A speech is a wonderful opportunity to inform, persuade or entertain. The best speeches often take on a combination of all three of these components（组成部分）. However, before you can go about the writing of a great speech, it is important to set goals. Goals keep you，your speech and your audience focused.
What a goal is
In the context of a speech, a goal is the purpose of the speech, and what it hopes to accomplish. For example, the goal of a eulogy(颂歌) might be to celebrate the life of a loved one. The goal of a speech at a political gathering would be to inform the crowd about the political position of a candidate and persuade them to vote and campaign for the candidate in question（正被讨论的）.
Why a goal is important
Without a goal, a speech is without direction. The goal informs the structure and content of the speech. For example, if a speech's goal is to convince people that smoking is bad for them, the speech will be structured with persuasive arguments to back up the goal. A speech with a goal of informing the audience will keep the information fair and factual.
A goal is incredibly important to the speech's ability to connect with an audience. If the speaker is unaware of the goal of the speech, the audience will likely be unaware as well. This severely reduces the effectiveness of the message.
Aside from informing the audience of the content and structure, a speech's goal drives the speaker to greater heights. If a speaker is asked to speak on a specific subject, but never establishes the goal, they won't know where to start in the research, organizing and writing of the speech.
______________
If you have been charged with(被委以) delivering a speech, establishing a goal can seem difficult at first. There are several things to take into consideration. First, think about who you will be speaking to. The demographic(人口统计) of your audience will likely determine whether you will be able to persuade them, or whether they will be able to sit through（一直坐到……结束）. Second, think about the topic itself. If the topic is something controversial（有争议的）, it may worth your while to consider an informative approach to present both sides of the issue. Finally, consider your resources. A speech with an informative or persuasive goal usually requires a great deal of research, and sometimes takes more time to write.According to the passage, what three components does the best speech combine?
| A．Informing, delivering and entertaining. |
| B．Informing, persuading and entertaining. |
| C．Informing, writing and delivering. |
| D．Informing, writing and persuading. |
The goal of a speech at a political gathering might be ________.
| A．to persuade the audience to vote for a candidate |
| B．to celebrate the life of a person you admire |
| C．to entertain the audience with humor and magic |
| D．to persuade the audience to buy new products |
All the following indicate the importance of a speech goal EXCEPT that ________.
| A．a speech will lose its direction without a goal |
| B．a speech goal can help keep the audience aware of the speech |
| C．a speech goal can help the speaker know about the research, organizing and writing |
| D．a speech goal makes it possible for the speaker to achieve whatever he wants in life |
Which of the following can be filled into the blank as the subtitle for the last paragraph?
| A．How to achieve a speech goal | B．How to deliver a difficult speech |
| C．What to consider to establish a goal | D．What to consider to deliver a speech |
He's an old cobbler（修鞋匠） with a shop in the Marais, a historic area in Paris．When I took him my shoes, he at first told me: “I haven't time．Take them to the other fellow on the main street ; he'll fix them for you right away．”
But I'd had my eye on his shop for a long time．Just looking at his bench loaded with tools and pieces of leather, I knew he was a skilled craftsman． “No,” I replied, “the other fellow can't do it well．”
“The other fellow” was one of those shopkeepers who fix shoes and make keys “while-U-wait” — without knowing much about mending shoes or making keys．They work carelessly, and when they have finished sewing back a sandal strap （鞋带） you might as well just throw away the pair．
My man saw I wouldn't give in, and he smiled．He wiped his hands on his blue apron （围裙）, looked at my shoes, had me write my name on one shoe with a piece of chalk and said, “Come back in a week．”
I was about to leave when he took a pair of soft leather boots off a shelf．
“See what I can do?” he said with pride． “Only three of us in Paris can do this kind of work．”
When I got back out into the street, the world seemed brand-new to me．He was something out of an ancient legend, this old craftsman with his way of speaking familiarly, his very strange, dusty felt hat, his funny accent from who-knows-where and, above all, his pride in his craft．
These are times when nothing is important but the bottom line, when you can do things any old way as long as it “pays”, when, in short, people look on work as a path to ever-increasing consumption（消费） rather than a way to realize their own abilities．In such a period it is a rare comfort to find a cobbler who gets his greatest satisfaction from pride in a job well done．Which of the following is true about the old cobbler?
