The US gov
ernment has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission(FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
What is the best title of the text?
| A．The guide of Admongo |
| B．An aducation website for children |
| C．A popular online video game |
| D．A website aimed at children |
Why did the government start the website?
| A．To attract the biggest market of buyers. |
| B．To sell the products of its company. |
| C．To help children know about advertising. |
| D．To advertise the video game for children. |
What can players do in the website game?
| A．Choose hair styles for their character. |
| B．Travel to a supermarket. |
| C．Eat in a fast-food restaurant. |
| D．Play video games during the trip. |
Children are important for advertising because they are .
| A．important for the society |
| B．the most potential buyers |
| C．easily influenced by ads |
| D．easily affected by poor products |
According to Michelle Obama, lots of food advertised for children are ________.
| A．healthy | B．of high nutrition |
| C．yummy | D．of low quality |
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Who mentions the transporting of the battery?
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On Thursday afternoon Mrs. Clarke, dressed for going out, took her handbag with her money and her key in it, pulled the door behind her to lock it and went to the over 60s Club. She always went there on Thursdays. It was a nice outing for an old woman who lived alone.
At six o’clock she came home, let herself in and at once smelt cigarette smoke. Cigarette smoke in her house? How? How? Had someone got in? She checked the back door and the windows. All were locked or fastened, as usual. There was no sign of forced entry.
Over a cup of tea she wondered whether someone might have a key that fitted her front door—“a master key” perhaps. So she stayed at home the following Thursday. Nothing happened. Was anyone watching her movements? On the Thursday after that she went out at her usual time, dressed as usual, but she didn’t go to the club. Instead she took a short cut home again, letting herself in through her garden and the back door. She settled down to wait.
It was just after four o’clock when the front door bell rang. Mrs. Clarke was making a cup of tea at the time. The bell rang again, and then she heard her letter-box being pushed open. With the kettle of boiling water in her hand, she moved quietly towards the front door. A long piece of wire appeared through the letter-box, and then a hand. The wire turned and caught around the handle on the door-lock. Mrs. Clarke raised the kettle and poured the water over the hand. There was a shout outside, and the skin seemed to drop off the fingers like a glove. The wire fell to the floor, the hand was pulled back, and Mrs. Clarke heard the sound of running feet.Mrs. Clarke looked forward to Thursday because.
| A．she worked at a club on the day |
| B．she had visitors on Thursday |
| C．she visited a club on Thursday |
| D．a special visitor came on Thursday |
What does the expression “a master key” in Paragraph 3 most probably mean?
| A．A key to all the doors. |
| B．A key only to the woman’s door. |
| C．A key only its master can use. |
| D．A key not everyone can use. |
On the third Thursday Mrs. Clarke went out.
| A．because she didn’t want to miss the club again |
| B．to see if the thief was wandering outside |
| C．to the club but then changed her mind |
| D．in an attempt to trick the thief |
The lock on the front door was one which.
| A．needed a piece of wire to open it |
| B．could be opened from inside without a key |
| C．couldn’t be opened without a key |
| D．used a handle instead of a key |
For many writers, writing stories or plays is a part-time job: to support themselves they take on other jobs, such as teaching. It is one sign of August Wilson’s success that for many years he has been able to make a living only by writing plays.
Wilson was born in Pittsburgh and dropped out of school in the ninth grade. He was a good reader, however, and continued his education by reading library books, learning about black nationalist movements of the time, and closely observing(观察) the lives of the poor people.
In the late 1960’s Wilson set up a theater company called Black Horizons and began to think of ways to describe African-American life on the stage. He had the idea of a cycle of plays, each of which was set in a different decade(十年) of the 20th century, showing how African-American life has developed.
The first successful play of this series was Ma Rainey’s Black Bottom about black musicians in Chicago in the 1920s, who are not accepted by white society. Other plays in the series include Joe Turner’s Come and Gone, about blacks in the 1910s who had moved north to Pittsburgh in search of a new identity; Fences, which focuses on a father–son conflict(冲突) in the1950s; and The Piano Lesson, about a 1930s family that was uncertain about whether to sell the family’s treasure. For the last two of these plays Wilson was awarded Pulitzer Prizes.
