The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitor
s to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission(FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.What is the best title of the text?
| A．The guide of Admongo |
| B．An aducation website for children |
| C．A popular online video game |
| D．A website aimed at children |
Why did the government start the website?
| A．To attract the biggest market of buyers. |
| B．To sell the products of its company. |
| C．To help children know about advertising. |
| D．To advertise the video game for children. |
What can players do in the website game?
| A．Choose hair styles for their character. |
| B．Travel to a supermarket. |
| C．Eat in a fast-food restaurant. |
| D．Play video games during the trip. |
Goldie’s Secret
She turned up at the doorstep of my house in Cornwall. No way could I have sent her away. No way, not me anyway. Maybe someone had kicked her out of their car the night before. “We’re moving house.” “No space for her any more with the baby coming.” “We never really wanted her, but what could we have done? She was a present.” People find all sorts of excuses for abandoning an animal. And she was one of the most beautiful dogs I had ever seen.
I called her Goldie. If I had known what was going to happen I would have given her a more creative name. She was so unsettled during those first few days. She hardly ate anything and had such an air of sadness about her. There was nothing I could do to make her happy, it seemed Heaven knows what had happened to her at her previous owner’s. But eventually at the end of the first week she calmed down, always by my side, whether we were out on one of our long walks or sitting by the fire.
That’s why it was such a shock when she pulled away from me one day when we were out for a walk. We were a long way from home, when she started barking and getting very restless. Eventually I couldn’t hold her any longer and she raced off down the road towards a farmhouse in the distance as fast as she could.
By the time I reached the farm I was very tired and upset with Goldie. But when I saw her licking (舔) the four puppies (幼犬) I started to feel sympathy towards them. “We didn't know what had happened to her,” said the woman at the door. “I took her for a walk one day, soon after the puppies were born, and she just disappeared.” “She must have tried to come back to them and got lost,” added a boy from behind her.
I must admit I do miss Goldie, but I've got Nugget now, and she looks just like her mother. And I’ve learnt a good lesson: not to judge people.How did the author feel about Goldie when Goldie came to the house?
| A．Shocked. | B．Sympathetic. | C．Annoyed. | D．Upset. |
In her first few days at the author's house, Goldie ______.
| A．felt worried | B．was angry | C．ate a little | D．sat by the fire |
Goldie rushed off to a farmhouse one day because she ______.
| A．saw her puppies | B．heard familiar barking |
| C．wanted to leave the author | D．found her way to her old home |
A well-dressed man came to a famous jewelry shop. He explained that he wished to buy a pearl for his wife’s birthday. The price didn’t matter. Since business had been very good for him that year. After examining a nice black one that cost $5000, he paid for the pearl in cash, shook hands with the jeweler, and left.
A few days later the man returned and said that his wife liked the pearl so much that she wanted another one just like it. It had to be exactly the same size and quality, because she wanted a pair of earrings made, “Can you give me any advice on how to get such a pearl? ” said the man. The jeweler regretfully replied, “I would say it’s exactly impossible to find one exactly like that pearl. ”
The rich man insisted that the jeweler advertise in the newspapers, offering $ 25,000 for the matching pearl. Many people answered the advertisement but nobody had a pearl that was just right.
Just when the jeweler had given up hope, a little old lady came into his store. To his great surprise, she pulled the perfect pearl from her purse. “I don’t like to part with it,” she said sadly, “I inherited (继承) it from my mother, and my mother inherited it from hers. But I really need the money. ”
The jeweler was quick to pay her before she changed her mind. Then he called the rich man’s hotel to tell him the good news. The man, however, was nowhere to be found. He paid $ 5,000 for the black pearl without bargaining because ______.
| A．he was very rich |
| B．he wanted to make the jeweler believe him |
| C．he was anxious to get it |
| D．his business had been successful |
He told the jeweler to get him another pearl that must be ______.
| A．exactly the same size as the black on |
| B．exactly the same quality as the black one |
| C．worth no more than $ 25,000 |
| D．exactly as big and nice as the black one |
Many people answered the advertisement because they wanted _______.
| A．to see the perfect pearl |
| B．to buy some beautiful pearls too |
| C．to get in touch with the rich man |
| D．to sell their own pearl at a high price |
The jeweler couldn’t find the man anywhere because ______.
| A．he died suddenly |
| B．He happened to be out |
| C．He got $ 20,00 by cheating and had run away with the money |
| D．He wouldn’t show up until the jeweler called him a second time |
I have a good memory of my grandfather，Jack. He was sitting in his armchair in the front room.
I sat next to him. We were reading aloud，our heads bent over the page in front of us，a finger marking the words；separated by seven decades，brought together by words. It's a common scene in British families；however，in our case，the usual order of things is reversed（颠倒）．Granddad had been blind since I was tiny，so I was reading to him.When reading aloud，people usually read something that's of interest to the listener. So I didn't read children's books；I read the sorts of things Granddad liked to hear about. Much of the vocabulary in Granddad’s reading material was far beyond me. When I met unfamiliar words，I'd spell them out.
Granddad would help me. It must have been painful for him to hear news；but he never hurried me along or complained. Our reading wasn't really about getting knowledge. It was a way for us to spend time together.
