Until recently, women in advertisements wore one of three things — an apron, an attractive dress or a frown. Although that is now changing, many women still feel angry about offending advertisements. “This ad degrades women.” they protested(抗议).Why does this sort of advertising exist? How can advertisers and ad agencies still produce, sometimes, after months of research, advertising that offends the consumer?
The ASA, the body which deals with complaints about print media, is carrying out research into how women feel about the way they are pictured in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often annoyed by the ads, few feel strong enough to complain.
Women are not the only victims of poor and boring stereotypes(老套)— in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate fellows, always on the lookout for an escape to the pub. But it is women who seem to suffer more from the industry’s inability to put people into an authentic present-day situation. Yet according to Emma Bennett, director of a London advertising agency, women are not aggressive or extremely angry about those stereotypes and sexist (歧视妇女)advertising. “They just find it annoying or tiresome.”
She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. “The most important thing is the advertisement’s tone of voice. Women hate being insincerely praised or given desperately down-to-earth common-sense advice.”
In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and the process of change will remain slow until people on the receiving end take the business seriously and make their –feelings known.Despite recent changes in attitudes, some advertisements still fail to .
| A.change women’s opinions of themselves |
| B.show any understanding of consumers’ feelings |
| C.persuade the public to buy certain products |
| D.meet the needs of the advertising industry |
According to the writer, the commonest fault of present-day advertising is to .
| A.condemn the role of the housewife |
| B.ignore protests about advertisements |
| C.present a misleading image of women |
| D.picture the activities of men wrongly |
Emma Bennett suggests that advertisement ought to .
| A.give further emphasis to practical advice |
| B.change their style rather than their content |
| C.use male images instead of female ones |
| D.sing higher praise for women than before |
We can learn from the passage that advertising industry should .
| A.take its job more eagerly |
| B.do more pioneering work |
| C.take notice of the public opinion |
| D.concentrate on the products advertised |
D
I know what you’re thinking : pizza (比萨饼)? For breakfast? But the truth is that you can have last night’s leftovers in the a. m. if you want to... .
I know lots of women who skip breakfast (不吃早餐) , and they have a ton of different excuses for doing it . Some say they don’t have time. others think they’re “saving” calories (卡路里), still others just don’t like breakfast food . .
But the bottom line is that eating in the morning is very important when you’re trying to lose weight. “Eating just about anything from 300 to 400 calories would be better than nothing at all,” says Katherine Brooking , R , D , who developed the super-easy eating plan for this year’s “SELF CHALLENGE”. And even pizza can be healthy if it’s loaded with vegetables, and you stick to one small piece. . .
Breakfast is one meal I never miss, and the same goes for most weight loss success stories. Research shows that eating breakfast keeps you from overeating later in the day. Researchers at the University of Southem California found that breakfast skippers have a bigger chance of gaining weight than those who regularly have a morning meal. . .
So eat something in the morning, anything. I know plenty of friends who end up having no breakfast altogether, and have just coffee or orange juice. I say, try heating up last night’s leftovers-it may sound crazy, but if it works for you, do it! I find if I tell myself, “You can always eat it tomorrow,” I put away the leftovers instead of eating more that night. Try it…you may save yourself some pre-bedtime calories. And watch your body gain the fat-burning effects. . .
53. The word “leftovers” in Paragraph 1 probably means__________
food remaining after a meal B. things left undone
C. meals made of vegetables D. pizza topped with fruit . .
54. What can we infer from the text? . .
A. Working women usually have breakfast in a hurry
B. Many people have wrong ideas about breakfast. . .
C. There are some easy ways of cooking a meal. . .
D. Eating vegetables helps save energy. . .
55. According to the last paragraph, it is important to____________. . .
A. eat something for breakfast B. be careful about what you eat . .
C. heat up food before eating it D. eat calorie-controlled food . .
56. The text is written mainly for those_____________. . .
A. who go to work early B. who want to lose weight . .
C. who stay up late D. who eat before sleep . .
C
Sunday, October 5
Clear, 69°F
My wife, Eleanor , and I took the train from Paris to Strasbourg, where we were met by our driver and guide. And the minibus which goes along with the boat. We stopped off in Barn for an hour on the way. Then we were taken to Nancy where the boat was kept.
