A man once said how useless it was to put advertisements in the newspapers. "Last week," said he, "my umbrella was stolen from a London church. As it was a present, I spent twice its worth in advertising, but didn't get it back."
"How did you write your advertisement?" asked one of the listeners, a merchant.
"Here it is," said the man, taking out of his pocket a slip(纸条) cut from a newspaper. The other man took it and read, "Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings(先令) on leaving it at No.10 Broad Street."
"Now," said the merchant, "I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of extreme importance. Let us try for your umbrella again, and if it fails, I'll buy you a new one."
The merchant then took a slip of paper out of his pocket and wrote: "If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known."
This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colours that had been thrown in, and his own was among the number. Many of them had notes fastened(系牢) to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.
66. who would receive ten shillings according to the first advertisement ?
A. Anyone who found the thief
B. Anyone who gave a message to the loser of the umbrella
C. Anyone who left the umbrella in the City Church
D. Anyone who left the umbrella at No. 10 Broad Street
67.What was the result of the first advertisement __________?
A. the man got his umbrella back B. the man wasted some money advertising
C. nobody found the missing umbrella D. the umbrella was found somewhere near the church
68.The businessman suggested that the man should______.
A. buy a new umbrella B. go on looking for his umbrella
C. report to the police D. write another advertisement
69. What did the businessman mean by saying “if it fails, I will buy you a new one.?” _________.
A. he was quite sure of his success B. he was not sure if he could get the umbrella back
C. he did not know what to do D. he was rich enough to afford a new umbrella
70 The writer of this story mainly wants to tell us __________.
A. a useless advertisement B. how the man lost and found his umbrella
C. how to make a helpful advertisement. D. what the businessman did for the umbrella owner
ith its 775 rooms, Buckingham Palace makes regular houses look tiny. Now home to Queen Elizabeth II, it’s been the British Monarchy’s official London digs since 1837. National Geographic Kids slipped behind the guarded gates to find the palace’s coolest features.
1. FANCY FEAST
For special dinners, a team of 21 chefs whips up dishes that are served on solid gold plates. Even Her Majesty’s pet dogs receive meals of lamb and cabbage in silver bowls. Good thing the kitchen is well stocked--- the Queen welcomes about 50,000 dining guests every year.
2. CLASSY COACH
The Queen’s most attractive ride may be the Gold State Coach, parked in the palace’s Royal Mews building and used in the crowning of a king or queen, since 1821. Covered with heavy gold, it’s pulled by eight horses.
3. MOVIE NIGHT
The royal family hosts private screenings of movie in their very own cinema, sometimes seeing new films before they hit theaters.
4. WHAT’S UP, DOC?
Forget a medicine cabinet (药品柜). Buckingham Palace houses a doctor’s office run by the Queen’s physician. And surgeons have performed operations in other parts of the palace. In 1902, for instance, doctors operated on King Edward VII in a room facing the garden.
5. BEDROOMS
The palace has 52 bedrooms. Rooms such as those inside the Belgian Suite contain chandeliers(枝行吊灯),gold-gilded mirrors, fireplaces, canopy beds, and more.
6. TOP- SECRET TUNNELS
Rumor has it that secret underground tunnels connect the royal residence to other buildings in London. The paths were reportedly built during World War II when enemy bombs regularly pounded the city. Weaving deep under London’s busy streets, the tunnels would have provided the royals safe passage during an attack. But even now officials won’t reveal much about these under- the- radar routes.The underlined part “whips up” probably means_______.
| A.enjoys | B.selects | C.cleans | D.cooks |
According to the text, in Buckingham Palace________.
| A.there are eight horses altogether |
| B.stocks of food in the kitchen hardly run low |
| C.the Queen’s pet dogs are fed with simple meals |
| D.there’s no suitable place to perform operations |
What do we know about the tunnels in Buckingham Palace?
| A.They are not well- protected. |
| B.They were heavily bombed. |
| C.They are not open to the public. |
| D.They are linked with other cities in Britain. |
ohn Cruitt, 62, spent decades tracking down his third- grade teacher.
He wanted to talk with Cecile Doyle about 1958--- the year his mother, who was seriously ill, passed away.
Her death came just days before Christmas. Cruitt had been expecting to go home from school and decorate the Christmas tree.
“When I found out she died, I could certainly relate to that, because when I was 11, my own father died,” Doyle tells Cruitt at StoryCorps in Monroe, N.Y. “And you just don’t know how you’re going to go on without that person.”
