VeronicaByMaryGaitskill.Panthe-优题课

C
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the “Mind of the Market” laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing styles. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. “The goal is not to influence people’s preferences,” says Kosslyn, “just to speak to their actual desires."
The group’s findings, though still preliminary (初步的), could change how firms develop and market new products. The Harvard group use position emission tomography (PET) scans to monitor the brain activity. These PET scans, along with other imaging techniques, enable researchers to see which parts of the brain are active during specific tasks(such as remembering a word).Correlations (相互关系) have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, “It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they tend to want those materials months later.”
The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific sections of the population. Large corporations-including Coca Cola, Eastman Kodak, General Motors, and Hallmark-have already signed up to fund further investigations.
For their financial support, these firms gain access to the experiments but cannot control them．If Kosslyn and Zahman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles-out of heir heads.
66. Which of the following statements can be the best title for this passage?
A. Reading the Mind of the Market.
B. Influencing the Customers’ Choice.
C. Influencing the Style of Advertising.
D. Experimenting with the Way to Foretell
67. Why do the Harvard researchers use scientific technology in the experiments?
A. Because they want to find a better way to persuade people into purchasing patterns in the future in the different market.
B. Because they don’t trust the findings already done by other researchers.
C. Because they want to see how particular products can influence consumers and find out the most effective ways to advertise.
D.Because they think the marketing strategies can actually be changed after the experiments.
68. According to the passage, which of the following is NOT true?
A. People sometimes hide their true feelings when questioned by the marketing surveyors.
B. Stephen Kosslyn and Gerald Zaltman are in charge of the experiment and think ill of the study.
C. Harvard researchers have found some relation between people’s brain and future behavior.
D. Many large companies finance the Harvard group’s further investigations.
69. What does “to speak to” in the 2nd paragraph mean?
A. To communicate with. B. To say to. C. To talk to. D. To respond to.
70. The last sentence of the passage implies that ___________.
A. it is very likely that customers will buy unnecessary things just depending on the ads in the future.
B. in fact, the real purpose of Harvard group’s research is to attract more consumers into the market.
C. Coca Cola or the General Motors can exploit the findings of the experiments in their own marketing.
D. Consumers may find it more difficult to get out of the advertising jungle and it may cause them headaches.

B
When it comes to friends, I desire those who will share my happiness, who possess wings of their own and who will fly with me. I seek friends whose qualities illuminate (照亮) me and train me up for love. It is for these people that I reserve the glowing hours, too good not to share.
When I was in the eighth grade, I had a friend. We were shy and “too serious” about our studies when it was becoming fashionable with our classmates to learn acceptable social behaviors. We said little at school, but she would come to my house and we would sit down with pencils and paper, and one of us would say: “Let’s start with a train whistle today.” We would sit quietly together and write separate poems or stories that grew out of a train whistle. Then we would read them aloud. At the end of that school year, we, too, were changed into social creatures and the stories and poems stopped.
When I lived for a time in London, I had a friend. He was in despair and I was in despair. But our friendship was based in the idea in each of us that we would be sorry later if we did not explore this great city because we had felt bad at the time. We met every Sunday for five weeks and found many excellent things. We walked until our despairs disappeared and then we parted. We gave London to each other.
For almost four years I have had a remarkable friend whose imagination illuminates mine. We write long letters in which we often discover our strangest selves. Each of us appears, sometimes in a funny way, in the other’s dreams. She and I agree that, at certain times, we seem to be parts of the same mind. In my most interesting moments, I often think: “Yes, I must tell…” we have never met.
It is such comforting companions I wish to keep. One bright hour with their kind is worth more to me than the lifetime services of a psychologist, who will only fill up the healing (愈合的) silence necessary to those darkest moments in which I would rather be my own best friend.
61. In the eighth grade, what the author did before developing proper social behavior was to _____.
A. become serious about her study B. go to her friend’s house regularly
C. learn from her classmates at school D. share poems and stories with her friend
62. In Paragraph 3, “We gave London to each other” probably means_____.
A. our exploration of London was a memorable gift to both of us
B. we were unwilling to tear ourselves away from London
C. our unpleasant feelings about London disappeared
D. we parted with each other in London
63. According to Paragraph 4, the author and her friend _____.
A. call each other regularly B. have similar personalities
C. enjoy writing to each other D. dream of meeting each other
64. In the darkest moments, the author would prefer to _____.
A. seek professional help B. be left alone
C. stay with her best friend D. break the silence
65. What is the best title for the passage?
A. Unforgettable Experience B. Remarkable Imagination
C. Lifelong Friendship D. Noble Companions