After the other passengers arrived, we had our first dinner on the boat. After dinner we walked into downtown Nancy, a village with a large square and wooden houses.
Monday, October 6
Rained last night, cloudy in the morning, 69°F
We spent about two hours in Nancy, then sailed on the Canal de la Marne au Rhine. Kind of a lazy day. Eating breakfast, lunch, and dinner, after dinner we watched a tape on Baccarat, where we will visit tomorrow.
It was pleasant to sit out on deck (甲板)and watch the scenery go by at about 3 mph.
Tuesday, October 7
Light rain, 64°F
This morning we drove over to Baccarat and toured its museum and the church , which has this unbelievable lamp that is going on a world tour the next day. We did lost of shopping , then walked across the bridge to see a very , very modern Catholic church with special Baccarat windows.
We drove to the top of the Voges Mountains and started down the eastern side. Later we drove to Sorrenbourg to see the 13th century church at the Cordeliers. It contains the largest window by Marc Chagall — 24 feet wide by 40 feet high.
Wednesday, October 8
Cloudy, 65 °F
Today we sailed from Schneckenbush to Saverne. We went through two caves, an extremely unusual part of the journey. This river scenery is very different. We were in a mountain valley with grassland on one side and a forest beginning to show some color on the other.
Thursday, October 9
Cloudy, 66°F
Our dependable minibus was waiting to load the luggage and take us to the hotel where everyone went their separate ways. Our boating days are over until next time.
49. Where did the author get off the train?
A. Paris B. Strasbourg C. Nancy D. Barn
50. On which days did the tourists spend most of their time on the boat?
A. Monday and Tuesday B. Tuesday and Wednesday
C. Wednesday and Wednesday D. Monday and Wednesday
51. From the text, we learn that Baccarat and Sorrenbourg are the names of_________.
A. towns B. churches C. museums D. mountains
52. What does the author think of the tour?
A. Tiring B. Expensive C. Enjoyable D. Quick
B
Societies all over the world name places in similar ways. Quite often there is no official naming ceremony but places tend to be called names as points of reference by people. Then an organized body steps in and gives the place a name. Frequently it happens that a place has two names: One is named by the people and the other by the government. As in many areas, old habits died hard, and the place continues to be called by its unofficial name long after the meaning is lost.
Many roads and places in Singapore(新加坡) are named in order that the pioneers will be remembered by future generations. Thus we have names such as Stamford Road and Raffles Place. This is in keeping with traditions in many countries ---- in both the West and the East.
Another way of naming places is naming them after other places. Perhaps they were named to promote friendships between the two places or it could be that the people who used to live there were originally from the places that the roads were named after. The mystery is clearer when we see some of the roads named in former British bases. If you step into Selector Airbase you will see Piccadilly Circus ---- obviously named by some homesick Royal Air Force personnel.
Some places were named after the activities that used to go on at those places. Bras Basah Road is an interesting example, “Base Basah” means “wet rice” in Malay(马来语). Now why would anyone want to name a road “Wet Rice Road”? The reason is simple. During the pioneering days, wet rice was laid out to dry along this road.
A few roads in Singapore are named by their shapes. There is “Circular Road” for one. Other roads may have part of their names to describe their shapes, like “Paya Lebar Crescent”. This road is called a crescent(月牙) because it begins on the main road, makes a crescent and comes back to join the main road again.
