Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand (商标) of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged (包装) in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote(推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius (天才) to sell it.”Which of the following may trick a shopper into buying a product according to the text?
| A．The cost of its package. | B．The price of the product. |
| C．The colour of its package. | D．The brand name of the product. |
The underlined part “the colours turned the customers off”(in Para. 3 ) means that the colours _____.
| A．attracted the customers strongly |
| B．had weak effects on the customers |
| C．tricked the customers into shopping |
| D．caused the customers to lose interest |
Which of the following is the key to the success in product sales?
| A．The way to promote goods. |
| B．The discovery of a genius. |
| C．The team to produce a good product. |
| D．The brand name used by successful producers. |
Which of the following would be the best title for this text?
| A．Choice of Good Products | B．Disadvantages of Products |
| C．Effect of Packaging on Shopping | D．Brand Names and Shopping Tricks |
Directions: Read the following four passages. Each passage is followed by several questions or unfinished statements. For each of them there are four choices marked A, B, C and D. Choose the one that fits best according to the information given in the passage you have just read.
All over the world, children in hospital are being treated with a new kind of medicine: laughter. Lucy is 23 and works for Theodora Children's Trust. She is one of many clown（小丑）doctors who bring a smile to the faces of sick children.
"I'm a Theodora clown doctor. I call myself Dr Looloo. I spend two days a week in children's hospitals, making funny faces, telling jokes, and doing magic tricks. As I walk into the wards I blow bubbles, shake hands with the kids, and make up nonsense songs for those children well enough to sing. I take special balloons to make 'balloon animals' and tell funny stories about them.
I'm naturally a very cheerful person. I've always been a clown. In fact my father's a clown a d I started working with him when I was eight year old. I knew it was just the job for me and I became a clown doctor because I think it's a great way to cheer up sick, frightened children in hospital.
Being a clown in hospital is very tiring both physically and emotionally. We have to learn not to show our feelings, otherwise we'd be useless. Clown doctors are sensitive but this is not a side most people see. To the children we're happy all the time. I'm still learning to allow myself to feel sad occasionally. There are special kids you get really close to. At the moment I'm working with a very sick little girl from Bosnia who speaks no English, so our only common language is laughter.
At weekends I participate in events to raise money for Theodora Children's Trust. It's a charity, so we are paid with the money people give. Being a clown doctor makes the worries of everyday life seem small. All in all, feel honoured to do this job. "
| 1． |
Lucy works as a clown doctor because .
|
| 2． |
What do clown doctors usually do in hospital?
|
| 3． |
Lucy thinks that being a clown doctor is .
|
Ⅲ. 阅读理解
We spent a day in the country, picking wild flowers. With the car full of flowers we were going home. On our way back my wife noticed a cupboard outside a furniture shop. It was tall and narrow. “Buy it, ” my wife said at once. “We’ll carry it home on the roof rack. I’ve always wanted one like that.”
What could I do? Ten minutes later I was ￡20 poorer; and the cupboard was tied on the roof rack. It was six feet long and eighteen inches square, quite heavy too.
In the gathering darkness I drove slowly. Other drivers seemed unusually polite that evening. The police even stopped traffic to let us through. Carrying furniture was a good idea.
After a time my wife said, “There’s a long line of cars behind. Why don’t they overtake, I wonder?” In fact a police car did overtake. The two officers inside looked at us seriously as they passed. But then, with great kindness, they led us through the rush-hour traffic. The police car stopped at our village church. One of the officers came to me.
“Right, sir, ” he said. “Do you need any more help?”
I was a bit puzzled. “Thanks, officer, ” I said. “You have been very kind. I live just on the road.”
He was staring at our car, first at the flowers, then at the cupboard. “Well, well, ” he said, laughing. “It’s a cupboard you’ve got there! We thought it was something else.”
My wife began to laugh. The truth hit me like a stone between the eyes. I smiled at the officer. “Yes, it’s a cupboard, but thanks again.” I drove home as fast as I could.
36. In fact the husband _______ the cupboard.
A. would like very much to buy B. badly wanted
C. was glad to have bought D. would rather not buy
37. Other drivers thought they were _______.
A. carrying a cupboard to the church B. sending flowers to the church
C. carrying nothing but a piece of furniture D. going to attend a funeral at the church
38. The police will be more polite to those who are _______.
A. driving in gathering darkness B. in great sorrow
C. driving with wild glowers in the car D. carrying furniture
39. What did the husband think of this matter?
A. It was very strange. B. He felt ashamed of it.
C. He took great pride in it. D. He was puzzled at it.
三、阅读理解：
It is natural for young people to be critical of their parents at times and to blame them for most of the misunderstandings between them. They have always complained, more or less justly, that their parents are out of touch with modern ways; that they are possessive and dominant; that they do not trust their children to deal with crises; that they talk too much about certain problems and that they have no sense of humor, at least in parent-child relationships.
I think it is true that parents often underestimate their teenage children and also forget how they themselves felt when young.
Young people often irritate their parents with their choices in clothes and hairstyles, in entertainers and music. This is not their motive. They feel cut off from the adult world into which they have not yet been accepted. So they create a culture and society of their own. Then, if it turns out that their music or entertainers or vocabulary or clothes or hairstyles irritate their parents, this gives them additional enjoyment. They feel they are superior, at least in a small way, and that they are superior, at least in a small way, and that they are leaders in style and taste.
Sometimes you are resistant and proud because you do not want your parents to approve of what you do. If they did approve, it looks as if you are betraying your own age group. But in that case, you are assuming that you are the underdog: you can’t win but at least you can keep your honor. This is a passive way of looking at things. It is natural enough after long years of childhood, when you were completely under your parents’ control. But it ignores the fact that you are now beginning to be responsible for yourself.
