A man once said how useless it was to put advertisements in the newspaper. “Last week,” he said, “my umbrella was stolen from a London church. As it was a present, I spent twice its worth in advertising, but didn’t get it back.”
“How did you write your advertisement?” asked one of the listeners, a merchant.
“Here it is,” said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read, “Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street.”
“Now,” said the merchant, “I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of extreme importance. Let us try for your umbrella again, and if it fails, I'll buy you a new one.”
The merchant then took a slip of paper out of his pocket and wrote: “If the man who was seen to take an umbrella from the City Church last Sunday evening doesn’t wish to get into trouble, he will return the umbrella to No.10 Broad Street. He is well known.”
This appeared in the newspaper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors, and his own was among them. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.What is an advertisement? _______________.
| A．A news item. |
| B．Public opinions. |
| C．One way to voice one’s view. |
| D．A public announcement on papers, TV, etc. |
The result of the first advertisement was that ______________.
| A．the man got his umbrella back |
| B．the man wasted some money advertising |
| C．nobody found the missing umbrella |
| D．the umbrella was found somewhere near the church |
The merchant suggested that the man should _______________.
| A．buy a new umbrella |
| B．go on looking for his umbrella |
| C．write another and better advertisement |
| D．report the police |
“If it fails, I’ll buy you a new one,” suggested that the merchant
_______________.
| A．was quite sure of success |
| B．wanted to buy him a new umbrella |
| C．didn’t know what to do |
| D．was rich enough to buy one |
The story is mainly about _________________.
| A．a useless advertisement |
| B．how to make an effective advertisement |
| C．how the man lost and found his umbrella |
| D．what the merchant did for the umbrella owner |
I really love my job because I enjoy working with small children and like the challenges and awards from the job. I also think my work is important. There was a time when I thought I would never have that sort of career(职业).
I wasn’t an excellent student because I didn’t do much schoolwork. In my final term I started thinking what I might do and found I didn’t have much to offer. I just accepted that I wasn’t the type to have a career.
I then found myself a job. Looking after two little girls, it wasn’t too bad at first. But the problems began when I agreed to live in, so that I would be there if my boss had to go out for business in the evening. We agreed that if I had to work extra hours one week, she’d give me time off the next. But unfortunately, it didn’t often work out. I was getting extremely tired and fed up, because I had too many late nights and early mornings with the children.
One Sunday, I was in the park with the children, and met Megan who used to go to school with me. I told her about my situation. She suggested that I should do a course and get a qualification (资格证书)if I wanted to work with children. I didn’t think I would be accepted because I didn’t take many exams in school. She persuaded me to phone the local college and they were really helpful. My experience counted for a lot and I got on a part-time course. I had to leave my job with the family, and got work helping out at a kindergarten.
Now I’ve got a full-time job there. I shall always be thankful to Megan. I wish I had known earlier that you could have a career, even if you aren’t top of the class at school.What is the author’s present job?
| A．Working part-time in a college. |
| B．Taking care of children for a family. |
| C．Helping children with their schoolwork. |
| D．Looking after children at a kindergarten. |
When staying with the two girl’s family, the author_________.
| A．was paid for extra work. |
| B．often worked long hours. |
| C．got much help from her boss. |
| D．took a day off every other week. |
Why did the author leave her first job?
| A．She found a full-time job. |
| B．She was fed up with children. |
| C．She decided to attend a part-time course. |
| D．She needed a rest after working extra hours. |
What has the author learned from her own experiences?
| A．Less successful students can still have a career. |
| B．Qualifications are necessary for a career. |
| C．Hard work makes an excellent student. |
| D．One must choose the job she likes. |
Culture is one of the most challenging elements of the international marketplace. This system of learned behavior patterns characteristic of the members of a given society is constantly shaped by set of dynamic variables: language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions. To cope with this system, an international manager needs both factual and interpretive knowledge of culture. To some extent, the factual knowledge can be learned; its interpretation comes only through experience.