45. We learn from Paragraph 1 that _____.
A. the government is usually the first to name a place
B. many places tend to have more than one name
C. a ceremony will be held when a place is named
D. people prefer the place names given by the government
46. What does the underlined phrase “die hard” in Paragraph 1 probably mean?
A. Change suddenly. B. Change significantly(有重大意义的).
C. Disappear mysteriously. D. Disappear very slowly.
47. Which of the following places is named after a person?
A. Raffles Place. B. Selector Airbase.
C. Piccadilly Circus. D. Paya Lebar Crescent.
48. Bras Basah Road is named _______.
A. after a person B. after a place C. after an activity D. by its shape
第二部分:阅读理解(共25小题。第一节每小题2分,第二节每小题1分;满分45分)
第一节阅读下列短文,从每题所给的四个选项(A、B、C、D)中,选出最佳选项,并在答题卡上将该项涂黑。
A
Young people and older people do not always agree. They sometimes have different ideas about living, working and playing. But in one special program in New York State, adults and teenagers live together in a friendly way.
Each summer 200 teenagers and 50 adults live together for eight weeks as members of a special work group. Everyone works several hours each day. They do so not just to keep busy but to find meaning and fun in work. Some teenagers work in the forests or on the farms near the village. Some learn to make things like tables and chairs and to build houses. The adults teach them these skills.
There are several free hours each day. Weekends are free, too. During the free hours some of the teenagers learn photo-taking or drawing. Others sit around and talk or sing. Each teenager chooses his own way to pass his free time.
When people live together, they should have rules. In this program the teenagers and the adults make the rules together. If someone breaks a rule, the problem goes before the whole group. They talk about it and ask, “Why did it happen? What should we do about it?”
One of the teenagers has said something about it, “You have to stop thinking only about yourself. You learn how to think about the group.”
41. In one special program in New York State, young and older people_______.
A. don’t work well together B. are friendly to each other
C. teach each other new ways of building houses
D. spend eight weeks together, working as farmers
42. All the members work some time every day mainly to________.
A. lead a busy life B. learn new skills of farming
C. get used to the life on the farms D. find useful things and pleasure in work
43. Living together,________.
A. the teenagers don’t have to obey the rules
B. the members have to obey the rules the adults make
C. the members have no free time but on weekends
D. the members should not break the rules they make together
44.The best title for the passage is________.
A. The Rules of Living Together B. Life in New York State
C. Teenagers and Adults Together D. Free Hours in the Special Work Group
B
Everyone needs friends. There is an old saying, “Friends are God’s way of taking care of us.” But how do you find real friendship and keep it?
The American writer Sally Seamans tells young students some smart ways to find friends. Sally says finding friendship is just like planting a tree. You plant the seed and take care of it to make it grow.
First, you should choose a friend. What makes a good friend? It is not because a person has money or good looks. A good friend should be kind and patient. For example, if you have a bad day, a good friend should listen to your complaints and do his or her best to help. To make a friend, you cannot be too shy. You should make each other happy and share your lives.
But things cannot always he happy. Even the best friends have fights. What should you do when you have a fight with your friend? You have to talk to him or her. When there is no one around, have an honest talk. If he or she doesn’t want to talk, you could write a letter.
There are three steps to being friends again:
Tell him or her how you are feeling; say what your friend has done wrong, and explain why you did this or that. Remember that friendship is the most important thing in your life.
51. Sally wants to tell students the ways to ____.
A. find friends B. plant trees C. get happy D. keep fit
52. What makes good friends? A good friend should ______.
A. be lovely and cool B. be kind and patient
C. have lots of money` D. have good looks
53. According to the text, you can _____ your friend after a fight.
A. buy a present forB. never say a word to
C. have dinner withD. write a letter to
54. What is the best title of the text?
A. Teenagers and friendshipB. The good friends around you
C. The trouble of growing upD. The care and keeping of friends
55. Which of the steps to being friends again is NOT mentioned(提及) in this passage?
A. Tell him or her how you are feeling;
B. Say what your friend has done wrong,
C. Explain why you did this or that
D. Give him or her some money