Hello,Shanghai!Shanghaiishosti-优题课

Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands. Writers of advertising are so skillful that they can, sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal, or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.
For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.
Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.
What is discussed in this passage?

A．The content of modern advertising.

B．The skills of modern advertising.

C．The results of modern advertising.

D．The writing of modern advertising.

According to the passage, a good advertisement should ____________.

A．be both persuasive and effective

B．give people useful information

C．show people a product

D．show people a new idea of a product

From the passage, we know that ___________________ .

A．modern advertising has less effect on customers

B．once customers see ads about a new cerea1, they are sure to buy it

C．cereal can make people strong

D．cereal is a kind of food which is popular among people

What can we infer from the passage?

A．Customers can easily be persuaded by advertisements.

B．Customers should be persuaded by advertisements.

C．It’s impossible for customers to buy a product without advertisements.

D．Customers buy products according to their demands rather than the advertisements.

Why do some people flush when they drink alcohol? This effect is a common reaction to alcohol among East Asians. It affects about 36 percent of Japanese, Chinese and Koreans.
For many, even a small amount of alcohol can cause unpleasant effects. Most commonly, their face, neck and sometimes their whole body turn red. People might also feel uncomfortable and sick to their stomach. They might experience a burning sensation, increased heart rate, shortness of breath and headaches.
The cause is a genetic difference that they are born with called an ALDH2 deficiency (缺乏). It prevents their bodies from treating alcohol the way other people do. But the effects might be more serious than just a red face. Researchers warn of a link between this condition and an increased risk of cancer of the esophagus (食道) from drinking alcohol.
The more alcohol people with this deficiency drink, the greater their risk is. In Japan and South Korea, for example, many people have the deficiency but still drink heavily. Researchers found that these drinkers develop a form of esophageal cancer six to ten times more often than those without the deficiency.
Esophageal cancer is one of the deadliest cancers. It can be treated when found early, but once it grows the chances of survival drop sharply. The researchers estimate that at least five hundred forty million people have the deficiency, about eight percent of the world’s population.
Philip Brooks is a researcher at the National Institute in the United States. He says it is important to educate people about the link between the alcohol flushing effect and esophageal cancer. He says doctors should ask East Asian patients about their experiences with facial flushing after drinking alcohol. Those with a history of it should be advised to limit their alcohol use. They should also be warned that cigarette smoking works with the alcohol in a way that further increased the risk of esophageal cancer.
The underlined word “flush” in Paragraph 1 probably means “_________”.

A．walk unsteadily

B． appear unpleasant

C．turn red in the face

D．talk more than usual

The second paragraph is mainly about _________.

A．the cause of the effects of alcohol

B．unpleasant effects caused by alcohol

C．the advantages of drinking alcohol

D．Asians and alcohol

We can infer from the passage that _________.

A．the ALDH2 deficiency may be passed on from generation to generation

B．about 36 percent of Japanese, Chinese and Koreans are heavy drinkers

C．unpleasant effects occur only when people with this deficiency drink a lot

D．only some East Asians have the ALDH2 deficiency

Esophageal cancer is one of the deadliest cancers because __________.

A．it can’t be treated at all

B．people are usually addicted to alcohol

C．it is hard to be discovered early

D．it is hard to cure once it has developed

According to Philip Brooks, __________.

A．giving up drinking can avoid esophageal cancer

B．smoking is much more dangerous than drinking

C．people should be educated on esophageal cancer

D．doctors should advise patients to give up drinking

The young policeman, Constable Rider, walked more quickly than usual, because of the cold, but he did not consciously (有意识地) neglect any part of his work. His torch flashed on doorways and windows as he looked for anything that was at all suspicious, and when he ever thought that anything was unusual, he went to try the door and window, probably unheard by the people sleeping in the room just above his head. As he turned a corner, he heard a slight rustling sound — it might be a cat, it could even be a dog, although few dogs wandered about at night. Rider saw nothing.
A cat then? Usually if you disturbed a cat, it ran off and jumped, and you heard or noticed something else. By doing a lot of night, you learned to notice these things, but now all Rider noticed was the silence which had followed the rustling sound. So he acted cautiously. He did not flash his torch about the houses near the corner but walked on, and, a little way from the spot where he heard the sound, stopped and bent his head, as if he was lighting a cigarette. A policeman who stopped to light a cigarette seemed the most unsuspicious policeman in the world.
There was still no sound. There were bushes in the garden of the house where Rider had first heard it and he knew that a man could hide there out of sight. But if he went back, it would warn any such man. So instead he stood and shone his torch at the window nearest him, and as if he had noticed something unusual, he walked towards it and opened the wooden gate, which made no sound at all. He reached the entrance and shone the torch on the keyhole of the front door — and as he did so, the rustle came again, this time much more softly. He looked round quickly.
What was Constable Rider doing on this very cold evening?

A．Looking for anything out of the ordinary.

B．Looking for something that had been lost.

C．Being careful not to disturb people.

D．Being careless in carrying out his duties.

When he heard the rustling sound, he _______.

A．thought that it was probably not caused by a dog

B．knew that he had disturbed a cat

C．knew not to take any notice of such a noise

D．realized that he had turned a corner

As he then heard no more sounds, Rider decided _______.

A．that he had been mistaken, and walked on

B．that he might as well have a cigarette

C．to flash his torch on a window near the corner

D．not to show that he had noticed anything

Why did Constable Rider not to right back to the house on the corner?

A．He had seen a man hiding there.

B．He didn’t want to use his torch.

C．It would show that he had noticed something.

D．There was still no sound from the garden.

