten—which might not happen for years.
Tal Garfinkel and colleagues from Stanford University have created a software tool which simulates the workings of a complete computer system. Within the simulation, sensitive data can be tagged and then tracked as it passes through the system. Next, Garfinkel and his team simulated computers running common software that regularly handles passwords or confidential personal information, such as Internet Explorer, the Windows login script and Apache server software.
In a paper to be presented, they conclude that the programs took virtually no measures to limit the length of time the information is retained. Some of the tested software even copied the sensitive information, apparently without restraint.
This is the first time anyone has tried to measure the extent of this problem, says Rebecca Wright, a security expert at Stevens Institute of Technology. Garfinkel hopes the results will arouse software developers to take action.
40．Which of the following statements is true according to the passage?
A．It is secure to use your password as long as you hit the Return key.
B．Your personal details is likely to be in danger if you spend more time on the web.
C．Your password will be safe if you have some safeguards.
D．Never allowing your computer to store your passwords will be safe.
41．Which of the following is NOT the reason for the unsafety of a password?
A．It will be stored in RAM.
B．It will be copied onto hard disk.
C．It might not be overwritten.
D．It will disappear as soon as you hit the return key.
42．Tal Garfinkel and his team measured the extent of security of.
A．simulating the working of a complete computer system
B．tagging sensitive data
C．passing through the system
D．running common software
43 What can be inferred from the passage?
A．The length of the time the information is stored is not limited.
B．The programs can not retain the information.
C．The security problem should be paid more attention to.
D．Some sensitive information has been copied.