For many people, the name Baskin-Robbins is linked to sweet memories of eating ice cream.Irvine Robbins, who helped create this famous company, died in May at the age of ninety.His life’s work of making fun and exciting ice cream flavors changed the way Americans enjoy this food.
Irvine Robbins opened his first ice cream store in 1945 in California.At the time, there were no stores that sold only ice cream.His sister’s husband, Burton Baskin, also opened his own ice cream stores.
In 1948 they combined their six stores into one business.Baskin and Robbins realized that they were too busy to operate each store well.So, they decided to sell part of each operation to the manager of that store.This permitted the company to grow quickly.
By 1953, they renamed their company Baskin-Robbins.They advertised that they sold 31 kinds of ice cream to show the many choices buyers had.There was one flavor for every day of the month.
Robbins and Baskin sold "Lunar Cheesecake" the day after astronauts landed on the moon in 1969.Other flavors included "ChaChaCha", for cherry chocolate chip, and Robbins’ personal favorite "Jamoca Almond Fudge".They said: "We sell fun, not just ice cream."
By 1967, there were 500 Baskin-Robbins stores in the United States.The business partners sold their company that year.Today, there are more than 5,800 Baskin-Robbins stores around the world.What is the main idea of the passage?
A.The managers of Baskin-Robbins. | B.The start of Baskin-Robbins. |
C.The production of Baskin Robbins. | D.The great success of Baskin-Robbins. |
From the text we learn that _____.
A.Baskin-Robbins was the only shop selling ice cream in 1945 |
B.Baskin-Robbins was famous for their special ice cream flavors |
C.Baskin-Robbins grew quickly because they combined their other stores together |
D.there had been more than 5,800 Baskin-Robbins stores around the world by 1967 |
What was probably the main reason for Baskin-Robbins’ success?
A.They sold not only ice cream, but fun. |
B.They renamed their company. |
C.They put all their hearts into the business. |
D.They sold "Lunar Cheesecake". |
It can be inferred from Paragraph 5 that
A.Jamoca Almond Fudge is Baskins’ favorite |
B.Cherry chocolate chip sells best |
C.Robbins and Baskin were good at inventing new ice creams |
D.Lunar cheesecake was invented for the astronauts |
New technology links the world as never before. Our planet has shrunk. It's now a "global village" where countries are only seconds away by fax or phone or satellite link. And, of course, our ability to benefit from this high-tech communication equipment is greatly improved by foreign language skills.
Deeply involved with this new technology is a kind of modem businesspeople who have a growing respect for the economic value of doing business abroad. In modern markets, success overseas often helps support home business efforts.
Overseas assignments are becoming increasingly important to advancement within executive ranks (管理层). The executive stationed in another country no longer need fear being "out of sight and out of mind." He or she can be sure that the overseas effort is central to the company's plan for success, and that promotions often follow or accompany an assignment abroad. If an employee can succeed in a difficult assignment overseas, superiors will have greater confidence in his or her ability to cope back in the United States where cross-cultural considerations and foreign language issues are becoming more and more popular.
Thanks to a variety of relatively inexpensive communication devices with business applications, even small businesses in the United States are able to get into international markets.
English is still the international language of business. But there is an ever-growing need for people who can speak another language. A second language isn't generally required to get a job in business, but having language skills gives a candidate the edge when other qualifications appear to be equal.
The employee posted abroad who speaks the country's official language has an opportunity to fast-forward certain negotiations, and can have the cultural insight to know when it is better to move more slowly. The employee at the home office who can communicate well with foreign partners over the telephone or by fax machine is an obvious asset(资产)to the firm.What is the author's attitude toward high-tech communications equipment?
A.Negative. | B.Positive. | C.Prejudiced. | D.discontented. |
With the increased use of high-tech communication equipment, business people ________.
A.are eager to work overseas |
B.have to get familiar with modem technology |
C.are attaching more importance to their overseas businesses |
D.are gaining more economic benefits from domestic businesses |
In paragraph 3, "out of sight and out of mind" (Line 2-3) probably means ________.
A.leaving all care and worry behind |
B.being totally out of touch with business at home |
C.being unable to think properly for lack of insight |
D.missing opportunities for promotion when abroad |
According to the passage, what is an important consideration of international corporations in employing people today?
A.Ability to speak the customer's language. |
B.Connections with businesses over seas |
C.Technical know-how. |
D.Business experience. |
The advantage of employees having foreign language skills is that they can _________.
A.fast-forward their proposals to their bosses. |
B.better control the whole negotiation process |
C.easily make friends with business people abroad |
D.easily find new approaches to meet market needs |
There is a story about a man who lost his legs and left arm in an accident. After the accident, only a finger and thumb on his right hand remained.