Wilson has written eight plays in his cycle, the most recent being King Hedley the Second, a play set in the 1980s. His plays are enjoyed by both the blacks and the whites and engage anyone who is interested in African-American experience.Wilson won Pulitzer Prizes for ________.
| A．The Piano Lesson & Fences |
| B． Ma Rainey’s Black Bottom & Fences |
| C．The Piano Lesson & King Hedley the Second |
| D．King Hedley the Second & Joe Turner’s Come and Gone |
It is possible that in his series of the 20th –century plays, Wilson plans to write ________.
| A．no more | B．two more | C．three more | D．four more |
The underlined word “engage” in the last paragraph means ________.
| A．award | B．benefit | C．please | D．attract |
What’s the passage mainly about?
| A．The life of August Wilson. | B．The growth of August Wilson. |
| C．A cycle of plays of August Wilson. | D．August Wilson’s theater company. |
Breakfast is the most important meal of the day. It is also the most neglect (忽视). Common reasons for not eating breakfast include having no time, not feeling hungry, traditional dislike and dieting.
Breakfast simply means “break the fast’’. Your body spends at least 6 to 12 hours each night in a fasting state. In the morning your body needs energy for the day’s work ahead.
A good breakfast should provide 1/3 of your total calorie needs for the day. On average, we eat 400 less calories for breakfast than for dinner. If you don’t feel like having breakfast in the morning, try eating a lighter dinner earlier in the evening or save half of your dinner for breakfast in the morning.
If you still aren’t hungry in the morning, start with something small like juice or toast or have a nutritious(有营养的) mid-morning snack later when you are hungry.
So, you say you are on a diet. Some people fear that eating breakfast will make them hungrier during the day and they will eat more. It is true that eating breakfast is likely to make you feel hungry throughout the day. That is because your body is working correctly. Although you may feel as if you are eating more all day long, in reality you are probably not.
Not eating breakfast can also cause you overeat, since a fall in blood sugar often makes you feel very hungry later. To make matters worse, since your body is in a slow state, it will not be able to burn those extra calories very efficiently(有效). If you feed your body healthy snacks and meals throughout the day, you are less likely to become hungry and stuff (填饱) yourself as soon as you begin to eat.
Since breakfast is the first and most important meal of the day, choosing the right food is important. The best breakfast foods are fruits, juice, lean meat and grain products such as bread, rice, noodles and cereals.What is the meaning of the word “fast” in the phrase “break the fast”?
| A．Movement. | B．Going without food. |
| C．Quickness. | D．Certain kind of food. |
If you don’t want to have breakfast in the morning, according to the writer’s suggestion, you should ________.
| A．see a doctor to have an examination |
| B．have a good supper |
| C．go to a restaurant to enjoy a good meal |
| D．have a little supper |
Eating breakfast, in fact, makes your body ________.
| A．work out of order | B．produce too much energy |
| C．work well | D．feel hungry quicker |
In the last paragraph, the writer mainly ________.
| A．persuades us to have a good breakfast |
| B．tells us what food isn’t suitable for breakfast |
| C．tells us what food we should have for breakfast |
| D．describes when and how we should have our breakfast |
Where can you find a nice place to relax on holiday for both you and your children? Well, I suggest you try the beautiful and green Isle of Wight (IOW). The Isle of Wight is one of the main tourist attractions. Here is some information on a few of the attractions on the IOW.
Dinosaur Isle
It is located in Sandown, a seaside town on the southeast coast. It's a large, lovely museum, both fun and educational. Here you can see a large fossil collection of all kinds of dinosaurs, as well as a gift shop. You can walk into the past and then the future, learning about the history and the development of the civilization of dinosaurs that lived 120 million years ago.
Robin Hill Country Park
The park is in the beautiful countryside, and is suitable for children's parties and games. It has five new gardens, and offers great opportunities to see and take pictures of the rare red squirrels.
The West of the Wight
Here we have the Marine Aquarium, the Archaeology Exhibition and the Model Railway. They offer another opportunity to combine fun with learning. This is a great place to see ancient boats crossing the narrow strait between the island and the mainland.
The Wight Bus Museum
This museum is run completely by unpaid volunteers. It has a bus collection stored in what was once a warehouse(仓库). Most of the buses in the museum date back to around the 1910's.
With all of these choices, what are you waiting for? IOW Tourism welcomes you!Where can you learn something as well as have a good time?
| A．Dinosaur Isle and Robin Hill Country Park. |
| B．Dinosaur Isle and the West of the Wight. |
| C．The Wight Bus Museum and Robin Hill Country Park. |
| D．The Wight Bus Museum and the West of the Wight. |
It can be learned from the passage that ____.
| A．those running the Wight Bus Museum work for free |
| B．on Dinosaur Isle we can learn about all kinds of animals |
| C．there are five new gardens on Dinosaur Isle |
| D．the Wight Bus Museum can be visited free of charge |
The purpose of this passage is to ____.
| A．show the development of tourism on the IOW |
| B．tell readers what is worth visiting |
| C．attract readers to come to the IOW |
| D．advise readers how to relax on holidays |
You can read this article in a ______.
| A．travel magazine | B．science journal |
| C．book review | D．film advertisement |