| A．He was equipped with the best repairing tools． |
| B．He was the only cobbler in the Marais． |
| C．He was proud of his skills． |
| D．He was a native Parisian． |
The sentence “He was something out of an ancient legend．” （ paragraph 7 ） implies that______
| A．nowadays you can hardly find anyone like him |
| B．it was difficult to communicate with this man |
| C．the man was very strange |
| D．the man was too old |
According to the author, many people work just to__________．
| A．realize their abilities | B．gain happiness |
| C．make money | D．gain respect |
This story wants to tell us that__________．
| A．craftsmen make a lot of money | B．whatever you do, do it well |
| C．craftsmen need self-respect | D．people are born equal |
Looking back on China's road to outer space, people can easily find it has not been very smooth．In the past years, Chinese people have made hard and determined efforts to realize the dream their ancestors had for thousands of years．
After China's first satellite into the Earth's orbit in 1970 came four flights of unmanned Shenzhou spaceflight from 1999 to 2002．The country carried out its first one-piloted spaceflight in October．2003, making China the third country in the world to have independent human spaceflight ability after the Soviet Union and the United States．Then came another breakthrough on October 12, 2005．
when Shenzhou 6, China's second human spaceflight, was launched, with a crew of two astronauts．What's more, the landmark （里程碑 ）spacewalk done by Zhai Zhigang, one of the three boarding Shenzhou 7, launched on Sept．25, 2008, leads the country further in its space exploration．
Meanwhile, China's moon exploration project, started in 2004, has also been progressing satisfactorily. Fifty years after the Soviet Union launched Sputnik, the world's first man-made satellite, China's first circumlunar（绕月的 ）satellite Chang’e 1 took off on Oct．24, 2007, which became the third landmark in China's space achievements after the above-mentioned manned flights．Change 1 was expected to fulfill four scientific goals, one of which was to explore mineral elements on the moon, especially those not existent on the Earth. It's said that the lunar regolith （月壤 ） is abundant in helium-3, a clean fuel that may support the Earth's energy demands for more than a century．Nearly 3 years later, Oct．1, 2010 witnessed the launching of Chang'e 2, China's 2nd unmanned lunar probe, marking another step forward in moon exploration．This time the aim is to test the key techniques of Chang'e 3 and Chang'e 4, as a preparation for a soft lunar landing in the future．
With great expectations, people all over the world are looking forward to China's greater space achievements．According to the text, which of the following is TRUE?
| A．China sent its first satellite into the Moon's orbit in 1970． |
| B．China is the third country in Asia to make human spaceflight． |
| C．By now, 5 astronauts have made successful spaceflight by Shenzhou spaceship． |
| D．The launching of Chang'e 1 became the third landmark in China's space achievements． |
Paragraph 2 mainly deals with the information about China's___.
A．landmark spacew alk |
B．manned Shenzhou spaceflight |
| C．first circumlunar satellite | D．unmanned Shenzhou spaceflight |
We can infer from the text that____．
| A．China's road to outer space has been very smooth for a long time |
| B．the lunar regolith is believed to be poor in a clean fuel called helium-3 |
| C．China's scientists are researching into techniques for soft lunar landing |
| D．China's lunar exploration project was started in 2004 and completed in 2007 |
What can be the best title for the text?
| A．Ancient Chinese's Dream | B．The World's Great Expectations |
| C．China's Moon Exploration | D．China s Major Space Achievements |
The author's attitude towards China's space exploration is___.
| A．negative | B．positive |
| C．discouraged | D．uninterested |
The UK has a well-respected higher education system and some of the top universities and research institutions in the world．But to those who are new to it all, sometimes it can be confusing．
October is usually the busiest month in the college calendar．Universities have something called Freshers' Week for their newcomers．It's a great opportunity to make new friends, join lots of clubs and settle into university life．
However, having just left the comfort of home and all your friends behind, the outlook of meeting lots of strangers in big halls can be nerve-wracking （令人头痛的）．Where do you start? Who should you make friends with? Which clubs should you join?
Luckily, there will be thousands of others in the same boat as you worrying about starting their university social life on the right foot．So just take it all in slowly．Don't rush into anything that you'll regret for the next three years．
Here are some top advice from past students on how to survive Freshers' Week:
·Learn rules．Make sure you know British social manners．Have a few wine glasses and snacks handy for your housemates and friends．
·Be kind．Sometimes cups of tea or even slices of toast can give you a head start in making friends．
·Be sociable．The more active you are, the more likely you'll be to meet new people than if you're someone who never leaves their room．
·Bring a doorstop．Keep your door open when you're in and that sends positive messages to your neighbors that you're friendly．
So with a bit of clever planning and effort, Frsshers' Week can give you a great start to your university life and soon you'll be passing on your experience to next year's new recruits．Which of the following statements is FALSE according to the passage?
| A．It's a good idea to bring a doorstop． |
| B．A hit of planning can make Freshers' Week easier． |
| C．October is generally the busiest month for universities in the UK． |
| D．The first week of your even- year at university is called Freshers' Week． |
We can infer from the 4th paragraph that____ ．
| A．the newcomers usually miss the days living at home |
| B．many freshers are worried about how to fit university life |
| C．most of the students in the L K spend three years in universities |
| D．all the new students will make new friends and join certain clubs |
Why does the author suggest having wine glasses and snacks handy?
