No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.
Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with the magic word FREE can rarely go wrong. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well. They devise hundreds of competitions 
which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
Du
ring a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighed nearly 500 pounds. A little later, a man came along with a biscuit which occupied the whole of his car. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated, for they bought th
e biscuit from the student for $24,000..
. Why have advertisers made a close study of human weakness?
| A．They thought it was very interesting to do so. |
| B．They wanted to persuade the customers to buy their products. |
| C．They thought it was their duty. |
| D．They wanted to research how much people spend buying their products. |
.
. Why do advertisers offer free samples and other things to people?
| A．They use them to attract people’s attention. |
| B．Their advertisements have little effect on customers. |
| C．Different means are being used to cheat people. |
| D．They produce too many products that can’t be sold out. |
.
From the last paragraph, we know that the factory failed to expect _______.
| A．how many people would take an interest in the competition |
| B．how many ingredients are needed to bake a large biscuit |
| C．it was possible to bake a biscuit as large as the student’s |
| D．the payment wouldn’t be as high as $ 24,000 |
As the new semester begins, millions of college students across the country are trying hard to remember how best to write a paper or, more likely, how best to delay that paper.
Procrastination is the thief of time and a lot of students suffer from it. They can spend whole days in the library doing nothing but staring into space, eating snacks, surfing the Internet, watching videos and looking at other students sitting around them, who, most likely, are doing nothing either.
Paralyzed (使失去活力) by their habit to procrastinate, they write micro blogs about their fears, asking their online friends if they sometimes have the same issue. But this does nothing to break the spell (魔咒).
According to a recent report, 95 percent of us procrastinate at some point and 20 percent of the world’s population are always procrastinating. The figures are disappointing. Procrastinators are less wealthy, less healthy and less happy than those who don’t delay. Procrastinators like to find excuses to justify their behavior, but BBC columnist Rowan Pelling says they are all wrong.
Many procrastinators tell themselves they are perfectionists who work best under pressure. Pelling says this is nonsense, as work done at the last minute is more likely to have mistakes than work done on time. The behavior of procrastinators often makes them feel ashamed, inconveniences others and annoys loved ones.
Pelling also points out that procrastination feels particularly delinquent (过失的）in a society that thinks of speedy action as admirable, and, at times, even as a moral good.
Fortunately, social scientists have thrown their weight behind efforts to understand this behavioral mistake and offer strategies to control it. Piers Steel, a Canadian social scientist and author of The Procrastination Equation, believes human is “designed” to procrastinate. Nevertheless, he suggests a couple of good ways to get through the task at hand.From the first two paragraphs we can learn that_________.
| A．procrastination is beneficial to many students |
| B．many students are under great pressure in their study |
| C．many students have the habit of delaying finishing their tasks |
| D．lots of college students work hard to write good essays on time |
Which behavior belongs to procrastination?
| A．Never dream away the time. |
| B．Always complete the tasks ahead of time. |
| C．Never put off till tomorrow what should be done today. |
| D．Always wait to work until the “good mood” or “good time”. |
According to the passage, which of the following statements is not true?
| A．Procrastination makes people waste their time. |
| B．Procrastinators usually complete their tasks perfectly. |
| C．Speedy action is considered as a moral standard in the society. |
| D．Procrastination is common among people. |
What is most likely to be discussed in the paragraph that follows?
| A．Measures to deal with procrastination. |
| B．Approaches to handling the study pressures. |
| C．More examples to illustrate procrastination. |
| D．Introduction to the book The Procrastination Equation. |
Well, parents, surprise! Lots of us are using Twitter and Facebook to find rides, and not just to school. It’s awkward to call a friend and ask for a ride, and half the time they’ll say, “Sorry, my car is full.” But with Twitter, you just tweet (贴子,留言) and look for other people heading the same way.
It may sound risky, but many teens stay within their own social circles to find rides, and don’t branch out beyond friends of friends when asking on Twitter. For me, I only rideshare with people I know, but to some young people, especially those taking longer trips, stranger danger is less of a concern.
