Hikosaburo Yasuda of Nakano, Japan, plans to buy an iPad to keep up with junior members in his computer club."It's important to always try new things, otherwise you get left behind," he says.
Yasuda is 95 years old.He and his colleagues, looking for easier ways to search the Web and send e-mail, represent a potential market for Apple (AAPL)'s iPad.The company has sold 3.27 million iPads since its launch in April, but doesn't break down sales figures by customer age, making it impossible to know with certainty how many seniors are buying them.However, anecdotal evidence suggests it's a hit with the elderly.
The iPad's intuitive interface (直观界面) makes it appealing to senior citizens around the world, says Takahiro Miura, a researcher at the University of Tokyo: "The iPad is a good tool for the elderly because it's very forgiving of mistakes." Miura's team uses computers to help train senior citizens to rejoin the workforce."Unlike the PC, it doesn't require previous knowledge," he says.
James Cordwell, a technology analyst at Atlantic-Equities in London, says the iPad's popularity with the elderly is helping Apple reach beyond its traditional base of younger customer. “The world’s population, especially in developed markets, is getting older, and it’s probably a market where Apple has least entered,” Cordwell says. Elderly users are “a key source of growth for them in the future.”
The elderly in Japan, who make up an estimated 22 percent of the population, may prove particularly receptive to the iPad. They spend more than any other group in the country except for those under 30, according to a report by Japan's Cabinet Office. Motoo Kitamura, 78, a former gas salesman, bought an iPad to help him communicate with his 2-year-old grandson and stave off dementia. "Trying new things like that is a good mental exercise," he says. The underlined part “a hit” in Paragraph 2 may probably mean “ ”.
A.a hard strike | B.a heavy burden | C.quite popular | D.very familiar |
Which of the following is NOT an advantage of the iPad over the PC?
A.It has intuitive interface. | B.It is easier to operate. |
C.It is more accessible to beginners. | D.It is a good mental exercise. |
What can we learn from the passage?
A.The people under thirty are the largest consumers in Japan except for the elderly. |
B.The traditional customers of AAPL’s products are usually the yong. |
C.The elderly will soon grow into the largest customer group in place of the young. |
D.The elderly in Japan have great enthusiasm for latest hi – tech products. |
What could be the best title for the passage?
A.The iPad leads Apple to the elderly |
B.Ipad hits Japan’s store shelves |
C.Ipad’s arrival in Tokyo causes Uapanese to reflect |
D.AAPL attempts to balance the old and the yong |
Last week I talked with some of my students about what they wanted to do after they graduated, and what kind of job prospects they thought they had.
Given that I teach students who are training to be doctors, I was surprised to find that most thought that they would not be able to get the jobs they wanted without “outside help”. “What kind of help is that?” I asked, expecting them to tell me that they would need a relative or family friend to help them out.
“Surgery(外科手术)”, one replied.
I was pretty alarmed by that response. It seems that the graduates of today are increasingly willing to go under the knife to get ahead of others when it comes to getting a job.
One girl told me that she was considering surgery to increase her height. “They break your legs, put in special extending screws, and slowly expand the gap between the two ends of the bone as it re-grows, you can get at least 5 cm taller!”
At that point, I was shocked. I am short, I can’t deny that, but I don’t think I would put myself through months of agony(痛苦) just to be a few centimeters taller. I don’t even bother to wear shoes with thick soles, as I’m not trying to hide the fact that I am just not tall!
It seems to me that there is a trend toward wanting “perfection”, and that is an ideal that just does not exist in reality.
No one is born perfect, yet magazines, TV shows and movies present images of thin, tall, beautiful people as being the norm. Advertisements for slimming aids, beauty treatments and cosmetic surgery clinics fill the pages of newspapers, further creating an idea that “perfection” is a requirement, and that it must be purchased, no matter what the cost.
In my opinion, skills, rather than appearance, should determine how successful a person is in his chosen career. We can know from the passage that the author works as ________.
A.a doctor | B.a model | C.a teacher | D.a reporter |
Many graduates today turn to cosmetic s surgery to ________.
A.marry a better man\woman | B.become a model |
C.get an advantage over others in job-hunt | D.attract more admirers |
According to the passage, the author believes that ________.
A.everyone should purchase perfection, whatever the cost |
B.it’s right for graduates to ask for others to help them out in hunting for jobs |
C.it is one’s appearance instead of skills that really matters in one’s career |
D.media are to blame for misleading young people in their seeking for surgery |
The best title for the passage should be “________”.
