The Winter Olympics proved no match for television's gold-medal winner, "American Idol". Fox's unbelievable successful contest crashed the Olympics in head-to-head competition on Tuesday night, 27 million viewers to 16.1 million, according to Nielsen Media Research.
The Olympics recovered a bit after "Idol" went off the air, but its overall audience of 18.6 million was the least-watched winter Olympics telecast since Nagano's closing ceremonies in 1998, Nielsen said.
Since its opening on Friday, the Turin games have been running well below the 2002 Salt Lake City games in viewership interest. Much of that was expected, but Tuesday's rating was the first alarming sign for NBC that increased TV competition has taken a toll.
"The competition from 'Idol' is heavier than the Olympics has ever seen," said NBC Sports spokeswoman Alana Russo.
It doesn't figure to get any easier, with "Idol" and ABC's "Lost" on the air Wednesday. CBS' "Survivor" and "CSI: Crime Scene Investigation" offer more competition on Thursday.
Even figure skating, the most popular winter Olympics sport for viewers, didn't help much on Tuesday. NBC filled about two-thirds of the hour during which it competed with "American Idol" with tape of the men's figure-skating competition.
Through five nights of Olympics coverage, NBC's average prime time rating is 12.7 ( a rating point represents 1,102, 000 households, or 1 percent of the nation's estimated 110.2 million TV homes). NBC said before the games started that it had promised its advertisers a rating of between 12 and 14. If it slips below that, NBC will have to make it up to advertisers with free commercial time.
" ‘American Idol' is clearly a phenomenon," said Randy Falco, president of the NBC Universal Television Group. "But we expected it and are tracking fight where we planned to be at this point." Between NBC and its networks, about 65 percent of the nation's television homes have tuned in at least some of the games.How many viewers watched the Winter Olympics on Tuesday night?
A.110.2 million | B.12.7 million |
C.27million | D.16.1million |
What did NBC do on Tuesday night to attract more viewers?
A.To ask the "idol" to go off the air. |
B.To play the tapes of men's figure skating. |
C.To add "Survivor" to its program. |
D.To do more advertising. |
If the rating slips below 12, NBC will .
A.do more advertising for nothing |
B.stop running normally |
C.never cover the Olympics |
D.pay extra money for advertisers |
What does the underlined word "taken a toll" mean?
A.paid off. | B.caused loss. | C.broken out. | D.picked up. |
As you grow rapidly through your teenage years,you will experience a lot of changes.The changes may seem difficult and they may seem to happen quickly.Don't panic!You will deal successfully with them!You are a young adult now!
With more responsibility,you will find more freedom to make your own choices.This is a time to be well informed about your choices so that you can make healthy balanced decisions that will help shape your future.You may already know your career path or you may have no idea at all what you want to do.Both situations are fine!Work hard and the right opportunity will present itself to you.
Young adulthood means greater freedom and more choices.You will probably want to be independent.But try not to shut your family out of your life.You should learn to think of others even though you are old enough to look after yourself.Your family have been with you since you came into this world.
It is also perfectly natural in this time for you to spend more time with your friends than your family.Choose your friends wisely.A true friend will stand by you no matter what happens.
This period is part of the life cycle.There are some people who will be with you throughout life's journey and there will be some people with whom you part and go separate ways.Leaving school can be hard.The reality is that you may not ever see all of your classmates again.
You are a young adult.It is your life.No one can live it for you.The choices that you make from now on will be your choices.So making the right choices will be important to you.Life is for living.Enjoy your life wisely!The best title for this passage would be ________.
A.The Choices in Life | B.The Key to Success |
C.Say Goodbye to the Past | D.Becoming a Young Adult |
Who do the underlined words“some people”(Paragraph 5)probably mean?
A.your parents | B.your deskmates | C.true friends | D.your relatives |
The author thinks teenage years are ________.
A.a period of complete freedom |
B.too hard for young people to get through |
C.an important time for the young to make the right choices |
D.a very important period for young students to leave their parents |
Who is the passage mainly written for?
A.Teenagers | B.Teachers | C.Young parents | D.Adults |
Rock stars and their money
Around the world young people are spending unbelievable sums of money listening to rock music. Forbes reports that at least fifty rock stars have incomes between two million and six million dollars per year.