The sharing economy got big during the recession（经济衰退）. It allows people to access more goods and services using technology, while also allowing them to share cost. And that technology, for me, is what the car was for my mom, a gateway to more freedom.
According to the researchers at the University of Michigan, 30 years ago, eight in ten American 18-year-olds had a driver’s license. Today it’s six in ten. So it’s not that surprising that on my 16th birthday I wasn’t rushing to get a license. All I wanted was an iPhone. Juliet Schor (Sociology professor at Boston College) knows people my age love being connected and for young people driving means they have to disconnect from their technology, and that’s a negative. So if they could sit in the passenger side and still be connected, that’s going to be a plus.
To me, another plus is ridesharing represents something much bigger than trying to save money. I see it as evidence that people still depend on each other. My generation shares their cars and apartments the way neighbors used to share cups of sugar. For the system to work, some of us still need our own cars. But until I get my own version of the silver Super Beetle, you can find me on Twitter.The writer usually rideshares with _____.
| A．anyone heading the same way | B．people he knows |
| C．friends of friends | D．strangers of his age |
Fewer young people choose to ride by themselves because _____.
| A．driving means offering free rides to others. |
| B．getting a driving license becomes more difficult. |
| C．driving one’s own cars causes a negative impression. |
| D．driving makes them disconnected from technology. |
We can conclude from the passage that _____.
| A．the writer rideshares just to save money |
| B．people under 18 are not allowed to drive |
| C．silver Super Beetle is the writer’s favorite |
| D．the older generation had to fight for freedom |
Which is the best title for the passage?
| A．Teens use Twitter to thumb rides. |
| B．Tips on reducing risks in ridesharing. |
| C．Car is no longer a gateway to freedom. |
| D．New generation knows how to save money. |
“Everybody loves a bargain.” One person's useless, ugly, or broken object can be another person's bargain. That is why so many Americans do not throw things away. They put them outside their houses. They put on a “For Sale” sign. And, as simple as that, they have a yard sale.
The sellers put a paid announcement(付费通告) in a local newspaper. It tells when and where the yard sale will take place. These sales are very popular during weekends in spring, summer, and autumn. Early in the morning, all the things to be sold are carried out of the house. Then they sit all day in the sunlight----like tired guests at a party----waiting for someone to take them home.
Just about anything can be sold at a yard sale. Sometimes, there are more clothes than anything else. Cooking equipment is also popular. So are old toys, tools, books, tables and chairs. Then there are objects called “white elephants”. A white elephant is something you think is extremely ugly or useless. It may be an electric light shaped like a fish. You feel a sharp pain whenever you look at it. To someone else, however, it might be a thing of beauty and joy.
Some people go to yard sales to find a special thing that they collect. It may be old toy trains, for example, or painting of dogs. Experts say more Americans are collecting old things now than ever before. Most people who go to yard sales, however, are not looking for anything special. They might buy an object simply because it costs so little. They enjoy negotiating(谈判) over prices, even if they really do not need the object. Later, they may hold their own yard to sell all the things they have bought.What kind of things will go to a yard sale?
| A．Cheap and ugly things. |
| B．Things people no longer use. |
| C．Things out of season. |
| D．Things of great value. |
A white elephant refers to _________.
| A．something that can cause a feeling of pain |
| B．something disliked by the owners while appreciated by others |
| C．something sold at the lowest prices |
| D．a toy shaped like a fish |
Most people go to yard sales to________.
| A．find valuable paintings |
| B．look for something special |
| C．find a bargain |
| D．kill their time |
We can infer from the last paragraph that__________.
| A．people may find something of great value on a yard sale |
| B．yard sales only attract those who have a low income |
| C．things on a yard sale can cost people a lot |
| D．most people don’t want to go to yard sales. |
阅读理解（共20小题；每小题2分, 满分40分）
阅读下列短文, 从每篇短文后各题所给的四个选项（A、B、C和D）中, 选出最佳选项, 并在答题卡上将该项涂黑。
It was a cold night in Washington, D.C., and I was heading back to the hotel when a man approached me. He asked if I would give him some money so he could get something to eat. I'd read the signs: "Don't give money to beggars as most of them are swindlers." So I shook my head and kept walking.
