“ONLY A COKE WILL DO”
“We don’t necessarily believe that new advertising, which might make consumers feel better about the Coke brand or better about the ads themselves, will actually result in consumers consuming more of the product,” Morgan Stanley’s Bill Pecoriello wrote in a research note the day after the investor meeting. But Coke is optimistic it can regain its old magic, and is banking on a new slogan: “Welcome to the Coke side of life.”
BREAKTHROUGH HIT?
With PepsiCo about to surpass Coke as the beverage king on Wall Street – Pepsi’s market capitalization has soared in recent years to $97.9 billion, putting it less than a billion dollars behind its rival(对手) – the heat is on Coke. It’s set to launch a new marketing campaign in March, 2006. And having taken a quick look at Coke’s investor presentation on Dec. 7 in New York, my sense is that Coke may be moving in the right direction.
Given the continued shift by consumers away from soda – Coke’s stronghold – and into alternative beverages like juice, tea and water, Coke badly needs a breakthrough hit. And given that shift away from soda, some analysts wonder whether even the catchiest new ads will be enough to put the fizz back into Coke.
SAME OLD, UPDATED.
The new flavors of PowerAde sports drink will probably enable Coke to continue stealing market share from PepsiCo’s Gatorade brand. And Coke is getting a little more creative with packaging, including new, aluminum bottles of Coke that will be sold in nightclubs, and an 8.4-ounce “100 calorie” version of its flagship Coke that will appeal to women who want fewer calories and will like the fact that the small can will fit in their purse. I doubt whether other new products will be successful, including a new coffee-flavored soda called Coke-Cola Blak that I tried. Think carbonated coffee. But I’m not sure if the product, which Coke is pitching as an afternoon pick-me-up for the 35-and-over set, is going to pull people away from their afternoon Frappucino fix. And my opinion is that Vault, an orange-flavored energy drink, will have just as much trouble unseating Mountain Dew among teens as did Coke’s last attempt, a product called Surge.
If there is one concern I have about the fresh offerings Coke plans to launch this year, it appears that many of them are simply new brands, not new products.
68.According to the passage, we can know that ____.
A. Coke mainly depends on new products recently
B. nowadays Coke is comparatively less popular
C. PepsiCo has taken the place of Coke
D. Coke has few new brands
69.The underlined word “soared” means ____.
A. achieved B. dropped C. increased D. failed
70.When the middle-aged people feel tired, what would they prefer to drink in order to continue their work?
A. Vault. B. Surge. C. Coke-Cola Blak D. Frappucino.
71.What is the best title of the passage?
A. Troubles in Coke Company
B. Varieties of New Products
C. The Importance of New Advertisements
D. The Relationship Between Coke and Pepsi
We all love our parents and turn to them when we’re in need, but would you like them to hear the conversations you have with your friends in the school playground or lunch queue? Social networking sites, such as micro-blog, blog and the Facebook, have actually become extensions of the school hallways（走廊）, so would you add your parents as “friends” and allow them to view your online activities and conversations with friends?
In the past the generation gap included a technology gap, where children were up to date with latest technology and parents were left behind, content to continue their day to day lives as they always had because they had no need to be good at new technology. However, more and more parents are beginning to realize just how important social networks are in their lives. This realization has given many parents the motivation (动机) to educate themselves about social networking sites.
These days many people are attracted to social networking sites because they can choose who they have around them; there’s also a certain amount of control over privacy that we don’t get in real life. Sometimes we feel that privacy is invaded when we must accept a “friend” request from a parent or family member.
It’s a difficult choice whether or not to allow a parent to become a part of our online lives. On the one hand we don’t want to “refuse” their request because that might hurt their feelings or make them feel you have something to hide. On the other hand if you do accept, then you could have a sense of being watched and no longer feel free to comment or communicate the way you did before.
A recent survey suggested that parents shouldn’t take it personally if their child ignores their request: “When a teen ignores a parent’s friend request, it doesn’t necessarily mean that they are hiding something, but it could mean that this is one part of their life where they want to be truly independent.”