"It doesn't make sense," says Johnny Mathis, one of the older music millionaires, who made a million dollars a year when he was popular in 1950s. "Performers aren't worth this kind of money. In fact, nobody is."
But the rock stars' admirers seem to disagree. Those who love rock music spend about two billion dollars a year for records. They pay 150 million to see rock stars in person.
Luck is a key word for explaining the success of many. In 1972 one of the luckiest was Kon Mclean, who wrote and sang "American Pie". Mclean writes his own music, so he earns an additional two cents on every single record of the song.
Neil Young who performs in torn blue jeans, sometimes sings to an audience of 10,000, each of whom has paid five dollars for a ticket. After paying expenses, Young leaves with about $ 18,000 in his blue jeans at the end of an evening.
How do the rock stars use their money? What do they do when the money starts pouring in like water? Most of the young stars simply show the money around. England's Elton John gave someone a $ 38,000 Rolls car and bought himself 5,000 pairs of eyeglasses, then lighted up and spelt :E-L-T-O-N. He also bought himself two cars, "one for each foot".
Many rock stars live like Grace Slick and Jefferson Airplane. Those performers return from a tour, pay their bills, and buy new toys. Then when they need money again, they do another tour. They save no money and live from hand to mouth.
In the end the rock stars' life is unrewarding. After two or three years riches and fame are gone. Left with his memories and his tax problems, the lonely star spends his remaining years trying to attract strangers. New stars have arrived to take his place. This passage is mainly about .
A.the success of a rock star | B.the way rock stars live |
C.rich rock stars | D.the admirers of rock stars |
How much expense does Neil Young pay for a performance?
A. $10,000 | B.$33,000 | C. $32,000 | D.$38,000 |
According to passage, the underlined phrase "from hand to mouth" means .
A.they have to earn money by hand |
B.They know how to spend money in a reasonable way |
C.they earn money only for their immediate enjoyment |
D.they steal to feed their mouth when they need money |
Have you ever picked a job based on the fact that you were good at it but later found it made you feel very uncomfortable over time? When you select your career, there's a whole lot more to it than assessing your skills and matching them with a particular position. If you ignore your personality, it will hurt you long-term regardless of your skills or the job’s pay. There are several areas of your personality that you need to consider to help you find a good job. Here are a few of those main areas;
1) Do you prefer working alone or with other people?
There are isolating jobs that will drive an outgoing person crazy and also interactive jobs that will make a shy person uneasy. Most people are not extremes in either direction but do have a tendency that they prefer. There are also positions that are sometimes a combination of the two, which may be best for someone in the middle who adapts easily to either situation.
2) How do you handle change?
Most jobs these days have some elements of change to them, but some are more than others. If you need stability in your life, you may need a job where the changes don’t happen so often. Other people would be bored of the same daily routine.
3) Do you enjoy working with computers?
I do see this as a kind of personality characteristic. There are people who are happy to spend more than 40 hours a week on a computer, while there are others who need a lot of human interaction throughout the day. Again, these are extremes and you'll likely find a lot of positions somewhere in the middle as well.
4) What type of work environment do you enjoy?
This can range from being in a large building with a lot of people you won’t know immediately to a smaller setting where you'll get to know almost all the people there fairly quickly.
5) How do you like to get paid?
Some people are motivated by the pay they get, while others feel too stressed to be like that. The variety of payment designs in the sales industry is a typical example for this.
Anyway, these are a great starting point for you. I've seen it over and over again with people that they make more money over time when they do something they love. It may take you a little longer, but making a move to do what you have a passion for can change the course of your life for the better.What is unnecessary in your job hunting?
A.Assessing your skills |
B.Taking your personality into consideration |
C.Matching your skills with a position |
D.Going to different areas |
Which of the following is TRUE according to the passage?
A.Isolating usually drive people mad. |
B.Interactive jobs make people shy easily. |
C.Extreme people tend to work with others. |
D.Almost everyone has a tendency in jobs. |
The underlined word “stability” in the passage most probably means?
A.no anger. | B. no movement. | C.gentleness. | D.enthusiasm. |
What could be the best title for this passage?
