You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can’t believe it —a Lorenzo Bertolla! They are almost impossible to find. Isn’t it beautiful? And it’s a lot cheaper than the one Sara bought in Rome.”
They leave and you go over to see this incredible sweater.It's nice and the price is right.You've never heard of Lorenzo Bertolla, but those girls looked really stylish.They must know.So, you buy it.You never realize that those young women are employees of an adverti
sing agency.They are actually paid to go from store to store, talking loudly about Lorenzo BertoHa clothes.
Every day we notice what people are wearing, driving and eating.If the person looks cool, the product seems cool, too.This is the secret of undercover(暗中影响的) marketing.Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising.This is particularly true of the MTV generation----consumers between the age of 18 and 34.It is a golden group.They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go.Some people might call this practice deceptive, but marketing executive Jonathan Ressler calls it creative."Look at traditional advertising.Its effectiveness is decreasing."
However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Adverting executives would say it's no less real than an ad.The difference is that you know an ad is trying to persuade you to buy something.You don' t know when a conversation you overhear is just a performance.The two attractive young women were talking so that they could ________.
A.get the sweater at a lower price | B.be heard by people around |
C.be admired by other shoppers | D.decide on buying the sweater |
Lorenzo Bertolla is __________.
A.a very popular male singer | B.an advertising agency |
C.a clothing company in Rome | D.the brand name of a sweater |
Which of the following can be inferred from the passage?
A.The two girls are in fact employed by the Lorenzo Bertolla Company. |
B.The MTV generation tend to be more easily influenced by ads. |
C.Traditional advertising is becoming less effective because it's too direct. |
D.Undercover marketing will surely be banned soon by the government. |
Which of the following would be the best title for t
he text?
A.Two Attractive Shoppers | B.Lorenzo Bertolla Sweaters |
C.Ways of Advertising | D.Undercover Marketing |
第三部分:阅读理解(共20小题;每小题2分,满分40分)
阅读下列短文, 从每题所给的四个选项中,选出最佳选项,并在答题卡上将该项涂黑。
For thousands of years, people have seen things they didn’t understand in the sky. The United States Air Force first used the words “Unidentified Flying Object” to describe them. Today everyone uses the term UFO. When people see a UFO, it is usually no more than a weather balloon or an airplane. But the Center for UFO Studies goes on to receive hundreds of reports each year.
In 1947 a businessman and pilot, Kenneth Arnold, was flying near Mount Rainier, Washington when he saw nine shiny, round objects flying through the air. He told a newspaper reporter they looked like “pie plates skipping over water.” The reporter used the words “flying saucer(碟子)” in his story and today that is the popular name for UFOs.
The Center for UFO Studies lists three kinds of contacts with flying saucers. “Encounters(遭遇)of the first kind” are reports of unknown objects or lights in the sky. People have “Encounters of the second kind” when a UFO leaves burn marks or other signs on the ground. People report “Close encounters of the third kind” when they see aliens in or near a UFO.
56. Who used the term UFO first?
A. The United States Air force. B. The Center for UFO Studies.
C. Kenneth Arnold. D. A report.
57. The Center for UFO Studies _____.
A. usually sees no more than a weather balloon or an airplane every year
B. is a branch of the United States Air Force
C. receive hundreds of reports every year
D. used “pie plates skipping over water” to describe the UFO seen by the people first
58. Why did the newspaper reporter use the words “flying saucer” to describe the UFO that Kenneth Arnold said he saw?
A. Because the UFO that Kenneth Arnold saw was flat.
B. Because Kenneth Arnold told the newspaper that what he had seen in the sky was round.
C. Because Kenneth Arnold described what he has seen looked like a plate flying in the sky.
D. Because what Kenneth Arnold saw was pie plates flying in the air.
Art exhibition: The 16th Asian International Art exhibition from Dec.18,2005 to Jan.10,2006 at the Guangdong Museum of Art.
The exhibition will highlight over 300 works from Japan, Korea, China Mainland, China Hong Kong, China Macau, Malaysia, Singapore, The Philippine, Indonesia and Australia.
RMB70,90,100
Booking Tel:88677766
Concert: Christmas Concert performed by German organist Thorsten Macder and the Guangzhou Symphony Orchestra, conducted by Yu Feng.
RMB80,120,180,230
8pm on Dec2
Symphony performed Hall. Guangdong Xinghal Concert Hall
Booking Tel:87352222
Thailand cuisine festival: In the Greenery café’ at Garden Hotel from Dec.20,2005 to Feb.20.2006
Booking Tel:87675443
Performance: At Sun Yatsen Memorial Hall; 8pm on Dec 6,7,9
RMB100,160,200,260
Tel:89785656
77. The group of the advertisements are mainly about __________ in Guangzhou Morning Post.
A. sports B. business trade C. country life D. city guide
78. If you want to go to the concert with your two friends, you will at least carry__________yuan with you.
A. 240 B.160 C.80 D. 190
79.The countries in the 16th Asian International Art Exhibition are all in Asia except ___________
A. Korea B. China Macau C. Indonesia D. Australia
80. If you want to enjoy yourself on Dec.7,you will probably dial the telephone number _______
A. 89785656 B. 87675443 C. 87352222 D. 888677766
He was the baby with no name. Found and taken from the north Atlantic 6 days after the sinking of the Titanic in 1912,his tiny body so moved the salvage (救援) workers that they called him “our baby.” In their home port of Halifax, Nova Scotia, people collected money for a headstone in front of the baby's grave (墓), carved with the words: “To the memory of an unknown child.” He has rested there ever since.But history has a way of uncovering its secrets. On Nov. 5, this year, three members of a family from Finland arrived at Halifax and laid fresh flowers at the grave. “This is our baby,” says Magda Schleifer, 68, a banker. She grew up hearing stories about a great-aunt named Maria Panula,42, who had sailed on the
Titanic for America to be reunited with her husband. According to the information Mrs. Schleifer had gathered, Panula gave up her seat on a lifeboat to search for her five children --
including a 13-month-old boy named Eino from who
m she had become separated during the final minutes of the crossing. "We thought they were all lost in the sea," says Schleifer.