He was a brilliant, creative, and educated man. He had gained a lot of experience while traveling around the world, so he became very depressed after his accident. He was afraid that he would spend the rest of his life suffering and would no longer be able to spend his life in a meaningful way. Then, he realized that he still had partial function of his right hand and could still write even though it was very difficult. An idea occurred to him. "Why not write to other people who need encouragement?"
He wrote to the prison ministry about sending letters to the prisoners. The prison minister replied, "Writing to the prisoners is acceptable, but your letters will not be answered."
Filled with excitement, the man knew he could write his letters. He began sending one-way messages of God’s love, hope, strength, and encouragement. He wrote twice a week, testing his strength and ability to the limit. He poured his heart and soul into his words and shared his experience, sense of humor, optimism, and faith.
It was difficult to write those letters, especially without hope of a reply. One day he received a letter from the prison ministry. It was a short note from the officer who monitored and checked the prison mail.
The letter said, "Please write on the best paper you can afford. Your letters are passed from cell to cell until they literally fall to pieces!"
No matter what circumstances life may present, we all have unique experiences, abilities, and God-given talents. We can discover ways to reach others who desperately need messages of encouragement and strength. Before the man had the accident, he ________.
A.had toured around the world |
B.had visited local prisons |
C.had tried doing exercise to recover himself |
D.had been friends with the prison minister |
In order to live in a meaningful way, the man began to ________.
A.receive the school education |
B.write to other people who needs encouragement |
C.meet the people who are depressed |
D.help other people lost arms and legs |
According to the prison minister, ________.
A.the man was not allowed to write to the prisoners |
B.the man couldn’t go to see the prisoners himself |
C.the prisoners were not allowed to answer the letters |
D.he was not sure if the prisoners liked receiving the letters |
From the officer’s short note we are told that ________.
A.the man would be offered free paper to write letters on |
B.some of the prisoners were not satisfied with his letters |
C.the prisoners eagerly wanted to write back to the man |
D.his letters were very popular among the prisoners |
What can be the best title for the passage?
A.Stories about a humorous Person |
B.Popularity of Special Letters |
C.Special letters of Encouragement |
D.Relationship between writers and prisoners |
Whether we should allow marine (海洋的) parks to stay open has been widely debated in our community recently. A variety of different arguments have been put forward about it.
Smith, a sociologist, argued that dolphin parks provide the only opportunity for much of the public to see marine mammals. As this argument goes, most Australians live in cities and never get to see these animals. Marine parks allow the average Australian to appreciate our marine wildlife. However, in fact, there are many places where they can be seen in the wild. Moreover, these places do not charge an overpriced entry fee — they are free.
Dr. Alison Lane, the director of the Cairns Marine Science Institute, insists that we need marine parks for scientific research. She argues that much of our knowledge of marine mammals comes from studies which were undertaken at marine parks. The knowledge which is obtained at marine parks can be useful for planning for the preservation of marine mammal species. However, Jones, a zoologist, explains that park research is only useful for understanding captive animals and is not useful for learning about animals in the wild. Their diets are different, they have significantly lower life lengths and they are more likely to have a disease. In addition, marine mammals in dolphin parks are trained and this means that their patterns of social behaviour are changed.
The Marine Park Owners Association holds that marine parks attract a lot of foreign tourists. This position goes on to state that these tourists spend a lot of money, increasing our foreign exchange earnings and assisting our national balance of payments. However, foreign tourists would still come to Australia if the parks were closed down. Indeed, surveys of overseas tourists show that they come here for a variety of other reasons and not to visit places like Seaworld. Tourists come here to see our native wildlife in its natural environment and not to see it in cages and concrete pools. They can see animals in those conditions in their own countries.
In a word, perhaps an agreement cannot be reached now. However, a question does deserve our consideration: If we continue with our past crimes against these creatures, how will our future generations view us?Who support(s) the idea of closing marine parks?
A.Most Australians. | B.Alison Lane. | C.Smith. | D.Jones. |
What does the author intend to tell us in Paragraph 3 ?
A.The results from studies are valuable in animal preservation. |
B.Scientific research at the marine parks has its limitations. |
C.Captive animals have biology changes in marine parks. |
D.Human behavior causes harmful effects on the animals. |
Which is NOT the reason to keep marine parks?
A.For entertainment purpose. | B.For scientific research purpose. |
C.For economic purpose. | D.For political purpose. |
The author tries to persuade readers to accept his argument mainly by .
A.pointing out the problems with keeping the marine parks |
B.using evidence he has collected at the marine parks |
C.discussing the advantages of animals' natural homes |
D.questioning the way the animals are studied |
Now Hear This
What do former American president Bill Clinton and rock musician Pete Townshend have in common.'? Both men have hearing damage from exposure to loud music, and both now wear hearing aids as a consequence. As a teenager, Clinton played saxophone in a band. Townshend, who has the more severe hearing loss, was a guitarist for a band called the Who. He is one of the first rock musicians to call the public's attention to the problem of hearing loss from exposure to loud music.
