根据短文内容，从下框的A—F选项中选出能概括每一段主题的最佳选项，并在答题卡上将该选项涂黑。选项中有一项为多余选项。
| A．Ways to advertise a product B．Things to be advertised C．Advantages of advertising D．A scientific business E．Preparations for an advertisement F．Ways to try out an advertisement |
__________________
Advertising is a highly developed twentieth-century industry．The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising．Why is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales．Since it increases production, the price can be reduced．Therefore advertising, instead of making a product more expensive, makes it cheaper．______________________
What can you advertise ? You can advertise products of all kinds, such as shoes or umbrellas, or services like car repairs and travel．In Europe and USA political leaders often use recorded TV advertisements to persuade people to vote for them．Besides broadcast advertisements on radio and TV, there are other ways to advertise : cinemas,magazines and newspapers, for example．Large boards can be used for printed posters,especially near main roads．A sign outside or inside a shop is a form of advertising．Balloons and light planes can be used to pull huge signs as they fly slowly over a city．________________
Advertising is now a scientific business．Once managers would say jokingly, " I know that half of what I spend on advertising is wasted, but I don't know which half．" Now, all parts of an advertising programme are properly measured and researched．_________________
How are advertisements made? A company goes to an advertising firm to discuss the advertising of its product．The firm collects as much information as possible about product and the consumers who might buy it．The person at the advertising firm in charge of the matter then holds a meeting．Also present will be a person who thinks up an idea for an advertisement, and a person who will buy space in the newspapers or time on TV．There will be a writer writing the text for the advertisement and a designer who will design it, using pictures or photographs or the text．_________________
When the advertisement is ready, it is shown to the company．If the company agrees, they may try it out in a small part of the country to see if product sales increases as a result of the advertisement．If they do, then it will be used throughout the country．If the advertisement fails, the whole program will be reviewed．Researchers will go out and interview possibles customers to find out the reasons for this failure．
根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。
Food is life; it gives us the nourishment(营养)we need to stay alive and be healthy. 1Britain Wansink, a professor at the University of Illinios, says we also eat certain foods because they make us feel good, and remind us of happy memories. Wansink calls this kind of food comfort, for some people, ice cream is a comfort food. For others, a bowl of noodle soup makes them feel good.
2Professor Wansink believes that we connect food with important times, feelings, and people in our lives, “When I was a child, my mother made a delicious soup; I love it. 3And it helps me feel better,” says one of Wansink’s coworker.
Do men and women choose different comfort foods? Wansink’s research at the University of Illinois says “yes”. In his study, the favorite comfort food for both men and women was ice cream. After this, men usually preferred hot, savory(味香的) foods like soup or noodles. 4Men and women like to eat comfort foods when they are happy, but women eat these foods more when they are sad or worried.
5About 40 percent of the comfort foods in Wansink’s study were healthy main dishes or soups and vegetables. It shows, says Wansink, that a comfort food can taste good and be good for you.
| A．Not all comfort food is junk food. |
| B．Where can we buy this sort of food? |
| C．Sweet foods are also their preference. |
| D．How does a food become comfort food? |
E. Usually, we eat because we are hungry or need energy.
F. Women liked sweet things such as chocolate and cookies.
G. Now, I often have this kind of food when I am tired or worried.
根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。
Dear Boris,
1
After I had spent a week with my English family, I slowly began to understand their English a little better. 2Students in my group are from different cities of Britain and their dialects are different too! Some of their accents are quite strong and they also have their own words and expressions.
3Before I came to England I had thought that fish and chips were eaten every day. That’s quite wrong! I get rather annoyed now when I hear all the foolish words about typical English food.
I had expected to see “London fog”. Do you remember our texts about it? We had no idea that most of this “thick fog” disappeared many years ago when people stopped using coal in their homes. But the idea to speak about weather was very helpful. 4On the other hand, habits are different. People tell me what is typical British here in London is not always typical in Wales or Scotland. 5
But what is ordinary for all British is that they follow traditions(传统). Probably Britain has more living signs of its past than many other countries. And people have always been proud of having ancient (古老的) buildings in capitals, big cities and the countryside.
I will tell you more about Britain in my other letters.
Love from Britain.
| A．The weather in London is really changeable. |
| B．I have difficulty in understanding my classmates. |
| C．Thanks for your nice letter. |
| D．The family I live with are friendly. |
E. It’s very different from what I learned at school.
F. Local habits and traditions are not the same as what we knew.
G. But it’s not the language that’s different and surprising.
Maybe you have heard the expression- when in Rome, do as the Romans do. So when you want to do business in France, you have to get to know French culture, to make marketing plans, and to run your business by local laws.