| A．To pass the busy university life． | B．To pass the time in a happy way． |
| C．To show yourself a drinker as others． | D．To help make friends with others． |
The underlined word "recruits．" in the last paragraph refers to____．
| A．courses | B．freshers | C．neighbors | D．challenges |
The main purpose of the p
assage is to____．
| A．advise the freshers how to behave well in universities |
| B．discuss something about the Freshers' Week in the UK |
| C．tell the newcomers how to make a new start in universities |
| D．introduce something about higher education system of the UK |
The fact that blind people can see things using parts of their bodies apart from their eyes may help us to understand our feelings about color．If they can sense color differences, then perhaps we, too, are affected by color without knowing it．Salesmen have discovered by experience over a long period of time that sugar sells badly in green wrappings, that blue foods are considered not agreeable to the taste, and that cosmetics（化妆品） should never be packed in brown．These discoveries have grown into a whole subject of color psychology．
Some of our preferences are 
clearly psychological．Dark blue is the color of the night sky and therefore connected with calm, while yellow is a day color connected with energy and encouragement．Experiments have shown that colors, partly because they are connected with psychology, also have a direct effect on people's mind．People in bright red surroundings show an increase in breathing speed, heartbeat and blood pressure．Red is exciting．Pure blue has exactly the opposite effect; it is a calming color．Being exciting, red was chosen as the signal for danger, but a closer study shows that a bright yellow can produce a more basic state of alarm, so fire engines in some advanced areas are now rushing around in bright yellow colors that stop buses, trucks and cars．The passage tells us that salesmen have____ ．
| A．tried colors on blind people |
| B．found out that colors affect sales |
| C．developed a special subject of color psychology |
| D．discovered the relationship between color and psychology |
It can be inferred from the passage that__ _．
| A．blind people cannot sense color differences |
| B．foods sell well in green or blue wrappings |
| C．w hat color we prefer depends on our state of mind |
| D．a bright color has exactly the opposite effect to red |
The most effective color in the passage for warning people is____．
| A．red | B．dark blue | C．green | D．bright yellow |
If someone is in an angry mood, which color is better for him to
become quiet?
| A．Red． | B．Dark blue． | C．Brown． | D．Bright yellow |
Which of the following do you think is the best title for the passage?
| A．Colors and Feelings | B．Colors and Sales |
| C．The Blind and Colors | D．Preferences for Colors |
I had the meanest mother in the world．While other kids ate candy for breakfast．I had to have cereal, eggs and toast．Others had cakes and candy for lunch, while we had to eat a sandwich．As you can guess, my supper was different from t
he other kids'．But at least I was not alone in my suffering．My sister and two brothers had the same mean mother as I did．
My mother insisted on knowing where we were at all times．She had to know who our friends were and what we were doing．We had to wear clean clothes every day．Other kids always wore their clothes for days． We reached the height of disgrace （耻辱） because she made our clothes herself, just to save money．
The worst is yet to come．We had to be in bed by 9:00 each night and up at 7:45 the next morning．So whil
e my friends slept, my mother actually had the courage to break Child Labor Law．She made us work I
believed she lay awake all night thinking up mean things to do to us．Through the years, our friends' report cards had beautiful colors on them, black for passing, red for failing．My mother, however, would only be satisfied with black marks．None of us was allowed the pleasure of being a dropout （辍学者）．
She forced us to grow up into educated and honest adults．Using this as a background, I'm now trying to bring up my three children．I'm filled with pride when my children think I am mean because now I thank God every day for giving me the meanest mother in the world．From the passage we can learn that the writer's mother was____．
| A．not generous at all | B．very cruel to her children |
| C．very mean with money matters | D．very strict with her children |
Which of the following things did the writer hate to do most?
| A．Eating differently from other kids． | B．Letting mother know where they were． |
| C．Going to bed early and getting up early． | D．Wearing clean clothes made by mother． |
It can be inferred from the passage that____．
| A．the writer's family lived a miserable life |
| B．all the other kids studied better than the writer |
| C．Mother was punished for breaking the Labor Law |
| D．the writer worked hard and usually got good grades in studies |
Which of the following statements is NOT true according to the passage?
| A．The writer is very thankful to her mother． |
| B．The writer has a deep hatred for her mother． |
| C．Mother practiced economy in running her home． |
| D．The writer is strict with her children when bringing them up． |
The passage was written in a way of____tone．
| A．humorous | B．hateful | C．ridiculous | D．impatient |