I wasn't prepared for a reply, but with no hesitation, he followed me and said, "I really am homeless and I really am hungry! You can come with me and watch me eat!" But I kept on walking.
The incident kept bothering me for the rest of the week. I had money in my pocket and it wouldn't have killed me to hand over a dollar or two even if he hadn’t been a real beggar. On a freezing cold night, no less, I assumed the worst of a fellow human being.
Flying back to Anchorage, I couldn't help thinking of him. I tried to reason my failure to help by supposing government agencies, churches and charities were there to feed him. Besides, you're not supposed to give money to beggars.
Somewhere over Seattle, I started to write my weekly garden column for The Anchorage Daily News. Out of the blue, I came up with an idea. Bean's Cafe, a local charity service kitchen, feeds hundreds of hungry local people every day. Why not try to get all my readers to plant one row of vegetables or flowers in their gardens for Bean's? Plant a row for Bean's. It’s clean and simple.
We didn't keep records back then, but the idea began to take off. Folks would fax me or call when they took something in. It’s food for the spirit and comfort for my conscience.
In April 1995, the Garden Writers Association of America(GWAA) held their annual meeting in Anchorage and after learning our program, Plant a Row for Bean's became Plant a Row For The Hungry. The idea then was to have every member write or talk about planting a row for the hungry, which brought the program to national attention.
As more and more people participated, new variations cropped up. Many companies gave free seeds to customers and displayed the logo for the program. Donations poured in. It was then that I could really stop feeling guilty.The underlined word “swindlers” in the first paragraph is closest in meaning to ______.
| A．policemen | B．writers | C．cheaters | D．beggars |
Why did the author think he assumed the worst of a fellow human being?
| A．Because he didn’t show fair respect to a beggar treating him badly. |
| B．Because he could have helped a hungry man but he passed by. |
| C．Because he believed that no people begged because of real hunger. |
| D．Because he thought that charity work was the government’s duty. |
How did the author make up for what he had done?
| A．He set up a local kitchen to help the poor. |
| B．He planted a row of vegetables for charity. |
| C．He called on people to donate money to the Bean’s. |
| D．He initiated the idea of Plant a row for Bean’s. |
Which of the following statements is TRUE according to the passage?
| A．The beggar gave up the first time he was turned down by the author. |
| B．The author invented the program inspired by the Anchorage Daily News. |
| C．GWAA expanded the program concept and made it nationwide in 1995. |
| D．The program was later taken over by some seeding companies. |
In Britain in the 1890s there was a postcard “craze(热潮)”. People formed clubs and collected and exchanged postcards. Even Queen Victoria had her own private collection.
When Edward was the king, the British had a cheap and good postal system. If anyone wanted to tell a friend that they were coming for tea in the afternoon, they would send a postcard in the morning. “Drop me a card” was as common then as “give me a ring” as now.
In 1902 an important step was taken. The government said that half of the side that was used for the address on the postcard could be used for messages, and the whole of the other side could be used for a picture. It was then that the simple postcard, as we know now, was created.In Britain in the 1890s, _______.
| A．people were interested in sending cards |
| B．people were interested in playing cards |
| C．people were interested in collecting postcards |
| D．people were interested in buying postcards |
Which statement is TRUE?
| A．Postcards were not used in the 19th century. |
| B．It was not until 1902 that the simple postcard as we know was created. |
| C．Postcards were used only for collection in the 1890s. |
| D．There was no message on the old postcard. |
Choose the best title for the passage.
| A．Postcards Old and New |
| B．Postcard Clubs in the 1890s |
| C．Creation of the Present Postcard |
| D．Postal System in Britain |