Advertisement is the difficult business of bringing information to great numbers of people.The purpose of an advertisement is to make people respond to make them react to an idea,such as helping prevent forest fires,or to make them want to buy a certain product or service.At the beginning of the 20th century,advertisement was described as“salesmanship in print”.If this definition were expanded to include radio and television,it would still stand today.The most effective way to sell something is through person-to-person contact.But the cost of person-to-person selling is high because it takes a great deal of time,and it increases the cost of the product or service.Advertising distributes the selling message to many people at one time.The first printed advertisement in the English language appeared in 1278,more than a century before Shakespeare’s first play was produced.This early advertisement was the work of William Caxton,England’s first printer,who used it to advertise religious books from his own workshop Caxton posted small printed notices along London’s main streets.Besides advertising his product,he identified his shop with a red-striped shield(盾形徽章)so that customers could find it easily.
This same sort of simple informational advertising is still used.Examples are the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town.
The Industrial Revolution,in the 18th and 19th centuries,brought a new kind of advertising.Large factories took the place of small workshops and goods were produced in large quantities.
Manufacturers used the newly built railroads to distribute(递送)their products over wide areas.They had to find many thousands of customers in order to stay in business.They couldn’t simply tell people where shoes or cloth or tea could be bought---they had to learn how to make people want to buy a specific product. Thus modern advertising was born.
Advertising created new markets and helped to raise standards of living as people came to feel that they had a right to new and better products.The passage mainly talks about .
A.the development of advertisement |
B.the first advertisement in the world |
C.the difficulty in advertising |
D.the advantages of advertisements |
Why is advertisement accepted by people?
A.Because it can help to prevent forest fires. |
B.Because it cand make people want to buy a certain product or service. |
C.Because it can bring information to great numbers of people. |
D.Because it can help people live longer. |
Modern advertisement was born as a result of .
A.the Industrial Revolution |
B.the newly built railroads |
C.the appearance of the first printer advertisement |
D.people’s need |
We can conclude from the passage that .
A.red-striped shield is the best thing to use in advertising |
B.main streets and television are used in advertising |
C.person-to-person selling is the best way in advertising |
D.people show little interest in advertisement |
III. 阅读(共两节,满分40分)
第一节阅读理解(共15小题;每小题2分,满分30分)
阅读下列短文,从每题所给的A、B、C和D项中,选出最佳选项,并在答题卡上将该项涂黑。
It is commonly known that Japan went from a 19th century national economy to a 20th century global economy in a time span of 30 years between 1945 and 1975. What is less known is that Japan, understanding that fast, efficient transport was the key to a global economy, was the first country in the world to introduce the “Bullet Train”. Kawasaki Heavy Industries was duly appointed the manufacturer and the first high speed train went “on line” in 1964. The Shinkansen, as is known in Japan, made its first journey between her capital and Osaka, a distance of 301 miles, at a speed of 132 mph.
The next country to introduce high speed trains was France. SNGF, the public rail system in France, was losing passengers to other forms of transport and introduced the “TGV” (Train à Grande Vitesse) to counteract the trend in 1981. As a result of Opec controlling the oil market in 1974, the train was designed to be powered by gas turbines. It ran on a specially built track between Lyon and Paris. Eight years later another TGV was introduced, this time between the coast and Paris. Soon, France became the most rail efficient country in the world with high speed train connections to Belgium, London, Germany, Switzerland, Spain and the Netherlands.
There was another positive element that resulted from the introduction of high speed trains. Between 1964 and 1991, Japan’s Shinkansen had transported in excess of three billion passengers without there being a single fatal accident and eleven years after France introduced the TGV, it still had a 100% safety record. This statistic has never been equaled by the traditional slow moving trains in any country.
China has become the fourth country to produce such trains, after France, Germany and Japan. China's first domestically produced bullet train with a maximum speed of 350 kilometers per hour has rolled off the production line. Equipped with highly-efficient power system, the currently fastest train in China is also energy efficient. When the train is running, it can transfer kinetic energy into electricity, so that it can ensure its electricity supply even when it is cut off from the power grids. In all, 89 such trains are expected to be in commercial operation by the end of 2010.
