When you think of the different types of advertising, several come to your mind. There are the traditional means to advertise: newspapers, magazines, radio, television commercials, billboards, and even taxicabs. Yet there are other types of advertising, such as aerial advertising, which is very different in many aspects.
Radio advertising is aimed at the local customers. The downside of using radio is that the customer needs to have the station tuned in. Placement of ads on the radio is another consideration since listening time is important to the ad being heard at the best time. The upside of using radio is that the audience does tend to remember jingles（收音机广告中的歌曲）that are easy to remember.
Magazine and newspaper advertising is directed to the subscribers（订阅人）. The subscriptions limit the availability to non-subscribers. The concept of being able to read information online is slowly changing the subscriptions to this advertising market. Limitations of circulation of magazines and newspapers mean fewer people viewing the advertisements.
Television commercial advertising is channeled to the viewers. Limitations of viewers based on the available channel selections lower the exposure audience. With the availability of satellite to consumers, locating the client base for advertisement can easily be lost or overlooked.
Billboard advertising focuses on the area of the billboard. Limitations of outside regions viewing the information are high. Getting the attention of the passers-by to view the information is also a subject to be considered.
Aerial banner advertising focuses on vast population of various regions. Based upon the region, the exposure is limitless. Grabbing or gaining the public’s attention is based on simple human nature to look up at the airplane that is flying overhead. People typically look up when a plane flies overhead. To have a banner with an advertisement adds more curiosity and response.
People tend to remember aerial advertising at a high rate. They also tend to communicate to others about the advertisement by sharing the information by word of mouth. This word of mouth is absolutely free but is of important benefit to aerial advertising. Aerial advertising can be done throughout the entire year, but the warmer months are preferred. Aerial advertising has certain restrictions. Yet these restrictions are fewer than the other means of advertising.
59．The underlined word“downside”in the second paragraph can be replaced by ________.
A．strength B．weakness C．purpose D．instruction
60．Which of the following is the author probably in favor of?
A．Radio advertising. B．Television advertising.
C．Aerial advertising. D．Billboard advertising
61．The first paragraph is used as a（n） _________.
A．explanation B．introduction C．account D．start
62．What does the passage mainly tell us?
A．Different advantages of advertising. B．Advantages overpass weakness.
C．Various weaknesses of advertising. D．Different types of advertising.
B
The teaching of physics in schools is in danger of dying out unless urgent action is taken to deal with a serious lack of teachers, the government is warned today.
The number of students taking physics at A-level has fallen 38% since 1990, according to a research. At the same time the number of new physics teachers has dropped sharply while the shortage is likely to worsen as older teachers retire.
Britain’s leading scientists and engineers expressed alarm over the findings, which they say are part of the problems in science education generally. Lord May of Oxford, president of the Royal Society, the UK’s National Academy of Science, said, “The problems facing science at A-level are well beyond physics. We have over and over again noted the general downward trend of students studying the sciences besides biology and math at A-level. If we fail to deal with this then we may lose the ability to train the next generation of scientists, technologists and engineers.”
Alan Smithers and Pamela Robinson, who did the research in 432 schools and colleges in England and Wales, said that since 1990, the number of physics students had fallen by 38%, from 45,334 to 28,119. Nearly 10% of state schools now do not offer A-level physics, and of those that do 39.5% had five students or fewer taking it this year.
Over the same period, the research discovered, the number of people who are allowed to become physics teachers dropped from about a third of the science total to 12.8%. The supply of physics teachers is not renewing itself, with nearly twice as many aged over 50 as 30 or younger. Another danger is the redefinition of science subjects to “general science”.
Professor Smithers and Dr Robinson warn that the subject is in danger of dying out in schools.” Physics in schools and colleges is at risk through redefinition and lack of teachers with expertise in the subject,” they said. “If physics is to survive in schools, both as basic education and as a platform for higher level study and research, there is a need for immediate action.”