The most complicated problems in dealing with the cultural environment stem from the fact that one cannot learn culture—one has to live it. Two schools of thought exist in the business world on how to deal with cultural diversity. One is that business is business the world around, following the model of Pepsi and McDonald’s. In some cases, globalization is a fact of life; however, cultural differences are still far from converging.
The other school proposes that companies must tailor business approaches to individual cultures. Setting up policies and procedures in each country has been compared to an organ transplant; the critical question centers around acceptance or rejection. The major challenge to the international manager is to make sure that rejection is not a result of cultural myopia or even blindness.
Fortune examined the international performance of a dozen large companies that earn 20 percent or more of their revenue(税收) overseas. The internationally successful companies all share an important quality: patience. They have not rushed into situations but rather built their operations carefully by following the most basic business principles. These principles are to know your adversary, know your audience, and know your customer.According to the passage, which of the following is true?
| A．All international managers can learn culture. |
| B．Business diversity is not necessary. |
| C．Views differ on how to treat culture in business world. |
| D．Most people do not know foreign culture well. |
What does the underlined word “myopia” (in para. 3) mean?
| A．difference | B．similarity |
| C．foresight | D．shortsightedness |
We can infer from the passage that this article is supposed to be most useful for those_______
| A．who are interested in researching the topic of cultural diversity |
| B．who have connections to more than one type of culture. |
| C．who want to travel abroad. |
| D．who want to run business on International Sale |
According to Fortune, successful international companies___________ .
| A．earn 20 percent or more of their revenue overseas |
| B．all have the quality of patience |
| C．will follow the overseas local cultures |
| D．adopt the policy of internationalization |
One hundred and thirteen million Americans have at least one bank-issued credit card. They give their owners automatic credit in stores, restaurants, and hotels, at home, across the country, and they make many banking services available as well. More and more of these credit cards can be read automatically, making it possible to withdraw or deposit money in scattered locations, whether or not the local branch bank is open. For many of us the “cashless society” is not on the horizon---it’s already here.
While computer offer these conveniences to consumers, they have many advantages for sellers too. Electronic cash registers can do much more than simply ring up sales. They can keep a wide range of records, including who sold what, when and to whom. This information allows businessmen to keep track of their list of goods by showing which items are being sold and how far they are moving. Decisions to reorder or return goods to suppliers can then be made. At the same time these computers record which hours are busiest and which employees are the most efficient, allowing personnel and staffing assignments to be made accordingly. And they also identify preferred customer for promotional campaigns. Computers are relied on by manufacturers for similar reasons. Computer analyzed marketing reports can help to decide which products to emphasize now, which to develop for the future and which to drop. Computers keep track of goods in stock, of raw materials on hand, and even of the production process itself.
Numerous other commercial enterprises, from theaters to magazine publishers, from gas and electric utilities to milk processors, bring better and more efficient services to consumers through the use of computers. From the last sentence of the first paragraph we learn that ___________.
| A．in the future all the Americans will use credit cads |
| B．credit cards are mainly used in the United States today |
| C．nowadays many Americans do not pay in cash |
| D．it is now more convenient to use credit cards than before |
If computers record which hours are busiest and which employees are the most efficient, what will businessmen do?
| A．They will fire some employees and raise the work efficiency. |
| B．They will arrange for different employees to do different jobs according to their abilities and performance. |
| C．They will assign more work for the employees to do. |
| D．They will allow the personnel to do whatever work they want to do. |
What does the underlined phrase “ring up sales” in paragraph two mean?
| A．make an order of goods. |
| B．record sales on a cash register. |
| C．call the sales manager. |
| D．keep track of the goods in stock. |
What does the passage mainly discuss?
| A．Approaches to the commercial use of computers. |
| B．Advantages of credit cards in business. |
| C．Significance of automation in commercial enterprises. |
| D．Conveniences brought about by computers in business. |
Researchers recently found that hackers took control of 300,000 home routers(路由器). Once your home router has been controlled, hackers could redirect your network to malicious websites controlled by hi-tech thieves who could then steal your online back details and other sensitive data. However, there are some simple steps you can take to protect your router.
