The iPhone, the iPad: each of Apple’s products sounds cool and has become a fad(一时的风尚). Apple has cleverly taken advantage of the power of the letter “i” —and many other brands are following suit. The BBC’s iPlayer —which allows Web users to watch TV programs on the Internet —adopted the title in 2008. A lovely bear —popular in the US and UK—that plays music and video is called “iTeddy”.
A slimmed-down version of London’s Independent newspaper was launched last week under the name “i”.
In general, single-letter prefixes(前缀) have been popular since the 1990s, when terms such as e-mail and e-commerce first came to use..
Most “i” products are targeted at young people and considering the major readers of Independent’s “i”, it’s no surprise that they’ve selected this fashionable name.
But it’s hard to see what’s so special about the letter “i”. Why not use “a”, “b”, or “c” instead? According to Tony Thorne, head of the Language Center at King’s College. London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBC Magazines.” Even when Apple created the iPod, it seems it didn’t have one clear definition,” he says.
“However, thanks
to Apple, the term is now associated with portability(轻便),” adds Thorne.
Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.
Along with “Google” and “blog”, readers of BBC Magazines voted “i” as one of the top 20 words that have come to define the last decade.
But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was associated with all things advanced and modern. However, as we entered the new century, the trend inevitably disappeared.
( ) . People use iPlayer to .
| A．listen to music | B．make a call |
| C．watch TV programs online | D．read newspapers |
( ) . We can infer that the Independent’s “i” is aimed at .
| A．young readers | B．old readers | C．fashionable women | D．engineers |
( ) . The underlined word “ambiguous” means .
| A．popular | B．uncertain | C．definite | D．unique |
( ). Nowadays, the “i” term often reminds people of the products which are .
| A．portable | B．environmentally friendly | C．advanced | D．recyclable |
( ) .. The writer suggests that .
| A．“i” products are often of a high quality |
B．the popularity of “i” products may not last long |
| C．the letter “b” replaces letter “i” to name the products |
| D．iTeddy is a live bear |
Several years ago，a television reporter was talking to three of the most important people in America. One was a very rich banker， another owned one of the largest companies in the world， and the third owned many buildings in the center of New York.
The reporter was talking to them about being important.
“How do we know if someone is really important？” the reporter asked the banker.
The banker thought for a few moments and then said， “I think anybody who is invited to the Whiter House to meet the President of the United States is really important.”
The reporter then turned to the owner of the very large company. “Do you agree with that？” she asked.
The man shook his head， “No. I think the President invites a lot of people to the White House. You’d be important only if while you were visiting the President， there was a telephone call from the president of another country， and the President of the US said he was too busy to answer it.”
The reporter turned to the third man. “Do you think so？”
“No， I don‘t，” he said. “I don’t think that makes the visitor important. That makes the President important.”
“Then what would make the visitor important？” the reporter and the other two men asked.
“Oh， I think if the visitor to the White House was talking to the President and the phone rang， and the President picked up the receiver， listened and then said， ‘It’s for you.‘ ”This story happened in _______.
| A．America | B．England | C．Japan | D．Australia |
There are _______ in this passage.
| A．two men and two women |
| B．three men and one woman |
| C．three women and one man |
| D．four women |
The banker thought _______.
| A．he was really important because he was a rich banker |
| B．the reporter was really important |
| C．the visitor who met the President of the United States |
| D．the visitor to the White House was really important |
The owner of many buildings thought _______.
| A．he was really important because he owned many buildings in the center of New York |
| B．the owner of the very large company was really important |
| C．the visitor was really important if the President received a telephone call for the visitor |
| D．the person who worked in the White House was really important |
Here I must put in a few words about my experience here in China. If I have ___36__ with a Chinese host, he always presses(硬塞给)___37__ food onto my plate as soon as I have emptied the previous helping(份额). That often makes me ___38___awkward(尴尬). I have to eat the food even if I don’t ___39___ it, because it is ___40___ manners in the West to _41__ one’s food on the plate. I have also ___42__ that when a Chinese sits at an American’s dinner party, he often ___43___ the offer of food or drink though he is in fact still hungry or ___44___. This might be good manners in China, but it is
certainly__45___ in the West. In the United States, it is___46___ to keep asking someone again and again or press something on him. Americans are very ___47___. If they want something, they will ask for it. If not, they will say, “__48__” Here’s an example: When an American is offered ___49_ by the host, and he doesn’t feel like beer, he will probably say, “No, thanks. I just don’t feel like it. I’ll ___50___ some Pepsi-Cola （百事可乐）if you have it.” That is ___51__ an American will do. ___52___are taught that “Honesty is the best policy”. But in some countries, courtesy(谦虚) might be more important than ___53___. So when I am here in China, I have to observe（遵循） the __54__ here. But when you go to ___55___, you had better “Do as the Romans do.”
