(2)根据课文内容填空(8分)Therearetwomain-优题课

认真阅读短文，根据所读内容在下面表格中的空格里填入最恰当的单词。
注意：每个空格1个单词，不得用原文中的单词。
Traditionally，customers may consider more about what they buy the product for．However，the image of product and the consuming circumstance have become the key points to attract customer awareness（意识） and stimulate （刺激）their buying needs．Frequently，customers buy goods just because they are cute，lovely and unique．With a less emphasis on functional utilities，the experience and imaginative space are placed into an increasingly important role．The image of product is emphasized，as well as the communication between products and consumers．“Customer behavior，which appears to be focused and directed at the object and at pleasure，in fact responds to quite different objectives：displaced expression of desire，and the production of a code of social values through the use of differential signs”(Baudrillard)．The reason for image—oriented customer behavior is probably that customers’lifestyle has been continuously virtualized by paying much attention to“Virtual Reality”．The evidences can be traced from computer games and Hollywood movies，in which customers’preference for fleeing reality is perfectly matched．
This change requires US to take efforts to enhance product image by
integrating style，color，taste，shape and material，and communicate with customers creatively，imaginatively and innovatively，and enable them to enjoy the distinctive experience image brings．“A need is not a need for a particular object as much as it is a‘need’for difference”(Baudrillard)．The typical example is Apple Computer’S IMAC，which has strong visual impact and outstanding dynamics．By this way，customer relationship can be set up through image，and brand can be treated as living that can transform people．Other examples commonly used are Disney Fairyland and Las Vegas，where new experience and imagination are fully demonstrated．In sum，consumption is negotiation，a never ending conversation held in the languages of advertising，packaging，branding，fashion,and entertainment．
More Attention to the Image of Product

Main comparisons	Contexts
Different aspects ________ about by people when they are shopping．	In the past，people think more about the ______of the goods．
People today are more easily _____by the ______ of product and the buying atmosphere．
Different _______to promote sales	Traditionally，producers may focus more on the functional utilities of goods．
Nowadays．product image should be______ and there should be more effective_______with customers．
More details worth noticing
The _______for image- centered behaviour	Influenced by computer games and Hollywood movies，people’s ______ is virtualized．
are given to prove the’importance of image	Apple Computer’s IMAC，Disney Fairyland， Las Vegas

__________ __________ __________ ____________________
__________ __________ _____________________________

Zhang Zhaojie, a 13-year-old schoolboy in Xiamen enjoyed many snacks during Spring Festival. “I love chocolate and chips very much. They are high in sugar and fat. But I can’t help eating them,” Zhang said.
Recently, an online list of favorite snacks in China became popular. It said that peanuts, walnuts and chocolate are good for our health, and jelly, potato chips and lollipops(棒棒糖) are “bad”. Almost every kid on the planet loves snacks, and they seldom care how healthy they are. Although some snacks like chocolate and candy are found everywhere, others are unique(独特的) to a country or a culture.
In Japan, Matcha(抹茶) is a kind of green tea powder. It’s made from tea leaves and can be used with ice cream or cakes. In fact, Matcha originated in China but took off in Japan. Biscuits or cookies covered with chocolate are also a Japanese favorite.
Potato chips and French fries are very popular in the US. They are cheap but tasty. But they are high in calories and eating too much may make you fat. Popcorn(爆米花) is another typical snack. People eat it when they are watching sports games or visiting the amusement park. Most cinemas also sell Popcorn.
In the UK, many people sit down for snacks at around 4 p.m. every day. They call it “afternoon tea”. Traditional afternoon tea is biscuits and tea. People also have scones(烤饼) with jam and cream, which is probably the most classic English snack.

Countries	Snacks	What it is like
Japan	Matcha	★a kind of green tea powder made from ______
★often used with ice cream or cakes
Biscuits or cookies	★usually have ______ on them
The US	_______	★cheap and tasty
Popcorn	★when watching sports games and _______
★when visiting the amusement park
The UK	Biscuits and tea	★the traditional afternoon tea
Scones	★eaten with ________________

Returning a father's love
He was a single father, raising a 5-year-old boy by himself. He was often worried about his son，growing up without a mother to care for him.

