A young man who lived in London was in love with a beautiful girl. Soon she became his fiancée(未婚妻).The man was very poor 26 the girl was rich. The young man wanted to give her a 27 on her birthday. He wanted to buy something 28 for her, but he had no 29 how to do it, as he had very little 30 . The next morning he went to a shop. There were many fine things there; rings, gold watches, diamonds but all these things were 31 .There was one thing he could not take his eyes 32 . 33 was a beautiful vase. That would be a wonderful present for 34 . He had been looking at the vase for half an hour 35 the manager asked what had happened to him. The young man told him everything. The manager felt 36 for him and decided to help him. A brilliant idea 37 him. The manager pointed to the corner of the shop. To his great 38 , the young man saw a vase 39 into many pieces. The manager said, “I can help you. I shall order my servant to 40 it and take it to your fiancée. When he enters the room, he will 41 it.” On the birthday of his fiancée the young man was very 42 . Everything happened as he had 43 ．The servant brought in the vase, and as he entered the room, he dropped it. There was 44 on everybody's face. When the vase was unwrapped, the guests saw that 45 was packed separately. .
A．when B．while D．because
A．vase B．coat C．ring D．present
A．important B．necessary C．separate D．beautiful
A．way B．plan C．idea D．path
A．time B．thought C．money D．change
A．too expensive B．so cheap C．too big D．very beautiful
A．on B．out C．off D．over
A．It B．Which C．This D．one
A．a man B．him C．a girl D．his fiancée
A．when B．while C．since D．after
A．sorry B．sorrowful C．worried D．uneasy
A．stuck B．came C．helped D．struck
A．surprise B．excitement C．joy D．horror
A．burst B．broken C．got
A．wrap (包起来) B．send C．buy D．pick
A．watch B．fall C．drop D．unwrap
A．exited B．surprised C．calm D．busy
A．planned B．told C．realized D．expected
A．expression B．anger C．horror D．fun
A．the vase B．the present C．all that D．each piece
I often read of incidents of misunderstanding or conflict. I' m left . Why do these people create mistrust and problems, especially with those from other
？
I was growing up in Kuala Lumpur in the early 1960s,children from different races and religions played and studied
in harmony. At that time my family lived a stone
from Ismail’s. And no one was bothered that Ismail was a Malay Muslim and I was an Indian Hindu—we just
our differences. Perhaps, our elders had not filled our heads with unnecessary advice，well
or otherwise.
We were nine when we became friends. During the school holidays, we'd the countryside on our bicycles, hoping to
the unexpected. At times Ismail would accompany my family as we made a rare shopping trip to town. We would be glad of his
.
When I was twelve, my family moved to Johor. Ismail s family later returned to their village, and I touch with him.
One spring afternoon in 1983, I stopped a taxi in Kuala Lumpur. I my destination. The driver acknowledged my
but did not move off. Instead, he looked
at me.“Raddar?" he said, using my childhood nickname(绰号). I was astonished at being so
addressed (称呼). Unexpectedly! It was Ismail! Even after two
we still recognized each other. Grasping his shoulder, I felt a true affection, something
to describe.
If we can allow our children to be without prejudice, they'll build friendships with people, regardless of race or religion, who will be
their side through' thick and thin. On such friendships are societies built and
we can truly be, as William Shakespeare once wrote, 44we happy few, we band of brothers".
A. interested B. pleased C. puzzled D. excited
A. parties B. cities C. villages D. races
A. why B. whichC. how D. when
A. together B. aroundC. alone D. apart
A. drop B. throwC. move D. roll
A. refusedB. madeC. sought D. accepted
A. paidB. meantC. preserved D. treated
A. exploreB. searchC. discover D. desert
A. get throughB. deal withC. come across D. take away
A. arrivalB. choiceC. effort D. company
A. lost B. gainedC. developed D. missed
A. stated B. orderedC. decided D. chose
A. attempts B. instructionsC. opinions D. arrangements
A. anxiously B. carelesslyC. disappointedly D. fixedly
A.familiarly B. strangelyC. fully D. coldly
A.departures B. monthsC. years D. decades
A.possible B. funnyC. hard D. clear
A.them B. themselvesC. us D. ourselves
A. from B. byC. with D. against
A. still B. otherwiseC. then D. instead
Body language is the quiet, secret and most powerful language of all !It speaks than words. According to specialists, our bodies send out more
than we realize. In fact, non-verbal communication(非言语交际) takes up about 50% of what we really
, And body language is particularly
when we attempt to communicate across cultures（文化）.Indeed, what is called body language is so
a part of us that it's actually often unnoticed. And misunderstandings occur as a result of it .