A.Young Graduates Have Higher Expectation |
B.Young Graduates Look to Surgery for Better Jobs |
C.Young Graduates’ Opinion About Cosmetic Surgery |
D.Young Graduates Face a Different Situation in Job-hunt |
A team of British surgeons has carried out Gaza’s(加沙)first organ transplants for a long-term plan to train local medical staff to perform the operations.
Two patients underwent kidney(肾脏)transplants at the Shifa, Gaza’s biggest public hospital. The operations were conducted a fortnight ago by a volunteer medical team from the Royal Liverpool hospital.
Ziad Matouk, 42, was born with one kidney and was diagnosed with renal failure(肾衰竭)several years ago. Matouk, whose wife donated one of her kidneys, hopes to return to his job within six months. The couple had sought a transplant in Cairo, but were rejected as unsuitable at a state hospital and could not afford the fee at a private hospital. “We were desperate,” said Matouk.
The UK-Gaza link-up began about a year ago after Abdelkader Hammad, a doctor at the Royal Liverpool hospital, was contacted by an anaesthetist(麻醉师)at the Shifa, who outlined the difficulties the Gaza hospital was facing with dialysis(透析). The Shifa is forced to rely on generators because of power cuts; spare parts for its ageing dialysis machines have been difficult to import; and supplies of consumables are often scarce. After an exploratory trip last April, Hammad---whose family is Palestinian---and three colleagues from Liverpool arrived in Gaza via Egypt last month, bringing specialist equipment. Two patients were selected for surgery. The first, Mohammed Duhair, 42, received a kidney donated by his younger brother in a six-hour operation. Two days later, Matouk received a transplant after his wife, Nadia, 36, was found to be a good match. The surgeon was carried out by the British team, assisted by doctors and nurses from the Shifa. “We are very satisfied with the results,” said Sobbi Skaik, head of surgery at the Gaza hospital.
Skaik hopes that Gaza medical teams will eventually carry out kidney transplants independently, and that other organ transplants may follow. The Shifa is working with the Gaza ministry of health on a plan to train its doctors, surgeons, nursing staff and laboratory technicians in transplant surgery at the Royal Liverpool. “Funding is a problem,” said Hammad. “In the meantime we’ll go back as volunteers to Gaza for the next couple of years to do more transplants.” The Liverpool team’s next visit is scheduled for May. What effect does Gaza’s first organ transplants hopes to get?
A.Helping poor Gaza people to regain health to make more money. |
B.Releasing Gaza hospitals’ pressure of lack of professional doctors. |
C.Assisting the Royal Liverpool hospital in perfecting their operations. |
D.Calling for international attention at Gaza’s poor medical service. |
Why did the state hospital refuse to practice surgeon for Ziad Matouk?
A.Because he couldn’t afford the fee at a public hospital. |
B.Because the hospital didn’t accept dangerous patients. |
C.Because they couldn’t find a matched organ. |
D.Because his condition was untreatable. |
What is the beginning of the cooperation between the Royal Liverpool hospital and Gaza?
A.A UK doctor contacted Gaza hospital. |
B.The Shifa imported medical machines from UK. |
C.Ziad Matouk’s condition seemed to get worse. |
D.A Shifa doctor turned to Royal Liverpool hospital for help. |
What did Dr. Hammad and his team do recently?
A.They had an exploratory trip in Egypt last April. |
B.They carried out surgeries to test Gaza’s medical equipment. |
C.They carried out two transplant surgeries in Gaza. |
D.They sought assistance from the hospital of the Shifa. |
It was Thanksgiving morning. I was busy preparing the traditional Thanksgiving turkey when the doorbell rang. I opened the front door and saw two small children in rags huddling together on the top step.
“Any old papers, lady?” asked one of them.
I was busy. I wanted to say “no” until I looked down at their feet. They were wearing thin little sandals (凉鞋), wet with heavy snow.
“Come in and I’ll make you a cup of hot cocoa.”
They walked over and sat down at the table. Their wet sandals left marks upon the floor. I saved them cocoa and bread to fight against the cold outside. Then I went back to the kitchen and started cooking.
The silence in the front room struck me. I looked in. The girl held the empty cup in her hands, looking at it. The boy asked in a flat voice, “Lady, are you rich?”
