A man once said how useless it was to put advertisements in the newspaper.
“Last week, ” he said, “my umbrella was stolen from a London church. As
it was a present, I spent twice its worth in advertising, but didn’t get it back. ”
“How did you write your advertisement? ” asked one of the listeners, a merchant.
“Here it is, ” said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read, “Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street. ”
“Now, ” said the merchant, “I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of extreme importance. Let us try for your umbrella again, and if it fails, I’ll buy you a new one. ”
The merchant then took a slip of paper out of his pocket and wrote: “If the man who was seen to take an umbrella from the City Church last Sunday evening doesn’t wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known. ”
This appeared in the newspaper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors, and his own was among them. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter. The result of the first advertisement was that____ .
A.the man got his umbrella back |
B.the man wasted some money advertising |
C.nobody found the missing umbrella |
D.the umbrella was found somewhere near the church |
The merchant suggested that the man should___ .
A.buy a new umbrella |
B.go on looking for his umbrella |
C.write another and better advertisement |
D.report the police |
“. . . if it fails, I’ll buy you a new one” suggested that the merchant____ .
A.was quite sure of success |
B.wanted to buy him a new umbrella |
C.didn’t know what to do |
D.was rich enough to buy one |
The story is mainly about _____.
A.a useless advertisement |
B.how to make an effective advertisement |
C.how the man lost and found his umbrella |
D.what the merchant did for the umbrella owner |
Customs are social habits. They have been handed down through generations (代) among groups, social classes, etc. Customs can be described as ways of doing things. They are particularly (特别) strong in social practices on the occasions (场合) of births, marriages and deaths.
In China, these days, some people in cities are learning from Western customs. For example, some brides dress in the long white dress that is usual bridal wear in many Western countries.
Every people (民族) has special customs for New Year. The Han people have many interesting Spring Festival customs. And now, quite a number of people living in the cities have followed the Western customs of sending New Year greeting cards for January 1st.
One interesting custom in China is that mothers wrap (包) up their babies tightly (紧紧的).This is not the custom in Western countries, where babies are usually dressed in loose garments.It is true that customs .
A.have been formed during a short time |
B.have been formed little by little |
C.have been quickly formed and changed |
D.have never been changed |
In this passage, the word “garment” is .
A.a kind of food | B.a bed |
C.a sort of clothes | D.a room |
How do the Chinese young people learn from Western countries at their marriages?
A.The brides(新娘)have on the white clothes. |
B.Men wear the white coats. |
C.Their parents all have attended their marriages. |
D.Their marriages are only held in the men’s homes. |
From this passage we know .
A.the people all over China spend New Year in the same way |
B.people in the villages and cities send New Year greeting cards to each other |
C.each people has his special custom for New Year |
D.most of Chinese people take Spring Festival seriously |
The difference about clothing between Chinese and Western babies is that .
A.Chinese babies are usually dressed in new clothes |
B.Chinese mothers are used to dressing their babies in colourful clothes |
C.Western babies are dressed in bigger clothes while Chinese babies are usually wrapped |
D.Western babies have more clothes than Chinese babies |
Thanksgiving Day is special holiday in the United States and Canada. Families and friends gather to eat and give thanks for their blessing.
Thanksgiving Day is really a harvest festival. This is why it is celebrated in late fall, after the crops are in. But one of the first thanksgivings in America had nothing to do with a good harvest. On December 4, 1619, the Pilgrims from England landed near what is now Charles City, Virginia. They knelt down and thanked God for their safe journey across the Atlantic.
The first New England Thanksgiving did celebrate a rich harvest. The Pilgrims landed at what is now Plymouth, Massachusetts, in 1620. They had a difficult time and the first winter was cruel. Many of the Pilgrims died. But the next year, they had a good harvest. So Governor Bradford declared a three-day feast(盛宴). The Pilgrims invited Indian friends to join them for their special feast. Everyone brought food.