, different societies treat the
between people differently. Northern Europeans usually do not like having
contact(接触)even with friends, and certainly not with
. People from Latin American countries
, touch each other quite a lot. Therefore, it's possible that in
, it may look like a Latino is
a Norwegian all over the room. The Latino, trying to express friendship, will keep moving
The Norwegian, very probably seeing this as pushiness, will keep
- which the Latino will in return regard as
.
Clearly, a great deal is going on when people . And only a part of it is in the words themselves. And when parties are from
cultures, there's a strong possibility of
. But whatever the situation, the best
is to obey the Golden Rule: treat others as you would like to be
_.
A. straighter B. louder C. harder D. further
A. sounds B. invitations C. feelings D. messages
A. hope B. receive C. discover D. mean
A. immediate B. misleading C. important D. difficult
A. well B. far C. much D. long
A. For example B. Thus C. However D. In short
A. trade B. distance C. connections D. greetings
A. eye B. verbal C. bodily D. telephone
A. strangers B. Relatives C. neighbours D. enemies
A. in other words B. on the other hand
C. in a similar way D. by all means
A. trouble B. conversation C. silence D. experiment
A. disturbing B. helping C. guiding D. following
A. closer B. faster C. inD. away
A. stepping forward B. going on
C. backing away D. coming out
A. weakness B. carelessness C. friendliness D. coldness
A. talk B. travel C. laugh D. think
A. different B. EuropeanC. Latino D. rich
A. curiosity B. excitement
C. misunderstanding D. nervousness
A. chance B. time C. result D. advice
A. noticed B. treated C. respected D. pleased
Everyone in business has been told that success is all about attracting and retaining (留住) customers. It sounds simple and achievable. But, , words of wisdom are soon forgotten. Once companies have attracted customers they often
the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They forget what they regard as the boring side of business—
that the customer remains a customer.
to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 per cent of its customers every years. In constantly changing
, this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.
Only now are organizations beginning to wake up to those lost opportunities and calculate the
implications. Cutting down the number of customers a company loses can make a big in its performance. Research in the US found that a five per cent decrease in the number of defecting (流失的) customers led to
increases of between 25 and 85 per cent.
In the US, Domino’s Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and never returns, is losing the company thousands of dollars in
profits (more if you consider how many people they are likely to tell about their bad experience).
The logic behind cultivating customer is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to
them”, says Adrian Payne of Cornfield University’ School of Management. “Research suggests that there is a close relationship between retaining customers and making profits.
customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price
, and may provide free word-of-mouth advertising. Retaining customers also makes it
for competitors to enter a market or increase their share of a market.
A. in particular B. in reality
C. at least D. first of all
A. emphasize B. doubt
C. overlook D. believe
A. denying B. ensuring
C. arguing D. proving
A. Moving B. Hoping
C. Starting D. Failing
A. markets B. tastes
C. prices D. expenses
A. culture B. social
C. financial D. economical
A. promise B. plan
C. mistake D. difference
A. cost B. opportunity
C. profit D. budget
A. as a result B. on the whole
C. in conclusion D. on the contrary
A. huge B. potential
C. extra D. reasonable
A. beliefs B. loyalty
C. habits D. interest
A. altering B. understanding
C. keeping D. attracting
A. Assumed B. Respected
C. Established D. Unexpected
A. agreeable B. flexible
C. friendly D. sensitive
A. unfair B. difficult
C. essential D. convenient
I used to hate being called upon in class mainly because I didn’t like attention drawn to myself. And otherwise assigned（指定）a seat by the teacher, I always
to sit at the back of the classroom.