If you plan to control your life, co-operation can be part of that plan. You can charm others, especially parents, into doing things the way you want. You can impress others with your sense of responsibility and initiative, so that they will give you the authority to do what you want to do.
36. The author is primarily addressing _______.
A. parents of teenagers B. newspaper readers.
C. those who give advice to teenagers D. teenagers
37. The first paragraph is mainly about _______.
A. the teenagers’ criticism of their parents.
B. misunderstanding between teenagers and their parents.
C. the dominance of the parents over their children
D. the teenagers’ ability to deal with crises.
38. Teenagers tend to have strange clothes and hairstyles because they ______.
A. want to show their existence by creating a culture of their own.
B. have a strong desire to be leaders in style and taste.
C. have no other way to enjoy themselves better.
D. want to irritate their parents.
39. To improve parent-child relationships, teenagers are advised to be _____.
A. obedient B. responsible C. co-operative D. independent.
When most people think of tropical islands, lined with white sandy beaches and bright blue seas, it is often the Caribbean or South Pacific that comes to mind. But for Chinese tourists who want a taste of paradise on Earth there is new place to consider. Mauritius, an island lying off the southeast of Africa in the Indian Ocean, has just been added to China’s list of tourist destinations. Rich in history, natural beauty and culture, the island has been a popular destination for the world’s tourists for many years.
On December 15 a total of eight African countries were added to the list. The others are Tunisia, Tanzania, Ethiopia, Kenya, Zimbabwe, Zambia and the Seychelles.
The island has passed through the controlling hands of a number of European powers, including Dutch, French and British. In 1968, Mauritius won its independence.
At present, over half the population of Mauritius is Hindu and another fifth is Muslim (穆斯林). Both groups are descendants (后裔) from workers brought to the island from India by the British. Some Chinese were also brought over to work. There are also descendants of African slaves and Franco Mauritians, the original settlers of the island. One of the best things about the island is the food. There is a mouth watering mix of European, Chinese and Indian flavours and seafood is very popular. A typical Mauritian dinner might have Indian chicken curry, Chinese pork, British roast beef and French style vegetables. Boiled rice is served with just about everything. All that is washed down with a plentiful supply of local beer and rum (浪姆酒).
The pleasant tropical climate and scenery provide the perfect setting to enjoy everything. The sea is full of colorful life that lives around the coral reef (珊瑚礁). This makes Mauritius a wonderful place for swimming and diving. The large number of interesting fish means it is also an exciting place for those who like to go fishing.
52. Which group of the following topics is NOT discussed in the text?
A. Food and history. B. Scenery and population.
C. Location and sports. D. Natural resources and agriculture.
53. Which of the following is TRUE?
A. Mauritius has something similar to the Caribbean or South Pacific.
B. Mauritius has a history of less than 40 years.
C. Mauritius has been a popular destination for Chinese tourists for many years.
D. The main food in Mauritius is local beer and rum.
54. The underlined word "This" in the last paragraph refers to "______".
A. pleasant tropical climate B. beautiful scenery
C. the sea with colorful life D. the coral reef
55. The text is mainly written to_______.
A. attract more Chinese to travel to Mauritius.
B. introduce some information about Mauritius.
C. give some advice on how to visit Mauritius.
D. help the visitors understand more about Mauritius.
Who takes care of the elderly in the United States today? Many people wrongly believe that when people reach old age, their families place them in nursing homes. They are left there in the hands of strangers for the rest of their lives. Their grown-up children visit them only occasionally, but more often, they do not have any regular visitors. Actually this is not true. In fact, family members provide over 80 percent of the care that elderly people need.
Prof. Samuel Preston, a sociologist at the University of Pennsylvania, studied how the American family is changing. He reported that by the time the average American couple reaches 40 years of age, they have more parents than children. This statistic (统计) shows the change in life-styles and responsibilities of aging Americans. The average middle-aged couple can look forward to caring for elderly parents some time after their own children have grown up. Moreover, because people today live longer after an illness than people did years ago, family members must provide long-term care. These facts also mean that after care-givers provide for their elderly parents, who will eventually die, they will be old and may require care too. When they do, their spouses (配偶, 指夫或妻) will probably take care of them.
Because Americans are living longer than ever, more psychologists and social workers have begun to study care-giving to improve care of the elderly. They have found that all caregivers share a common characteristic: all caregivers believe that they are the best person for the job, for different reasons. One caregiver said that she had always been close to her mother. Another was the oldest child. In other words, they all felt that they could do the job better than anyone else. Social workers interviewed caregivers to find out why they took on the responsibility of caring for an elderly, dependent relative. They discovered three basic reasons. Many caregivers believed that they had the responsibility to help their relatives. Some stated that helping others made them feel more useful. Others hoped that by helping someone now, they would deserve care when they became old and dependent.
48. It can be inferred that a middle-aged couple in the US _______.
A. spend more time with their children than with their parents
B. depend on their children’s assistance in caring for the elderly
C. don’t pay more attention to their children than to their parents
D. spend more time taking care of their parents than before
49. The most common characteristic of caregivers is ______.
A. they all have professional qualifications in care-giving
B. they all believe themselves to be the best caregiver
C. they are the eldest child in the family
D. they are close to their parents
50. Which of the following is NOT a basic reason for care-giving?
A. Respect from other members of the family.
B. Prepayment for the care they will get in old age.
C. A feeling of being needed and helpful.
D. A strong sense of duty to the elderly.
51. What is the main idea of this passage?
A. Most old people in the US are living a happy life.
B. Most old people in the US live longer today after an illness than people did years ago.
C. Most elderly people in the US are taken care of by their families, who often find the experience satisfying.
D. Most elderly people in the US prefer living with their families to living nursing houses.