III. 阅读（共20小题；每小题2分，满分40分）
阅读下列短文，从每题所给的A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。
A
1685 was a very good year for German composers. Within the space of a month, two of the greatest were born: Johann Sebastian Bach and George Frederic Handel.
Handel’s father was a barber and surgeon, which sounds like a strange combination today, but back then those occupations went hand in hand. Even though Handel was very interested in music, his father didn’t think that was a good way to earn a living, so he wanted his son to be a lawyer. The story goes that Handel smuggled a quiet piano into the house so that he could practise in secret.
One day, Handel went along when his father went to shave a duke. While his father was working, Handel sat down and played the duke’s organ. The duke was so impressed that he convinced Handel’s father to let his son study music, and Handel finally got to learn how to compose.
Handel soon discovered that what he liked most was opera. In fact, he was so passionate about opera that he even fought a duel (决斗) over it with one of his friends. Since Italy was the place to learn about opera composing, Handel went off to Italy to study. When he got home, he got a job as court composer for a German prince.
Having landed such a wonderful job, Handel immediately asked his boss for time off. He wanted to go to England, where he’d heard that there weren’t nearly enough composers to satisfy the British taste for Italian opera.
After great success writing opera in London, Handel came back to Germany. Then fate played a funny trick on Handel and his boss. The Queen of England died, and it just so happened that the prince Handel worked for was next in line to the British throne. When he arrived in London as King George, followed Handel, his court composer in Germany.
In addition to serving the King, Handel became one of the most successful opera composers of his time. And he also produced them and traveled all over Europe to hire the best singers. There are stories of battles with rival opera producers and of fights between rival singers. Handel apparently had quite a temper.
If you ever go to London, look for Handel’s grave in Westminster Abbey, where there’s a wonderful monument to him.
56.How did Handel begin to learn to compose?
A.His father was sure of his future success.
B.His performance impressed a duke.
C.He begged his father to send him to Italy.
D.He practised hard and taught himself music.
57. What does the underlined word “smuggled” mean in the passage?
A. bought secretly B. took secretly C. carried in advance D. possessed personally
58.Why did Handel later settle down in Britain instead of Germany?
A. Because he could find better jobs in London.
B. Because he enjoyed greater fame in London.
C. Because his boss became King of Britain and brought him along.
D. Because London was a wonderful place to learn about opera.
59.Which of the following words can NOT be used to describe Handel, as shown in the passage?
A. bad-temperedB. talented C. enthusiastic D. optimistic
60. Which of the following statements is WRONG according to the passage?
A. Handel was born in the same year with Bach.
B. Many people worked both as a barber and surgeon.
C. Handel quit his job to learn about opera in Italy.
Handel was buried in London and was built a monument.