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Stephen Hawking was born in Oxford, England, on January 8, 1942. At the age of 17, he entered University College, Oxford. He wanted to study mathematics, but took up the study of physics when math was unavailable. He received a Ph.D. in physics despite being diagnosed (诊断) with Ameliotrophic Lateral Sclerosis (肌萎缩性脊髓侧索硬化症) while at Oxford in 1963. In 1985 he became ill with pneumonia (肺炎), and since then has required 24-hour nursing. Dr. Hawking’s determination, along with the help of his family and associates, has allowed him to continue to work. In 1970 he began studying black holes. His research led him to predict that black holes send out radiation in the X-ray to gamma-ray(伽马射线) range of the spectrum (光谱). In the 1980s he returned to an earlier interest, the origins of the universe. He has co-authored many publications, such as 300 Years of Gravity and The Large Scale Structure of Space time. Dr. Hawking has also written books such as A Brief History of Time, Black Holes and Baby Universes and other Essays, The Universe in a Nutshell and others. He continues to give lectures, despite having been unable to speak since 1985, with the aid of a speech synthesizer (合成器) and a portable computer. He currently holds Isaac Newton’s chair as the Lucasian Professor of Mathematics at Cambridge University in England.Hawking went to University College, Oxford, in order to _____.
A. get a Ph.D. in physics
B. study mathematics
C. study the universe and black holes
D. seek help from the Lucasian ProfessorBefore Hawking started researching black holes, _____.
| A．he gave lectures with the help of a speech synthesizer |
| B．he finished his book The Universe in a Nutshell |
| C．he was made the Lucasian Professor of Mathematics |
| D．he was diagnosed with Ameliotrophic Lateral Sclerosis |
Which of the following books was NOT written by Dr. Hawking alone?
| A．300 Years of Gravity |
| B．A Brief History of Time |
| C．The Universe in a Nutshell |
| D．Black Holes and Baby Universes and Other Essays. |
When did Hawking enter University College, Oxford?
| A．in 1942 | B．in 1970 | C．in 1959 | D．in 1963 |
Americans like to travel on their yearly holiday. Today, more and more travelers in the United States are spending nights at small houses or inns(客栈)instead of hotels. They get a room for the night and the breakfast the next morning.
Rooms for the night in private(私人的)homes with breakfast have been popular with travelers in Europe for many years. In the past five to ten years, these bed-and-breakfast places have become popular in the United States. Many of these America’s bed-and-breakfast inns have only a few rooms; others are much larger. Some inns do not provide telephones or televisions in the rooms, others do.
Staying at a bed-and-breakfast inn is much different from staying at a hotel. Usually the cost is much less. Staying at an inn is almost like visiting someone’s home. The owners are glad to tell about the areas and the interesting places to visit. Many vacationers say that they enjoy the chance to meet local families.Americans take a holiday trip_________.
| A．all the year round | B．for years |
| C．every year | D．every other year |
According to the passage, which of the following is NOT true?
| A．Some Americans like to stay at bed-and-breakfast homes instead of at hotels. |
| B．The bed-and-breakfast inns are private homes open to vacationers. |
| C．The bed-and-breakfast inns have been popular in America for a long time. |
| D．The bed-and-breakfast inn owners provide a morning meal for their visitors and a room for the night. |
Staying at the bed-and-breakfast inns, __________.
| A．the travelers needn’t pay anything |
| B．the travelers don’t have to pay for the telephone or television |
| C．the travelers can meet and talk with the local people |
| D．the owners will show the travelers around the area |
Which is TRUE according to the passage?
| A．European and American vacationers like staying at bed-and-breakfast inns. |
| B．All Americans enjoy traveling. |
| C．These bed-and-breakfast inns are all old historic buildings. |
| D．Staying at a bed-and-breakfast inn is just like at the traveler’s home. |
Bringing Art into Hospitals
The medical world is gradually realizing that the quality of the environment in hospitals may play an important role in helping patients to get better.
As part of nationwide effort in Britain to bring art out of the museums and into public places, some of the country’s best artists have been called in to change older hospitals and to soften the hard edges of modern buildings. Of the 2500 national health service hospitals in Britain, almost 100 now have very valuable collections of present art in passages, waiting areas and treatment rooms.
These recent movements first started by one artist, Peter Senior, who set up his studio at a Manchester hospital in northeastern England during the early 1970s.He felt the artist had lost his place in modern society, and that art should be enjoyed by a wider audience(观众).
A common hospital waiting room might have as many as 5 000 visitors each week. What a better place to hold regular exhibitions of art! Senior held the first exhibition of his own paintings in the out—patient’s waiting area of the Manchester Royal Hospital in 1975.Believed to be Britain’s first hospital artist. Senior was so much in demand that he was soon joined by a team of six young art school graduates.
The effect is striking. Now in the passages and waiting rooms the visitor experiences a full view of fresh colours, playful images(形象)and restful courtyards.
The quality of the environment may reduce the need for expensive drugs when a patient is recovering from an illness. A study has shown that patients who had a view onto gardens needed half the number of strong pain killers compared with patients who had no view at all or only a brick wall to look at. Some best artists of Britain have been called in to__________.
| A．set up new hospitals |
| B．make the corners of the hospital collect paintings |
| C．bring art into hospitals |
| D．help patients recover from serious illnesses |
After the improvement of the hospital environment,__________.
| A．patients no longer take drugs to kill their pains |
| B．patients don’t have to stay long in hospital |
| C．patients need fewer pain killers when they suffer from an illness |
| D．patients feel happy in hospital |
It can inferred from the passage that__________.
| A．the role of hospital environment is important. |
| B．hospital artists have done more than doctors |
| C．exhibitions attract more audience in hospitals than in museums |
| D．the hospital is a better place for people. |