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Below you will find a selection of helpful books to learn more about effective campaigns(运动) and one-to-one permission email marketing and more.
●  Advanced Email Marketing
Email is specially brilliant: low cost, high speed, personal, moving , and interactive. But there’s a big difference between knowing that email is a powerful marketing tool and proving it. —A1 $15.00
●  Sign Me Up!
Imagine it: prospects (前景) actually ask you to email your marketing information to them. At a time when people wouldn’t give out their email addresses and don’t believe most emails, it’s harder than ever for ordinary marketers to separate their emails from waste emails.—A2 $13.00
●  The Quiet Revolution
A revolution is taking place which will forever change the world of marketing. The strategies (策略)and techniques that have served marketers for years will not only decline in effectiveness, but will begin to quietly decline the very brands and the customer relationships that companies have worked so hard to create. —A3 $18.00
●  Permission Marketing
Seth Godin, one of the world’s foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that business can no longer rely only on traditional forms of “interruption advertising” in magazines and mailings, or radio and television commercials.—A5 $19.05
●  TOTAL E-Mail Marketing
Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both getting and keeping customers. The book covers much more than simply guidelines on e-mail creativity. It explains how to plan and carry out e-mail campaigns which connect with other online and offline communication. —A6 $39.5
●  Persuasive Online Copywriting: How to Take Your Words to the Bank
This copy of the book offers the most comprehensive (and immediately usable) information on “how to make your website usable” in the fewest amount of pages possible. —A7 $31.4
It can be inferred that all the books can be relative to _______.

A.agriculture skills B.everyday life
C.the Internet D.hotels

If you want to communicate with the bank, you’d better buy ______.

A.1 B.A3 C.A7 D.A5

The prices of all the books are between _____.

A.ten and forty dollars
B.Fifteen and twenty dollars
C.twenty and thirty dollars
D.Thirty and forty dollars
科目 英语   题型 阅读理解   难度 中等
知识点: 广告布告类阅读
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相关试题

The Internet will open up new vistas (前景), create the global village——you can make new friends all around the world. That, at least, is what it promised us. The difficulty is that it did not take the human mind into account. The reality is that we cannot keep relationships with more than a limited number of people. No matter how hard the Internet tries to put you in communication, its best efforts will be defeated by your mind.
The problem is twofold(双重的). First, there is a limit on the number of people we can hold in mind and have a meaningful relationship with. That number is about 150 and is set by the size of our brain. Second, the quality of your relationships depends on the amount of time you invest in then. We invest a lot in a small number of people and then distribute what’s left among as many others as we can. The problem is that if we invest little time in a person, our engagement with that person will decline until eventually it dies into “someone I once knew”.
This is not, of course, to say that the Internet doesn’t serve a socially valuable function. Of course it does. But the question is not that it allows you to increase the size of your social circle to include the rest of the world, but that you can keep your relationships with your existing friends going even though you have to move to the other side of the world.
In one sense, that’s a good thing. But it also has a disadvantage. If you continue to invest in your old friends even though you can no longer see them, then certainly you aren’t using your time to make new friends where you now live. And I suspect that probably isn’t the best use of your time. Meaningful relationships are about being able to communicate with each other, face to face. The Internet will slow down the rate with which relationships end, but it won’t stop that happening eventually.
The number of friends we can keep relationships with is decided by__________.

A.the Internet B.the time we have C.the place we live D.the mind

The underlined word “engagement” in the second paragraph probably means “__________”.

A.appointment B.connection C.interview D.agreement

The author holds the view that___________.

A.the Internet helps to keep in touch with friends far away
B.the Internet determines the quality of social relationships
C.the Internet greatly increases the size of social circles
D.the Internet is of no value in social communication

What will the author encourage us to do?

A.To keep in touch with old friends when we have moved away.
B.To chat with friends often on the Internet.
C.To make more new friends face to face.
D.To stop using the Internet to make new friends.

What is the author’s attitude towards the use of the Internet to strengthen relationships?

A.He thinks it useless B.He is hopeful of it.
C.He approves of it. D.He doubts it.