Perhaps talking with parents and giving explanations would help soften the blow if you do choose not to add them to your friends list.The underlined sentence in paragraph 1 means that _______________.
| A．students begin to communicate on some websites |
| B．students may log in micro-blog on school hallways |
| C．students can find pictures of hallways on micro-blog |
| D．schools begin to build their hallways on the Internet |
According to paragraph 2, parents nowadays __________________.
| A．are not content with their life any more |
| B．are all very good at new technology |
| C．go to school to learn new technology |
| D．begin to know their children through network |
What can we infer from paragraph 3, 4 and 5？
| A．People like network because they can choose friends as they like. |
| B．People cannot keep all their privacy on social networking sites. |
| C．Children refuse their parents’ “friend” request to hide something |
| D．Refusing parents “friend” request on the internet will hurt their feelings. |
According to the passage, if Jack, a 17-year-old high school student refuses a “friend” request from his mother on micro-blog, ____________.
| A．it means he will feel being watched and unsafe then |
| B．it is because Jack wants to own his independence |
| C．his mother will know that Jack wants to keep privacy |
| D．a quarrel will break out between Jack and his mother |
What is the passage mainly taking about?
| A．Children are more likely to turn to parents when they need help. |
| B．Children should be “friends” with their parents in order not to hurt parents. |
| C．It is a question to children whether to be “friends” with their parents. |
| D．There are some ways preventing children from hurting parents’ feelings. |
Most likely, you aren’t the family breadwinner. But doing a small job or getting a weekly allowance (零花钱) would put some money in your pocket. For kids and grown-ups alike, money is easy to spend. If you aren’t careful, it can be going in no time.
Being responsible with your money is an important skill to learn — and the sooner you start the better. Whether you are tracking your spending or saving for something special, creating a budget can help you deal with your expenses and plan for the future. All you need are paper and a pencil — and some self-control.
First, take a look at our sample monthly budget. Then, use a separate sheet of paper to plan your own. In the first two columns (栏), list your sources (来源) of income and how much you expect to earn from them. In the third and fourth columns, list what you expect to spend your money on and the amount.
The left-hand total should be more than or equal to the right-hand total. If it is, you have an effective budget. Budgets are not complex, but sticking to them can be tough. When planning your budget, be realistic about your expenses. If you know that you drop $18 at a movie, don’t write $12 in that space simply because you wish you were spending less.
If you are eyeing a big purchase, such as a $150 skateboard, spend less and save more until you have the total amount. No matter how attractive it may be, avoid spending your savings. One day, you will thank yourself!
| Monthly Income |
Amount |
Monthly Expense |
Amount |
| Allowance |
$20.00 |
Snacks |
$20.00 |
| Money earned selling drinks |
$25.00 |
Music downloads |
$12.00 |
| Money earned babysitting |
$12.50 |
Movies |
$18.00 |
| Money earned delivering newspapers |
$30.00 |
Video rental |
$10.00 |
| Total |
$87.50 |
Total |
$66.00 |
Who is the passage written for?
| A．Children. | B．Parents. |
| C．Breadwinners. | D．Bank managers. |
The purpose of making a budget is to help people _________.
| A．learn to be realistic | B．increase their saving |
| C．manage their money well | D．test their power-control |
What should people do when planning a budget?
| A．Fill in the expenses as they really are. |
| B．Avoid spending money on expensive things. |
| C．Set aside a fixed amount of money as savings. |
| D．List income and expenses on two pieces of paper. |
Which of the following budgets is effective?
The passage mainly tells us _______.
| A．the importance of making a budget |
| B．how to make a budget |
| C．how to form good habits |
| D．how to spend money |
Food sometimes gets poisoned with harmful things. A person who eats such food can get an illness called food poisoning. Food poisoning is usually not serious, but some types are deadly. The symptoms of food poisoning usually begin within hours of eating the poisoned food. Fever is one of the most common symptoms.
Certain microorganisms（微生物）cause most types of food poisoning. Bacteria and other microorganisms can poison eggs, meat, vegetables, and many other foods. After enteringthe body, these tiny living things release poisons that make people sick.
Some chemicals can also cause food poisoning. They are often added to food while it is being grown, processed, or prepared. For example, many farmers spray chemicals on crops to kill weeds and insects. Some people may have a bad reaction to those chemicals when they eat the crops.
Some plants and animals contain natural poisons that are harmful to people. These include certain kinds of seafood, grains, nuts, seeds, beans, and mushrooms.
When people handle food properly, the risk of food poisoning is very small. Microorganisms multiply rapidly in dirty places and in warm temperatures. This means that people should never touch food with dirty hands or put food on unwashed surfaces. Food should be kept in a refrigerator to stop microorganisms from growing. Meat needs to be cooked thoroughly to kill any dangerous microorganisms. People should also wash food covered with chemicals before eating it. Finally, people should not eat wild mushrooms or other foods that grow in the wild. Some of these foods may contain natural materials that are poisonous to humans. In addition, some types of fish can be poisonous.
