Do you know soon eleven biggest food and drink companies of the nations will adopt new rules to limit advertising to children under the age of 12, a move that restricts ads for products such as McDonald’s Happy Meals and the use of popular cartoon characters.
The companies announced their new rules ahead of a Federal Trade Commission hearing on Wednesday that steps up pressure on the companies to help solve the growing child obesity problem through more responsible marketing. The self-given rules include promises by seven companies who will no longer use licensed characters, such as those made popular through movies or TV shows, to advertise online or in print media unless they’re promoting their healthier products. Four other companies said they do not advertise at all to children under 12.
“I think this is a very good step forward. It’s not the end of the journey but it’s a good way down the road,” said Margo Wootan, Nutrition Policy Director at the nonprofit Center for Science in the Public Interest.
Since the FTC first publicly raised the issue in 2005, many of the companies have started selling products with better nutrition in mind. The companies hope their self-regulation efforts — organized through the Council of Better Business Bureaus — will fend off any new and more strict federal regulation.
Parents are happy to see new rules that restrict the use of cartoon characters such as Shrek, Dora the Explorer and SpongeBob SquarePants. “It catches their eyes when you’re shopping,” said Josephine Thomas, a mother of three boys who lives in Manhattan. “As soon as they see a Shrek or Mickey Mouse, they automatically look at that and they don’t see what they really need. That’s one of the biggest problems when you go shopping.” That’s one reason the food companies have said they will now only use licensed characters to advertise their “better for you” products. The reason why the food and drink companies will take action is that they want to___________
| A．promote sales across the country |
| B．limit advertising to children under the age of 12 |
| C．meet increasing demands from kids |
| D．adapt to the new federal regulations |
What can we learn from the text that the seven companies ____.
| A．may still use cartoon characters in advertising |
| B．are going to stop advertising to children under 12 |
| C．Would like to continue the cooperation with entertainment media |
| D．will make food and drink specially for fat kids |
What of the following can best describe the underlined words “fend off”?
| A．prevent ... from happening | B．draw up or work out |
| C．pay attention to | D．give a warm welcome to |
What does Josephine Thomas advise in the last paragraph?
| A．kids spend too much on unhealthy food |
| B．parents are strict about their kids’ food choice |
| C．“better for you” products are popular with kids |
| D．ads with cartoon characters mislead kids |
What makes one person more intelligent than another? What makes one person a genius, like the brilliant Albert Einstein, and another person a fool? Are people born intelligent or stupid, or is intelligence the result of where and how you live? These are very old questions and the answers to them are still not clear.
We know, however, that just being born with a good mind is not enough. In some ways, the mind is like a leg or an arm muscle. It needs exercise. Mental exercise is particularly important for young children. Many child psychologists (心理学家) think that parents should play with their children more often and give them problems to think about. The children are then more likely to grow up bright and intelligent. If, on the other hand, children are left alone a great deal with nothing to do, they are more likely to become dull and unintelligent.
Parents should also be careful with what they say to young children. According to some psychologists, if parents are always telling a child that he or she is a fool or an idiot, then the child is more likely to keep doing silly and foolish things. So it is probably better for parents to say very positive things to their children, such as “That was a very clever thing you did.” or “You are such a smart child.”The words “intelligent” and “brilliant” in the first paragraph probably mean _______ while “dull” in the second paragraph means ________.
| A．bright and splendid; slow in thinking and understanding |
| B．pretty and handsome; ordinary-looking |
| C．great and important; common |
| D．hopeful and helpful; careless |
According to the context we can guess that a genius is ________ while an idiot is ________.
| A．a normal person; a funny person |
| B．a strong person; a weak person |
| C．a highly intelligent person; a foolish or weak-minded person |
| D．a famous person; an ordinary person |
A person ________ is more likely to become a genius.
| A．whose parents are clever |
| B．often thinking about difficult problems |
| C．often helped by his parents and teachers |
| D．born with a good brain and putting it into active use |
It is better for parents ________.