Attitude is an internal(内在的) state that influences the choices of personal action made by the individual(个人). Some researchers consider that attitudes come from differences between beliefs and ideas; others believe that attitudes come from emotional states. Here, we focus on the effects of attitudes upon behavior, that is, upon the choices of action made by the individual.
The kinds of actions taken by human beings are obviously influenced greatly by attitudes. Whether one listens to classical music or rock, whether one obeys the speed limit while driving, whether one encourages one’s husband or wife to express his or her own ideas-all are influenced by attitudes. These internal states are acquired(获得) throughout life from situations one is faced with in the home, in the streets, and in the school.
Of course, the course of action chosen by an individual in any situation will be largely determined by the particulars of that situation. An individual who has a strong attitude of obeying laws may drive too fast when he is in a hurry and no police cars in sight. A child who has a strong attitude of honesty may steal a penny when she thinks no one will notice. But the internal state which remains unchanged over a period of time, and which makes the individual behave regularly in a variety of situations, is what is meant by an attitude.
Attitudes are learned in a variety of ways. They can result from single events, as when an attitude toward snakes is acquired by an experience in childhood at the sudden movement of a snake. They can result from the individual’s experiences of success and pleasure, as when someone acquires a positive attitude toward doing crossword puzzles by being able to complete some of them. And frequently, they are learned by copying other people’s behavior, as when a child learns how to behave toward foreigners by observing the actions of his parents. Regardless of these differences, there is something in common in the learning and modification(修正) of attitudes.
According to the passage, attitudes.

A.come from different situations in one’s life
B.are largely affected by one’s behavior
C.remain unchanged in one’s daily life
D.could be chosen according to one’s will

The author uses the examples in Paragraph 3 to show.

A.people often make mistakes when they are not noticed
B.people with good attitudes may sometimes do bad deeds
C.particulars of a situation may influence an individual’s action
D.an individual may change his or her attitude fairly easily

Which of the following is TRUE about the learning of attitudes?

A.Attitudes are only learned through one’s success.
B.Attitudes learned in danger will last no more.
C.Copying others’ behavior is not a good idea.
D.Attitudes can be learned from one’s parents.

What would be the best title for the passage?

A.Differences of Attitudes. B.Nature(本质) of Attitude.
C.Choices of Attitudes. D.Changes of Attitude.

EDGEWOOD—Every morning at Dixie Heights High School, customers pour into a special experiment: the district’s first coffee shop run mostly by students with special learning needs.
Well before classes start, students and teachers order Lattes, Cappuccinos and Hot Chocolates. Then, during the first period, teachers call in orders on their room phones, and students make deliveries.
By closing time at 9:20 a.m. , the shop usually sells 90 drinks.
“Whoever made the chi tea, Ms. Schatzman says it was good,”Christy McKinley, a second year student, announced recently, after hanging up the phone with the teacher.
The shop is called the Dixie PIT, which stands for Power in Transition. Although some of the students are not disabled, many are, the PIT helps them prepare for life after high school.
They learn not only how to run a coffee shop but also how to deal with their affairs. They keep a timecard and receive paychecks, which they keep in check registers.
Special-education teachers Kim Chevalier and Sue Casey introduced the Dixie PIT from a similar program at Kennesaw Mountain High School in Georgia.
Not that it was easy. Chevalier’s first problem to overcome was product-related. Should schools be selling coffee? What about sugar content?
Kenton County Food Service Director Ginger Gray helped. She made sure all the drinks, which use non-fat milk, fell within nutrition(营养) guidelines.
The whole school has joined in to help.
Teachers agreed to give up their lounge(休息室) in the mornings. Art students painted the name of the shop on the wall. Business students designed the paychecks. The basketball team helped pay for cups.
What is the text mainly about?

A.A best-selling coffee
B.A special educational program.
C.Government support for schools
D.A new type of teacher-student relationship.

The Dixie PIT program was introduced in order to.

A.raise money for school affairs
B.do some research on nutrition
C.develop students’ practical skills
D.supply teachers with drinks

How did Christy McKinley know Ms. Schatzman’s opinion of the chi tea?

A.She met her in the shop
B.She heard her telling others.
C.She talked to her on the phone
D.She went to her office to deliver the tea.

We know from the text that Ginger Gray.