41. It was ___________ that helped promote rapid economic growth in 30 years in Japan.
A. manufacturers B. ordinary trains
C. Internet D. convenient transportation means
42. France introduced high speed trains to _____________.
A. increase the number of passengers B. fight against Opec
C. develop the finance of France D. connect other cities
43. Which of the following advantage(s) belongs to bullet train?
A. Speedy and energy-wasting. B. Slow but secure.
C. Fast and safe. D. Crowded and expensive.
44. What is the feature of the China’s currently fastest train?
A. It is the most advanced train in the world.
B. It can run faster than any other trains throughout the world.
C. It can produce electricity by energy transformation.
D. It can go into commercial operation.
45. What is the main idea of this passage?
A. Bullet trains are the most convenient means of transportation compared with others.
B. Bullet trains are the only key to developing the economy of a country.
C. Bullet trains can save time and energy for people.
D. Bullet trains have many advantages and are accepted by more and more countries.
Science Daily (Apr 27, 2008) — Dutch ecologist Roxina Soler and her colleagues have discovered that subterranean (地下的) and aboveground herbivorous (食草的) insects can communicate with each other by using plants as telephones. Subterranean insects issue chemical warning signals through the leaves of the plant. This way, aboveground insects are warned that the plant is already “occupied”.
Aboveground, leaf-eating insects prefer plants that have not yet been occupied by subterranean root-eating insects. Subterranean insects send out chemical signals through the leaves of the plant, which warn the aboveground insects about their presence. This messaging makes it possible for spatially-separated insects to avoid each other, so that they do not compete for the same plant.
In recent years it has been discovered that different types of aboveground insects develop slowly if they feed on plants that also have subterranean residents and vice versa (反之亦然). It seems that a system has developed through natural selection, which helps the subterranean and aboveground insects to notice each other. This avoids unnecessary competition.
Through the “green telephone lines”, subterranean insects can also communicate with a third party, namely the natural enemy of caterpillars (毛虫). Parasitic wasps (寄生的黄蜂) lay their eggs inside aboveground insects. The wasps also benefit from the signals sent by the leaves, as these help them find more insects for their eggs.
The communication between subterranean and aboveground insects has only been studied in a few cases. It is still not clear how widespread this phenomenon is. But scientists are looking into it. This research was carried out at the Netherlands Institute for Ecology (NIOO-KNAW) by Roxina Soler, Jeffrey Harvey, Martijn Bezemer, Wim van der Putten and Louise Vet. The PhD project, in which this study was carried out, was funded by the Free Competition of NWO Earth and Life Sciences.
51. After finding a plant occupied by subterranean insects, aboveground insects usually ____.
A. send out warning signals B. choose to give up the plant
C. compete for the plantD. share it with the subterranean insects
52. Aboveground insects will develop more quickly if they ____.
A. feed on plants occupied by subterranean insects
B. feed on plants not occupied by subterranean insects
C. become cleverer through natural selection
D. compete with subterranean insects53. Subterranean insects communicate with a third party through ____.
A. caterpillars B. parasitic wasps C. wasps’ eggs D. a plant’s leaves
54. What can be inferred from the last paragraph?
A. Other animals may communicate in the same way.
B. There will be further research into this phenomenon.
C. Part of the study is a PhD project.
D. The Free Completion of NWO Earth and Life Sciences has the patent for these results.
55. What would be the best title for this passage?
A. Insects use plants as a telephone. B. Insects live in harmony with each other.
C. No species can live alone. D. Plants and animals have an effect on each other.
From the earliest times,man has been interested in art.People have often worked together to collect and save the world's art treasures.
Fine art treasures from many countries are kept in an art museum called the Louvre in Paris,France.The works of art have been collected by the people of France over many centuries.
