Copywriting is the art of sending a message in writing, especially in advertisements, for the purpose(目的) of persuading someone to do something. This is especially true when writing descriptive(描述性的) copy. Why? Because customers’（顾客） senses don’t work on paper. They only work in person. That’s why copywriters have to create a sensory experience for their customers through their words.
When copywriters create descriptions, they often leave a lot to be desired. There is no interaction(互动) or experience. Descriptions should be descriptive. Successful descriptions should fill the gap of what customers would see, hear, smell, taste or feel as if they were standing before the product. Successful descriptions should also draw customers’ attention and create an actual event as if they could be right there.
Do you make cinnamon rolls(肉桂卷)？You wouldn’t want to describe them simply as “delicious” or “smell great”. Instead, you’d want to bring your customers to the experience of enjoying them. Some
thing like this will work better: Completely NOT your grandma’s cinnamon rolls! Freshly bake them right in your own oven. As the strong pleasant smell of these excellent rolls begins to float in the air, your nose will start to feel excited and you’ll immediately know they are worth the wait.
When writing descriptive copy, choose the senses that are most proper and focus on them. If describing food, certainly you’ll think about not only what you’re tasting, but also what you smell and see. If you’re writing travel copy, you’ll focus on sights, s
ounds as well as feelings. Your goal i
s to have your readers close their eyes and imagine they are in the same experience as you are.The purpose of copywriting is to .
| A．create a pleasant experience |
| B．develop customers’ five senses |
| C．persuade people to do things |
| D．give people rich imagination |
The writer develops the third paragraph mainly .
| A．by cause and effect(因果) | B．by order in space |
| C．by order in time | D．by examples |
Which of the following would be the best title for the passage?
| A．People’s five senses |
| B．Copywriting and advertisements |
| C．Descriptive copywriting |
| D．Copywriting and the five senses |
One of the greatest sources of unhappiness, in my experience, is the difficulty we have in accepting things as they are.
When we see something we don’t like, we wish it could be different -- we cry out for something better. That may be human nature, or perhaps it’s something that’s ingrained（根深蒂固的）in our culture.
The root of unhappiness is that we decided we didn’t like it in the first place. We’ve judged it as bad, rather than saying, “It’s not bad or good, as it just is.”
An example: in my recent post（帖子）, A Beautiful Method to Find Peace of Mind, quite a few commentators thought my outlook was negative, pessimistic, or fatalistic（听天由命的）... because I said you should expect people to mess up, expect things to go differently from what you planned. Above all, you should embrace that.
It’s too negative to expect something to go wrong, they said. However, I think it’s only negative if you see it as negative, or if you judge i
t as bad.
Instead, you could accept it as the way the world works -- as the way things actually are. And try to understand why they are that way.
Does it mean you can never change things? Not at all. But changing things is not because you can’t accept things as they are, but because you enjoy the process of change of learning and growing.
Can we make this world a better place? Again, that’s an assumption that it’s a bad place fight now. But instead, you could say the world is just what it is -- and that’s neither good nor bad. You can say that you’ll continue to try to do things to help others, to grow as a person, to make a difference in this world -- not because you’re such a bad person now, but because that’s the path you choose to take, because you enjoy that path.
As you catch yourself judging, and wishing for different -- try a different approach: accept, and understand. It might lead to some interesting results. Which of the following statements is correct according to the author?
| A．We can never change things because we can’t accept them. |
| B．We shouldn’t try to do whatever we can to help others and make a difference. |
| C．It’s wrong of you to expect things to go differently. |
| D．There is nothing either good or bad, but thinking makes it so. |
What’s the main idea of the whole passage?
| A．The world is a good place for us to live in. |
| B．Unhappiness comes from what we want to be different. |
| C．You might as well accept the world as it is and try to embrace it. |
| D．Let’s make the world more beautiful. |
Where does the passage probably come from?
| A．A novel. | B．A news story. | C．A travel guide. | D．A magazine. |
Fred Michel is one of 7.2 million Americans who moonlight. Once a week, after his day job as medical director of a mental health center, the 40-year-old psychiatrist heads to a part-time job at a treatment center for young people. Twice a month, he travels three hours to another teenage treatment center.
Last year, 5.4 percent of the American workforce held second jobs, according to the US Labor Department, and that looks set to increase t
his year.
Many workers like the safety that moonlighting provides, says Carl Hausman , the writer of “Moonlighting: 148 Great Ways to Make Money to the Side”.
The information from the US Labor Department shows that 40 percent of US moonlighters take a second job to meet household expenses or pay off debts. Others save money or buy some special things.
