When you think of the different types of advertising, several come to your mind. There are the traditional means to advertise: newspapers, magazines, radio, television commercials, billboards, and even taxicabs. Yet there are other types of advertising, such as aerial advertising, which is very different in many aspects.
Radio advertising is aimed at the local customers. The downside of using radio is that the customer needs to have the station tuned in. Placement of ads on the radio is another consideration since listening time is important to the ad being heard at the best time. The upside of using radio is that the audience does tend to remember jingles（收音机广告中的歌曲）that are easy to remember.
Magazine and newspaper advertising is directed to the subscribers（订阅人）. The subscriptions limit the availability to non-subscribers. The concept of being able to read information online is slowly changing the subscriptions to this advertising market. Limitations of circulation of magazines and newspapers mean fewer people viewing the advertisements.
Television commercial advertising is channeled to the viewers. Limitations of viewers based on the available channel selections lower the exposure audience. With the availability of satellite to consumers, locating the client base for advertisement can easily be lost or overlooked.
Billboard advertising focuses on the area of the billboard. Limitations of outside regions viewing the information are high. Getting the attention of the passers-by to view the information is also a subject to be considered.
Aerial banner advertising focuses on vast population of various regions. Based upon the region, the exposure is limitless. Grabbing or gaining the public’s attention is based on simple human nature to look up at the airplane that is flying overhead. People typically look up when a plane flies overhead. To have a banner with an advertisement adds more curiosity and response.
People tend to remember aerial advertising at a high rate. They also tend to communicate to others about the advertisement by sharing the information by word of mouth. This word of mouth is absolutely free but is of important benefit to aerial advertising. Aerial advertising can be done throughout the entire year, but the warmer months are preferred. Aerial advertising has certain restrictions. Yet these restrictions are fewer than the other means of advertising.
59．The underlined word“downside”in the second paragraph can be replaced by ________.
A．strength B．weakness C．purpose D．instruction
60．Which of the following is the author probably in favor of?
A．Radio advertising. B．Television advertising.
C．Aerial advertising. D．Billboard advertising
61．The first paragraph is used as a（n） _________.
A．explanation B．introduction C．account D．start
62．What does the passage mainly tell us?
A．Different advantages of advertising. B．Advantages overpass weakness.
C．Various weaknesses of advertising. D．Different types of advertising.
Who is there among us that hasn't dreamed of having his or her own small ( maybe, several years later, even big) business, and having wonderful freedom, both from a boss and from the time clock: the freedom to make up our own rules for our work, and our own plans--arranging our own hours of work? That way work would be both painless and fun. Or, so we imagine.
Well, in fact it isn't quite as simple as that. Yes, it is true that being the boss has its satisfactions and that you can arrange your working hours freely if you own your own small business. But in those early years of starting your own business, you shouldn't think of a free day, not to mention flying off for a month's vacation. It is not unusual for new business owners to work seventy or eighty hours a week, and if there is a day off, that day might need to be devoted to accounting(算账).
But this negative picture doesn't destroy the beautiful hopes. The possibility of getting something wonderful in return--both material and mental--continues to drive that large number of people who start up small businesses each year in the United States.From the first paragraph, we know that everybody hopes_______.
| A．to rule others | B．to be his or her own boss |
| C．to get a time clock | D．to be free from work |
Most new business owners have to_______.
| A．work more than 10 hours a day |
| B．devote himself to accounting |
| C．fly to some places in the world |
| D．have a day off in a week |
The beautiful hopes will never be destroyed because_______.
| A．people love beautiful things by nature |
| B．people have a strong desire to seek personal gains |
| C．small businesses make big money each year in the US |
| D．small businesses have advantages over big companies. |
Which is the main idea of the passage?
| A．Many people have dreamed of having his or her own small business. |
| B．Being your own boss is painless and fun. |
| C．Business owners often work seventy or eighty hours a week. |
| D．Although being your own boss is not easy, many people are starting their own businesses to get something wonderful in return. |
Some time ago I discovered that one of my chairs had a broken leg. I didn't think there would be any difficulty in getting it mended, as there are a lot of antique (古董) shops near my home. So I left home one morning carrying the chair with me. I went into the first shop expecting a friendly reception. I was quite wrong. The man wouldn't even look at my chair.
The second shop, though slightly more polite, was just the same, and the third and the fourth...So I decided that my approach must be wrong.