Most people recover from food poisoning after a few days of resting and drinking extra water. If people eat natural poisons, they must go to the hospital right away to have their stomachs emptied.Which of the following statements is NOT true?
| A．Food when poisoned can make people sick. |
| B．Food poisoning means death. |
| C．Food poisoning comes in varieties. |
| D．Food poisoning can be serious. |
We know from the passage that the symptoms of food poisoning _________.
| A．are always accompanied by a fever |
| B．are too common to be noted |
| C．can be noticed within hours |
| D．can be ignored |
Food poisoning can be caused by all the following EXCEPT___________.
| A．some chemicals |
| B．low temperatures |
| C．some tiny living things |
| D．certain natural materials |
From Paragraph 5, we can learn that__________.
| A．mushrooms should not be eaten |
| B．vegetables are safer than meat and seafood |
| C．natural poisons are more dangerous than chemicals |
| D．different types of food should be handled differently |
It can be inferred from the passage that_________.
| A．natural materials are safe in food processing |
| B．chemicals are needed in food processing |
| C．food poisoning can be kept under control |
| D．food poisoning is out of control |
Mr Backer is a kind-hearted man. Once he gave some food to a poor woman. Mr White, the boss of the restaurant, found it and became angry. He often gave the leftovers(剩饭菜) to some poor workers. Mr Backers lost his work for it. It was difficult for him to find work in the small country though(虽然) he was an able cook.. The war made all stop. Children couldn't go to school, most shops were closed, even some farmers were hungry. Some people were made to leave their houses and they had to find the safe places. It was an autumn night. Mr Backer hadn't any food to eat and went to bed, but he couldn't fall asleep. suddenly he heard a noise in his room. He saw a man looking for something useful there. He said nothing and watched it carefully. At last the man brought a few old clothes out of a broken paper box and took them away. He got up quickly and followed him gently(文雅地), with his quilt on his back. The man didn't find him and went into a small and wet house. Mr Backer also went in and saw there was nothing in the room. The thief(贼) saw him and was surprised. He asked, “What did you come here for?” “You have carried my things here,” said Mr Backer. “I have to move there, too!”Mr White sent Mr Backer away because .
| A．he couldn't cook |
| B．he didn't work hard |
| C．he didn't like him at all |
| D．he gave some leftovers to the poor woman |
____________ , so the people in the small country got into trouble.
| A．The war broke out(爆发) |
| B．It didn't rain |
| C．Children couldn't go to school |
| D．Shops and factories were closed |
Mr Backer couldn't go to sleep because.
| A．the weather was cold | B．the weather was hot |
| C．he was hungry | D．he was ill |
Mr Backer said nothing when the thief went into his room because.
| A．he wanted to send him to the police station |
| B．there was nothing expensive there |
| C．he was afraid the man could hurt him |
| D．he hoped the man could help him |
America is a mobile society. Friendships between Americans can be close and real, yet disappear soon if situations change. Neither side feels hurt by this. Both may exchange Christmas greetings for a year or two, perhaps a few letters for a while — then no more. If the same two people meet again by chance, even years later, they pick up the friendship. This can
be quite difficult for us Chinese to understand, because friendships between us flower
more slowly but then may become lifelong feelings, extending (延伸) sometimes deeply into both families.
Americans are ready to receive us foreigners at their homes, share their holidays, and their home life. They will enjoy welcoming us and be pleased if we accept their hospitality (好客) easily.
Another difficult point for us Chinese to understand Americans is that although they include us warmly in their personal everyday lives, they don’t show their politeness to us if it requires a great deal of time. This is usually the opposite of the practice in our country where we may be generous with our time. Sometimes, we, as hosts, will appear at airports even in the middle of the night to meet a friend. We may take days off to act as guides to our foreign friends. The Americans, however, express their welcome usually at homes, but truly can not manage the time to do a great deal with a visitor outside their daily routine. They will probably expect us to get ourselves from the airport to our own hotel by bus. And they expect that we will phone them from there. Once we arrive at their homes, the welcome will be full, warm and real. We will find ourselves treated hospitably.
For the Americans, it is often considered more friendly to invite a friend to their homes than to go to restaurants, except for purely business matters. So accept their hospitality at home!The writer of this passage must be ______.
| A．an American | B．a Chinese |
| C．a professor | D．a student |
From the last two paragraphs we can learn that when we arrive in America to visit an American friend, we will probably be ______.
| A．warmly welcomed at the airport |
| B．offered a ride to his home |
| C．treated hospitably at his home |
| D．treated to dinner in a restaurant |
The underlined words “generous with our time” in Paragraph 3 probably mean ______.
| A．strict with time | B．serious with time |
| C．careful with time | D．willing to spend time |
A suitable title for this passage would probably be “______”.
| A．Friendships between Chinese |
| B．Friendships between Americans |
| C．Americans’ hospitality |
| D．Americans’ and Chinese’s views of friendships |