I once had my Chinese MBA students brainstorming on “two-hour business plans”. I separated them into six groups and gave them an example: a restaurant chain. The more original their idea, the better, I said. Finally, five of the six groups presented plans for restaurant chains. The sixth suggested a catering service. Though I admitted the time limit had been difficult, I expressed my disappointment.
My students were middle managers, financial analysts and financiers from state-owned and global companies. They were not without talent or opinions, but they had been shaped by an educational system that rarely stressed or rewarded critical thinking or inventiveness. The scene I just described came in different forms during my two years’ teaching at the school. Papers were often copied from the Web and the Harvard Business Review. Case study debates were written up and just memorized. Students frequently said that copying is a better business strategy(策略), better than inventing and creating.
In China, every product you can imagine has been made and sold. But there are so few well developed marketing and management minds that it will be a long time before most people in the world can name a Chinese brand.
With this problem in mind, co-operation with institutions like Yale and MIT have been started . And then there’s the “thousand talent program”: this new government program is intended to improve technological modernization(现代化). It can attract top foreign trained scientists to the mainland with big money. But there are worries about China’s research environment.
At last, for China, becoming a major world creator is not just about co-operation with top Western universities. Nor is it about gathering a group of well-educated people and telling them to think creatively. It’s about offering a rich learning environment for young minds. It’s not that simple.Why does the author feel disappointed at his students?
A.Because there is one group presenting a catering service. |
B.Because the six groups made projects for restaurant chains. |
C.Because all the students copied a case for the difficult topic. |
D.Because the students’ ideas were lacking in creativeness. |
We can infer from the passage that ________.
A.China can make and sell any product all over the world |
B.high pay may not solve the problem of China’s research environment |
C.cooperation with institutions has been set up to make a Chinese brand |
D.the new government program are aimed at encouraging imagination |
Which is the best title of the passage?
A.Look for a New Way of Learning. |
B.Reward Creative Thinking. |
C.How to Become a Creator. |
D.Establish a technical Environment. |
If you hear the sound of a mobile phone beeping in a bag or pocket, you could think that someone has received a text message. Text messaging, or texting, is the art of sending a short, electronic message between two mobile phones. The users should pay a certain amount to send messages via SMS--- short message service. But in the last few years, with the development of smart phones, messaging in this way has been at a low ebb.
The rise of smart phones has seen an increase in the use of instant messaging apps. The apps offer a cheap alternative to traditional texts. Using wireless internet connections, people can send a number of messages to their friends at a very low cost. Unlike traditional mobile texts, the users usually only have to pay to download the app once, after which each message they send is free.
Instant messaging apps have become popular all over the world. Hundreds of millions of people use the apps to chat with their friends. These apps allow people to send pictures messages for free---something which previously was quite costly. Many of these apps also allow users to have access to a huge range of colourful emotions, which can help people express their emotions.
The research company Informa said that almost 19 billion messages were sent per day using chat apps last year, compared with 17.6 billion SMS texts. And it expects the chat app market to grow to 50 billion per day by 2015. So does this really mean the end of communicating by texting?
Pamela Clark-Dickson from Informa doesn’t think so. She says that there are a large number of people who use normal mobile phones, particularly in developing countries and prefer the SMS messaging tool. For the moment, these users still find that SMS is the best messaging experience for them.The underlined phrase “at a low ebb” can be replaced by “______”
A.on the increase | B.on the decrease |
C.in the end | D.at the moment |
What can we learn about instant messaging apps?
A.Normal mobile phones can be used to download the apps. |
B.The apps enjoy high popularity in developing countries. |
C.Only part of the messages sent by the apps are free of charge. |
D.It will cost the users some money for downloading the apps. |
Instant messaging apps won’t take the place of the SMS messaging tool soon in that_____________________________________
A.there are a large number of people who enjoy using normal mobile phones. |
B.many people in developing countries can’t afford to buy smart phones. |
C.many people in developing countries don’t like instant messaging apps |
D.instant messaging apps are only known to people in developed countries. |
In which section of an English newspaper will this text probably be found?
A.Science & Technology | B.Culture |
C.Entertainment | D.Health & care |
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A.they lack confidence |
B.they do exercise alone |
C.they are under great pressure |
D.they don't get enough exercise |
From the text, we can learn that if you join the gym, _______ .
A.you'll lose weight safely but slowly |
B.you'll struggle with workout routines |
C.you'll be advised to pay attention to nutrition |
D.you'll be advised to do nothing in between workouts |
How much do a couple have to pay if they join the gym today?
A.$500. | B.$800. | C.$900. | D.$1,000. |
This text is most probably taken from a ________ .
A.newspaper | B.magazine |
C.website | D.textbook |
One day, our teacher talked about the stereotypes (固定看法) of different people. I learned the stereotypes of Mexicans: they are poor and lazy. I was ashamed of who I was because I am a Mexican and thought that it would be hard for me to be successful.
One day in the eleventh grade, we had a discussion in history class. The kid next to me said, "You look like one of those Mexicans who sell food in the street." I told him that he was also a Mexican. He said, "I don't look as Mexican as you. I have light skin." That was the first time that I'd heard someone say, "I don't look as Mexican as you." Could it be that the people who succeed in this country are those who look like an American?