| A．to praise and encourage their children more often |
| B．to be hard on their children |
| C．to leave their children alone with nothing to do |
| D．to give their children as much help as possible |
Which of the following is NOT true according to the article?
| A．Parents play an important part in their children’s growth. |
| B．The less you use your mind the duller you may become. |
| C．Intelligence is obviously the result of where and how you live. |
| D．What makes a person bright or stupid is still under discussion. |
O. Henry was a pen name used by an American writer of short stories. His real name was William Sydney Porter. He was born in North Carolina in 1862. As a young boy he lived an exciting life. He did not go to school for very long, but he managed to teach himself everything he needed to know. When he was about 20 years old, O. Henry went to Texas, where he tried different jobs. He first worked on a newspaper, and then had a job in a bank, when some money went missing from the bank. O. Henry was believed to have stolen it. Because of that, he was sent to prison. During the three years in prison, he learned to write short stories. After he got out of prison, he went to New York and continued writing. He wrote mostly about New York and the life of the poor there. People liked his stories, because simple as the tales were, they would finish with a sudden change at the end, to the reader’s surprise. In which order did O. Henry do the following things?
a. Lived in New York. b. Worked in a bank. c. Travelled to Texas.
d. Was put in prison. e. Had a newspaper Job. f. Learned to write stories.
| A．e. c. f. b. d. a | B．c. e. b. d. f. a | C．e. b. d. c. a. f. | D．c. b. e. d. a f. |
People enjoyed reading O. Henry’s stories because
| A．they had surprise endings | B．they were easy to understand |
| C．they showed his love for the poor | D．they were about New York City |
O. Henry went to prison because .
| A．people thought he had stolen money from the newspaper |
| B．he broke the law by not using his own name |
| C．he wanted to write stories about prisoners |
| D．people thought he had taken money that was not his |
What do we know about O. Henry before he began writing?
| A．He was well-educated. | B．He was not serious about his work. |
| C．He was devoted to the poor. | D．He was very good at learning. |
Where did O. Henry get most material for his short stories?
| A．His life inside the prison. | B．The newspaper articles he wrote. |
| C．The city and people of New York. | D．His exciting early life as a boy. |
In the United States, when one becomes rich, he wants people to know it. And even if he does not become very rich, he wants people to think that he is. That is what ‘keeping up with the Joneses’ is about, It is the story of someone who tried to look as rich as his neighbours.
The expression was first used in 1913 by a young American called Arthur Momand. He told this story about himself. He began earning $ 125 a week at the age of 23. That was a lot of money in those days. He got married and moved with his wife to a very wealthy neighbourhood outside New York City. When he saw that rich people rode horses, Momand went horseback riding every day. When he saw that rich people had servants, Momand and his wife also hired a servant and gave big parties for their new neighbours.
It was like a race, but one could never finish this race because one was always trying to keep up. The race ended for Momand and his wife when they could no longer pay for their new way of life. They moved back to an apartment in New York City.
Momand looked around him and noticed that many people do things just to keep up with rich life--style of their neighbours. He saw the funny side of it and started to write a series of short stories, He called it ‘Keeping up with the Joneses’ because ‘Jones’ is a very common name in the United States.’ Keeping up with the Joneses’ came to mean keeping up with rich lifestyle of the people around you. Momand’s series appeared in different newspapers across the country for over 28 years.
People never seem to get tired of keeping up with the Joneses. And there are ‘Jonses’ in every city of the world. But one must get tired of trying to keep up with the Joneses because no matter what one does, Mr. Jones always seems to be ahead.Some people want to keep up with the Joneses because they ______.
| A．want to be as rich as their neighbours |
| B．want others to know or to think that they are rich |
| C．don’t want others to know they are rich |
| D．want to be happy |
It can be inferred from the story that rich people like to ________.
| A．live outside New York City | B．live in New York City |
| C．live in apartments | D．have many neighbours |
The underlined word neighbourhood in the second paragraph means ________.
| A．a person who lives near another | B．people living in an area |
| C．an area near the place referred to | D．an area in another town or city |
Arthur Momand used the name ‘Jones’ in his series of short stories because’ Jones’ is ________.
| A．an important name | B．a popular name in the United States |
| C．his neighbour’s name | D．not a good name |
According to the writer, it is to keep up with the Joneses.
| A．correct | B．interesting | C．impossible | D．good |
Have you ever had the strange feeling that you were being watched? You turned around and, sure enough, someone was looking right at you!
