Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.
Coloring, for example, varies according to what the producers are trying to sell. Health foods are packaged in greens, yellows or browns because we think of these as healthy colors. Ice cream packers are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colors turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package ----blue, because we think of it as safe, And white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as It appears to.
It is believed that the better –known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.”
69. Which of the following may trick a shopper into buying a product according to the text?
A. The cost of its package B. The price of the product
C. The color of its package D. The brand name of the product
70. The underlined part “the color turned the customers off” (in para.3) means the colors__.
A. attracted the customers strongly
B. had weak effects on the customers
C. tricked the customers into shopping
D. caused the customers to lose interest
71. Which of the following is the key to the success in product sales?
A. The way to promote the goods.
B. the discovery of a genius
C. The team to produce a good producer
D. The brand name used by successful producers.
72. Which of the following could be the best title for the text?
A. Choice of good products B. Disadvantage of products
C. Effect of packaging on shopping D. Brand names and shopping
One night, a little before nine o’clock, Dr Johnson was answering a telephone call. He was asked to go and give an operation to a very sick boy at once. The boy was in a small hospital in Glens Falls, sixty miles away from Dr Johnson’s city – Albany. The boy had hurt himself in a traffic accident. His wife was in danger, but his family was so poor that they could not pay the doctor anything. After he heard all this, Dr Johnson was driving carefully. He thought that he could get to the hospital before 12 o’clock. A few minutes later, the doctor’s car had to stop for a red light at a crossing. Suddenly a man in an old black coat opened the door of the car and got in.
“Drive on”, he said. “I’ve got a gun (枪).”
“I’m a doctor,” said Johnson, “I’m on my way to a hospital to operate on a very sick…”
“Don’t talk,” said the man in the old black coat, “Just drive.”
A mile out of the town he ordered the doctor to stop the car and get out. Then the man drove on down the road. The doctor stood for a moment in the snow. After half an hour, Dr Johnson found a telephone and called a taxi. At the railway station he learned that the next train to Glens Falls would not leave until 12 o’clock.
It was after two o’clock in the morning when the doctor arrived at the hospital in Glens Falls. Miss Clarke, a nurse, was waiting for him.
“I did my best,” said Dr Johnson. Miss Clarke said, “The boy died an hour ago.”
They walked into the waiting room. There sat the man in the old black coat, with his head in his hands.
“Mr. Shute,” said Miss Clarke to the man, “this is Dr Johnson. He had come all the way from Albany to try to save your boy.” From the story we know it took Dr Johnson _________ to get to the hospital.
| A．12 hours | B．7 hours | C．only 1 hour | D．about 5 hours |
Dr Johnson was late because __________.
| A．there was something wrong with his car |
| B．a strange man made it hard to drive |
| C．a strange man drove his car away |
| D．the train to Glens Falls was late |
The man in a black coat __________.
| A．hit the boy and ran away |
| B．took the boy to the hospital |
| C．was the boy’s father |
| D．was the real doctor |
The man in black would feel __________ in the end.
| A．happy and pleased | B．regretful(悔恨) and sad |
| C．worried and angry | D．tired and hungry |
Happiness is for everyone. You don’t need to care about those people who have beautiful houses with large gardens and swimming pools or those who have nice cars and a lot of money and so on. Why? Because those who have big houses may often feel lonely and those who have cars may want to walk on the country roads at their free time.
In fact, happiness is always around you if you put your heart into it. When you are in trouble at school, your friends will help you; when you study hard at your lessons, your parents are always taking good care of your life and your health; when you get success, your friends will say congratulations to you; when you do something wrong, people around you will help you to correct it. And when you do something good
to others, you will feel happy, too. All these are your happiness. If you notice them, you can see that happiness is always around you.
Happiness is not the same as money. It is a feeling of your heart. When you are poor, you can also say you are very happy, because you have something else that can’t be bought with money. When you meet with difficulties, you can say loudly you are very happy, because you have more chances to challenge yourself. So you cannot always say you are poor and you have bad luck. As the saying goes, life is like a revolving(旋转 ) door. When it closes, it also opens. If you take every chance you get, you can be a happy and lucky person. When you do something wrong, _______________.
| A．you may correct it |
| B．you will have no chance to challenge yourself |
| C．anybody will laugh at you |
| D．you will be happy |
Which is TRUE according to the passage?
| A．When you get success, your friends will be very proud of you. |
| B．You can get help from others when you make mistakes. |
| C．You can still be a happy person even if you have little money. |
| D．All the above. |
Why do we say “Happiness is not the same as money”? Because _______________.
| A．money always brings happiness |
| B．money doesn’t always bring happiness |
| C．everything can be bought with money |
| D．only rich people have happiness |
Which is the title of the passage?
| A．Do Something Good to Others |
| B．Happy and Lucky |
| C．Happiness |
| D．Life and Success |
From a plane we can see the fields, cities, mountains or seas below. If we go into space, we see more and more of the earth. People and man-made satellites have been sent out into space to look at the earth carefully and people have learnt more about the earth in the last few years.
The sea looks very beautiful when the sun is shining on it. But it can be very terrible when there is a strong wind.