Now, using teeth and bone pieces taken from the baby's grave, scientists have compared the
DNA from the Unknown Child with those collected from members of five families who lost relatives on the Titanic and never recovered the bodies. The result of the test points only to one possible person: young Eino. Now, the family sees: no need for a new grave. "He belongs to the people of Halifax," says Schleifer. "They've taken care of h
im for 90 years."
Adapted from People, November 25, 2002
70. The baby travelled on the Titanic with his___________.
A. mother B. parents C. auntD. Relatives
71. What is probably the boy's last name?A. Schleiferi B. Eino. C. Magda.D. Panula.
72. Some members of the family went to Halifax and put flowers at the child's grave on Nov. 5__.
A. 1912 B. 1954 C. 2002 D. 2004
73. This text is mainly about" how______________.
A. the unknown baby's body was taken from the north Atlantic
B. the unknown baby was buried in Halifax, Nova Scotia
C. people found out who the unknown baby was
D. people took care of the unknown baby for 90 years
MUSIC
AM 640 KHz
09∶00 Top Chinese songs
11∶00 Foreign light music
14∶15 World-famous music
15∶10 Chinese songs sung by Peng Liyuan
AM 720 KHz
09∶00 Music World
13∶00 Window on Chinese Music
15∶00 Foreign pop music
17∶00 Chinese songs by famous singers
ON TV
CCTV-1 Channel 2
17∶20Programmes for Children
19∶00 News and Weather Forecast
20∶05 20-Part serial (连续剧):Don't Say Good-bye(5,6)
23∶00 News in English
CCTV-2 Channel 15
12∶00 Music Knowledge: Piano
14∶00 Music Bridge
18∶00 Opera Fans Garden
19∶00 Peking Opera Stars
CCTV-4 Channel 32
19∶00 News and Weather Forecast
21∶00 Chinese News
22∶30 China Today
CCTV-6 Channel 18
16∶28 Chinese Movie: Singing at Midnight
19∶50 American Movie: Speed
23∶31 Chinese Movie: Teahouse
BTV-1 Channel 6
17∶12 12-part serial: The Third Bridge(4)
18∶30 Beijing News and Weather Forcast
65.If you want to enjoy yourself in the morning. you can .
A.see movies on TVB.listen to music on TV
C.listen to some execllent Chinese songs on radio D.listen to some foreign music on TV
66.By CCTV-6 you can .
A.learn what has happened in our country B.enjoy music
C.see a lot of movies D.see operas
67.You can know what the weather will be like all over the country if you
turn on .
A.your TV at 7 p.m. B.your radio at 8 a.m.
C.your TV at 6∶30 p.m. D.your TV at 9 p.m.
68.Which of the following is not true?
A.Children may like CCTV-1 Channel 2
B.You can enjoy good music only on radio
C.BTV-1 Channel 6 tells you something that happens in Beijing.
D.CCTV-6 is a movie Channel.
69. If you want to know more about China, you can choose .
A.Channel 2 B.Channel 32 C.Channel 18 D.Channel 27
第二部分:阅读理解(10小题,每小题2分,满分40分)
阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项,并在答题纸上将该选项标号涂黑。
We have two daughters: Kristen is seven years old and Kelly is four. Last Sunday evening, we invited some people home for dinner. I dressed them nicely for the party, and told them that their job was to join Mommy in answering the door when the bell rang. Mommy would introduce them to the guests, and then they would take the guests' coats upstairs and put them on the bed in the second bedroom.
The guests arrived. I introduced my two daughters to each of them. The adults were nice and kind and said how lucky we were to have such good kids.
Each of the guests made a particular fuss over Kelly, the younger one, admiring her dress, her
hair and her smile. They said she was a remarkable (出色的、独特的)girl to be carrying coats upstairs at her age.
I thought to myself that we adults usually make a big "to do" over the younger one because she's the one who seems more easily hurt. We do it with the b
est of intentions
But we seldom think of how it might affect the other child. I was a little worried that Kristen would feel she was being outshined(突出的、优秀的). I was about to serve dinner when I realized that she had been missing for twenty minutes. I ran upstairs and found her in the bedroom, crying.
I said, "What are you doing, my dear?"
She turned to me with a sad expression and said, "Mommy, why don't people like me the way
they like my sister? Is it because I 'm not pretty? Is that why they don't say nice things about me as
much?"
I tried to explain to her, kissing and hugging her to make her feel better.
Now, whenever I visit a friend's home, I make it a point to speak to the elder child first.
61. The underlined expression ' make a big "to do" over' (paragraph 4) means ______.
A. show much concern about B. have a special effect on
C. list jobs to be done for D. do good things for
62. The guests praised Kelly for carrying coats upstairs because of her ______.
A. beautiful hair B. pretty clothes C. lovely smile D. young age
63 Kristen felt sad and cried because ______.
A. the guest gave her more coats to carry
B. she didn't look as pretty as Kelly
C. the guests praised her sister more than her
D. her mother didn't introduce her to the guests
64. We can conclude from the passage that ______.
A. parents should pay more attention to the elder children
B. the younger children are usually more easily hurt
C. people usually like the younger children more
D adults should treat children equally