Parapsychologists (灵学家) say that humans have a natural ability to sense when someone is looking at them. To research whether such a “sixth sense” really exists, Robert Baker, a psychologist (心理学家) at the University of Kentucky, did two experiments.
In the first one, Baker sat behind unknowing people in public places and stared at the backs of their heads for 5 to 15 minutes. The subjects（受试者）were eating, drinking, reading, studying, watching TV, or working at a computer. Baker made sure that the people could not tell that he was sitting behind them during those periods. Later, when he questioned the subjects, almostall of them said they had no sense that someone was staring at them.
For the second experiment, Baker told the subjects that they would be stared at from time to time from behind in a laboratory setting. The people had to write down when they felt they were being stared at and when they weren’t. Baker found that the subjects were no better at telling when they were stared at and when they weren’t.
Baker concludes that people do not have the ability to sense when they’re being stared at. If people doubt the outcome of his two experiments, said Baker, “I suggest they repeat the experiments and see for themselves.” The aim of the two experiments is to________.
| A．explain when people can have a sixth sense |
| B．show how people act while being watched in the lab |
| C．study whether humans can sense when they are stared at |
| D．prove why humans have a sixth sense |
The underlined word “outcome” in the last paragraph most probably means________.
| A．value | B．result | C．performance | D．connection |
In the second experiment, the subjects _________.
| A．could tell when they were stared at and when they weren’t. |
| B．could tell when they were stared at but couldn’t tell when they weren’t. |
| C．couldn’t tell when they were stared at but could tell when they weren’t. |
| D．couldn’t tell when they were stared at or when they weren’t. |
What can be learned from the passage?
| A．People are born with a sixth sense. |
| B．The experiments support parapsychologists’ idea. |
| C．The subjects do not have a sixth sense in the experiments. |
| D．People have a sixth sense in all places. |
Maybe you know some well-known buildings, such as the Great Wall, the Great Hall of the People, the Leaning Tower of Pisa. But do you know the Royal Academy of Arts ?
Lying in the heart of London, the Royal Academy of Arts is an independent fine arts institution (机构) which supports modern artists and promotes interest in the arts through all kinds of exhibition programs. The Academy is completely independent. It is a self-funded (自筹资金的), organization which is governed by the Royal Academicians—eminent painters, printmakers, sculptors and architects who are elected to the position. The Academy has a long history and was founded in 1768 with Sir Joshua Reynolds as its first President. The Academy lies in Burlington House which itself has a long colorful history with parts of the original structure dating back to 1664. Today, the Academy attracts over one million visitors each year, making it one of London's top 10 attractions for paying visitors.
Air: Lond
on's City Airport. Gatwick Airport, Heathrow Airport, Luton Airport and Stansted Airport.
Rail: Underground: Piccadilly and Green Park or a short walk from Oxford Circus and Bond Street.
Road: Bus: Public services.
Contact Addresses:
Royal Academy of Arts, Burlington House, Piccadilly, London WIJ OBD
Telephone: 020 7300 8000
Website: www.royalacademy.org.ukWhich of the following is TRUE about the Academy of Arts?
| A．It dates back to 1664. |
| B．You can't get there by underground. |
| C．It is much older than Burlington House. |
| D．It is one of London’s top 10 attractions. |
You can contact the Academy of Arts by all the following EXCEPT________________.
| A．sending an e-mail | B．writing a letter |
| C．visiting the website | D．making a call |
The main purpose of this passage is to_______________________.
| A．introduce the arts of England |
| B．introduce the well-known building of England |
| C．show the long history of England |
| D．attract more visitors to the Royal Academy of Arts |