When Denis Hennequin took over as the European boss of McDonald's in January 2004, the word's biggest restaurant chain was showing signs of recovery in America and Australia, but sales in Europe were sluggish or declining.One exception was France, where Mr.Hennequip.had done a reliable job as head on the group's French subsidiary(子公式) to sell more Big Macs to his relatives, His task was to copy this success in all 41 of the European countries where anti-globalisers’ favourite enemy operates.
So far Mr.Henncquin is doing well.Last year European sales increased by 5.8% and the number of customers by 3.4%, the best annual results in nearly 15 years.Europe accounted for 36% of the group's profits and for 28 of its sales.December was an especially good month as customers took to seasonal menu offerings in France and Britain, and to a promotion in Germany based on the game of Monopoly(垄断).
Mr.Hennequin's recipe for revival(复兴) is to be more open about his company's operations, to be "locally relevant", and to improve the experience of visiting his 6.400 restaurants. McDonaId's is blamed for making people fat, exploiting workers, treating animals cruelly, polluting the environment. and simply for being American.Mr.Hennequin says he wants to engage in a dialogue with the public to address these concerns.
He introduced "open door" visitor days in each country which became hugely popular.In Poland alone some 50,000 visitors came to McDonaId's through the visitors' program last year.The Nutrition Information Initiative(倡议).launched last year, put detailed Sables on McDonaId's packaging with data on calories, protein, fat, carbohy drates and salt content, "the details are also printed on tray-liners.
58.Which of the following statement is RIGHT?
A.Denis Hennequin has been boss of McDonald since 2004.
B.The sales of McDonald is increasing in France.
C.Denis Hennequin tries his best to increase the sales of McDonald in the world.
D.The nutrition information is always launched on McDonald products.
59.McDonaId's is blamed in Europe for the following reasons EXCEPT .
A.making people fat B.exploiting workers
C.treating animals cruelly D.earning too much
60.Which of the following is not included in the McDonaId's packaging?
A.attentions B.fat C.protein D.salt content
61.What did Denis Hennequin do to increase the sales of McDonald in Europe?
A.He visited all the McDonaId's branches in Europe.
B.He introduced "open door" visitor's days in each country.
C.He had done a reliable job as head of the group's French subsidiary.
D.He engaged in a dialogue with the public.
Sam, a dog, was left behind in Colorado while his owners, Mr. And Mrs. Green moved to Southern California. They did not give the dog up. They found him a very nice home before they moved. They would have let Sam accompany them, but they were afraid the dog’s presence would make it difficult for them to rent a house when they reached their destination.
The Green family lived in Colorado for less than a year. Before that, they had lived in the same neighborhood in California to which they returned. So Sam had been there before, but only for a short time when he was young.
Several months after the Greens left Colorado, after they were comfortably settled back in California, they heard a scratch at the door. They couldn’t imagine who might be there. It never occurred to them that it might be Sam, because they were sure he was happily set up with his new family back in Colorado. When they opened the door, the Greens saw a dirty, tired dog with very hurting feet. The animal looked a little bit like Sam, but no one could believe that Sam could have walked 840 miles on his own. The tired dog spent the night under the family car. The next day, when he was more rested, he performed some of his old tricks. The Greens knew they had their own dog back. The story suggests that _______ .
A.dog owners have trouble renting | B.many people treat their pets badly |
C.keeping a dog is easy | D.dogs are too much trouble |
Which is the right order of the following events according to the passage?
a. Sam walked to California. b. The Greens moved to Colorado.
c. The Greens left Sam. d. The Greens returned to California.
e. Sam spent the night under the family car.
A.b, d, c, e, a | B.b, c, d, a, e | C.a, c, b, e, d | D.c, e, d, a, b |
The underlined word “destination” in the first paragraph means _________.
A.the cost of living | B.the country of one’s birth |
C.the damage to oneself | D.the place to which one is going |
The Greens knew the dog was Sam ________.
A.because of his hurting feet | B.from the color and the markings |
C.by the way he walked | D.after he did some tricks |
A good memory is a great help in learning a language. Everybody learns his own language by remembering what he hears when he is a small child, and some children, like boys and girls who live abroad with their parents, seem to learn two languages almost as easily as one. In school it is not easy to learn a second language because the pupils have so little time for it, and they are busy with other subjects, too.
A man’s mind is rather like a camera, but it takes photos not only of what we see but of what we feel, hear, smell and taste. When we take a real photo with a camera, there is much to do before the photo is finished and ready to show to our friends. In the same way there is much work to be done before we can keep a picture forever in our mind.
Memory is the diary that we all carry about with us. We usually begin to learn our own language by ________ it.
A.speaking | B.hearing | C.saying | D.teaching |
If you have a good ________ , you’ll have less difficulty in learning something.
A.teacher | B.camera | C.memory | D.family |
The children who live abroad with their parents can learn two languages more easily, because ______.
A.they are very clever | B.they have good teachers |
C.they have more chances to use these languages | D.they have a better life |
Memory is ________ that we write in our mind and carry about.
A.the best diary | B.the best camera | C.a great help | D.a beautiful picture |
It’s not easy growing up. Growing up can be a real “pain” for some of us. Sometimes we feel trapped, sometimes we feel sad, sometimes we are fearful, and sometimes we just don’t understand why we can’t stay young forever. But we should take a look back on all the hardships in life with a positive attitude and learn from them. We must overcome every obstacle one small step at a time. We should realize that all of our growing pains actually turn into growing gains!