I entered the fifth shop with a plan in my mind. I placed the chair on the floor and said to the shopkeeper, “Would you like to buy a chair?” He looked it over carefully and said, “Yes. How much do you want for it, sir?” “Twenty pounds,”I said, “OK,”he said. “I'll give you twenty pounds.” “It's got a slightly broken leg,”I said. “Yes, I saw that, it's nothing.”
Everything was going according to plan and I was getting excited. “What will you do with it?” I asked. “Oh, it will be easy to sell once the repair is done.” “I'11 buy it.” I said. “What do you mean?” “You've just sold it to me.” he said. “Yes, I know but I've changed my mind. I am sorry. I'll give you twenty-seven pounds for it.”“You must be crazy. ”he said. Then, suddenly the penny dropped. “I know what you want. You want me to repair your chair.” “You're right.”I said. “And what would you have done if I had walked in and said, ‘Would you mend this chair for me?’” “I wouldn't have agreed to do it,” he said. “We don't do repairs, not enough money in it and too much trouble. But I'll mend this for you, shall we say for a fiver?" He was a very nice man and was greatly amused(感到有趣) by the whole thing.We can learn from the text that in the first shop the writer ________.
| A．was rather impolite |
| B．asked the shopkeeper to repair his chair |
| C．was warmly received |
| D．asked the shopkeeper to buy his chair |
Why didn’t the shops want to repair the chair?
| A．It’s too difficult to repair. |
| B．The writer didn’t want to offer enough money. |
| C．No one in the shops could mend it. |
| D．There was too much trouble and too few profits in mending a chair. |
From the text, we can learn that the writer was ________.
| A．honest | B．careful | C．smart | D．funny |
Which is the best title of the passage?
| A．A chair with a broken leg |
| B．It was hard to mend a chair |
| C．My experience of mending a chair |
| D．A kind shopkeeper |
Parents do need to teach their kids financial responsibility and that money is earned. Still, many child-development experts agree that tying a child’s allowance to chores can be a slippery slope. Here’s why.
Susie Walton, master instructor at Peace in Your Home advises to keep chores and allowances totally separate. “Allowance is one thing. When it comes to chores, life skills, responsibilities－that’s a whole different thing.” says Walton.
Walton says, “When kids aren’t doing a chore, you don't say, ‘well, there goes your allowance.’ You’re going to sit them down and ask what’s going on. ‘We are a team. We are a family. We’ve got to have them done.’”
Besides, by paying children for chores with an allowance, you’ll also be sending the message that work isn't worth doing unless they’re getting paid for it.
There are times when it would make sense to pay kids for chores. Most financial and child-development experts agree that it’s a fine idea to pay children money for extra jobs that are outside their normal set of chores, such as washing windows, washing the car or helping to clean out the garage－especially if the child is saving for a big item. This may even develop an entrepreneurial (企业家的) spirit to think outside of the box to earn money.
For parents who are concerned that their children won’t learn the value of a dollar if the allowance isn’t tied to household chores, note that there are still plenty of money management skills to be learned from a straight allowance. Depending on the age, kids can be made responsible for paying for their own toys or snacks. Some parents even require that kids set aside a percentage of their allowance toward savings.
“I really like having my own money,” says Kevin, 9. “It’s up to me if I want to buy the cheap toy now, or save and get the better toy.” And that’s a good lesson to learn at 9 years old.
No matter which allowance route you take in parenthood, kids will feel empowered by being able to handle their own money.Which of the following would Susie Walton most probably agree with?
| A．A child’s allowance shouldn’t be tied to chores. |
| B．Kids shouldn’t be forced to do chores. |
| C．Doing chores teaches kids the value of work. |
| D．Kids should be paid for doing chores. |
According to Susie Walton, if kids don’t do chores, parents should ________.
| A．teach them the entrepreneurial spirit |
| B．talk to them about family responsibilities. |
| C．give them a smaller allowance than usual |
| D．punish them by not giving them their allowances |
In Paragraph 6, “a straight allowance” probably means “________”.
| A．money given by charity organizations |
| B．money earned by doing part-time jobs. |
| C．money earned by doing everyday household chores |
| D．money given by parents and not dependent on chores |
What is the author’s attitude towards Kevin’s action?
| A．Worried. | B．Doubtful. |
| C．Approving. | D．Unfavorable. |
The text is mainly about _____________.
| A．the importance of kids doing chores |
| B．whether parents should pay kids for chores |
| C．the advantages of kids handling their own money |
| D．whether parents should give kids regular allowances |
The murmur of the audience had just faded into expectant silence. This was one of the most important days in little five-year-old Patricia McKee’s life: the Kernot School Concert. She stood behind the curtain with her schoolmates. Yet she was not afraid because everyone had been practicing for weeks and knew their parts by heart.
