“Image is everything．” An entire industry has been built upon the assumption that image is everything, but when it comes down to it, an appealing image is not enough．If there is no substance（事实） behind the image, the product, service or person will fail eventually．
First of all, one should consider how important image is in the selling of products and services．Advertising agencies have raised the art of creating an image to a state of near perfection．Public concept of that product or service is certainly managed by the images created by the advertising agencies．But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back．For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness．But the recent scandal （丑闻） showed that behind that image, it cheated in business practices．Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit．Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm．
Similarly, personal advisers can build up a public image for politicians and movie stars．Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons．But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune．With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close．
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person．But image is only half of the equation．What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success．The downfall of the Arthur Andersen accounting firm is due to ________．
| A．its dishonesty in business | B．its previous images |
| C．its bad management | D．its poor service |
Why did some famous people fall from grace?
| A．Their images were not well built up |
| B．They failed to live up to their images． |
| C．They felt much pressure from the public |
| D．They paid little attention to fame and fortune． |
The structure of the passage is ________．
A: Argument P: Point C: Conclusion
The author tries to argue that _________．
| A．image creates everything | B．image is the key to success |
| C．truth is unlikely ever to be equaled | D．truth and image are equally important |
In the 1960s, medical researchers Thomas Holmes and Richard Rahe developed a checklist of stressful events. They appreciated the tricky point that any major change can be stressful. Bad events like "serious illness of a family member" were high on the list, but so were some helpful life-changing events like marriage.
When you take the Holmes-Rahe test you must remember that the score does not show how you deal with stress － it only shows how much you have to deal with. And we now know that the way you deal with these events dramatically (戏剧性的) affects your chances of staying healthy. By the early 1970s, hundreds of similar studies had followed Holmes and Rahe. And millions of Americans who work and live under stress worried over the reports. Somehow the research got boiled down to a memorable message. Women's magazines ran titles like "Stress causes illness".
If you want to stay physically and mentally healthy the articles said avoid stressful events. But such simplistic advice is impossible to follow. Even if stressful events are dangerous , many — like the death of a loved one — are impossible to avoid. Moreover, any warning to avoid all stressful events is a prescription (处方) for staying away from chances as well as trouble. Since any change can be stressful, a person who wanted to be completely free of stress would never marry, have a child, take a new job or move. The idea that all stress makes you sick also takes no notice of a lot of what we know about people. It supposes we' re all vulnerable and not active in the face of the difficult situation. But what about human ability and creativity? Many come through periods of stress with more physical and mental strength than they had before. We also know that a long time without change or challenge can lead to boredom and physical and mental pressure. The result of Holmes-Rahe’s medical research tells us _________________.
| A．the way you deal with major events may cause stress |
| B．what should be done to avoid stress |
| C．what kind of event would cause stress |
| D．how to deal with sudden changes in life |
The studies on stress in the early 1970s led to ___________________.
| A．popular avoidance of stressful jobs |
| B．great fear over the mental disorder |
| C．a careful research into stress-related illnesses |
| D．widespread worry about its harmful effects |
The score of the Holmes-Rahe test shows ________________.
| A．how you can deal with life-changing events |
| B．how helpful events can change your life |
| C．how stressful a major event can be |
| D．how much pressure you are under |
Why is “such simplistic advice” (Line 1, Paragraph 3) impossible to follow?
| A．No one can stay on the same job for long. |
| B．No prescription is effective in reducing stress. |
| C．People have to get married someday. |
| D．You could be missing chances as well. |
According to the passage people who have experienced ups and downs may become _______.
| A．nervous when faced with difficulties | B．physically and mentally tired |
| C．more able to deal with difficulties | D．cold toward what happens to them |
In bringing up children, every parent watches eagerly the child's acquisition (学会) of each new skill m the first spoken words, the first independent steps, or the beginning of reading and writing. It is often tempting to hurry the child beyond his natural learning rate, but this can set up dangerous feelings of failure and states of worry in the child. This might happen at any stage. A baby might be forced to use a toilet too early, a young child might be encouraged to learn to read before he knows the meaning of the words he reads. On the other hand, though, if a child is left alone too much, or without any learning opportunities, he loses his natural enthusiasm for life and his desire to find out new things for himself.
Parents vary greatly in their degree of strictness towards their children. Some may be especially strict in money matters. Others are severe (严格的) over time of coming home at night or punctuality for meals. In general, the controls represent the needs of the parents and the values of the community as much as the child's own happiness.