In time, other colonies(殖民地)began to celebrate a day of thanksgiving. But it took years before there was a national Thanksgiving Day. During the Civil War, Sarah Josepha Hale persuaded Abraham Lincoln to do something about it. He proclaimed(宣布)the last Thursday of November 1863 as a day of thanksgiving. Today, Americans celebrate this happy harvest festival on the fourth Thursday in November. Canadians celebrate Thanksgiving Day in much the same way as their American neighbors. But the Canadian thanks-giving Day falls on the second Monday in October.Thanksgiving Day is celebrated .
A.in spring | B.summer |
C.in autumn | D.in winter |
The first to celebrate thanksgiving were .
A.some people from England | B.the American Indians |
C.Sarah Josepha Hale | D.Governor Bradford |
We can infer from the passage that New England must be .
A. in the U. S. A. B. in Great Britain
C. in Canada D. on some island off the AtlanticWhich of the following is NOT true?
A.Thanksgiving Day used to be a holiday to celebrate a good harvest. |
B.Abraham Lincoln was not the first to decide on thanksgiving celebrations. |
C.Thanksgiving Day is celebrated to express the American and Indian people’s thanks to God. |
D.There’s little difference between the American way and the Canadian way to celebrate Thanksgiving Day. |
The passage mainly tells us .
A. how Thanksgiving Day is celebrated in the U. S. A.
B. how Thanksgiving Day came into being and the different ways it is celebrated
C. that Thanksgiving Day is in fact a harvest holiday
D. how the way to celebrate Thanksgiving Day changed with the time and places
The world is filled with smart, talented, educated and gifted people. We meet them every day. A few days ago, my car was not running well. I pulled it into a garage and the young mechanic had it fixed in just a few minutes. He knew what was wrong by simply listening to the engine. I was amazed. The sad truth is, great talent is not enough.
I am constantly shocked at how little talented people earn. I heard the other day that less than 5 percent of Americans earn more than $100, 000 a year. A business consultant who specializes in the medical trade was telling me how many doctors and dentists struggle financially. It was this business consultant who gave me the phrase, “They are one skill away from great wealth.”
There is an old saying that goes, “Job means‘ just over broke (破产)' ”. And unfortunately, I would say that the saying applies to millions of people. Because school does not think financial intelligence is intelligence, most workers“ live within their means”. They work and they pay the bills. Instead I recommend to young people to seek work for what they will learn, more than what they will earn.
When I ask the classes I teach, “How many of you can cook a better hamburger than McDonald's?” almost all the students raise their hands. I then ask, “So if most of you can cook a better hamburger, how come McDonald's makes more money than you?” The answer is obvious: McDonald's is excellent at business systems. The reason so many talented people are poor is because they focus on bui1ding a better hamburger and know little or nothing about business systems. The world is filled with talented poor people. They focus on perfecting their skills at building a better hamburger rather than the skills of selling and delivering the hamburger.The author mentions the mechanic in the first paragraph to show that.
A.he is just one of the talented people |
B.he is ready to help others |
C.he has a sharp sense of hearing |
D.he knows little about car repairing |
The underlined part in the third paragraph can be best replaced by .
A.spend more than they can afford |
B.do in their own way |
C.live in their own circle |
D.live within what they earn |
Why do talented people earn so little according to the author?
A.They don't work hard enough. |
B.They lack financial intelligence. |
C.They don't make full use of their talents. |
D.They have no specialized skills. |
The success of McDonald's lies in its .
A.skills at making hamburgers. | B.good business systems |
C.talented workers | D.excellent service |
The main purpose of the author is to tell us .
A.how young people can find a satisfactory job |
B.what schools should teach students |
C.why so many talented people are poor |
D.how McDonald's makes much money |
“Confidence” is probably one of the most noticeable traits (品质) in the Americans. They show confidence in the way they talk, the way they smile, the way they dress and the way they walk. Living and competing with all these confident American students, I find it extremely important to be confident as an international student and instructor. As a student, being confident means you should never hesitate to raise your hand whenever a question or a point comes to your mind. Don't mind if it sounds simple or silly. Otherwise you will never get a chance to speak in class at all. What's worse, the professors may think you are not prepared for the discussion or you do not have your own opinion on the issue—this is the last comment any graduate would like to receive.