People also take second jobs with an eye to the future -- wanting to try out a new field or gain experience.
Michel started moonlighting when medical systems were unstable. He wanted to make sure he wasn’t tied to one system that ended up failing.
Just as the purposes for moonlighting vary, the moonlighters cross all ages and racial groups. And they work in a variety of industries -- no longer just service, office and sales jobs.
“Technology just affects your ability to make money,” Hausman says. “That makes a frequent change in moonlighting.”
As its name means, moonlighting 
still occurs mostly at night. And that results in some pressures. Chief among them is time.
Full-time employers could misunderstand, too. Some companies do not allow after-hour work because they fear it will affect their employees’ 9-to-5 performance.
“The primary employer is saying, ‘Wait, I’m paying you for the sharp, fresh, energetic you,’” says Tom Gimbel, president and founder of LaSalle Staffing in Chicago. “If you’re burning yourself at both ends, it’s going to show.”
Still, the good done to the moonlighters can be great. Besides extra income, moonlighters enjoy variety, freedom and chance to do something new. They may also find their part-time jobs strengthen what they do full time.
Besides, “it’s fun,” Michel says. Not only do his part-time jobs offer a chance to network, stretch his professional skills and make more money, but they also give him the variety he wouldn’t find just in a full-time job.
“It’s a way of pulling from the spice cabinet,” he says, “and offering a little variety throughout the day.”The reason why Fred Michel began to moonlight is that ________.
| A．he found it exciting to do a part-time job |
| B．he needed to make ends meet with more money |
| C．he feared he would lose his present job one day |
D．he felt more and more pressure from his  employer |
Some companies don’t allow their workers to moonlight because they are afraid ________.
| A．their workers cannot do extra-hour work for them |
| B．their workers will be too tired to try their best at work |
| C．their workers will one day turn to some other different jobs |
| D．their workers will not get to work and be off work on time |
The underlined sentence “It’s a way of pulling from the spice cabinet.” in the last paragraph means ________.
| A．moonlighting gets you away from the job you don’t enjoy |
B．moonlighting offers y ou freedom to make extra money |
| C．moonlighting strengthens your professional skills |
| D．moonlighting brings you chances to do something different |
What is the article mainly about?
| A．The ways of moonlighting. | B．The reasons for moonlighting. |
| C．The problems with moonlighting. | D．The kinds of people who moonlight. |
Mother’s Day is usually celebrated on the second Sunday of May every year. Do you know that a mom deserves a special gift this year for Mother’s Day? Sure, flowers can always brighten Mother’s Day and a dinner out is al
way
s appreciated. However, doesn’t she deserve something more personal or something that lasts longer than an evening?
I’m talking about the gift of fitness. Improved fitness is a gift that is invaluable to everyone. When you give a woman the gift of fitness, you are helping her open her door to better health. I can’t think of a more thoughtful gift that shows the recipient （接受者）how much you care about their well-being. By giving the gift of fitness you are providi
ng them with unlimited health benefits. Besides, it’s a gift that you can truly feel proud to give.
Of course, we all know that exercising can help people stay slim and fit. But, do you also know about all the other great benefits of exercising? Daily physical activities reduce stress and help you sleep better. Fitn
ess has been linked to reducing the risk of some diseases and to warding off depression. Researchers also believe that strength training can help prevent osteoporosis （骨质疏松）. Not to mention that exercising also improves self-esteem, increases energy and helps you be able to do continuous work for longer.
All moms would find these benefits extremely great. If they are like mo
st of us, they have probably even mentioned how they would like to drop a few pounds or just get in better shape. In fact, experts say that about 62% of Americans are currently on a diet. By giving the gift of fitness, you are helping provide your mom with extra motivation. She may be more motivated to actually get fit because she doesn’t want to feel guilty about ignoring such a thoughtful gift. The first paragraph is likely to tell us that ________.
| A．we should give a special gift to our mom for Mother’s Day |
| B．we should invite our mom to a dinner for Mother’s Day |
| C．it’s good to send flowers to moms for Mother’s Day |
| D．moms aren’t worth special gifts for Mother’s Day |
The underlined word “invaluable”（in paragraph 2） means ________.
| A．priceless | B．worthless | C．useless | D．helpless |
According to this passage, the gift of fitness will ________.
| A．make moms feel prouder |
| B．let moms free from illnesses |
| C．keep moms having a healthy diet |
| D．encourage moms to do more exercise |
Which of the following would be the best title for this passage?
| A．Better Pay Attention to Your Mother’s Health |
| B．Give the Gift of Fitness This Mother’s Day |
| C．Moms Like to Accept the Gift of Fitness |
| D．Help Your Mother Keep a Good Shape |
Have you ever noticed what happens to an idea once you express it? Just talking about it or writing it down causes you to make it clear in your own mind. How can you use this to increase your brain power? Start writing.