Temporary hearing loss can happen after only 15 minutes of listening to loud music. One early warning sign is when your ears begin to feel warm while you listen to music at a rock concert or through headphones. One later is that an unusual sound or a ringing is sometimes produced in your head after the concert.
"What happens is that the hair cells in the inner ear are damaged, but they're not dead," says physician and ear specialist Dr. Sam Levine. According to Dr. Levine, if you avoid further exposure to loud noise, it's possible to recondition the cells somewhat. However, he adds, "Eventually, over a long period of time, hair cells are permanently damaged." And this is no small problem.
What sound level is dangerous? According to Dr. Levine, regular exposure to noise above 85 decibels (分贝) is considered dangerous. The chart below offers a comparison of decibel levels to certain sounds. Here's another measurement you can use. If you're at a rock concert and the music is so loud that you have to shout to make yourself heard, you' re at risk for hearing loss. That's when wearing protective devices such as earplugs becomes critical.
The facts are pretty frightening. But are rock bands turning down the volume.'? Most aren't. "Rock music is supposed to be loud," says drummer Andrew Sather. "I wouldn't have it any other way. And neither would the real fans of rock. "
Continued exposure to loud music and the failure to wear earplugs can lead to deafness, according to Dr. Levine. He states, "There's no cure for hearing loss. Your ears are trying to tell you something. That ringing is the scream of your hair cells dying. Each time that happens, more and more damage is done. "
Levels of Common Noises Normal conversation50 — 65 dB Food blender 88 dB Jet plane flying above a person standing outside 103 dB Rock band during a concert 110 — 140 dB |
From Paragraph 1, we can learn that .
A.loud music is a major cause of hearing loss |
B.famous people tend to have hearing problems |
C.teenagers should stay away from school bands |
D.the problem of hearing damage is widely known |
In Paragraph 3, the underlined word "recondition" means .
A.not to be seen | B.to fill with sound |
C.to become larger in size | D.to make good again |
The purpose of the chart at the end of the article is to show .
A.a list of harmful sounds |
B.the effect of rock concerts |
C.the noise levels of familiar sounds |
D.relationship between daily activities and hearing loss |
Which of the following statements will Dr. Sam Levine probably agree?
A.When your ears feel warm, your hair cells are dead. |
B.Drummer Andrew Sather gives good advice. |
C.Many are taking the risk of losing hearing. |
D.Doctors know how to cure hearing loss. |
Car Talk
When I got the driving license last summer, Mom and I took our first trip around an empty parking lot. Then I found that my mother was not the best teacher for me. It wasn't that she shouted, or told me that I was doing poorly. As you can imagine, my mother's "helpful instructions" only managed to make me more nervous.
Since I could no longer practice with her, the job was placed in the hands of my father. The idea of learning from Dad was not one that thrilled me. I loved him dearly, but I just did not see Dad as someone I could be comfortable learning from. He almost never talked. We shared a typical father-daughter relationship. He'd ask how school was, and I'd say it was fine. Unfortunately, that was the most of our conversations. Spending hours alone with someone who might as well have been a stranger really scared me.
As we got into the car that first time, I was not surprised at what happened. Dad and I drove around, saying almost nothing, aside from a few instructions on how to turn. As my lessons went on, however, things began to change. Dad would turn the radio up so I could fully appreciate his favorite Stones music. And he actually began talking. I was soon hearing about past failed dates, "basic body" gym class, and other tales from his past, including some of his first meeting with Mom.
Dad' s sudden chattiness was shocking until I thought about why he was telling me so much in the car. In all the years that I had wondered why my father never spoke that much, I had never stopped to consider that it was because I had never bothered to listen. Homework, friends, and even TV had all called me away from him, and, consequently, I never thought my quiet father had anything to say.
Since I began driving with him, my driving skill has greatly increased. More important, though, is that my knowledge of who my father is has also increased. Just living with him wasn't enough—it took driving with him for me to get to know someone who was a mystery.The author couldn't practice driving with her mother because .
A.she couldn't talk with her mother | B.her father wanted to teach her |
C.her mother made her nervous | D.she didn't trust her mother |
At first, the idea of learning driving from her father made her .
A.happy | B.uneasy | C.satisfied | D.disappointed |
What surprised the author when the driving lessons went on?
A.Her Dad liked modern music. | B.Her Dad was the best teacher. |
C.Her Dad was a chatty person. | D.Her Dad told her his sad stories. |
With her story "Car Talk", the author indicates that .
A.fathers love their daughters dearly |
B.mothers are less patient than fathers |
C.family members need real communication |
D.it takes time to improve the father-daughter relationship |