When Cruitt returned to school, Doyle waited until all of the other children left the room at the end of the day, and told him that she was there if he needed her.
“Then you kissed me on the head,” Cruitt says. “And I felt that things really would be OK.”
“Well, Cruitt, I’m so glad that I could be there with you for that time,” says Doyle, 82.
Decades after his mother’s death, Cruitt began to think more and more of Doyle. He finally wrote a letter:
Dear Mrs. Doyle,
If you are not the Cecile Doyle who taught English at Emerson School in Kearny, N.J., then I’m embarrassed, and you can disregard the letter.
My name is John Cruitt, and I was in your third- grade class during the 1958-1959 school year. Two days before Christmas, my mother passed away, and you told me that you were there if I needed you. I hope life has been as kind to you as you were to me.
God bless you.
John Cruitt
Doyle says his letter, which arrived in February, could not have come at a better time. Her husband, who passed away this August, was struggling with Parkinson’s disease.
“And I had just come home from the hospital, and I read this beautiful letter, and I just was overwhelmed,” she says.
“Well the funny thing is, when I finally wrote to you again after 54 years, I typed the letter--- I was afraid my penmanship wasn’t going to meet your standards,” Cruitt says as Doyle laughs.
“John, what can I say--- I’m just glad that we made a difference in each other’s life.”After Cruitt’s mother’s death, ________.
| A.Cruitt totally relied on his father |
| B.Doyle’s words brought him comfort |
| C.Cruitt didn’t go to school regularly |
| D.Doyle asked his classmates to help him |
Before Cruitt wrote the letter, he______.
| A.knew Doyle’s husband had passed away |
| B.believed Doyle was leading a happy life |
| C.considered it embarrassing to write to Doyle |
| D.was unsure whether Doyle could receive the letter |
Doyle believed the letter_____.
| A.was a belated gift |
| B.came at just the right time |
| C.lifted her confidence greatly |
| D.served as a reminder of her husband |
Why did Cruitt type the letter?
| A.Doyle had taught him typing. |
| B.He was better at typing than writing. |
| C.Doyle would be able to read it without difficulty. |
| D.He was afraid Doyle would be dissatisfied with his writing. |
Most children now chat daily either online or through their mobile phones. They are connecting to a huge number of other children all over the world. Some are shy “in real life” but are confident to communicate with others online; others find support from people of their own age on relationship issues, or problems at home.
Sometimes the online world, just like the real world, can introduce problems, such as arguments. Going online is great fun, but there are also a few people who use the Internet for offensive (冒犯性的) or illegal aims. Children must be made aware of both the good things and the dangers.
To keep children safe your management must cover the family computer. Just as you decide which TV programs are suitable, you need to do the same for the websites and chat rooms your children visit. Remind your children that online friends are still strangers. Reminding them of the risks will keep them alert (警惕).
Computer studies are part of schoolwork now, so it’s likely that your children may know more than you do. We get left behind when it comes to the latest gadgets and the interactive areas of websites, like chat rooms and message boards, which are especially strange. The language of chat is strange to many parents, too. Chatters love to use abbreviations (缩写) such as: atb — all the best, bbfn — bye bye for now, cul8er — see you later, gr8 — great, Idk — I don’t know, imbl — it must be love, kit — keep in touch, paw — parents are watching, lol — laugh out loud, xlnt — excellent!The passage is meant for ______.
| A.children | B.parents |
| C.teachers | D.net bar owners |
Which of the following will the author probably agree with?
| A.The Internet is no good for children. |
| B.The chat language is strange to adults. |
| C.Children shouldn’t chat so much online. |
| D.The Internet is a good place for children. |
In order to keep children safe online, you’d better ______.
| A.choose suitable websites and chat rooms for them |
| B.teach them to use correct net words |
| C.surf the Internet together with them |
| D.forbid them to use the Internet |
If you stand beside him when your son is chatting about something secret online, he may use ______.
| A.bbfn | B.lol | C.paw | D.cul8er |
Sam Walton, the founder of Wal-Mart, was born in Kingfish, Oklahoma on March 29, 1918. He was raised in Missouri where he worked in his father’s store while attending school. This was his first retailing (零售业) experience and he really enjoyed it. After graduation, he began his own career as a retail merchant.