My grandfather wasn't always blind. He had been a good carpenter（木匠）．The first Christmas of my parents' marriage，he built my mother a bookcase，which now belongs to my son Jonah，providing a link between four generations.
I was a fortunate child；I spent a lot of time with my grandfather，and he opened the world to me in a particular way. Reading was our way of building a relationship that has had a lasting effect on me. In the school holidays，I sometimes accompanied him on trips to the seaside with the local association for the blind. This might seem strange，but I felt that my personal value was realized because I could finally do something for Granddad.
A decade later，I found a position in a nursing home，which reminded me of my early experiences；reading to senior citizens was a connection back to Granddad. More than simple conversation，reading aloud is a connection between two individuals and it can have a big emotional（情感的）effect on elderly people.What can we know from the first paragraph?
| A．The author's grandfather was born blind. |
| B．The author is seventy years younger than her grandfather. |
| C．The author often sat opposite to her grandfather while reading. |
| D．It's quite common in Britain that children read to their grandfathers. |
Why didn't the author choose to read children's books?
| A．To expand her knowledge. |
| B．To make her vocabulary bigger. |
| C．To show off in front of her grandfather. |
| D．To satisfy the needs of her grandfather. |
How did the author feel during the trips with Granddad?
| A．Proud. | B．Troubled. |
| C．Curious. | D．Embarrassed. |
Motherhood may make women smarter and may help prevent dementia(痴呆) in old age by bathing the brain in protective hormones(荷尔蒙) , U.S. researchers reported on Thursday.
Tests on rats show that those who raise two or more litters of pups do considerably better in tests of memory and skills than rats who have no babies, and their brains show changes that suggest they may beprotected against diseases such as Alzheimer’s(早老痴呆症). University of Richmond psychology professor Craig Kinsley believes his findings will translate into humans.
“Our research shows that the hormones of pregnancy(怀孕) are protecting the brain, including estrogen(雌激素),which we know has many neuroprotective (保护神经的) effects,” Kinsley said.“It’s rat data but humans are mammals just like these animals are mammals,” he added in a telephone interview. “They go through pregnancy and hormonal changes.”Kinsley said he hoped public health officials and researchers will look to see if having had children protects a woman from Alzheimer’s and other forms of age-related brain decline.
“When people think about pregnancy, they think about what happens to babies and the mother from the neck down,”said Kinsley, who presented his findings to the annual meeting of the Society of Neuroscience in Orlando, Florida.“They do not realize that hormones are washing on the brain. If you look at female animals who have never gone through pregnancy, they act differently toward young. But if she goes through pregnancy, she will sacrifice her life for her infant—that is a great change in her behavior that showed in genetic alterations(改变) to the brain.”How do scientists know “Motherhood may make women smarter”?
| A．Some researchers have told them. |
| B．Many women say so. |
| C．They know it by experimenting on rats. |
| D．They know it through their own experience. |
What can protect the brain of a woman according to the passage?
| A．Estrogen. |
| B．The hormones of pregnancy. |
| C．More exercise. |
| D．Taking care of children. |
Which title is the best for this passage?
| A．Do You Want to Be Smarter? |
| B．Motherhood Makes Women Smarter |
| C．Mysterious Hormones |
| D．An Important Study |
We spent a day in the country, picking wild flowers. With the car full of flowers we were going home.
On our way back my wife noticed a cupboard (柜厨) outside a furniture shop. It was tall and narrow.
“Buy it, ” my wife said at once. “We’ll carry it home on the roof rack. I’ve always wanted one like that.”
What could I do? Ten minutes later I was ￡20 poorer; and the cupboard was tied on the roof rack.
It was six feet long and eighteen inches square, quite heavy too.In the gathering darkness I drove slowly. Other drivers seemed unusually polite that evening. The police even stopped traffic to let us through. Carrying furniture was a good idea.
After a time my wife said, “There’s a long line of cars behind. Why don’t they overtake, I wonder?”
In fact a police car did overtake. The two officers inside looked at us seriously as they passed. But then, with great kindness, they led us through the rush-hour traffic. The police car stopped at our village church. One of the officers came to me.
“Right, sir, ” he said. “Do you need any more help?”
I was a bit puzzled. “Thanks, officer, ” I said. “You have been very kind. I live just on the road.”
He was staring at our car, first at the flowers, then at the cupboard. “Well, well, ” he said, laughing.
“It’s a cupboard you’ve got there! We thought it was something else.”
My wife began to laugh. The truth hit me like a stone between the eyes. I smiled at the officer. “Yes, it’s a cupboard, but thanks again.” I drove home as fast as I could. In fact the husband _______ the cupboard.
| A．would like very much to buy | B．badly wanted |
| C．was glad to have bought | D．would rather not buy |
Other drivers thought they were _______.
| A．carrying a cupboard to the church |
| B．sending flowers to the church |
| C．carrying nothing but a piece of furniture |
| D．going to attend a funeral(葬礼) at the church |
The police will be more polite to those who are _______.
| A．driving in gathering darkness |
| B．in great sorrow (悲痛) |
| C．driving with wild flowers in the car |
| D．carrying furniture |
What did the husband think of the whole matter?
| A．It was very strange. | B．He felt ashamed of it. |
| C．He took great pride in it. | D．He was puzzled at it. |