The Louvre has not always been a museum.The first building was a fort(炮台).In 1190,it was the king's castle with high walls and a round tower.It had a moat to keep out his enemies.
Over the years,the number of buildings around the castle grew.By 1350,the castle was no longer needed as a fort.The Louvre became a palace home for French kings and queens.
During times of peace,new treasures were brought in.During days of war,many treasures were stolen,and the buildings were damaged.
When Francis I became king of France in 1515,he brought in artists from many countries.One of the artists was Leonardo Da Vinci from Italy.Da Vinci's"Mona Lisa"is the best known painting in the museum today.
In 1793,the Louvre became a public museum,just as it is now.It is a place where art treasures have been saved for everyone to enjoy.
46.On the whole,this passage is mainly about____. .
A .an art museum called the Louvre B .an Italian artist named Leonardo Da Vinci
C .a king of France named Francis I D .the best known painting in Louvre
47.Which of the following is not true?
A .The Louvre used to be a fort a very long time ago.
B .French kings and queens once lived in it.
C .The Louvre was taken by enemies in 1190.
D .Many treasures were brought into the Louvre over the years.
48.Why is it good for great art to be kept in public museums?A .It helps people remember who the King of France is.
B .It keeps people out of the palaces.
C .It gives everyone a chance to enjoy good art.
D .It helps people to know who is the greatest artist.
49.From the passage we know that _____.
A .It is not possible for treasures to be stolen
B .Old forts always make the best museums
C .Great art should be shared with all the people
D .King Francis I of France brought in artists from an old fort
50.In the third paragraph the word "moat" probably means_____.
A .a high tower built in former times where soldiers watched out for enemies
B .a long and deep ditch(沟) dug round a castle and was usually filled with water
C .a cart pulled by horses on which soldiers fought
D .a long and high wall around castle
Ⅲ阅读 (共两节,满分40分)
第一节阅读理解 (共15小题;每小题2分,满分30分)
阅读下列短文,从每题所给的A、B、C和D项中,选出最佳选项,并在答题卡上将该项涂黑。 The old shopkeeper led me through to the back of the shop.The room was filled with boxes and
photographs of people dressed in old-fashioned clothes,holding packages in their hands.
“Who are these-people?”I asked.
“Satisfied customers,”answered young Mr. Hopkins.“We have a very wide choice of items for
sale.Whenever I serve a new customer, I always take their picture.”Mr. Hopkins pointed to an ancient
camera standing next to one wall.“Now, how can I serve you?”he added.
By this time,I had started to trust Mr. Hopkins and had begun to appreciate the lovely items on
sale. I needed to buy Christmas presents for my family and friends,and this seemed to be the perfect
place to purchase them.I spent a very pleasant hour being shown the commodities in Mr. Hopkins’shop.
No matter what I asked for, Mr. Hopkins found it for me.Finally, I bought an antique jewelry box,a pair
of riding boots,a leather-bound edition of the Complete Works of Mark Twain, and a sewing machine.
I was very excited that I had found such a good little shop.I promised Mr. Hopkins that l would
come back soon. “I will tell all my friends about your lovely place,”I told the shopkeeper.
“Please do not do that, sir" , said Mr. Hopkins.“This is a special place for special people.You must
keep this shop a secret.” Then he took my photograph and handed me the picture straight away.
“That was quick!”I exclaimed.I looked at the photograph.In the picture I looked proud and excited holding the presents I had bought in Mr. Hopkins’dusty shop.
On Christmas Day, my friends and relatives were delighted with the presents I had bought for them.
For weeks.my brother begged me to show him where to find this wonderful little shop.I finally agreed to take him to London to show him.
When we arrived in London,we walked along Oxford Street,past the department store and
Found nothing.The little shop was no longer there.In its place was an empty space being used as a car
park.I checked the area again。There was the music shop,and there was the department store.In between
should have been Hopkins and Son, but it wasn’t there.
As l was staring at the place where the shop should have been, a old policeman came along.“Are
you looking for something sir?”he asked.
