第一节:阅读下面短文，根据以下提示：1)汉语提示；2)首字母-优题课

Some people succeed, while others may not. This is because some people possess certain qualities, which others do not.
The first thing you must remember is that in order to succeed, you must be optimistic. If you do not expect to win, you will not try as hard as those who do expect to win. You also need to have a clear aim and a reason for doing something because motivation is a key to achieving success. If you do not have an aim, then you will not be motivated to work hard and put your performance under the microscope to make sure that every detail is right.
Another quality that helps people succeed is creativity---thinking about things in a different way and wondering how others would do the same thing. Think about some successful people you know. They might be successful with a little creativity, but the most successful people are the most creative ones.
Reading is another to success, as it will help you learn about how other people have achieved success. If you want to learn how to set up a successful business, you should read books about people like Bill Gates and Jerry Yang, who have achieved amazing success in their areas of business.
Practicing is equally important if you want to success because practice makes perfect. Practise every day at whatever career you are in, and by doing so, you will see yourself, your business and your self-confidence begin to grow. If you feel confident about what you do, this confidence will make other people believe in you as well. Your colleagues will be happy to work with you, and your boss will give you more responsibility. Finally if you are a successful person, you will be able to look people in the eye and smile confidently.
Success is yours for the taking! Cheers!
根据短文完成下列表格，一空一词。
Title _______

Certain qualities	Supporting details
______	●Try hard _______ people who do expect to win. ●Have a clear aim and a reason for doing something because a key to achieving success is _____
Creativity	●_______about things in a different way. ●Study how other people would do the _______ thing.
Reading	●Help you know about how _______ have achieved success. ●Read books about __ people such as Bill Gates and Jerry Yang to encourage yourselves.
Practising	●_______ the saying “practice makes perfect.” ●Believe in yourself and do what you want to do ______.

请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意：每个空格只填一个单词。
Teamwork is just as important in science as it is on the playing field or in the gym. Scientific investigations (调查) are almost always carried out by teams of people working together. Ideas are shared, experiences are designed, data are analyzed, and results are evaluated and shared with other investigators. Group work is necessary, and is usually more productive than working alone.
Several times throughout the year you may be asked to work with one or more of your classmates. Whatever teh task your group is assigned, a few rules need to be followed to ensure a productive and successful experience.
What comes first is to keep an open mind, becasue everyone’s ideas deserve consideration and each group member can make his or her own contribution. Secondly, it makes a job easier to divide the group task among all group members. Choose a role on the team that is best suited to your particular strengths. Thirdly, always work together, take turns, and encourage each other by listening, clarifying, and trusting one another. Mutual support and trust often make a great difference.
Activities like investigations are most effective when done by small groups. Here are some more suggestions for effective team performance during these activities: Make sure each group member understands and agrees to the task given to him or her, and everyone knows exactly when, why and what to do; take turns doing various tasks during similar and repeated activities; be aware of where other group members are and what they are doing so as to ensure safety; be responsible for your own learning, though it is by no means unwise to compare your observations with those of other group members.
When there is research to be done, divide the topic into several areas, and this can explore the issue in a very detailed way. You are encouraged to keep records of the sources used each person, which helps you trace back to the origin of the problems that may happen unexpectedly. A format for exchanging information (e.g. photocopies of notes, oral discussion, etc.) is also important, for a well-chosen method not only strengthens what you present but also makes yourself easily understood. When the time comes to make a decision and take a position on an issue, allow for the contributions of each member of the group. Most important of all, it is always wise to make decisions by compromise and agreement.
After you’ve completed a task with your team, make an evaluation of the team’s effectiveness —the strengths and weaknesses, opportunities and challenges.

Title	Working Together
Theme	Effective performance needs highly cooperated ________
General rules	Keep an open mind to everyone’s ________. Divide the group task among group members. ________ and trust each other.
________	Understand and agree to the ________ task of one’s own. Take turns doing various tasks. Show concern for others to ensure safety. Take _________ for one’s own learning. Compare your own observations with those of others.
Explore an issue	Break the ________ into several areas. Keep records of the sources just in ________. ________ your information with others via proper format. Make all decisions by compromise and agreement.
________ effectiveness	Analyze the strengths and weaknesses. Find out the opportunities and challenges.

阅读下列短文，然后根据短文信息填空。注意：每个空不要超过3个词。
Many of us invest valuable time，energy and money planning our vacations. We do this because we know for sure that going on vacations must be good for us. Research proves this feeling without a doubt. Vacations help us perform better at work, improve our sleep quality and cushion us against depression.
Yet, despite these benefits, many of us return home with a feeling that our last vacation was OK - but not great. In order to change this, some mistakes should be avoided. A classic one for vacation planners is attempting to maximize value for money by planning trips that have too many components (组成部分)• Perhaps you’re planning a trip to Europe, seven cities in 10 days，and you realize it will cost only a little more to add two more destinations to the list Sounds fine in theory, but hopping from one place to the next hardly gives an opportunity to experience what psychologists call mindfulness - time to take in our new surroundings, time to be present and absorb our travel experiences. Another mistake is that we worry too much about strategic issues such as how to find a good flight deal，how to get from A to B，or which destinations to add or subtract from our journey. These issues may seem important, but our psychological state of mind is far more important.
Actually, vacation happiness is based on the following top rules. First, choose your travel companions wisely, because nothing contributes more significantly to a trip than the right companions. Second，don’t spend your vacation time in a place where everything is too expensive so as to maintain a positive mood. Third, shop wisely, for meaningful experiences provide more long-term happiness than physical possessions.