As regards the development of moral standards in the growing child, consistency is very important in parental teaching. To forbid a thing one day and excuse it the next is no foundation for morality (道德). Also, parents should realize that "example is better than precept". If they are not sincere and do not practice what they preach (说教), their children may grow confused when they grow old enough to think for themselves, and realize they have been to some extent fooled.
A sudden awareness of a marked difference between their parents' principles and their morals can be a dangerous disappointment. Eagerly watching the child’s acquisition of new skills, _________________.
| A．should be avoided |
| B．is universal among parents |
| C．sets up dangerous states of worry in the child |
| D．will make the child lose interest in learning new things |
In the process of children’s learning new skills, parents _________________.
| A．should encourage them to read before they know the meaning of the words they read |
| B．should expect a lot of the children |
| C．should achieve a balance between pushing them too hard and leaving them on their own |
| D．should create as many learning opportunities as possible |
The second paragraph mainly tells us that _________________.
| A．parents should be strict with their children |
| B．parental controls reflect only the values of the community |
| C．parental restrictions vary, and are not always for the benefit of the children alone |
| D．it’s parents’ and society’s duty to control the children |
The word “precept” in Paragraph 3 probably means “_________________”.
| A．opinion | B．punishment | C．behavior | D．instruction |
In terms of moral matters, parents should _____________________.
| A．follow the rules themselves |
| B．be aware of the huge difference between adults and children |
| C．forbid their children to follow hook teachings |
| D．always ensure the security of their children |
In the past ten years, America’s National Basketball Association (NBA) has grown increasingly dependent on the rest of the world to supply players.
When Michael Jordan and Larry Bird won gold in Barcelona in 1992, the Americans were praised for teaching the world how to play basketball. This season, however, 20 percent of NBA rosters（花名册） will be filled by non-Americans. NBA commissioner David Stem happily embraces the trend. On a visit to Paris in October, Stern outlined his vision for the future, which is likely to see Europe hosting NBA games by 2010.
The NBA is now planning to take China by storm.
“Our experience in China has been that it is going to be explosive in its growth,” said Stern. The strategy（战略，策略） in China is television. “We’ve made 14 deals in China with local and national networks on cable and satellite.” The success of Chinese centre Yao Ming has paved the way for the NBA marketing blitz in China. The NBA, which is broadcasted in more than 200 countries in 42 languages, will put that to the test in October 2004 when the Houston Rockets play two pre-season games against the Sacramento Kings in Beijing and Shanghai. The NBA knows that it needs a global market to compensate for tough times on home soil.
“It doesn’t matter where the players come from, all the NBA teams now know that they have to scout（寻找，觅得） internationally,” said Terry Lyons, the NBA’s vice-president of international public relations. “It has increased the level of competition here.” As Frenchman Tony Parker and Argentine Emanuel Ginobili showed in winning championship rings with the San Antonio Spurs last season, many people can earn the respect of their American peers. Others, such as the Houston Rockets’ Chinese centre Yao Ming — number one draft pick in 2002 — and the Detroit Pistons’ 18-year-old Serb Darko Milicic — number two overall in this year’s draft — are icons（偶像）in-waiting. It is the ultimate（最后的，根本的） revolution — the rest of the world teaching the US how to play basketball. According to the report, .
| A．Michael Jordan is still playing a very important role in NBA |
| B．the part played by the foreign players in NBA will be great |
| C．Yao Ming is to play two pre-season games in NBA |
| D．European countries will host the 2004 NBA games |
The underlined phrase “take China by storm” has the meaning of _______ ___.
| A．NBA intends to make China its “marketing center” |
| B．NBA is planning to set up some training centers in China |
| C．there’ll be a big storm when NBA comes to China to play against the Sacramento Kings |
| D．the NBA’s live basket games will be broadcasted on all the TVs in China |
What seems to be the biggest change that is happening to NBA?
A. NBA is expecting more foreign players to join the league.
B. China’s rapid development in sports affects NBA.
C. Yao Ming has taken the place of Michael Jordan.
D. The NBA will stop teaching the world how to play basketball.When the writer talked of “home soil”, he was referring to _ _.
| A．farms in the States |
| B．native Americans |
| C．the NBA training center |
| D．the USA |
Which of the following can be used as the best title for the passage?
| A．The Non-American Basketball Players |
| B．NBA Is Coming to China |
| C．The Foreign Ties That Bind the NBA |
| D．NBA Is Making Big Progress |
Even plant can run a fever, especially when they’re under attack by insects or disease. But unlike human, plants can have their temperature taken from 3, 000 feet away straight up. A decade ago, adopting the infrared （红外线）scanning technology developed for military purposes and other satellites, physicist Stephen Paley came up with a quick way to take the temperature of crops to determine which ones are under stress. The goal was to let farmers precisely target pesticide （杀虫剂）spraying rather than rain poison on a whole field, which invariably includes plants that don’t have pest （害虫）problems.