By putting thoughts into words, you are telling yourself the logic (逻辑) behind what you think, feel, or only partly understand. Often, explaining a thought is the process of understanding. In other words, you increase your brain power by exercising your “explain power.”
Try this experiment. Explain how you’ll increase your brain power, even if you have no idea how right now. Just start with anything, and create an explanation. For example, start with “I’ll learn chess,” or “I’ll read an article on the mind every week.” Explain how that will help. You’ll be surprised how often this becomes a workable plan, and if you actually do this, you’ll have a better understanding of your brain twenty minutes from now.
Another benefit of writing is that it helps you remember. Many, if not most, highly productive people are always taking notes. You can try keeping it all in your head, but if you keep a journal of your ideas the next time you’re working on a big project, you’ll probably have more success.
Want to understand a topic? Write a book about it. That’s an extreme example, but if you are learning some
thing new, write a letter to a friend about it, and you will understand it better. Want to invent something? Write an explanation of the problem, why you want to solve it, and why it is worth solving, and you’re half-way there.
Write
rs don’t always write because they clearly understand something beforehand. Often, they write about something because they want to understand it. You can do the same. Writing will help bring you to an understanding. Give it a try. What would be the best title for the text?
| A．A Way on How to Write |
| B．Increase Your Brain Power through Writing |
| C．Brain Power Helps Improve Your Writing |
| D．How to Start Your Writing |
According to the text, writing can help you a lot in the following ways EXCEPT ______.
| A．the increase of your brain power | B．the ability to remember |
| C．the development of your interest in study | D．the better understanding of a topic |
The underlined sentence “you’re half-way there
” in the fifth paragraph implies that ______.
| A．you are already successful | B．you still need to work hard |
| C．writing can help you walk half way | D．writing is important to solve problems |
What’s the main purpose of the writer writing the text?
| A．To advise readers to start their writing. |
| B．To explain the importance of writing. |
| C．To persuade readers to become writers. |
| D．To increase readers’ brain power. |
ARLANDA, Sweden (Reuters Life!) --Many people hate the idea of having to sleep on a plane. But Swedish entrepreneur（企业家）Oscar Dios thinks they can be persuaded otherwise and he has created a new kind of hostel（旅社）to prove it.
Dios says it is the world’s first Jumbo jet hostel, an actual jet-plane at Sweden’s main airport outside Stockholm which has been changed into a 25-room guesthouse that sleeps as many as 72 people.
“I learned about this plane that was standing deserted at Arlanda airport and I’ve been trying the concept of hostels in many different houses and buildings,” he told Reuters. “I thought, ‘ Why not a plane?’ ”
Jumbo Hostels opened for business on Thursday, giving customers the chance to check in and sleep in a room that can best be described as comfortable.
“The most challenging part with this project is trying to build something inside a metal hull(外壳)--it’s just really, really tight.”
The jet, which was originally produced for Singapore Airlines, was taken out of service in 2002. It is held on a concrete（混凝土）foundation with the landing gear（着陆装置）secured in steel cradles.
One feature of the hostel is its price--a room starts at 350 Swedish crowns (about $ 41 ), which is a lot less than hotel rooms outside of major airports.
Another feature is that customers can get married on the wing of the plane and stay in the plane’s more luxurious honeymoon suite (套房).
Instead of walking down the aisle（过道）in the church, lovebirds can take what Jumbo Hostels calls the “wing walk,” where they can be joined in great happiness at the wing tip. The hostel has someone ready to perform the ceremony.
But in some respects, this hostel remains a plane--most customers have to share the jet’s nine bathrooms and the staff only wear air host and hostess clothes. The only room that has its own bath-room is the honeymoon suite. One of the features of the plane hostel is that _______.
| A．customers can sleep in comfortable rooms | B．air hostesses can offer good service |
| C．the staff can have a “wing walk” | D．a wedding ceremony can be held on the wing |
We can learn from the text that _______.
| A．the hostel lies at Arlanda airport in Stockholm |
| B．the jet plane was out of use for over six years |
| C．every hostel room is $ 41 per night |
| D．the hostel provides nine bathrooms for customers |
The underlined word "tight" means _______.
| A．crowded | B．tense | C．small | D．full |
The purpose of the passage is to _______.
| A．introduce a new kind of hostel | B．prove people can sleep on a plane |
| C．describe a wonderful place for weddings | |
| D．call on people to make use of the deserted things |