Throughout our lives we are going to face many challenges and pains, but we should never let these obstacles keep us from following our dreams. We must overcome every obstacle one small step at a time.
As a young girl, my parents forced me to do so many things that I didn’t like. They made me learn to play the violin and then the piano. At that time I hated music and I also hated them. But looking back now, I am so glad that my parents encouraged me to take music lessons. Music has enriched(丰富) my life in so many ways. I now realize that my parents and teachers wanted me to have a better life than they did themselves.
We are all going to experience growing pains, but they are just part of our life. They might seem so huge at the time, but we must be strong. Think about how we would feel if we had no challenges and lived a life like that. Life would be really boring and meaningless. The future is ours! A little hard work and sweat never hurt anyone! If we realize that these pains are just small bumps(碰撞) on our road to success, we will realize that our growing pains are actually growing gains!The underlined word “obstacles” (in Paragraph 2) roughly means things that ______.
A.are related to your studies |
B.you easily achieve |
C.make you happy |
D.make it difficult for you to do something |
How does the author now feel when remembering what her parents did for her in the past?
A.She is fearful | B.She is grateful |
C.She feels trapped | D.She feels hateful |
We can know from the last paragraph that _____________.
A.life without challenges is dull |
B.life needs no pains but sunshine and happiness |
C.we should give up faced with challenges as the future is ours |
D.we shouldn’t easily pay a little hard work in growing up |
The purpose of the passage is to tell readers____________.
A.life is full of hardships |
B.growing pains can turn into growing gains in a positive way |
C.everyone is painful in growing up |
D.everyone should do what they don’t like when young |
People have been burying the dead at Salem’s Hope Cemetery since 1833. The place is filled with old gravestones and gothic mausoleums(哥特式陵墓), the spirits of the dead hanging over the land like an early morning fog.
Keeping watch, a few steps from the road with her skirt over the pedestal (基座), is Goldie Belle Taylor, her face weathered but otherwise in good condition. On this day, she is holding a bunch of pink rises because Goldie Belle always holds flowers. Someone makes sure of that.
“And she has had fresh flowers in her hands for the last 150 years.” Karen Biery lives in Damascus, about five miles west of Hope Cemetery. She’s written a book based on the legend of Goldie Belle Taylor titled Believe. In 1886, at the age of two, young Goldie Belle used her hands to sop up (抹去) the left over elderberry juice from her father’s iron kettle. She died not long after from poisoning. She was the love of her dad’s life, and he was so upset that he sold the family farm to buy the Italian made statue, which today marks her grave.
At first, it was her father who brought the flowers and laid them in her hands. When he died in 1896, the flowers kept coming. Her flowers are different per season. Why do the flowers keep miraculously appearing? People have tried to find out by having camped by the statue, but not even the groundskeepers have been able to catch the criminal.
It’s said that a fairy arrives at Hope Cemetery looking for the grave of her birth mother. She comes across Goldie Belle’s statue.The underlined word “that” in paragraph 2 probably refers to________.
A.her face in good condition |
B.her bunch of pink roses |
C.Goldie Belle Taylor is holding pink roses |
D.Goldie Belle Taylor always holds flowers |
It can be inferred from the third paragraph __________.
A.her father was poisonous |
B.the iron kettle was poisonous |
C.elderberry juice was poisonous |
D.it was her father that hated her |
After her father died, the flowers in the hands of Goldie Belle Taylor_______.
A.usually change |
B.were stolen |
C.are no longer fresh |
D.come from a criminal |
What would be the best title for the passage?
A.A fairy brings the flowers. |
B.The mystery of Goldie’s flowers. |
C.What happens to the girl? |
D.How do the flowers get there? |
Autumn blues? Let the sunshine in falling leaves, flowers, and cold winds. For many people late autumn can be a season of depression.
Those who suffer from “ the autumn blue” are often extremely tired, lack energy, need more sleep, feel increased appetite and gain weight. "The exact cause of this condition, often called seasonal depression or seasonal affective disorder (SAD), is not known yet," says Chen Jue, associate professor at Shanghai Mental Health Center. "But recent studies indicate that weather change is influential and strongly suggest that this condition is caused by changes in the availability(得到) of sunlight."
One theory is that with decreased exposure to sunlight, the biological clock that regulates mood, sleep, and hormones is delayed, running more slowly in winter. Exposure to light may reset the biological clock. Another theory is that brain chemicals that transmit information between nerves, called neurotransmitters (for example, serotonin), may be altered in individuals with SAD. It is believed that exposure to light can correct these imbalances. "It is a sad season, but you can try to make it happy. Remember, spring always lives in your heart," Chen says. “Going outdoors to get some sunlight may reduce the tension that brings you the low spirits. Relax at work. Stretch, breathe deeply. Take a tea break. Think of your next vacation. Color treatment also works in handling low mood. Music also plays a role in treating autumn blues.”Autumn blues is also called autumn________.
A.depression | B.sunshine | C.blue music | D.cold winds |
From the 3rd paragraph we know that there _______ that can help to deal with autumn blues.
A.is no biological clock | B.is a real example |
C.is no possibility | D.are some ways |
Which of the following is true according to the text?
A.The real cause for autumn blues is still unknown. |
B.Autumn blues can be feelings of happiness. |
C.People feel tired in autumn. |
D.Weather doesn’t change people. |
Which of the following CAN’T you do in order to deal with autumn blues?
A.Reset the biological clock regulating mood, sleep and hormones. |
B.Eat more food very low in calories and sugar. |
C.Keep the balance of nerves that transmit information. |
D.Take outdoor activities or sports. |