Being confident for me as a foreign instructor means calmly asking the student to repeat what he or she has said if I did not get it. Pretending to understand what you actually did not may just bring yourself embarrassment or even disgrace. But the time I most need to be confident is when my students come to my office and bargain about the grades I have given for their speeches. (The course I'm teaching here is Public speaking). Modesty is a trait highly valued in China, but it won't be of much help here if you want to survive and succeed in a good American graduate program.To compete with American students it's very important to.
A.be quite confident |
B.be polite and friendly |
C.have more discussions with them |
D.understand what they think about |
A professor will have the worst opinion of a student who.
A.gives a silly or simple answer |
B.tries to seize any chance to speak in class |
C.shows no interest in the course |
D.is considered to have no opinion of his own |
The author is most likely to feel embarrassed if .
A.he asks a student to repeat what he has said |
B.the students bargain with him |
C.he pretends to know what he doesn't |
D.he has to give a speech |
We learn from the second paragraph that .
A.we should also remain modest in America |
B.modesty doesn't help you much in America |
C.Americans also like modest people |
D.modesty can help you through an American graduate program |
What can we infer from the passage?
A.American students are ready to accept the grades from the teacher. |
B.The writer teaches in Europe for a living. |
C.Students are encouraged to present simple questions. |
D.One’s ignorance will give away in time. |
A cancer-stricken British teenage girl said Thursday she had been moved by messages of support from around the world after writing an online “Bucket List” of things she wanted to do before dying.
Alice Pyne, l5, created an Internet blog in which she described her fight against a cancer of the white blood cells. “ I've been fighting cancer for almost four years and now l know that the cancer is gaining on me and it doesn't look like I'm going to win this one,” she wrote.
For her list, the teenager took inspiration from the 2007 film “The Bucket List”, in which two terminally ill (患绝症的) men, played by Morgan Freeman and Jack Nicholson, draw up a list of things they wish to do before they die.
On her list, at the site www. alicepyne. blogspot. com, she has included making everyone sign up to be a bone marrow donor (骨髓捐赠者), swimming with sharks, meeting boy band Take That and getting a purple iPad computer.
Messages of support and offers of help quickly flooded her webpage and it became one of the most talked about subjects on Twitter.
“Oh dear and I thought that I was just doing a little blog for a few friends!” she wrote after her site attracted huge attention. “Thank you so much for all your lovely messages to me.”
Pyne, who lives with her family in the northwest English town of Ulverston, revealed (透露) the management of Take That had arranged for her to see the band after reading her blog. A group of local lawmakers have also joined forces with the Anthony Nolan blood cancer charity to encourage people to join its stem cell register. What happened after Alice Pyne wrote her“Bucket List”?
A.The media called on people to help her. |
B.People sent gifts to her from all over the world. |
C.A lot of people offered to donate bone marrow to her. |
D.People around the world sent messages to support her. |
Alice Pyne wrote her “Bucket List” to.
A.express her last few wishes |
B.say goodbye to a few friends |
C.give comfort to two terminally ill men |
D.catch people's attention |
It can be inferred from the second paragraph that Alice Pyne .
A.is unaware of her own conditions |
B.is calm to know that death is approaching |
C.is very sad to know that she will die |
D.is still quite confident in fighting against cancer |
Which of the following is NOT on Alice Pyne's “Bucket List”?
A.To meet a boy. |
B.To get a cool computer. |
C.To swim with sharks. |
D.To ask people to donate bone marrow. |
Take That will arrange to .
A.invite Pyne to join the band |
B.help Pyne in any possible way |
C.donate money to Pyne |
D.meet Pyne in person |