I turned and said“I am looking for a little shop called Hopkins and Son.I thought it was here.”
“Oh yes,”said the policeman.“There was a shop here once called Hopkins and Son.It sold all
sorts of things,but it was knocked down over 30 years ago.”
I looked again at the place where the shop had been.Then I reached into my pocket and took out
the photograph that Mr. Hopkins had taken of me holding my presents in the little shop. “How strange”I exclaimed.
41.The photos in the back of the shop showed
A. the items that Mr. Hopkins had sold B.Mr. Hopkins’family members
C.Mr. Hopkins’former customers D.the antique paintings
42.How did the writer like the shop?
A.He found it a modem big shop.
B.He thought it a wonderful shop for all Christmas presents.
C.He thought it a good shop with an ancient camera.
D.He found it a dusty, old but friendly and lovely little shop.
43.Which of the following is true about the shop?
A.It was a well-known little shop in London。
B.It was a special shop selling special presents.
C.It was between a music shop and a department store.
D.It was knocked down a few weeks ago.
44.The word “the commodities’in the 4th paragraph means.
A.the goods in the shop B. the writer’s works
C.Mr. Hopkins' photographs D.Some presents left by other customers
45.Which of the following is the best title of this passage?
A.Christmas Shopping B.Hopkins and His Son
C.The Strange Experience D.The Strange Little Shop
GENEVA(Reuters) -Pregnant women and other people at high risk should be vaccinated(注射疫苗) against the H1N1 swine flu virus as the cold weather begins to bite in the northern hemisphere(半球), the World Health Organization(WHO) said on Tuesday.
It voiced concern that some vulnerable(弱势的) people don’t have access to the pandemic(传染病) vaccine, which the WHO stressed had not caused any unusual side effects in hundreds of thousands of people to have received it worldwide so far.
“Certainly the fact that the vaccine isn’t being used by those who would have access to it and who would be in priority risk groups is of concern, yes,” WHO spokesman Gregory Hartl told a news briefing.
At least 5, 712 people have died from the swine flu virus, according to the United Nations agency. Health workers, pregnant women and people with conditions such as asthma are deemed at greatest risk and should be top priority for getting the shot.
“We have seen many, many examples of people in high risk groups such as pregnant women who have very severe disease or outcomes. These outcomes could be in all likelihood avoided if one were to get vaccinated,” Hartl said.
Unlike seasonal flu, which is most dangerous to the elderly, H1N1 is hitting younger adults and children especially hard.
The WHO recommends a single vaccine dose for protecting adults against H1N1. It has also urged governments to consider giving a single dose to as many children under age 10 as possible, but says more research is needed into child dosages.
In the United States, studies show that children under the age of 9 will need two doses of the vaccine to be fully protected, officials there said on Monday.
Parts of North America and Europe have already crossed the epidemic (流行病) threshold( 开始了), ahead of the normal influenza season which peaks in January-February for the northern hemisphere, WHO says.
51.According to the passage, what is WHO probably most concerned about now?
A. Whether the vaccine has side effect or not.
B. How many people are infected by the H1N1 swine flu virus.
C. Whether pregnant women and those at high risk can get the vaccination.
D. What is the difference between H1N1 and seasonal flu.
52.According to the passage, what group of people are more vulnerable to H1N1 swine flu virus?
A. The elderly. B. A teenager with asthma.
C. An adult with heatstroke. D. A newly-born baby.
53.In paragraph 4, “getting the shot” means ____________.
A. being shot B. being vaccinated C. being cured D. getting killed
54.What can we learn from this passage?
A. Pregnant women will surely get severe disease if infected with H1N1.
B. Seasonal flu is more likely to hit younger adults and children.
C. one more dose of vaccine should be given to the children under 9.
D. About 6000 people have died from seasonal flu.
55. Which of the following statements is TRUE?
A. Pregnant women need flu shot.
B. Differences between H1N1 flu and seasonal flu.
C. The harm caused by H1N1 swine flu virus.
D. A breakthrough in H1N1 cure: vaccination.