Title: Happy
benefits	· a better at work
· an improved
· a reduced level of depression
mistakes to be avoided	· a(n) to maximize value for money
· too much about the following issues > finding a(n) > selecting the best travel route >or substracting destinations
	· making a wise of travel companies
· choosing destinations properly
·

认真阅读短文，根据所读内容在下面表格中的空格里填入最恰当的单词。
注意：每个空格1个单词，不得用原文中的单词。
Traditionally，customers may consider more about what they buy the product for．However，the image of product and the consuming circumstance have become the key points to attract customer awareness（意识） and stimulate （刺激）their buying needs．Frequently，customers buy goods just because they are cute，lovely and unique．With a less emphasis on functional utilities，the experience and imaginative space are placed into an increasingly important role．The image of product is emphasized，as well as the communication between products and consumers．“Customer behavior，which appears to be focused and directed at the object and at pleasure，in fact responds to quite different objectives：displaced expression of desire，and the production of a code of social values through the use of differential signs”(Baudrillard)．The reason for image—oriented customer behavior is probably that customers’lifestyle has been continuously virtualized by paying much attention to“Virtual Reality”．The evidences can be traced from computer games and Hollywood movies，in which customers’preference for fleeing reality is perfectly matched．
This change requires US to take efforts to enhance product image by
integrating style，color，taste，shape and material，and communicate with customers creatively，imaginatively and innovatively，and enable them to enjoy the distinctive experience image brings．“A need is not a need for a particular object as much as it is a‘need’for difference”(Baudrillard)．The typical example is Apple Computer’S IMAC，which has strong visual impact and outstanding dynamics．By this way，customer relationship can be set up through image，and brand can be treated as living that can transform people．Other examples commonly used are Disney Fairyland and Las Vegas，where new experience and imagination are fully demonstrated．In sum，consumption is negotiation，a never ending conversation held in the languages of advertising，packaging，branding，fashion,and entertainment．
More Attention to the Image of Product

Main comparisons	Contexts
Different aspects ________ about by people when they are shopping．	In the past，people think more about the ______of the goods．
People today are more easily _____by the ______ of product and the buying atmosphere．
Different _______to promote sales	Traditionally，producers may focus more on the functional utilities of goods．
Nowadays．product image should be______ and there should be more effective_______with customers．
More details worth noticing
The _______for image- centered behaviour	Influenced by computer games and Hollywood movies，people’s ______ is virtualized．
are given to prove the’importance of image	Apple Computer’s IMAC，Disney Fairyland， Las Vegas

__________ __________ __________ ____________________
__________ __________ _____________________________

Zhang Zhaojie, a 13-year-old schoolboy in Xiamen enjoyed many snacks during Spring Festival. “I love chocolate and chips very much. They are high in sugar and fat. But I can’t help eating them,” Zhang said.
Recently, an online list of favorite snacks in China became popular. It said that peanuts, walnuts and chocolate are good for our health, and jelly, potato chips and lollipops(棒棒糖) are “bad”. Almost every kid on the planet loves snacks, and they seldom care how healthy they are. Although some snacks like chocolate and candy are found everywhere, others are unique(独特的) to a country or a culture.
In Japan, Matcha(抹茶) is a kind of green tea powder. It’s made from tea leaves and can be used with ice cream or cakes. In fact, Matcha originated in China but took off in Japan. Biscuits or cookies covered with chocolate are also a Japanese favorite.
Potato chips and French fries are very popular in the US. They are cheap but tasty. But they are high in calories and eating too much may make you fat. Popcorn(爆米花) is another typical snack. People eat it when they are watching sports games or visiting the amusement park. Most cinemas also sell Popcorn.
In the UK, many people sit down for snacks at around 4 p.m. every day. They call it “afternoon tea”. Traditional afternoon tea is biscuits and tea. People also have scones(烤饼) with jam and cream, which is probably the most classic English snack.

Countries	Snacks	What it is like
Japan	Matcha	★a kind of green tea powder made from ______
★often used with ice cream or cakes
Biscuits or cookies	★usually have ______ on them
The US	_______	★cheap and tasty
Popcorn	★when watching sports games and _______
★when visiting the amusement park
The UK	Biscuits and tea	★the traditional afternoon tea
Scones	★eaten with ________________