All this after I joined a sports team. It began when a teacher suggested I try out for the basketball team. At first I thought it was a crazy
because I didn’t have a good sense of balance, nor did I have the
to keep pace with the others on the team and they would tease me. But for the teacher who kept insisting on my “
for it”, I wouldn’t have decided to give a try.
Getting up the courage to go to the tryouts was only the of it! When I first started
the practice sessions, I didn’t even know the rules of the game, much
what I was doing. Sometimes I’d get
and take a shot at the wrong direction—which made me feel really stupid.
, I wasn’t the only one “new” at the game, so I decided to
on learning the game, do my best at each practice session, and not be too hard on myself for the things I didn’t
“just yet”.
I practiced and practiced. Soon I knew the and the “moves”. Being part of a team was fun and motivating. Very soon the competitive
in me was winning over my lack of confidence. With time, I learned how to play and made friends in the
— friends who respected my efforts to work hard and be a team player. I never had so much fun!
With my self-confidence comes more praise from teachers and classmates. I have gone from
in the back of the classroom and not wanting to call attention to myself,
raising my hand— even when I sometimes wasn’t and not 100 percent
I had the right answer. Now I have more self-confidence in myself.
A. as B. until C. unless D. though
A. hoped B. Agreed C. meant D. chose
A. continued B. changed C. settled D. started
A. idea B. plan C.belief D. saying
A. right B. chance C. ability D.patience
A. going B. looking C. cheering D. applying
A. point B. half C. restD. basis
A. enjoying B. preparing C. attending D. watching
A. less B. later C. worse D. further
A. committed B. motivated C. embarrassed D. Confused
A. Interestingly B. Fortunately C. Obviously D. hopefully
A. focus B. act C. rely D. try
A. want B. do C. support D. know
A. steps B. orders C. rules D. games
A. roles B. part C. mind D. value
A. process B. operation C. movement D. situation
A. expressed B. improved C. preserved D. recognized
A. dreaming B. playing C. relaxing D. hiding
A. by B. for C. with D. to
A. luckyB. happy C. sure D. satisfied
When I was small, my mom used to give the family a funny special treat from time to time.
One evening, my mom a plate of eggs, sausage and very burnt toast in front of my dad. But my dad just took his toast,
at my mom and asked me how my
at school had been. ①I don't remember what I told him that night, but I do remember
him put butter and jelly (果冻甜品）on that toast. He ate it up as usual, every single bite！
After dinner, I remember hearing my mom apologize to my dad for the toasts. And I will never
what he said, "Honey，I love burned toasts."
Later that night, I went to kiss daddy good night and I asked him he really liked his toasts burned. He
me in his arms and said, "Your mommy worked very hard today and she is really
. And besides, a bit of burnt toast never
anyone!"
Life is full of imperfect things. Nobody is either. I'm not the best at anything, and I forget birthdays and anniversaries (周年纪念）just like everyone else, but I have
something important over the years. We need to accept each other's
. We need to tolerate each other's differences. These two things are the keys to
a healthy, growing and lasting relationship.
This rule any relationship-friends, family, workmates, the people you meet on the bus.
is the basis of everything, whether between a husband and wife，a parent and child or just between two friends.
Don't put the key to your in someone else's pocket.
it in your own. And don't get
if the toast gets burnt. Remember, burnt toast never hurt anyone. ② It's the kind thoughts that
, and the people with those kind thoughts who make life worth living.
A. dropped B. threw C. carried D. placed
A. laughed B. stared C. smiled D. shouted
A. score B. action C. homework D. day
A. finding B. watching C. spying D. recording
A. burning B. making C. having D. eating
A. forgive B. miss C. forget D. lose
A. how B. whether C. what D. when
A. took B. brought C. hid D. carried
A. careless B. tired C. helpful D. angry
A. influence B. kill C. hurtD. defeat
A. believable B. practical C. worthwhile D. perfect
A. learned B. remembered C. researched D. studied
A. gifts B. faults C. similarities D. ideas
A. discovering B. creating C. opening D. deciding
A. accounts for B. applies for C. goes for D. pays for
A. Discussing B. Competing C. Admiring D. Understanding
A. happiness B. future C. life D. confidence
A. Keep B. Lock C. Make D. Feel
A. excited B. impressed C. proud D. upset
A. succeed B. puzzle C. matter D. balance