Towards the end of the eleventh grade, I was asked to write a restaurant review. When I went to a restaurant, I saw the waiter talking to the chefs (厨师) and thought they were judging me. I felt nervous but I couldn't leave because I had to write the review. Minutes later, the waiter stopped talking and took my order. He was happy to serve me. I started asking him questions about his restaurant and I guessed that he liked that because he gave me a free dish. After I left the restaurant, I thought, "That's wasn't bad at all." Not all people think of me as a failure.
Now, I am running for the school president in my senior year. I am not sure if I can win, but I tell myself that if I want to be successful, I have to stop despising (鄙视) myself. I want to prove that Latinos can be successful. I do belong to the United States. An American is a person who overcomes struggles to become successful and that is what I'm doing.In Paragraph 2, what the kid said to the author made him doubt whether ______.
A.he should laugh at the kid |
B.the kid was a real Mexican |
C.he should sell food in the street |
D.the color of one's skin really mattered |
The author's experience of finishing his restaurant review helped him realize that .
A.he could succeed easily if he tried his best |
B.the waiters in America were all very friendly |
C.not everyone in American looked down on Mexicans |
D.he was actually popular with people around him |
What is the main idea of the text?
A.Where one was born matters a lot. |
B.Being a Mexican is hard in America. |
C.Other people's opinions are very important. |
D.It is what he does that makes him an American. |
Ask someone what they have done to help the environment recently and they will almost certainly mention recycling. Recycling in the home is very important of course. However, being forced to recycle often means we already have more material than we need. We are dealing with the results of that over-consumption in the greenest way possible, but it would be far better if we did not need to bring so much material home in the first place.
The total amount of packaging increased by 12% between 1999 and 2005. It now makes up a third of a typical household’s waste in the UK. In many supermarkets nowadays food items are packaged twice with plastic and cardboard.
Too much packaging is doing serious damage to the environment. The UK, for example, is running out of it for carrying this unnecessary waste. If such packaging is burnt, it gives off greenhouse gases which go on to cause the greenhouse effect. Recycling helps, but the process itself uses energy. The solution is not to produce such items in the first place. Food waste is a serious problem, too. Too many supermarkets encourage customers to buy more than they need. However, a few of them are coming round to the idea that this cannot continue , encouraging customers to reuse their plastic bags, for example.
But this is not just about supermarkets. It is about all of us. We have learned to associate packaging with quality. We have learned to think that something unpackaged is of poor quality. This is especially true of food. But is also applies to a wide range of consumer products, which often have far more packaging than necessary.
There are signs of hope. As more of us recycle, we are beginning to realise just how much unnecessary material are collecting. We need to face the wastefulness of our consumer culture, but we have a mountain to climb.What does the underlined phrase “over-consumption” refer to?
A.Using too much packaging. |
B.Recycling too many wastes. |
C.Making more products than necessary. |
D.Having more material than is needed. |
According to the text, recycling ______.
A.helps control the greenhouse effect |
B.means burning packaging for energy |
C.is the solution to gas shortage |
D.leads to a waste of land |
What can we learn from the last paragraph?
A.Fighting wastefulness is difficult. |
B.Needless material is mostly recycled. |
C.People like collecting recyclable waste. |
D.The author is proud of their consumer culture. |
Open Letter to an Editor
I had an interesting conversation with a reporter recently---one who works for you. In fact, he's one of your best reporters. He wants to leave.
Your reporter gave me a copy of his resume (简历) and photocopies of six stories that he wrote for you. The headlines showed you played them proudly. With great enthusiasm, he talked about how he finds issues (问题), approaches them, and writes about them, which tells me he is one of your best. I'm sure you would hate to lose him. Surprisingly, your reporter is not unhappy. In fact, he told me he really likes his job. He has a great assignment (分工), and said you run a great paper. It would be easy for you to keep him, he said. He knows that the paper values him. He appreciates the responsibility you've given him, takes ownership of his profession, and enjoys his freedom.
So why is he looking for a way out?
He talked to me because he wants his editors to demand so much more of him. He wants to be pushed, challenged, coached to new heights.
The reporter believes that good stories spring from good questions, but his editors usually ask how long the story will be, when it will be in, where it can play, and what the budget is.
He longs for conversations with an editor who will help him turn his good ideas into great ones. He wants someone to get excited about what he's doing and to help him turn his story idea upside down and inside out, exploring the best ways to report it. He wants to be more valuable for your paper. That's what you want for him, too, isn't it?
So your reporter has set me thinking.
Our best hope in keeping our best reporters, copy editors, photographers, artists---everyone--is to work harder to make sure they get the help they are demanding to reach their potential. If we can't do it, they'll find someone who can.What does the writer think of the reporter?
A.Optimistic. |
B.Imaginative. |
C.Ambitious. |
D.Proud. |
What does the reporter want most from his editors in their talks?
A.Finding the news value of his stories. |
B.Giving him financial support. |
C.Helping him to find issues. |
D.Improving his good ideas. |
Who probably wrote the letter?
A.An editor. |
B.An artist. |
C.A reporter. |
D.A reader. |
The letter aims to remind editors that they should __
A.keep their best reporters at all costs |
B.give more freedom to their reporters |
C.be aware of their reporters' professional development |
D.appreciate their reporters' working styles and attitudes |