A.Lifestyles and Job Pay | B.Personalities and Jobs |
C.Job Skills and Abilities | D.Jobs and Environment |
Fat and shy, Ben Saunders was the last kid in his class picked for any sports team. “Football, tennis, cricket--- anything with a round ball, I was useless,” he says now with a laugh. But back then he was the one always made fun of in school gym classes in Devonshire, England.
It was a mountain bike he received for his 15th birthday that changed him. At first he went biking alone in a nearby forest. Then he began to ride the bike along with a runner friend. Gradually, Saunders set up his mind on building up his body, increasing his speed and strength. At the age of 18, he ran his first marathon.
The following year he met John Ridgway and was hired as an instructor at Ridgway’s school of adventure in Scotland, where he learnt about Ridgway’s cold-water exploits. Greatly interested, Saunders read all he could about North Pole explorers and adventures, then decided that this would be his future.
In 2001, after becoming a skillful skier, Saunders started his first long-distance expedition(探险) towards the North Pole. It took unbelievable energy. He suffered frostbite(冻疮), ran into a polar bear and pushed his body to the limit, pulling his supply-loaded sled(雪橇) up and over rocky ice.
Saunders has since become the youngest person to ski alone to the North Pole, and he’s skied more of the North Pole by himself than any other British man. His old playmates would not believe the change.
Next October, Saunders, 27, heads south from the coast of Antarctica to the South Pole and back, a 2900-kilometer journey that has never been completed on skis. What change happened to Saunders after he was 15 years old?
A.He became good at most sports. | B.He made friends with a runner. |
C.He joined a sports team. | D.He began to build up his body. |
The underlined word “exploits” (paragraph 3) is closest in meaning to ______.
A.journeys | B.adventures | C.researches | D.operations |
Which of the following is the correct order of the events that happened to Saunders?
a. He ran his first marathon. b. He skied alone in the North Pole.
c. He rode his bike in a forest. d. He planned an adventure to the South Pole.
A.a c d b | B.c d a b | C.c a b d | D.a c b d |
What does the story mainly tell us abut Saunders?
A.He is a success in sports. | B.He is the best British skier. |
C.He is Ridgway’s best student. ` | D.He is a good instructor at school. |
Scientific experiments can sometimes go wrong and when they do the results may range from the disastrous to the troubling. One such experiment took place in South America about fifty years ago. Whether its final consequences will cause serious damage or nothing more than a small trouble still remains to be seen.
The story began in 1956 when an American scientist working in Brazil decided to solve the problem of increasing the productivity of that country’s bees. He imported a very active type of African bee from Tanzania and mated (交配)it with the more easy-going native variety to produce a new kind of bees. The new bees worked harder and produced twice as much honey. It seemed that Professor Kerr, for that was the scientist's name, had a total success on his hands.
Then things began to go wrong. For some reason as yet unseen, but perhaps as a result of something in their environment, the new bees began to develop extremely attacking personalities. They became bad-tempered and easy to be angry, attacked the native bees and drove them from their living places.
But worse was to follow. Having taken over the countryside, the new bees, with their dangerous stings (叮) , began to attack its neighbors -- cats, dogs, horses, chickens and finally man himself. A long period of terror began that has so far killed a great number of animals and about 150 human beings.
This would have been bad enough if the bees had stayed in Brazil. But now they are on the move, heading northwards in countless millions towards Central and North America, and moving at the alarming speed of 200 miles a year. The countries that lie in their path are naturally worried because it looks as if nothing can be done to stop them. The results of the South American experiment.
A.are not yet certain | B.have proved to be wrong |
C.have caused a serious trouble | D.are not important |
The experiment mentioned in this passage was designed to.
A.make African bees less active |
B.make Brazilian bees more easy-going |
C.increase the number of bees in Brazil |
D.increase the amount of honey in Brazil |
Which of the following may be the cause of the new bees' attacking personalities?
A.Their production of honey. | B.Their living environment. |
C.Their hard work. | D.Their bad temper. |
The last paragraph implies that.
A.the bees have been driven to Central and North America |
B.the bees must be stopped from moving north |
C.the bees may bring about trouble in more countries |
D.the bees prefer to live in Brazil |