60. From what Lord May of Oxford said, we can learn that____________.
A. he worries about the future of science education.
B. the top scientists have not noticed the problem until recently.
C. the UK has lost the ability to train scientists and engineers
D. biology and math do not face the same problems as physics.
61. The underlined word “renewing” is closest to _______in meaning.
A. continuing B. offering C. saving D. replacing
62. What is the best title for the passage?
A. Lack of Physics Teachers Causes Trouble. B. How Important the Physics Is!
C. Physics Is Dying Out in Schools. D. Why Do We Study Physics?
IV. Reading Comprehension (40 points)
A
Eight days for just ￥12,000
Departs：May—October 2007
Includes：
●Return flights from six China’s airports to Naples
●Return airport to hotel transport
●Seven nights’ accommodation at the 3—star Hotel Nice
●Breakfast
●The service of guides
●Government taxes
Join us for a wonderful holiday in one of the Europe’s most wonderful corners—Naples in Italy if you want to have a nice time in a beautiful small quiet place. The ancient Romans called the city “happy land” with attractive coastline, colorful towns, splendid views and the warm Mediterranean Sea. Your best choice for a truly memorable holiday!
Choose between the peaceful traditional villages of Sant’Agata, set on a hillside six miles away from Sorrento, or the more lively and well-known international resort town of Sorrento, with wonderful views over the Bay of Naples.
Breathtaking scenery, famous sights and European restaurants everywhere. From the mysterious Isle of Capri to the hunting ruins of Pompeii, and from the unforgettable “Amalfi Drive” to the delightful resorts of Positano, Sorrento and Ravello, the area is a feast for the eyes! Join us, and you won’t be disappointed!
Price based on two tourists sharing a double room at the Hotel Nice. A single room, another ￥2,000. A group of ten college students , ￥10,000 for each .
Like to know more? Telephone Newmarket Air Holidays Ltd on : 0845—226—7788（All calls charged at local rates）.
56.All the following are included in the price of ￥ 12,000 EXCEPT__________.
A. transport between the airport and the hotel B. telephone calls made by tourists
C. the service of guides to tourists D. double rooms for every two tourists
57.If you don’t like sharing a room with others, you have to pay__________.
A.￥12,000B.￥10,000 C.￥2,000D.￥14,000
58.If you like to visit historical sites, which of the following is your best choice?
A. Amalfi.B. Sant’ Agata. C. Pompeii. D.Sorrento.
59.Who is the advertisement intended for?
A. Potential tourists. B. College students. C. Quiet people. D. Old people.
C
Have you ever heard the story of the four-minute mile? Many years ago, people believed that it was impossible for a human being to run a mile in less than four minutes until Roger Banister proved it wrong in1954.
What happens if you put an animal in a pond? Any animal, big or small, will swim its way through. What happens when someone, who does not know how to swim, falls in deep waters? They drown. If an animal who has not learned swimming could escape by swimming, why not you? Because you believe you will drown while the animal does not.
Have you ever wondered why the letters are organized in a particular order on hour keyboard? You might have thought it is to increase the typing speed. Most people never question it. But the fact is that this system was developed to reduce the typing speed at a time when typewriter parts would jam if the operator typed too fast.
These three cases show the power of our beliefs. There is no other more powerful directing force in human behavior than belief. Your beliefs have the power to create and to destroy. A belief delivers a direct command to your nervous system.
I used a snake in my workshops for children to show them how unrealistic some of their beliefs are. Students of a school in India, said snakes were slippery, slimy (黏糊糊的) and poisonous. After doing an exercise for changing beliefs, they handled my snake and found it to be dry and clean. They also remembered that only three types of poisonous snakes exist in India.
Did this story end the way you thought? Review your beliefs now and find out which ones you need to change.
51. In the author’s opinion, if a person in deep water doesn’t know how to swim he will drown because _________.
A. he is afraid of water B. he doesn’t want to live in the world
C. he hasn’t learned to swim before D. he believes he will drown
52. The author thinks that the letters are organized in a particular order on your keyboard in order to _________.
A. reduce one’s typing speed B. satisfy the operator
C. save more space D. increase one’s typing speed
53. The author’s experiment shows that __________.
A. snakes in India aren’t poisonous B. snakes can be caught easily
C. snakes are slimy and poisonous D. snakes are dry and clean
54. According to the passage, we know that ________.
A. students from India have unrealistic beliefs on how to live a better life
B. an animal who has not learned to swim will drown if you put it in a pond.
C. Roger Banister was the first person who ran a mile in less than four minutes.
D. most people don’t like the order the letters are arranged on your keyboard
55. The main idea of this passage should be that _______.
A. beliefs make us seem stupid
B. beliefs are very powerful
C. changing your beliefs now if necessary
D. people should always believe in themselves
B
What should you think about when trying to find your career? You are probably better at some school subjects than others. These may show strengths that you can use in your work. A boy who is good at mathematics can use that in an engineering career. A girl who spells well and likes English may be good at office work. So it is important to know the subjects you do well in at school. On the other hand, you may not have any specially strong subjects but your records show a general satisfactory standard. Although not all subjects can be used directly in a job, they may have indirect value. A knowledge of history is not required for most jobs but if history is one of your good subjects you will have learned to remember facts and details. This is an ability that can be useful in many jobs.