1The French take great pride in their language, so anyone who does not speak it may run the risk of being disrespected by his French colleagues or business partners. Also, another reason why learning French is important is that it is a great way to show every possible French business partner that you care and respect their country’s culture and language.
The first thing you should do when meeting someone new is to shake his hand firmly and always look the person in the eye. In social meeting with friends, kissing is common.
2The French will sometimes introduce themselves using their surname first, followed by their first name.
Dress well. 3Your business clothing is a reflection of your success and social status. Always try to be tasteful and stylish. Women are advised to dress simply but elegantly. Wearing make-up is practised widely by businesswomen.
The French are passionate about food, so lunches are common in doing business in France, which usually consist of an appetizer, a main meal with wine, cheese, dessert and coffee, and normally take up to two hours.4
Do not begin eating until the host says“bon appetite”. Pass dishes to the left, keep wrists above the table and try to eat everything on the plate. 5This may suggest that you find the food tasteless. If eating in a restaurant, the person who invites always pays.
| A．The French draw information about people based on their appearance. |
| B．This is a time for relationship building. |
| C．Remember to be as polite as possible. |
| D．Language should be the focus of anyone planning to do business in France. |
E. Be careful with adding salt, pepper or sauces to your food.
F. Use Monsieur or Madame before the surname.
G. Make an appointment with your business partner in advance.
下面是今年部分旅游线路介绍及想出游人的兴趣特点介绍，请阅读相关信息并按要求匹配信息。
A．An 18-year-old student who is interested in traditional lifestyles but only has a week to spare.
B. A family of four, including parents, a sixteen-year-old son and a thirteen-year-old daughter, who are looking for a fun holiday. All four are good riders and strong swimmers.
C. A retired couple who are reasonably fit and who want to find out more about ethnic minorities’ cultures.
D. A group of four young adults who are into all extreme sports and are looking for something with plenty of excitement. They are more interested in the scenery than in the life of tile locals.
E. A family of five including a ten-year-old girl. They have many different interests and they are looking for a relaxing holiday.
F. A honeymoon couple who want the holiday of a lifetime. They are both sports types and love water sports.
请阅读旅游线路介绍，然后匹配出游者所适合的旅游线路。
Here is a selection of the tours organized for the coming year: 8 days mountaineering trip – climb Yunnan’s third highest peak, the Haba snow mountain. This is ideal for the truly adventurous. You need to be fit and healthy.
8 days cycling tour from Qiaotou Town – visit the spectacular Tiger I. eating Gorge. It is a leisurely tour suitable for anyone who is reasonably fit and healthy. No previous cycling experience is necessary and all our routes are on flat land!
8 days river rafting – white water adventure on the Yangtze from the old town of Lijiang. This adults-only tour is exclusively for good swimmers and physically fit.
10 days horse trekking(乘牛车旅行)tour – visit authentic Tibetan villages of Shangrila. The ultimate horse-riding experience in a spectacular mountain environment. This trip is for confirmed riders only. Don’t expect three-star hotels on this trip.
10 days rainforest trek – spend 5 days in the forest and meet the local people. This is a walking tour and no previous experience is needed, just a curious mind and an interest in traditional cultures.
根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。
Handwriting can make or break the first impression . If your handwriting is difficult for others to read, you will sometimes feel embarrassed._ 1___. It needs lot of practice to improve your handwriting.
___2___. Try each of them out on a piece of paper by signing your name .Find out which type of pen you can write best with. You may be amazed at the change in your handwriting just by changing to another pen.
___3_ _. Do not just do what feels comfortable because that is just your old bad habit coming back into play. Try to hold the pen lightly and don’t press too hard.
Use your chosen pen to write Os on some pieces of lined paper .Write until you have filled up all the lines. Be careful with each O that you write. _4___.
Practice writing Os as much as possible . Remember , practice makes perfect .You may practice for weeks or months if you need to._ _5___.
As your handwriting shows signs of improvement , go ahead and keep on practicing by writing more words.
| A．Gather different types of pens |
| B．Practice holding your pen in different ways. |
| C．However ,a bad writing habit is hard to break. |
| D．Choose a type of pen with which you write best. |
E. It won’t help if you write a lot of careless Os on the paper.
F. Two to three months’ practice is enough to get good handwriting.
G. After you are confident in your Os, do the same thing with your name.