Say no to 12345 passwords
First, never leave your router open without a password and make sure you change both your Wi-Fi and router login password from the default one it comes with. If you use the default password , this could give someone access to the router setup, which could allow them to change your router settings, including viewing any security keys.
Don't broadcast it
Make sure you don't show up in other people's wireless network scans. Know your network name so you can easily enter it into any devices you want to access that network. Other people do not need to know your network name. To prevent outsiders from seeing your network's name and attempting to join your wireless network, turn off broadcasting in your router's settings.
Invite only please
One way you can ensure no one else joins your network without your permission is to enable your router to only allow certain devices to connect, and ban all others. To do that you can filter by media access control (MAC) addresses.
Turn it off
This is a simple piece of advice that can go a very long way in keeping you safe. Simply turn off your router when you're not using your network. If you're at work all day and no one's home, why keep it running?
Build a firewall
The firewall built into your router prevents hackers on the internet from getting access to your PC so it's always worth enabling it to help add an extra layer of security. However, it does nothing to stop people in range of your Wi-Fi signal from getting onto your network – and as said, a router in the wrong place means your Wi-Fi signal could reach pretty far.
For further protection, you should run software firewalls on the individual PCs on your networks. If you use the default password, ______________.
| A．your home router will be linked to some bad websites. |
| B．you will find it’s very convenient to surf the Internet |
| C．your home router will be changed for new settings. |
| D．you will fail to use your own login password |
What should be done to shelter your wireless network?
| A．To build a firewall into your router. |
| B．To think out a complicated login password and use it. |
| C．To shut off your router when you find it not safe. |
| D．To switch off broadcasting in your router settings |
The purpose of the passage is to tell____________.
| A．how to keep your Wi-Fi network secure |
| B．how to deal with your home router efficiently |
| C．how to locate the hackers on the Internet |
| D．how to prevent others from joining your network. |
I never knew how amazing it would feel to help a family 4,560 miles away from my home. I never knew how great an effect I could have on that single family.
From the moment I walked into French class, I knew almost instantly that I belonged there. My teacher, Madame Weiser, is a kind and caring woman, and is the person who started the interest within me to help a family abroad, no matter how many miles apart.
Back in 2011, my teacher traveled as a tourist to Maxi, a country settled in West Africa with a large French-speaking population. She didn’t expect to adopt an entire family, but fate had other plans. Madame met a nice man named Monsieur Diarra, a driver who had shown her the way through the dry lands of Mali.
Mali is now a war-torn country and unsafe for tourists to visit, leaving little work for taxi drivers. Madame Weiser realized how Monsieur Driarra’s family struggled on a daily basis, for he had a wife and four children to support as well as their grandmother, so she made a final decision to send the family as much money as she could raise every month.
Now, three years later, Madame Weiser has still kept up her fund, collecting money from family and friends as well as students to support the cause. It has become more than just my teacher donating to her adopted family abroad.
As president of French Club at my high school and a French Honor Society member, I decided that our club should work to raise money for the family in need. By washing cars, we raised over $1,000.
From my experience, I’ve learned that making an effort is worth more than anything. Its effect is priceless! Why do taxi drivers have difficulty finding work in Mali?
| A．People don’t like taking a taxi. |
| B．Tourists visiting Mali are few. |
| C．Mali is very unsafe for them. |
| D．Public transport is enough. |
What does the underlined expression “the cause” refer to?
| A．Teaching Trench in West Africa. |
| B．Looking for jobs for the drivers in Mali. |
| C．Helping the homeless as much as possible. |
| D．Donating money to the adopted family abroad. |
What did the writer think of her experience?
| A．Boring | B．Puzzling |
| C．Satisfying. | D．Relaxing. |
What is the best title of this passage?
| A．The Love for Africa. | B． A Kind Foreign Driver. |
| C．My Helpful Teacher | D．My Unforgettable Class |