The sea is very big. It nearly covers three quarters of the earth. The sea is also very deep in some places. There is one place and at that place the sea is about 11 kilometers deep. The highest mountain in the world is about 9 kilometers high. If that mountain was put into the sea at that place, there would be still 2 kilometers of water above it!
In most parts of the sea, there are many kinds of fishes and plants. Some live near the top of the sea. Others live deep down. There are also a lot of small living things, and lots of fishes live by eating them.
The sea can be very cold. When people go down, the sea becomes colder and colder. Only some men can go down into the deep sea. But, in 1970, five women scientists (科学家) lived in the deep sea for fourteen days.This passage is_________.
| A．a short story | B．for science reading |
| C．a piece of news | D．a report |
The sea covers about _______of the earth.
A One third B. One fourth
C. Two quartersD. Three fourths Which of the following is NOT true?
| A．The sea is usually beautiful when the sun is shining. |
| B．The sea is always very terrible when the wind blows hard. |
| C．The highest mountain is in the deepest place of the sea. |
| D．The deeper the people go into the sea, the colder they will feel. |
The last sentence “But, in 1970, five women scientists lived in the deep sea for fourteen days.” means that________.
| A．women wanted to live in the deep sea for a long time |
| B．women could go deeper into the sea than men |
| C．women liked living in the deep sea better than men |
| D．women could do the same work as men |
What happens to a teenage kid when the world he thought he knew suddenly changes? Find out in Little Brother by American author Cory Doctorow. It is a fascinating book for a new generation of sci-fi readers.
Marcus Yallow, 17, from San Francisco is much more comfortable in front of a computer than obeying the rules of society. Smart, fast and wise to the ways of the networked world, he has no trouble outwitting (骗过) his high school's monitoring system. This way he and his friends get to head off to play a popular online game in real life.
While they are playing, a bomb explodes on the Bay Bridge. Marcus stops a military (军队的) vehicle to get help for his injured friend, but this simple act throws him into a Department of Homeland Security (DHS) secret prison. There he is treated as a possible terrorist(恐怖分子). He is eventually let go after four days, but his injured friend disappears.
When he returns, Marcus discovers that there are many "security measures" in place and that now all citizens are treated like potential terrorists. While some consider this government action necessary for public safety, Marcus sees this as a complete destruction of the rights he is supposed to have as a citizen.
He knows that no one will believe his story, which leaves him with only one thing to do: to take down the DHS himself. He helps organize a large network called Xnet to spread the truth, anonymously (匿名地).
The book presents a young man who is irresponsible, but learns about himself, and grows, in the course of the story. As part of this learning and growing he becomes aware of very serious issues about his society. What kind of article does this passage belong to?
| A．A fascinating story. | B．A book review. |
| C．News report | D．A TV programme |
Marcus Yallow was sent to prison because ________.
| A．he killed his friend |
| B．he bombed a military vehicle |
| C．he did something that a possible terrorist could do |
| D．his injured friend disappeared |
From the second paragraph we can infer that _________.
| A．Marcus Yallow is much more comfortable obeying the rules of society |
| B．Marcus Yallow is smart, fast and wise in real life |
| C．Marcus Yallow always plays online games in real life |
| D．Marcus Yallow is expert at the network world |
Towards the end of Middle English, a sudden change in pronunciation started, with vowels being pronounced shorter and shorter. From the 16th century the British had contact(联系) with people from around the world. This means that many new words and phrases entered the language. The invention of printing also meant that there was a common language in print. Books became cheaper and more people learned to read. Spelling and grammar became fixed and the dialect （方言）of London became the standard. In 1604, the first English dictionary was published.
The numbers of words in Early Modern English and Late Modern English differ. Late Modern English has a lot more words because of two main factors(因素): firstly, the Industrial Revolution created a need for new words; secondly, the British Empire covered one quarter of the earth’s surface, and the English language took in foreign words from many countries.
From around 1600, the English colonization(殖民地化)of North America resulted in the creation of American English. Some English pronunciation and words froze when they reached America. In some ways, American English is more like the English of Shakespeare than modern British English. Some expressions that the British call “ Americanisms” are in fact original （原先的）British expressions that were preserved (保存) in the colonies but were lost in Britain. Spanish also had an influence on American English, with words like canyon, ranch, stampede and vigilante being examples of Spanish words that entered English. French words and West African words also influenced American English.
Today, American English is the most influential(有影响力的). But there are many other kinds of English around the world, including Australian English, New Zealand English, Canadian English, South African English , Indian English and Caribbean English. They have differences.What can we know from Paragraph 1?
| A．The dialect of London became the standard in the year 1604. |
| B．Vowels were pronounced longer towards the end of Middle English |
| C．The first English dictionary was published in the early 17th century. |
| D．Many new words entered English because many people moved to Britain. |
From Paragraph 2, we know that the Industrial Revolution __________.
| A．required spelling and grammar to be fixed |
| B．required a greater number of English words |
| C．caused many old English words to be useless |
| D．led to the English colonization of North America. |
The underlined word “froze” in Paragraph 3 shows that some English words in America___________.
| A．became longer |
| B．greatly changed |
| C．a little changed |
| D．stayed as they were |
What will the paragraph following this passage most probably discuss?
| A．The development of Modern English |
| B．How the English vocabulary became larger |
| C．Differences among the different kinds of English |
| D．Differences between Middle English and Modern English |