Being in a remote country town, Patricia knew that everyone would turn out for the big occasion－everyone! Yet, it was this awareness that added a sense of sadness to her excitement. There were two people who couldn’t be in that audience that night－her mum and dad.
Patricia’s mother and father ran the local general store, which was open for business 24 hours. So it was simply accepted that Mum and Dad could never attend community activities. It had been this way with her sister, so why should it be any different for her?
Still, Patricia couldn’t help wishing that her mum and dad could be there to see her on such a special day, so she decided to bring up the subject with her mother. Sadly, she had to face the facts. At such a young age, Patricia couldn’t really understand the deep pain in her mother’s response: “I’ll try to be there, sweetheart, but you know how hard it is for us to get away from the store.”
Yet as the curtain slowly opened on the stage of the Kernot Hall, little Patricia McKee got the surprise of her life. There, sitting four rows the front was her mother with a big smile on her face!
This powerful image remains one of Patricia’s most treasured memories. “Words cannot express the pure joy we both experienced at that moment. I was really walking on air,” said Patricia, now a parent herself. Her parents have passed away, but what a wonderful legacy（遗产）they’ve left us: when someone really needs you, be there for them.Why did Patricia have a feeling of sadness？
| A．She had no chance to watch the concert. |
| B．She performed unsuccessfully at the concert. |
| C．Her parents had gone to a remote country town. |
| D．Her parents were unlikely to attend the concert. |
What do we know about Patricia’s parents？
| A．They loved Patricia more than her sister. |
| B．They had little interest in social activities. |
| C．They had to mind the store day and night. |
| D．They paid no attention to Patricia’s school life. |
According to Paragraph 4, while giving the response, Patricia’s mother probably felt_________.
| A．calm | B．sorry | C．angry | D．nervous |
What does the underlined phrase “walking on air” in the last paragraph probably mean?
| A．Surprised. | B．Troubled. |
| C．Very happy. | D．Very comfortable. |
Which of the following would be the best title for the text?
| A．A smiling face in the crowd. |
| B．An extremely busy mother. |
| C．A big occasion in school. |
| D．A secret wish. |
Miss sending letters? Try Lettrs! This new service brings back the art of letter writing by marrying it to the Internet.
Lettrs, a new site, is attempting to bring back the old-fashioned idea of letter writing by providing a space that feels a little bit like a writing desk.
Of course, there’ll be purists who say that to truly enjoy letter writing you must do it on fancy letter paper and envelope in the mail is part of the fun. And if you’re into that sort of thing, go for it. But I can’t be the only one who is now so much faster at typing that writing by hand is painfully slow. Nor can I be the only one who likes to write on a whim (一时兴起) when I’m going to be on a crowded train or airplane, both of which are situations where writing on the computer is far easier.
The site tries, pretty seriously, to approximate(接近) what it’s like to have your very own writing desk and paper to choose from (which comes in various prints and colors) as well as corresponding（通信）types of prints and cursive writing (草写体) that come out on your screen as you write. There’s also a “desk drawer” for letters you’ve already sent, a “fridge” to post letters publicly, a “kitchen counter” for letters you have just received, and “shoebox” to store your letters in.
And if you need inspiration there are even old-style letters that are great examples of the kind of correspondence people used to send. Lettrs is such a great idea, because you get the best parts of communicating online (typing rather than writing, the speed, no lost mail, and it’s free! ) with the nice parts of a letter－the sense of sitting down to write, quietly, to one person in a meaningful way.
Who would you write to?How does Lettrs work according to the text?
| A．By providing real paper for letter writers. |
| B．By making room for people to write letters. |
| C．By supplying writing desks to letter writers. |
| D．By combining letter writing with the Internet. |
It can be inferred from the text that the author_________.
| A．is one of the purists |
| B．prefers writing to typing |
| C．always hopes to get paper letters |
| D．likes using Lettrs to write letters |
A Lettrs user can find a newly received letter in or on a“_________”.
| A．desk drawer | B．fridge |
| C．kitchen counter | D．shoebox |
What is the main purpose of the author writing the text?
| A．To advise readers to use Lettrs. |
| B．To tell readers how to write letters. |
| C．To persuade readers to write letters. |
| D．To show the advantage of the Internet. |
What is the text mainly about?
| A．An old art of letter writing. |
| B．A new service of letter writing. |
| C．The advantages of letter writing. |
| D．The development of letter writing. |