One day, he went away on business, leaving the childalone. He worried about the child all the way, not knowing if he

had eaten. But his child always told him not to worry. He went
home after he finished his work.
When he got home, the child was deep asleep. He was
tired out. He was about to sleep when he was surprised to find
an overturned（翻倒） bowl of noodles under the quilt（被子）.
He hit his sleeping son angrily ,”Why are you so careless , making the quilt dirty ? Who will wash it ?” It was the first time that he had hit his boy after his wife’s death. “Sorry, but ....” the child explained with tears in his eyes , “This is your supper ,Daddy .” In order to let his father eat dinner the moment he got home , the child prepared two bowls of noddles : one for himself , the other for his father . He was afraid that his father’s noodles would get cold , so he placed them under the quilt .
Hearing this , the father hugged his boy tightly without saying a word .
根据短文内容填空，每空填一词。
The father often about his son because the son's mother was_________ .
The_________ cooked the noodles and put them under the quilt to keep them_________ .
When the father _________ an overturned bowl of noodles under the quilt , he got __________ .
After what his son explained, the father felt__________
The boy was so , but he knew how to__________his father's love.

阅读下面短文，根据所读内容在表格中的空白处填入恰当的单词。
注意：每个空格只填一个单词。
If we agree that the function of education is to prepare us for life, then there is very little time to waste. So, while we can, we ought to concentrate on teaching children something really useful. Here is what our schools should teach.
Politeness is a mark of civilization. The sooner children learn this, the better. In any case, a lot can be accomplished by a smile and good manners.
Like it or not, our adult lives will be consumed by the struggle for money, but we don’t make an effort to teach children how to manage it. So our schools have a duty to teach them this ability from the beginning.
We’re likely to accept something we are told, but that’s not what educated people do. Educated people are reasonable and they look at facts. If our schools teach nothing else, they should at least teach critical (批判性的) thinking.
Children should learn to take care of their health. They should know that if they eat junk food (垃圾食品), they will become fat and unhealthy. They should be very clear about what happens to their bodies when they drink or smoke.
All of us are part of society. We have rights and responsibilities. We ought to understand what they are. We have to know a little bit of our history and geography, because we need to have an environment in which to relate to the people around us.
How will we test students on these? We can’t. But that’s not a reason to avoid teaching what is important. Our schools should spend every moment they have telling this to our children: “This is life, this is what you are going to face, and this is how you deal with it.”

Title	Very Useful
Introduction	Education should be a for life.
Advice	Important things should be taught in
Teaching	●How to behave ●The basic skill ofmoney ●How toin a critical way ●How to keep ●The rights and responsibilities one has in
Conclusion	Children should be taught what is and how to deal with it.

请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入最恰当的单词。注意：每空一词。
How old is “old”? The answer has changed over the years. Two hundred years ago, you were old at 35. That was the average life expectancy (平均寿命) then. At the turn of the 20th century, as medical knowledge advanced, the average life span increased to 45. In 1950, 70-year-olds were really old. Today, a healthy 70-year-old is looking forward to many more active years.
So, how old is “old”? The answer is one you've heard many times, from all sorts of people. “You are as old (or young) as you feel. The calendar simply tells you how many years you have lived. Your body tells you how well you've lived.”
“Youth,” wrote an unknown author, “is not a time of life—it is a state of mind. Nobody grows old by living a number of years; people grow old by deserting their ideals.”
Old is a point of view. Alice Brophy, when she was with the New York City Commission for the Aging, said, “It annoys (让人心烦) me when people say, ‘Gee, you look young for your age.’ What does that mean? Is there some model that you ought to look a certain way at 65 and 75 and 85? You know you can die old at 30 and live young at 80.”
Gray Myths (荒诞的说法)
There are many myths about aging. These myths stereotype (使……有成见) people on the basis of age. Here are some of the more common myths and the facts.
Myth: Most older people are in poor health.
Fact: Not so. There are neither biological nor physiological reasons to connect poor health with growing older. Older people are more likely to be affected with illness and physical disabilities than you are, but old age itself is not a disease. It is possible to remain physically fit throughout your life.
Myth: When you get old, you become senile (衰老).
Fact: Older minds can be as bright as young minds. Senility is a sign of disease; it is not part of the normal aging process. In a 1985 study of men ages 20; 40; 60 and 80 years, no evidence was found to indicate that aging was connected with an avoidable drop in intellectual (智力的) performance in generally healthy people.
Myth: Older people are rigid, unable to change?
Fact: Older people are as different in their life-styles and action as are young and middle-aged people. Despite the large pressure they deal with—death of loved ones or job, financial, and family problems—they deal with very well. Older people give up smoking and break other bad habits just as successfully as younger people.
Title: Standards about __________ Age

The average life span has _________ as medical knowledge has been _________.	time	the ________ life span
200 years ago	35 years old
in 1900	_________ years old
in 1950	70 years old
today	_________ 70 years old
Gray Myths and _________
Myths	Facts
When you get old, you will ________ poor health.	Older people are more likely to be affected with illness than younger people.
When you get old, you become senile.	Senility is a sign of disease, which might happen in different sorts of ________.
Older people are rigid, unable to change.	Older people can deal with the large ______very well and break bad habits just as successfully as younger people.