A.manages the Dixie PIT program in Kenton County
B.sees that the drinks meet health standards
C.teaches at Dixie Heights High School
D.owns the school’s coffee shop

Medicine comes in lots of different packages. Painkillers in a tablet can make your headache go away. Antibiotic cream (抗菌素膏) from a tube can prevent your cuts from becoming infected. But can medicine come packaged in chicken eggs?
A team of scientists from Scotland say “yes”. They’ve engineered special chickens that lay eggs with disease-treating drugs inside.
These eggs come from chickens that have been engineered to produce certain drugs inside their egg whites.
These drugs are made of molecules called proteins(蛋白质). Animals make thousands of proteins — they’re the main element in skin, hair, milk and meat. Since animals can make proteins easily, they’re good candidates (候选者) for making protein drugs.
Researchers have already made cows, sheep and goats produce protein drugs in their milk. But chickens are cheaper to take care of, need less room, and grow faster than these other animals. Those qualities could make chickens a better choice to become living drug factories, says Simon Lillico of the Roslin Institute near Edinburgh, Scotland.
Lillico and a team of researchers changed chickens’ DNA — the code that tells cells how to make proteins — so that the birds’ cells made two protein drugs. One drug can treat skin cancer, and the other treats a nerve disease called multiple sclerosis (多发性硬化).
The scientists changed the chickens’ DNA so that the birds made these drugs only in their egg whites. This protects the chickens’ bodies from the drugs’ possible harmful effects and makes it easy for scientists to collect the drugs.
If you cut your finger, you may use ________ to cure it.

A.painkillers in a tablet B.antibiotic cream from a tube
C.chicken eggs D.protein drugs

Which of the following statements is NOT true?

A.Scientists from Scotland have succeeded in packing medicine into chicken eggs.
B.The drugs are made of molecules called proteins.
C.Scientists chose chickens for their experiments because chicken eggs taste delicious.
D.The animals are good candidates for making protein drugs.

The drugs in special chicken eggs can ________.

A.treat lung cancer B.help reduce headache
C.change people’s DNA D.treat multiple sclerosis

We can infer from the passage that ________.

A.eating eggs is the best choice for the patients now
B.scientists changed the chicken’s DNA and put all the drugs in chicken eggs
C.we may eat special eggs as drugs when we are sick in the future
D.the drugs produce harmful effects on the chicken’s bodies

The best title for the passage is ________.

A.Chicken Eggs to Replace Medicine B.Chicken Eggs as Drug
C.Chicken Eggs and Medicine D.Chicken Eggs and Animal Milk

The rat is named Lola and she’s at the top of her class of risk-running animals being trained to smell out landmines (地雷) in Colombia, home to the world’s highest number of mine-related deaths and injuries last year. Of the victims, many are children who died in the accidents while walking to school or playing in the countryside.
The smartest rat among the first six that the government is teaching to locate landmines equipment planted by rebels(叛乱者) has a 90 percent success rate in locating landmines material in her lab training.
Police animal trainers, tired of seeing their landmines-smelling dogs blown up by stepping on mines, hope the white-furred, pink-eyed creature will lead her classmates through coming open field tests and then into the country mine fields before the end of the year. It takes about 400 grams of pressure to detonate (引爆) a mine while Lola only weighs about 220 grams. “The dogs can easily set off the landmines, sometimes killing people nearby,” they said.
Police animal trainer Jose Pineda says that rats have more sensitive noses than dogs, which should allow them to better smell out mines in difficult terrain (地形).
Plus, it takes the police about six months to train mine-smelling dogs. Training the rats is expected to take about half that time once the program is established.
Trainers think that they are much smarter than the dogs. The second-best scorer in the laboratory is Lucrecia, with an 83 percent success rate. Males, such as one named Runcho, have fallen behind until now but may do better in the coming field tests. Pineda said that the next step of training will present new challenges to the rats as they are sure to meet distractions (分心的事) in the open.
What do the underlined words “the accidents” in the first paragraph mean?

A.Children were shot while playing outside.
B.A buried landmine was walked on and set off.
C.A rebel blew up a landmine and killed children.
D.Children got hurt in traffic accidents on the way to school.

Which of the following is NOT a reason why rats are chosen to find buried landmines?

A.They have a good sense of smell.
B.They are too light to set off buried landmines.
C.They can smell all kinds of explosive materials.
D.They cost people less time in terms of training

What can we learn from the last paragraph?

A.Rats will perform as well in the open air as in the lab.
B.Until now, female rats are better than the male ones.
C.Trainers should have chosen only female rats for the program.
D.Because they are foolish, dogs are not preferred for the program.

What would be the best title for the passage?

A.Dogs Bring Peace to the People in Colombia
B.Colombia Develops a New Way to Reduce Deaths
C.Buried Landmines are a Great Danger to Colombians
D.Colombian Police Train Rats to Sniff Out Landmines

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