He soon opened his first Wal-Mart store in 1962 in Rogers, Arkansas. Wal-Mart specialized in name brands at low prices and Sam Walton was surprised at the success. Soon a chain of Wal-Mart stores sprang up across rural America.
Walton's management style was popular with employees and he founded some of the basic concepts of management that are still in use today.
After taking the company public in 1970, Walton introduced his “profit sharing plan”. The profit sharing plan was a plan for Wal-Mart employees to improve their income dependent on the profits of the store. Sam Walton believed that “individuals don't win, teams do”. Employees at Wal-Mart stores were offered stock options (认股权) and store discounts. These benefits are commonplace today, but Walton was among the first to implement (实现) them. Walton believed that a happy employee meant happy customers and more sales. He also believed that by giving employees a part of the company and making their success dependent on the company’s success, they would care about the company.
By the 1980s, Wal-Mart had sales of over one billion dollars and over three hundred stores across North America. Wal-Mart’s unique decentralized (分散的) distribution system, also Walton’s idea, created the edge needed to further encourage growth in the 1980s during growing complaints that the “superstore” was stopping smaller and traditional stores from developing. By 1991, Wal-Mart was the largest US retailer with 1,700 stores. Walton remained active in managing the company, as president and CEO until 1988 and chairman until his death. He was awarded the Medal of Freedom shortly before his death.Sam Walton first made a hit in retailing when __________.
| A.he worked in his father’s store |
| B.he created Walton's management style |
| C.a chain of Wal-Mart stores sprang up across rural America |
| D.he specialized in name brands at low prices |
What is the purpose of Walton’s carrying out “profit sharing plan”?
| A.To make sure all the employees had their own shares. |
| B.To encourage the employees to work hard and make joint efforts. |
| C.To select excellent employees for his stores. |
| D.To make more profit for himself. |
Which of the statements is TRUE?
| A.With Walton’s management style, employees treated the stores as their own. |
| B.Walton wasn’t one of the merchants who first implemented stock options. |
| C.The smaller and traditional stores were well affected by Walton’s stores. |
| D.In his old age, Walton gave all the management to his men. |
What does the underlined word “edge” in the last paragraph mean here?
| A.Danger. | B.Disadvantage. |
| C.Advantage. | D.System. |
We live in a sweet world. The average American kid consumes more than 20 teaspoons of sugar per day, and adults eat 50% more sugar today than they did in the 1970s. We all know that too much sugar isn’t good for you. But did we know it could be dangerous? A team of researchers at the University of Utah used mice to conduct a study on the negative effects of sugar. They found it could have serious effects on people’s health.
Sugar is found not only in sweets and candies, but also in many household items like pasta and crackers.
During the 58-week-long study, mice were fed a diet containing 25% more sugar. This percentage equals a healthy human diet along with three cans of soda daily. The team found that these mice were twice as likely to die as mice fed a similar diet without the sugar. Though the mice did not show signs of obesity or high blood pressure, male mice were 26% less territorial and produced 25% fewer offspring than the other mice.
Scientists often use mice for research because they have a similar genetic(基因) structure to humans. “Since most substances that are dangerous in mice are also dangerous in people, it’s likely that those physical problems that cause those mice to have increased deaths also work in people,” says study author James Ruff of the University of Utah. Findings from this study reveal negative effects that are not as noticeable as weight gain or heart problems. Sugar can contribute to long-term changes in the body that can change development and even shorten lives.
Cutting sugar out of the American diet altogether may be difficult. But making the effort to control our nation’s sugar desire will provide for a truly sweeter future.The study conducted by researchers aimed at learning about________
| A.the advantages and disadvantages of sugar |
| B.the negative effects of sugar on people’s health |
| C.the genetic structure of mice |
| D.American’s diet |
According to the study, which of the following statements is wrong?
| A.Sugar can even shorten lives. |
| B.Sugar’s negative effects are not noticeable. |
| C.Mice are more likely to diet when fed a diet containing 25% more sugar. |
| D.Eating much more sugar can make mice put on weight and get high blood pressure. |
From the passage we can infer_______
| A.sugar plays a very important role in Americans’ diet |
| B.kids consume more sugar than adults in America |
| C.the study on human beings lasted 58 weeks |
| D.the genetic structure of mice is totally different from that of people |
What’s the best title of the passage?
| A.Living a sweet life |
| B.Kids consume much more sugar |
| C.Genetic structure of humans |
| D.Danger of sugar |