E
Although we already know a great deal about flu, and although the World Health Organization is constantly collecting detailed information from its chain of flu reference laboratories throughout the world, it is extremely difficult for epidemiologists, who study infectious diseases, to predict when and where the next flu epidemic will occur, and how serious it will be.
There are three kinds of flu virus, known as A, B and C. Flu C virus is relatively stable and causes mild infections that do not spread far through the population. The A and B types are unstable, and are responsible for the epidemics that cause frequent concern. Following any virus attack, the human body builds up antibodies （抗体） which can be changed into immunity to that type of virus but a virus with the ability to change its character is able to bypass this protection. Variability（可变性） is less developed in the flu B virus, which affects only human beings. Flu B virus may cause a widespread epidemic but will have little effect if introduced into the same community soon afterwards, since nearly everyone will have built up antibodies and will be immune. The flu A virus, which affects animals also, is extremely unstable and is responsible for some of the worst outbreaks of the disease, such as the world epidemic, of 1918 and 1919, when about half the world’s population were infected and about twenty million people died, some from pneumonia caused by the virus itself and some from secondary complication caused by bacteria. Accurate prediction is difficult because of the complication of the factors. A particular virus may be related to one to which some of the population have partial involved immunity. The extent to which it will spread will depend on factors such as its own strength, or virulence （病毒性）, the ease with which it can be transmitted and the strength of the opposition it encounters （遇到）. Scientists, however, have a reliable general picture of the world situation.
72. Which of the following is the most appropriate title for the passage?
A. Symptoms of Flu B. Man VS Flu Virus
C. WHO: The Major Organization against Flu Virus D. Variability of Flu Virus
73. What does the author say about the flu B virus?
A. B Virus is relatively stable and causes mild infections that do not spread far through the population.
B. B Virus is unstable, and is responsible for the epidemics that cause frequent concern.
C. B virus is extremely unstable and is responsible for some of the worst outbreaks of the disease.
D. B virus has a very developed variability, and it affects only human beings.
74. Which of the following is NOT mentioned as a factor contributing to the extent to which a virus spreads?
A. The strength of the virus. B.The ease with which the virus can be transmitted.
C. The strength of the opposition. D.The immunity the virus can bring about.
75. This article is quite probably ________.
A. a piece of news B. a special science report
C. an introduction to a disease D. a scientific fiction

D
Mayor Boris Johnson Monday outlined plans to make London “the cleanest, greenest city on Earth” by the 2012 Olympics and called for commitments from other world cities at a climate change conference. Leaders of the world’s 40 largest cities are meeting in Seoul this week for a summit on combating global warming –the third to be held since 2005.
“What we should do in Seoul is that we will stop the endless addiction of mankind to the internal combustion engine (内燃机),” said Johnson. He said at a press conference the world’s cities consume 75 percent of the world’s energy and produce 80 percent of the emissions which cause climate change. “The problem of our planet is an urban problem,” Johnson said.
He said the British capital wants to use the Olympics” to drive the greeting and the improvement of our city and noted that London is committed to reduce carbon dioxide emissions by 60 percent by 2025.
Johnson said the key measure was being taken to solve problems relating to housing and commercial buildings, which accounted for 70 percent of carbon dioxide emissions in London. This involved retrofitting (翻新) ---installing lagging – in large numbers of public buildings.
Johnson proclaimed himself a “passionate cyclist” and said he would push ahead with cycle superhighways around London.
London’s air quality problem, he said, was caused by vehicle emissions from 8,300 worn and used diesel (柴油buses, which could be replaced by low-carbon vehicle. In addition, there were also 32,000 taxis running on diesel fuel, which could be replaced by electric vehicle.
Johnson said there would be a few programs in the next few years to produce a “cleaner, greener” bus for the city. “The age of the diesel bus has got to be over in London.”
68. Which of the following statements is NOT TRUE according to this passage?
London’s air quality will be improved in the near future.
The used buses running on diesel will be replaced by electric vehicles.
London promises to reduce carbon dioxide emissions by 60 percent by 2025.
Something has been done to solve the problem of carbon dioxide emissions.
69What does the underlined word mean in the first paragraph?
A. resisting B. supporting C. agreeing D. solving
70. The topic of the meeting in Seoul might be _____.
A. climate change B. global warming
C. London Olympics in 2012 D. green environment
71. If the passage was continually written, the following might be ______.
A. measures to end the age of the diesel bus
B. measures to reduce carbon dioxide emissions in London
C. measures to solve housing and commercial items
D. measures to replace the old and used vehicles