Even better, Paley’s Remote Scanning Services Company could detect crop problems before they became visible to the eye. Mounted on a plane flown at 3, 000 feet at night, an infrared scanner measured the heat emitted by crops. The data were transformed into a color-coded map showing where plants were running“fevers”. Farmers could then spot-spray, using 50 to 70 percent less pesticide than they otherwise would.
The bad news is that Paley’s company closed down in 1984, after only three years. Farmers resisted the new technology and long - term backers were hard to find. But with the renewed concern about pesticides on produce, and refinements in infrared scanning, Paley hopes to get back into operation. Agriculture experts have no doubt the technology works. “This technique can be used on 75 percent of agricultural land in the United States, ” says George Oerther of Texas A & M. Ray Jackson , who recently retired from the Department of Agriculture, thinks remote infrared crop scanning could be adopted by the end of the decade. But only ff Paley finds the financial backing which he failed to obtain 10 years ago.Plants will emit an increased amount of heat when they are______________.
| A．sprayed with pesticides |
| B．facing an infrared scanner |
| C．in poor physical condition |
| D．exposed to excessive sun rays |
In order to apply pesticide spraying precisely, we can use infrared scanning to____________.
| A．estimate the damage to the crops |
| B．measure the size of the affected area |
| C．draw a color-coded map |
| D．locate the problem area |
Farmers can save a considerable amount of pesticide by______________.
| A．resorting to spot-spraying |
| B．consulting infrared scanning experts |
| C．transforming poisoned rain |
| D．detecting crop problems at an early stage |
The application of infrared scanning technology to agriculture met with some difficulties
_______________.
| A．the lack of official support |
| B．its high cost |
| C．the lack of financial support |
| D．its failure to help increase production |
Infrared scanning technology may be brought back into operation because of_____________.
| A．the desire of farmers to improve the quality of their produce |
| B．growing concern about the excessive use of pesticides on crops |
| C．the forceful promotion by the Department of Agriculture |
| D．full support from agricultural experts |
Cyberspace,data superhighway,multimedia,for those who have seen the future,and the linking of computers,televisions and telephones will change our lives for ever.Yet for all the talks of a forthcoming technological utopia,little attention has been given to the implications of these developments for the poor.As for all the new high technology,the West concerns itself with the “how”,while the question of “for whom” is put aside once again.
Economists are only now realizing the full extent to which the communication revolution has affected the world economy.Information technology allows the extension of trade across geographical and industrial boundaries,and transnational corporations take full advantage of it.Terms of trade and exchange,interest rates and money movements are more important than the production of goods.The electronic economy made by information technology allows the haves to increase their control on global markets — with a destructive impact on the havenots.
For them the result is unstable.Developing countries which rely on the production of a small range of goods for export are made to feel like small parts in the international economic machine.As “futures” are traded on computer screens,developing countries simply have less and less control of their destinies.
So what are the options of regaining control？One alternative for developing countries is to buy in the latest computers and telecommunications.Yet this leads to long-term dependency and perhaps permanent constraints on developing countries’ economies.
Communication technology is generally exported from the US,Europe or Japan；the patents,skills and ability remain in the hands of a few industrialized countries.It is also expensive,therefore imported products and services must be bought on credit usually provided by the very countries whose companies stand to gain.From the passage we know that the development of high technology is in the interests of________.
| A．the rich countries | B．scientific development |
| C．the local elites | D．the world economy |
It can be inferred from the passage that________.
| A．international trade should be expanded |
| B．the interests of the poor countries have not been given enough consideration |
| C．the exports of the poor countries should be increased |
| D．communication technology in developing countries should be modernized |
Why does the author say that the electronic economy may have a destructive impact on developing countries?
| A．Because it enables the developed countries to control the international market. |
| B．Because it destroys the economic balance of the poor countries. |
| C．Because it violates the national boundaries of the poor countries. |
| D．Because it inhibits the industrial growth of developing countries. |
The development of modern communication technology in developing countries may________.
| A．hinder their industrial production |
| B．cause them to lose control of their trade |
| C．force them to reduce their share of exports |
| D．cost them their economic independence |
The author’s attitude towards the communication revolution is________.
| A．positive | B．critical |
| C．indifferent | D．tolerant |