“Am I rich? Pity, no!”
I looked at my worn-out slipcovers (椅套). The girl put her cup back in its saucer (茶碟)carefully and said, “Your cups match your saucers.” They left after that, holding their papers against the wind. They had reminded me that I had so much for which to be grateful.
Plain blue china cups and saucers were only worth five pence. But they matched.
I tasted the potatoes and stirred the meat soup. Potatoes and brown meat soup, a roof over our heads, my man with a regular job, these matched, too.
I moved the chairs back from the fire and cleaned the living room. The muddy marks of little sandals were still wet upon my floor. Let them be for a while, I thought, just in case I should begin to forget how rich I am. The writer let the two children come in and served them well because ______.
A.she wanted to sell old papers to them |
B.she wanted to give them some presents |
C.she showed great pity and care on them |
D.she wanted to show her thanks to them |
The writer left the muddy marks of little sandals on the floor for a while to _______.
A.show that she was a kind-hearted lady |
B.remind her she shouldn’t forget how rich she was |
C.leave room for readers to think about what being rich is |
D.call up her memories of the good old days |
It can be inferred from the text that whether you are rich depends on _______.
A.how much money you have made |
B.what attitude you have had toward life |
C.the way you help others |
D.your social relationship |
Along the river banks of the Amazon and the Orinoco there lives a bird that swims before it can fly, flies like a fat chicken, eats green leaves, has the stomach of a cow and has claws(爪)on its wings when young .They build their homes about 4.6m above the river ,an important feature(特征)for the safety of the young. It is called the hoatzin.
In appearance,the birds of both sexes look very much alike with brown on the back and cream and red on the underside .The head is small, with a large set of feathers on the top, bright red eyes, and blue skin. Its nearest relatives are the common birds, cuckoos. Its most striking feature, though, is only found in the young.
Baby hoatzins have a claw on the leading edge of each wing and another at the end of each wing tip .Using these four claws ,together with the beak(喙),they can climb about in the bushes, looking very much like primitive birds must have done. When the young hoatzins have learned to fly, they lose their claws.
During the drier months between December and March hoatzins fly about the forest in groups of 20 to 30 birds, but in April, when the rainy season begins, they collect together in smaller living units of two to seven birds for producing purposes.What is the text mainly about?
A.Hoatzins in dry and rainy seasons. |
B.The relatives and enemies of hoatzins. |
C.Primitive birds and hoatzins of the Amazon. |
D.The appearance and living habits of hoatzins. |
Young hoatzins are different from their parents in that.
A.they look like young cuckoos |
B.they have claws on the wings |
C.they eat a lot like a cow |
D.they live on river banks |
What can we infer about primitive birds from the text?
A.They had claws to help them climb. |
B.They could fly long distances. |
C.They had four wings like hoatzins. |
D.They had a head with long feathers on the top. |
Why do hoatzins collect together in smaller groups when the rainy season comes?
A.To find more food. |
B.To protect themselves better. |
C.To keep themselves warm. |
D.To produce their young. |
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. ‘It’s iniquitous,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!What is main idea of this passage?
A.Advertisement. |
B.The benefits of advertisement. |
C.Advertisers perform a useful service to communities. |
D.The costs of advertisement. |
The attitude of the author toward advertisers is
A.appreciative. |
B.trustworthy. |
C.critical. |
D.dissatisfactory. |
Why do the critics criticize advertisers?
A.Because advertisers often brag. |
B.Because critics think advertisement is a “waste of money”. |
C.Because customers are encouraged to buy more than necessary. |
D.Because customers pay more. |
Which of the following is Not True?
A.Advertisement makes contribution to our pockets and we may know everything. |
B.We can buy what we want. |
C.Good quality products don’t need to be advertised. |
D.Advertisement makes our life colorful. |
The passage is
A.Narration. |
B.Description. |
C.Criticism. |
D.Argumentation. |
Vocabulary
come in for ( sth. ) 是某事物的对象,吸引(某事物),获得
flair 天资,天分
iniquitous 极邪恶的,极不公正的
drab 单调的,乏味的
subsist 活下去,生存下去,维持下去
hatch 孵化(指生孩子)
match 匹配,婚姻
dispatch 派遣,发送
agony 极大痛苦,煎熬
agony column (报刊中关于个人疑难问题征询意见的)读者来信专栏