Wily is it that students in less popular majors sometimes find it easier to get a job? Simple. It’s because they are out there in the “blue ocean"，a relatively untouched area.
The term was created by Chan Kim and Renee Manborgne, two professors
ho use it to describe less crowded parts of business and industry with little or not completion. It contrasts with the “red ocean", which is already saturated, competitive, and crowded with people or companies providing the same services or producing the same goods.
According to these two authors，the primary goal of business is to enter the “blue ocean" or create a new market. This is done by creating what no one else has. Business must come up with creative things that are useful and affordable and reduce unnecessary costs. So customers get what they want for less and sellers get a higher return on their investment. When these two are combined，it’s a catalyst(催化剂)for the blue ocean market.
McDonald’s is a popular example. Traditional restaurants have waiters，table settings，men us，and a certain type of service. McDonald’s，however，was different. It did away entirely with waiters and table service，and kept the menu limited.
But in its number of locations，speed，overall quality and child friendliness. McD0naid's did far better than traditional restaurants. In this sense，one can say that McDonald’s was a totally different concept in eating out. It met the blue ocean demand.
63. According to Chan Kim and Renee Mauborgne，“blue ocean” means .
A. crowded parts of business and industry with little competition
B. new markets which are full of competition .
C. new companies offering different services from old ones
D. certain untouched markets with few competitors
64. The underlined word "saturated” in Para. 2 probably means“ ”.
A. carry out according to an unusual method B. arrange in advance
C. be unable to take any more D. be different from the old market
65. McDonald’s success lies in .
A. its being different from traditional restaurants
B. inventing a unique business with few competitors
C. its advanced operation and management
D. its best overall quality and services
66. For a website providing information and services for new mothers，finding the “blue ocean" means . ·
A. offering something other websites don’t have
B. offering the best information and services
C. creating a new market to help the website stand out
D. looking for a unique position in the marketplace
Gift No. I
Offer to be your mother's health friend. Promise to be there for any and all doctor's visits whether a disease or a regular medical check-up. Most mothers always say "no need," but another set of eyes and ears is always a good idea at a doctor's visit. The best part? This one is free.
Gift No. 2
Help your mother organize all of her medical records, which include the test results and medical information. Put them all in one place. Be sure to make a list of all of her medicines and what times she takes them. "Having all this information in one place could end up saving your mother's life," Dr. Marie Savard said.
Gift No. 3
Enough sleep is connected to general health conditions. "Buy your mother cotton sheets and comfortable pillows to encourage better sleep," Savard said. "We know that good sleep is very important to our health."
Gift No. 4
Some gift companies such as Presents for Purpose allow you to pay it forward this Mother's Day by picking gifts in which 10 percent of the price you pay goes to a charity (慈善机构). Gift givers can choose from a wide variety of useful but inexpensive things ---many of which are "green" --- and then choose a meaningful charity from a list. When your mother gets the gift, she will be told that she has helped the chosen charity.What are you advised to do for your mother at doctor's visits? ______
| A．Take notes. | B．Buy medicine. |
| C．Be with her | D．Give her gifts. |
What can be a gift of organization for your mother? ______
| A．Keeping her medical information together. |
| B．Buying all gifts for her from one company. |
| C．Making a list of her medical check-ups. |
| D．Storing her medicines in a safe place. |
Where can you find a gift idea to improve your mother’s sleep? ______
| A．In Gift No. 1. | B．In Gift No. 2. |
| C．In Gift No. 3. | D．In Gift No. 4. |
Buying gifts from Presents for Purpose allows mothers to ______
| A．enjoy good sleep | B．be well-organized |
| C．get extra support | D．give others help |
Some people do not like anything to be out of place; they are never late for work; they return their books to the library on time; they remember people's birthdays; and they pay their bills as soon as they arrive. Mr. Dodds is such a person .
Mr. Dodds works in a bank, and lives on his own. The only family he has is in the next town :his sister lives there with her husband, and her son, Mark, Mr. Dodds does not see his sister, or her family, from one year to the next, but he sends them Christmas cards, and he has not forgotten one of Mark’s seventeen birthdays.
Last week Mr. Dodds had quite a surprise. He drove home from the bank at the usual time, driving neither too slowly nor too fast. He parked his car where he always parked it, out of the way of other cars, and he went inside to make his evening meal. Straight away, there was a knock at the door. Mr Dodds opened the door to find a policeman standing on the door-step .
“What have I done wrong ?” Mr. Dodds asked himself . “Have I driven on the wrong side of the road? Has there been some trouble at the bank? Have I forgotten to pay an important bill?”
“Hello, Uncle ,” said the policeman,” My name is Mark.”From the passage we know that his sister ______.
| A．lives in the next town with her husband and son |
| B．is the only member of the family that he knows |
| C．never writes back to him |
| D．has a small family: a son and Mark, her husband |
“He has not forgotten one of Mark’s seventeen birthdays” means ____.
| A．he has not forgotten Mark’s seventeenth birthday. |
| B．he sent Mark something on his seventeenth birthday |
| C．he always sent a Christmas card on Mark’s birthday |
| D．he always sent Mark something on his birthday |
There was a knock at the door when Mr. Dodds was ______.
| A．driving home from the bank |
| B．parking his car |
| C．ready to make his evening meal |
| D．just about to shut the front door |
The policeman was there _______.
| A．to ask Mr. Dodds to go to see his uncle |
| B．to ask Mr. Dodds to park his car not too near to other cars |
| C．to meet Mr. Dodds, his uncle |
| D．to see Mr. Dodds about some trouble at the bank |
Many people take it for granted(认为…理所当然) that black is a color of bad things while white should always mean something good．This may be because, in their opinion, black is related to darkness and white to purity．
However, that is not always the case．Did you know that the same one colour may mean differently in different places of the world?
