EllisIslandislocatedinNewYorkH-优题课

Sparrow is a fast－food chain with 200 restaurants.Some years ago，the group to which Sparrow belonged was taken over by another company.Although Sparrow showed no sign of declining，the chain was generally in an unhealthy state.With more and more fast－food concepts reaching the market，the Sparrow menu had to struggle for attention.And to make matters worse，its new owner had no plans to give it the funds it required.
Sparrow failed to grow for another two years until a new CEO，Carl Pearson，decided to build up its market share.He did a survey，which showed that consumers who already used Sparrow restaurants were extremely positive about the chain，while customers of other fast－food chains were unwilling to turn away from them.Sparrow had to develop a new promotional campaign.
Pearson faced a battle over the future of the Sparrow brand.The chain's owner now favored rebranding Sparrow as Marcy's restaurants.Pearson resisted，arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun.Such an attempt to establish a positive relationship between a company and the general public was unusual for that time.Pearson strongly believed that numbers were the key to success，rather than customers' spending power.Finally，the owner accepted his idea.
The campaign itself changed the traditional advertising style of the fast－food industry.The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars.Instead of showing the superiority of a specific product，the intention was to put Sparrow in the hearts of potential customers.
Pearson also made other decisions which he believed would contribute to the new Sparrow image.For example，he offered to lower the rent of any restaurants which achieved a certain increase in their turnover(营业额)．
These efforts paid off，and Sparrow soon became one of the most successful fast－food chains in the regions where it operated.
Which was one of the problems Sparrow faced before Pearson became CEO?

A．The number of its customers was declining.

B．Its customers found the food unhealthy.

C．It was in need of financial support.

D．Most of its restaurants were closed.

What does the underlined word “them” in Paragraph 2 refer to?

A．Customers of Sparrow restaurants.

B．Sparrow restaurants.

C．Customers of other fast－food chains.

D．Other fast－food chains.

For what purpose did Pearson start the advertising campaign?

A．To build a good relationship with the public.

B．To stress the unusual tradition of Sparrow.

C．To learn about customers' spending power.

D．To meet the challenge from Marcy's restaurants.

What was Pearson's achievement as a CEO?

A．He managed to pay off Sparrow's debts.

B．He made Sparrow much more competitive.

C．He helped Sparrow take over a company.

D．He improved the welfare of Sparrow employees.

The Healthy Habits Survey(调查)shows that only about one third of American seniors have correct habits. Here are some findings and expert advice.
1．How many times did you brush your teeth yesterday?
·Finding：A full 33% of seniors brush their teeth only once a day.
·Step：Remove the 300 types of bacteria in your mouth each morning with a battery－operated toothbrush. Brush gently for 2 minutes, at least twice a day.
2．How many times did you wash your hands or bathe yesterday?
·Finding：Seniors, on average, bathe fewer than 3 days a week. And nearly 30%wash their hands only 4 times a day—half of the number doctors recommend.
·Step：We touch our faces around 3,000 times a day－often inviting germs(病菌)to enter our mouth, nose, and eyes.Use toilet paper to avoid touching the door handle. And, most important, wash your hands often with hot running water and soap for 20 seconds.
3．How often do you think about fighting germs?
·Finding：Seniors are not fighting germs as well as they should.
·Step：Be aware of germs. Do you know it is not your toilet but your kitchen sponge(海绵)that can carry more germs than anything else? To kill these germs, keep your sponge in the microwave for 10 seconds.
What is found out about American seniors?

A．Most of them have good habits.

B．Nearly 30%of them bathe three days a week.

C．All of them are fighting germs better than expected.

D．About one third of them brush their teeth only once a day.

Doctors suggest that people should wash their hands ________.

A．twice a day	B．three times a day
C．four times a day	D．eight times a day

Which of the following is true according to the text?

A．We should keep from touching our faces.

B．There are less than 300 types of bacteria in the mouth.

C．A kitchen sponge can carry more germs than a toilet.

D．We should wash our hands before touching a door handle.

The text probably comes from________.

A．a guide book	B．a popular magazine
C．a book review	D．an official document

I am a writer.I spend a great deal of my time thinking about the power of language—the way it can evoke(唤起)an emotion，a visual image，a complex idea，or a simple truth.Language_is_the_tool_of_my_trade.And I use them all—all the Englishes I grew up with.

Born into a Chinese family that had recently arrived in California，I've been giving more thought to the kind of English my mother speaks.Like others，I have described it to people as “broken” English.But I feel embarrassed to say that.It has always bothered me that I can think of no way to describe it other than“broken”，as if it were damaged and needed to be fixed，as if it lacked a certain wholeness.I've heard other terms used，“limited English”， for example.But they seem just as bad，as if everything is limited，including people's perceptions(认识)of the limited English speaker.
I know this for a fact，because when I was growing up, my mother's “limited” English limited my perception of her.I was ashamed of her English.I believed that her English reflected the quality of what she had to say.That is，because she expressed them imperfectly her thoughts were imperfect. And I had plenty of evidence to support me：the fact that people in department stores，at banks，and at restaurants did not take her seriously，did not give her good service，pretended not to understand her，or even acted as if they did not hear her.
I started writing fiction in 1985.And for reasons I won't get into today，I began to write stories using all the Englishes I grew up with：the English she used with me，which for lack of a better term might be described as“broken”：and what I imagine to be her translation of her Chinese，her internal(内在的)language，and for that I sought to preserve the essence，but neither an English nor a Chinese structure.I wanted to catch what language ability tests can never show：her intention，her feelings，the rhythms of her speech and the nature of her thoughts.
By saying“Language is the tool of my trade”，the author means that ________.