Your school may have taught you skills, such as typing or technical drawing, which you can use in your work. You may be good at metalwork or cookery and look for a job where you can improve these skills. If you have had a part-time job on Saturdays or in the summer, think what you gained from it. If nothing else, you may have learned how to get to work on time, to follow instructions and to get on with older workers. You may have learned to give correct change in a shop, for example. Just as important, you may become interested in a particular industry or career you see from the inside in a part-time job.
Facing your weak points is also part of knowing yourself. You may be all thumbs when you handle tools; perhaps you are a poor speller or cannot add up a column of figures. It is better to face any weakness than to pretend they do not exist. Your school record, for instance, may not be too good, yet it is an important part of your background. You should not be apologetic about it but instead recognize that you will have a chance of a fresh start at work.
( ) 46. We can infer from the first paragraph that ________.
learning better at school shows power in your job
the better you are at school subjects, the more helpful they are in your career.
learning each subject well is an ability in many jobs.
we should think about how to find our career
( ) 47. From the passage we learn that if a student’s school performance is not good, he
will _____.
A. have no hope in his future work
B. be hopeful to find a suitable job
C. regret not having worked harder at school
D. have an opportunity of a new beginning in his future work
( )48. All the subjects may have direct value for job hunting except _________.
A. mathematics B. English C. history D. technical drawing
( )49. The underlined phrase “be all thumbs” (in Paragraph 3) probably means “_________”.
A. heavy- handed B. the best C. important D. skilled
( )50. The passage mainly discusses ___________.
A. The relationship between school performance and career
B. how to get a job
C. How to show strengths in your work
D. working experience and knowledge at school
第三部分：阅读 (共两节，满分40分)
第一节阅读理解 (共15小题；每小题2分，满分30分)
阅读下列短文，从每题所给的A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。
A
Here’s an unusual story: a diamond ring was recently found in an egg. The magician, Liu Qian, discovered it in front of an audience of millions at CCTV’s Spring Festival Gala. Liu’s magic tricks have made the centuries – old art of magic fashionable once again, and made him the hottest magician in China.
As a seasoned magician from Taiwan, Liu is popular worldwide for his magic shows. Countries he has performed in include the United States, Japan, South Korea and the UK.
Witnessing something impossible happen right before your eyes is the root of people’s love for magic.
Liu is known for his interaction with his audiences. He has a unique understanding of showmanship(演出技巧)。
“It’s actually thinking rather than one’s manipulation (处理) skills that is more important to achieving a successful magic show. We think carefully about how to design the shows creatively, to make them appear more interesting,” Liu said.
Liu Qian’s success dated back to his childhood. Born in 1976 in Taiwan, he found himself attracted to a magic toy in a shop when he was seven years old. At the age of 12, he won Taiwan’s Youth Magic Contest, which was judged by the great American magician, David Copperfield.
Yet, Liu never planned on becoming a professional magician. He studied Japanese literature at university and only hoped to be an amateur magician in his spare time. However, his failure to find a proper job after graduation pushed him towards magic as a career.
To refine his performing skills, he has performed on streets, roads and fields, for passersby, policemen and farmers.
“Street shows are the biggest challenge for us magicians. We have to deal with unexpected situations and tough crowds,” Liu said.
41. The story is about ________.
A. why people love magic B. how Liu Qian became China’s hottest magician
C. how fashionable magic is D. what magic tricks are
42. People love to watch magic because ________.
A. they love watching magicians make the impossible happen
B. it arouses their curiosity
C. they can’t figure out the secret of magic
D. it is a centuries – old art
43. Which of the following is the key reason that Liu Qian decided to make magic his career?
A. He was interested in magic when he was little.
B. He had won Taiwan’s Youth Magic Contest.
C. He couldn’t find an acceptable job after graduation.
D. He became an amateur magician in his spare time.
44. What does the underlined word “seasoned” in Paragraph2 mean?
A. experienced B. freshman C. amateur D. unskillful
45. Liu Qian improved his performing skills by ______.
A. learning from David Copperfield.
B. learning magic in a university
C. performing in public on streets
D. joining in Taiwan’s Youth Magic Contest