In the English-speaking world, black is the colour of mourning．People wear black clothes at the funeral．Red is concerned with danger or bloodshed (流血)．Yellow is the word for fear．If you are afraid, you are yellow．Yet none of these sayings is true outside the English-speaking world．In China and Korea white is the colour of mourning．In Russia, China and some other countries, red stands for beauty, life and excellence．In Italy and Germany, you are yellow with anger, not with fear．
Even within the English-speaking area it is not difficult to find colour contradictions (矛盾)．A redcap in the United States is a porter in a railway station．In Britain, however, a redcap is a military policeman．Both names are logical because both men wear red caps．Similarly, the British term for an American white collar worker is sometimes called a black-coated worker．
One does not have to cross an area to find color differences．Would you rather be red-blooded? If we go back to the origin, we find that both terms are logical as both names suggest．The expression "blueblood" comes from Spain, where some noble families proudly said that they had "blue blood"．But then why “blue” blood? Because they were fair-skinned, and it is only natural that their blood vessels (血管) stood out appearing blue．Yellow is concerned with anger in ______.
| A．Russia | B．Britain |
| C．China | D．Germany |
Both Britain and America would probably agree that ______.
| A．a redcap is a porter in a station |
| B．black is the color of mourning |
| C．a black-coated worker is employed in an office |
| D．red stands for beauty and excellence |
The best title for this passage is ______.
| A．The Development of the Symbolic（象征性的）Use of Colors |
| B．The Meaning Concerned With Certain Colors |
| C．Colors that Carry Bad Meanings |
| D．The Origin(起源) of Blue Blood |
When some Spanish called themselves “blueblood”, they actually meant ______.
| A．they had heart trouble and their faces looked blue |
| B．they had blue blood in their vessels |
| C．they were fair-skinned |
| D．they came from a noble family |
A friend of mine named Paul received an expensive car from his brother as a Christmas present．On Christmas Eve when Paul came out of his office，a street urchin(顽童) was walking around the shining car．“Is this your car，Paul？”he asked．
Paul answered，“Yes，my brother gave it to me for Christmas.” The boy was surprised．“You mean your brother gave it to you and it didn't cost you anything？Boy，I wish…” He hesitated(犹豫)．
Of course Paul knew what he was going to wish for．He was going to wish he had a brother like that. But what the boy said surprised Paul greatly.
“I wish,” the boy went on，“that I could be a brother like that.” Paul looked at the boy in surprise, then he said again, “Would you like to take a ride in my car？”
“Oh yes，I'd love that．”
After a short ride，the boy turned and with his eyes shining，said，“Paul，would you mind driving in front of my house？”
Paul smiled a little．He thought he knew what the boy wanted．He wanted to show his neighbours that he could ride home in a big car. But Paul was wrong again. “Will you stop where those two steps are？” the boy asked．
He ran up to the steps. Then in a short while Paul heard him coming back, but he was not coming fast. He was carrying his little crippled(残疾) brother. He sat him down on the step and pointed to the car.
“There she is, Buddy, just like I told you upstairs. His brother gave it to him for Christmas and it didn't cost him a cent. And some day I'm going to give you one just like it…then you can see for yourself all the nice things in the Christmas windows that I've been trying to tell you about.”
Paul got out and lifted the boy to the front seat of his car. The shining-eyed older brother climbed in beside him and the three of them began an unforgettable holiday ride.From the story we can see the urchin ________．
| A．wanted Paul’s brother to give him a car |
| B．wished to give his brother a car |
| C．wished he could have a brother like Paul's |
| D．wished Paul could be a brother like that |
The urchin asked Paul to stop his car in front of his house ________．
| A．to tell his brother about his wish |
| B．to show he had a rich friend |
| C．to let his brother ride in the car |
| D．to show his neighbours the big car |
We can infer（推断）from the story that ________．
| A．Paul couldn't understand the urchin |
| B．the urchin had a deep love for his brother |
| C．the urchin wished to have a rich brother |
| D．the urchin's wish came true in the end |
It’s great fun to explore new places—it feels like an adventure，even when you know you’re not the first to have been there. But make sure not to get lost or waste time going round in circles.
● Do the map reading if you’re being driven somewhere. It’ll be easier if you keep turning the map so it follows the direction you’re traveling in. Keep looking ahead so that you can give the driver lots of warning before having to make a turn or you’ll have to move to the back seat.
● Get a group of friends together and go exploring. You'll need a good map, a compass , a raincoat, a cell phone to call for help in case you get lost, and a bit of spare cash for emergencies . Tell someone where you’re going before you set out and let them know what time you expect to be back. The test is in not getting lost, not in seeing how fast you can go, so always stick together, waiting for slower friends to catch up.
● See if your school or a club organizes orienteering activities, in which you need a map and a compass to find your way. This can be done as a sport, with teams trying to find the way from A to B (and B to C, etc.)in the fastest time, or simply as a spare-time activity. Either way, it’s not only good fun, but a great way to keep fit.Sitting beside the driver, you should___________.
| A．direct the driver when necessary |
| B．look ahead to see where there’s a turn |
| C．move to the back seat if feeling uncomfortable |
| D．keep looking at the map to find a place to go to |
Why do you need to tell someone your exploration plan before setting out?
| A．To get information when in danger. |
| B．To be saved in case of an accident. |
| C．To share the fun with him/her in exploration. |
| D．To tell him/her what’s going on with the group members. |
Orienteering activities can______________.
| A．make people work fast |
| B．help people stay healthy |
| C．help people organize other activities |
| D．make people get prepared for sports |
The text mainly talks about____________.
| A．the fun of exploration |
| B．what to bring for exploration |
| C．the way to use a map in exploration |
| D．how to prevent getting lost in exploration |