A．she uses English in foreign trade

B．she is fascinated by languages

C．she works as a translator

D．she is a writer by profession

The author used to think of her mother's English as ________.

A．impolite

B．amusing

C．imperfect

D．practical

The author gradually realizes her mother's English is ________.

A．well structured	B．in the old style
C．easy to translate	D．rich in meaning

What is the passage mainly about?

A．The change of the author's attitude to her mother's English.

B．The limitation of the author's perception of her mother.

C．The author's misunderstanding of “limited” English.

D．The author's experiences of using broken English.

Some people think that success is only for those with talent or those who grow up in the right family，and others believe that success mostly comes down to luck.I'm not going to say luck，talent，and circumstances don't come into play because they do.Some people are born into the right family while others are born with great intelligence，and that's just the reality of how life is.
However，to succeed in life，one first needs to set a goal and then gradually make it more practical.And，in addition to that，in order to get really good at something，one needs to spend at least 10,000 hours studying and practising.To become great at certain things，it'll require even more time，time that most people won't put in.
However，to succeed in life，one first needs to set a goal and then gradually make it more practical.And，in addition to that，in order to get really good at something，one needs to spend at least 10,000 hours studying and practising.To become great at certain things，it'll require even more time，time that most people won't put in.
This is a big reason why many successful people advise you to do something you love. If you don't enjoy what you do，it is going to feel like unbearable pain and will likely make you quit well before you ever become good at it.
This is a big reason why many successful people advise you to do something you love. If you don't enjoy what you do，it is going to feel like unbearable pain and will likely make you quit well before you ever become good at it.
When you see people exhibiting some great skills or having achieved great success，you know that they have put in a huge part of their life to get there at a huge cost.It's sometimes easy to think they got lucky or they were born with some rare talent，but thinking that way does you no good，and there's a huge chance that you're wrong anyway.
Whatever you do，if you want to become great at it, you need to work day in and day out，almost to the point of addiction，and over a long period of time.If you're not willing to put in the time and work，don't expect to receive any rewards.Consistent, hard work won't guarantee you the level of success you may want, but it will guarantee that you will become really good at whatever it is you put all that work into.
Paragraph 1 mainly talks about ________.

A．the reasons for success

B．the meaning of success

C．the standards of success

D．the importance of success

Successful people suggest doing what one loves because ________.

A．work makes one feel pain

B．one tends to enjoy his work

C．one gives up his work easily

D．it takes a lot of time to succeed

What can we infer from Paragraph 4?

A．Successful people like to show their great skills.

B．People sometimes succeed without luck or talent.

C．People need to achieve success at the cost of life.

D．It helps to think that luck or talent leads to success.

What is the main theme of the passage?

A．Having a goal is vital to success.

B．Being good is different from being great.

C．One cannot succeed without time and practice.

D．Luck，talent and family help to achieve success.

Does Fame Drive You Crazy?
Although being famous might sound like a dream come true, today's stars, feeling like zoo animals, face pressures that few of us can imagine.They are at the center of much of the world's attention.Paparazzi (狗仔队) camp outside their homes, cameras ready.Tabloids (小报) publish thrilling stories about their personal lives.Just imagine not being able to do anything without being photographed or interrupted for a signature!
According to pyschologist Christina Villarreal, celebrities—famous people—worry constantly about their public appearance.Eventually, they start to lose track of who they really are, seeing themselves the way their fans imagine them, not as the people they were before everyone knew their names.“Over time，” Villarreal says, “they feel separated and alone.”
The phenomenon of tracking celebrities has been around for ages.In the 4th century B．C., painters followed Alexander the Great into battle, hoping to picture his victories for his admirers.When Charles Dickens visited America in the 19th century, his sold－out readings attracted thousands of fans, leading him to complain (抱怨) about his lack of privacy.Tabloids of the 1920s and 1930s ran articles about film－stars in much the same way that modern tabloids and websites do.
Being a public figure today, however, is a lot more difficult than it used to be.Superstars cannot move about without worrying about photographers with modern cameras.When they say something silly or do something ridiculous, there is always the Internet to spread the news in minutes and keep their “story” alive forever.
If fame is so troublesome, why aren't all celebrities running away from it? The answer is there are still ways to deal with it.Some stars stay calm by surrounding themselves with trusted friends and family or by escaping to remote places away from big cities.They focus not on how famous they are but on what they love to do or whatever made them famous in the first place.
Sometimes a few celebrities can get a little justice.Still, even stars who enjoy full justice often complain about how hard their lives are.They are tired of being famous already.
It can be learned from the passage that stars today________.

A．are often misunderstood by the public

B．can no longer have their privacy protected

C．spend too much on their public appearance

D．care little about how they have come into fame

What is the main idea of Paragraph 3?

A．Great heroes of the past were generally admired.

B．The problem faced by celebrities has a long history.

C．Well－known actors are usually targets of tabloids.

D．Works of popular writers often have a lot of readers.

What makes it much harder to be a celebrity today?

A．Availability of modern media.

B．Inadequate social recognition.

C．Lack of favorable chances.

D．Huge population of fans.

What is the author's attitude toward modern celebrity?

A．Sincere.	B．Sceptical.
C．Disapproving.	D．Sympathetic.

A．visitors prefer to go to Ellis Island by boat	B．there are more visitors in winter
C．Ellis Island is open every day	D．Boat is the only transportation to Ellis Island