Elizabeth Freeman was born about 1742 to African American parents who were slaves. At the age of six months she was acquired, along with her sister, by John Ashley, a wealthy Massachusetts slaveholders. She became known as “Mumbet” or “Mum Bett.”
For nearly 30 years Mumbet served the Ashley family. One day, Ashley’s wife tried to strike Mumbet’s sister with a spade. Mumbet protected her sister and took the blow instead. Furious, she left the house and refused to come back. When the Ashleys tried to make her return, Mumbet consulted a lawyer, Theodore Sedgewick. With his help, Mumbet sued(起诉) for her freedom.
While serving the Ashleys, Mumbet had listened to many discussions of the new Massachusetts constitution. If the constitution said that all people were free and equal, then she thought it should apply to her. Eventually, Mumbet won her freedom---- the first slave in Massachusetts to do so under the new constitution.
Strangely enough, after the trial, the Ashleys asked Mumbet to come back and work for them as a paid employee. She declined and instead went to work for Segdewick. Mumbet died in 1829, but her legacy lived on in her many descendants(后裔). One of her great-grandchildren was W.E.B. Du Bois, one of the founder of the NAACP, and an important writer and spokesperson for African American civil rights.
Mumbet’s tombstone still stands in the Massachusetts cemetery where she was buried. It reads, in part: “She was born a slave and remained a slave and remained a slave for nearly thirty years. She could neither read nor write, yet in her own sphere she had no superior or equal.”
What do we know about Mumbet according to Paragraph 1?

A．She was born a slave

B．She was a slaveholder

C．She had a famous sister

D．She was born into a rich family

Why did Mumbet run away from the Ashleys?

A．She found an employer

B．She wanted to be a lawyer

C．She was hit and got angry

D．She had to take care of her sister

What did Mumbet do after the trial?

A．She chose to work for a lawyer

B．She found the NAACP

C．She continued to serve the Ashleys

D．She went to live with her grandchildren

What is the test mainly about?

A．A story of a famous writer and spokesperson

B．The friendship between a lawyer and a slave

C．The life of a brave African American woman

D．A trial that shocked the whole world

One afternoon last week, I saw three tearful children from my son’s school being comforted by teachers. That morning, my 11-year-old had stomach pains, retching（干呕）into a bowl. Talking to other mothers later, I heard about other children with stomachache or difficult sleeping the night before.
What caused so much pain? Sports day. Sports day might be necessary at a highly-competitive independent school, but not at a village primary school. For the children who can fly like the wind, sports day cause no problem. For those who are overweight or just not good at sport, it is nightmare（噩梦）. Even for those who enjoy running but fall halfway down the track in front of the entire school and their parents, it can prove a disease.
Why do we put our children through this annual suffering? Some may say competition is character building; or it’s taking part, not winning, that’s important; or that’s a tradition of school life. I just felt great pity for those children in tears or in pain.
Team games at the end of sports day produced some close races, wild enthusiasm, lots of shouting — and were fun to watch. More importantly, the children who were not so fast or quick at passing the ball were hidden a little from everyone’s eyes. Some of them also had the thrill of being on the winning side.
I wish that sports day could be abandoned and replaced with some other less competitive event. Perhaps an afternoon of team games, with a few races for those who want them, would be less stressful for the children and a lot more fun to watch.
Sports day is still an annul event in this school probably because __________.

A．this is an independent school

B．it is a tradition of the school

C．it helps children lose weight

D．children enjoy watching sports

What does the author think about team games?

A．They should include more stressful races.

B．They are acceptable to different children.

C．They should be abandoned at primary school.

D．They are less fun for those who love running.

What is the author’s attitude towards sports day?

A．Critical.	B．Neutral.
C．Positive.	D．Ambiguous.

Shanghai is hosting the 2010 World Expo with the theme: “Better City, Better Life.” The Expo is a window to the world. Haibao, the mascot, will guide you around the Expo Park.
The World Has Come to You. Join the Trip to the Pavilions! (场馆)
Pavilions	What’s inside?
China Pavilion	Coloring the Future Red The first stop is the China Pavilion. As the largest national pavilion, it has three floors. There are three parts. Footprint in the East on the top floor shows the changes in Chinese cities. Journey of Wisdom on the second floor shows the China’s four great inventions. Blossoming（绽放的）City on the ground floor shows what future cities will look like. The China Pavilion is painted in seven different red colors. It makes the pavilion look red at different times of day.
UK Pavilion	Life Begins Here You will see a “World Bank” of seeds: There are 60,000 seeds in the UK Pavilion. They are from seed banks in the UK and Kunming in China. If you can’t go to Shanghai, you can find out all about the UK Pavilion at its website online at: http://ukshanghaiexpo. com/ home. php.
Norway Pavilion	A Green Pavilion Norway is the best country for living in the world. At the Shanghai World Expo, you’ll find out what it means to be “powered by nature”. When the sun shines, the roof collects solar energy. The Norway Pavilion uses this energy for electricity. You can also learn about how green energy like the sun, wind and wave power is used to make air cleaner in cities.
Visit Expo from Your Home Don’t have enough time or money to visit the World Expo in Shanghai? Check the official website Expo Online, at www. Expo 2010. cn. It has two main parts. One is a site tour. The other is Expo Carnival（嘉年华）. You will feel like you’re enjoying the real Expo Park. Why not check it out?

A．People can see it on line.	B．It is the largest national pavilion.
C．People can see 60,000 seeds here.	D．All the seeds are from the UK.

A．A pavilion using green energy.	B．A pavilion painted in green.
C．A pavilion with more sunshine.	D．A pavilion with cleaner air.