Shopping is not as simple as you may think! Much has to be done for the producers before putting the products on the shelf.
Color, for example, changes a lot according to what the producers are trying to sell. Health foods are packed in greens, yellows or browns because we think of these as healthy colors.
When some kind of medicine was brought out recently, researchers found that the color of the package(包装) caused the shoppers to lose interest because they made the product look ineffective(无效的). At last, it came on the market in dark blue and white—blue because we think of it as safe, and white as calm.
The size of a package can also attract(吸引) a shopper, although quite often a bottle doesn’t hold as much as it appears to.
It is said that the better-known companies spend about 40 percent of the cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The head of Pears Soap, who for 25 years has used pretty little girls to sell their goods, came to the conclusion: “Any fool can make soap, but it takes a talent to sell it.” Health foods are usually packed in colors Except ________.
A.green | B.black | C.yellow | D.brown |
Why did the shoppers lose interest in the medicine?
A.Because of the size of the product. | B.Because of the color of the product. |
C.Because of the color of the package. | D.Because of the cost of the product. |
If a new product costs $ 60, how much money may be spent on packaging?
A.$ 24 | B.$ 36 | C.$ 40 | D.$ 60 |
Which of the following is the key to the success in product sales?
A.The way to sell goods. | B.A good product. |
C.The one who makes a product. | D.A nice color. |
The passage is mainly about ___________on shopping.
A.advantages of products | B.the importance of packaging |
C.choices of products | D.the cost of packaging |
A 13-year-old boy traveled to Washington, D.C. to raise money for homeless kids.
Zach Bonner was pretty tired. Instead of going to camp last summer, Zach decided to walk 668 miles from Atlanta to Washington, D.C. He hoped more people would help homeless kids. His journey to help others began six years ago. Zach walked from his home in Tampa to Tallahassee. Then, in 2008, Zach Bonner went on a 270-mile walk from Tallahassee to Atlanta. In 2010, he did it again, from Tampa to Los Angeles.
Last summer, Zach traveled 12 miles every day on foot. Along the way, he collected more than 1000 letters about homeless children. He hoped to give the letters to President Obama. Zach says he wants his walk to make a difference.
More than 1 million children in the U.S. have nowhere to live. During his journey, Zach spent 24 hours with some homeless children so he could learn the difficulties they face.
When Zach walked the last mile of his long journey, more than 500 supporters, including 300 homeless kids, joined Zach. They went with him down the National Mall. “It was a long walk,” Zach says, “but it was meaningful.”
Although the journey is difficult and tiring, Zach won’t give up. “When homeless kids get tired of being homeless, they don’t get to stop. So why should I stop when I get tired of walking?”How many times did Zach Bonner travel to help homeless kids according to the passage?
A.3 | B.4 | C.5 | D.6 |
Last summer, Zach Bonner ______.
A.went to camp |
B.learnt to face difficulties |
C.wrote letters to President Obama |
D.walked from Atlanta to Washington |
When Zach walked the last mile of his long journey, ______.
A.he was tired and hurt |
B.he decided to stop |
C.many people walked with him |
D.many homeless kids thanked him |
What is the best title for this passage?
A.A walk for others | B.A journey to Los Angeles |
C.A visit to Obama | D.A plan for traveling |
How to look good in a school uniform? You can look great in your school uniform, if you follow these tips:
(1) Make sure the uniform is the right size for you.
You will need a pair of scissors (剪刀), but please, don’t cut anything until you measure (量) where you want the uniform to reach on your body. If you can find a tailor (裁缝) to do the job for you, it will be better.
(2) Make your uniform tidy
Your uniform should be taken good care of. Make sure your uniform is always tidy and clean. It helps you look smart.
(3) Accessories (装饰物) can help.
You can wear a nice watch. It will make you look beautiful and tell you the right time when you need to know. A cute hair clip can also make you, girls, look attractive. Choose a hat that matches the shape of your face or a backpack that goes well with your uniform. Also, have fun in winter by wearing colorful scarves.
(4) Walk with confidence.
It doesn’t matter how cool your uniform is (or is not). If you are not confident, nobody will notice how great you look!We can probably read this article in the part of a newspaper.
A.news | B.sports |
C.life | D.advertisement |
The following things can make you look good EXCEPT.
A.having a pair of scissors | B.wearing clean uniforms |
C.wearing a nice watch | D.being confident |
This article is mainly written for.
A.students | B.parents |
C.teachers | D.tailors |
When you are reading something in English, you may often come across a new word .What’s the best way to know it?
You need an English-Chinese dictionary (字典).It will tell you a lot about the word , for example (例如) , how to read this word ,what it means in Chinese and how to use this word. But there are so many English words in the dictionary and how can you know where the word is? There is a way to look for it.
In the dictionary you can first see the words beginning with the letter A, then B,C,D,E…That means, if there are two words , “desk” and “hour”, “desk” will be before “hour”; “story” “before” “Sunday”, “tomato” before “tomorrow” etc. The English-Chinese dictionary will be your good friend. I hope you will often use it in your English learning.When you don’t know a new word, the best way according to the passage (短文) is ____________.
A.to ask your teacher | B.to guess |
C.to ask your friends | D.to use a dictionary |
What does “come across” mean (意思) in Chinese in the passage?It means________.
A.遇到 | B.撞倒 | C.越过 | D.过来 |
Here are four words, “face”, “autumn”, “film” and “April”. Their right order (次序) in the English-Chinese dictionary is _________.
A.April, autumn, face, film |
B.film, face, April, autumn |
C.face, film, April, autumn |
D.April, face, film, autumn |
This passage is about _______.
A.how to use the right words in your English writing |
B.how to read the new words in the English story |
C.how to use an English-Chinese dictionary |
D.how to choose a right English-Chinese dictionary |
Harry is eight years old. He goes to school near his home. He always goes there and comes home on foot. One day he came home from school late. His mother saw him and asked him, "Why were you late, Harry?"
"My teacher was very angry and asked you to go to her office tomorrow."
"To her office? Why?" his mother asked. "Because she asked a question in the class." said Harry. "Nobody could answer it, but I could."
"You are so clever, my son." his mother said with a smile. "What is her question?"
Her question is "Who put the tomato on my chair and made my trousers dirty?" said Harry._______ can answer the teacher's question in class.
A.Nobody | B.Harry |
C.Many students | D.Some students |
The teacher asked Harry's mother to go to school because ________.
A.Harry is eight | B.Harry goes to school on foot |
C.Harry's home is near | D.Harry made her angry |
The teacher's trousers were dirty because_______.
A.she sat on the desk | B.it was raining hard |
C.she sat on the tomato | D.she had them for a long time |
Children’s clubs
根据图表内容,选择最佳答案Xiao Ming wants to learn computer, so he can call the number
A.023—68206162 or 13783147258 | B.023—68206162 or 13708356472 |
C.023—68206569 or 13708356472 | D.023—68202280 or 13057382119 |
You want to learn drawing, so you can go to
A.Room 201 | B.the Music Classroom |
C.Room 503 | D.Room 307 |
You are free on Thursday afternoon, so you can go to learn
A.English | B.drawing |
C.music | D.computer |